A new car showroom dedicated to luxury supercars has opened near the Equiti metro station on the busy Sheikh Zayed Road, Dubai.
Set up by the accomplished automobile stalwart Sarabdeep Singh Bassi with his Man Friday Walid Al Balushi, the showroom opening witnessed a range of Lamborghinis, Ferraris, McLarens, Mercedes and Bentleys along with some top options in the Land Rover range as well for a rich sampling of the showroom’s USP. The inauguration ceremony was graced by UAE businessman and SJM Group chairman Sheikh Juma bin Maktoum bin Juma Al Maktoum as the chief guest.
Bassi is a veteran of Dubai’s automobile circuit with showrooms for used and mid-range cars in three emirates – Dubai, Sharjah and Abu Dhabi – since 2004 when he landed from the United States, where too he operated in the similar industry but around trucks and transport for a brief while.
According to Balushi, now is as good time as any to have a cars showroom for the upper echelons of the society. “Our Emirati folks are always a keen, regular market, but we also see a lot of Russians and people from the adjoining regions looking up high-end cars.”
![](http://headline.ae/wp-content/uploads/Oscar3-1-1024x698.jpg)
An attendee poses in front of a grey McLaren and red Ferrari at the Oscar Cars showroom in Dubai. Photos Joy Dasgupta / Headline.ae
This showroom is the latest addition to their Advantage Motors brand which deals in mid-range levels of cars in the three emirates.
“Already the response is very good,” Bassi said on the sidelines of the inauguration ceremony amid much fanfare. “We have more expansion plans like opening other automotive businesses after this. Our customers are from all over UAE and from other countries as well like Russia, Middle East countries, China, All Over Africa, and others. We are also promoting electric vehicles sale which are environment friendly.”
The vast showroom on the Sheikh Zayed Road, diagnonally across the Mall of Emirates, is laid out over 7,000 square feet and separate parking, with the best of knowledgeable staff at hand to help buy and sell the cars, along with other services like buying premium number plates, etc.