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Maisour Partners with IIFA Awards 2024; Meteora Developers Joins IIFA Utsavam

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Maisour, a leading crowdfunding platform specialising in fractional ownership of Dubai real estate, Thursday announced a landmark collaboration with the International Indian Film Academy (IIFA) Awards as the investment partners for the highly anticipated IIFA Weekend & Awards 2024. This agreement, a first-of-its-kind in the 23-year history of the annual film awards ceremony, marks a significant milestone for Maisour and Meteora Group as they align themselves with one of the most prestigious global celebrations of Indian cinema. As part of the understanding, while Maisour will partner with both IIFA Utsavam and IIFA Awards this year, Meteora Developers, one of Dubai’s leading real estate developers will partner with IIFA Utsavam, the South India focused chapter of the annual IIFA Festival.

Praveen Sharma, Group CEO & Partner of Maisour & Meteora Group, expressed his excitement about the association, by saying: “This collaboration marks the start of a monumental chapter, especially for Maisour. As a crowdfunding platform for fractional ownership in Real Estate in Dubai, we are absolutely thrilled to have partnered with a global platform like IIFA that unites and celebrates the best of Indian cinema in what is a dazzling showcase of stardom. This highly anticipated cinematic extravaganza in Abu Dhabi sets the perfect stage for this partnership.”

The IIFA Festival 2024, taking place from September 27 to 29 at Yas Island, Abu Dhabi, promises to be a spectacular event. This year’s festival, held under the patronage of Sheikh Nahyan bin Mubarak Al Nahyan, and in partnership with the Department of Culture and Tourism – Abu Dhabi and Miral, will feature a dazzling line-up of events that includes the NEXA IIFA Utsavam Awards, the NEXA IIFA Awards, and Sobha IIFA Rocks.

“At Maisour, we champion creativity and innovation while making Real Estate investment in Dubai affordable in helping create a lasting legacy for millions, starting from AED 500, thus seamlessly resonating with the iconic positioning of the IIFA Awards. Together, we aim to elevate the fan engagement and offer them opportunities for investment and excellent returns,” added Sharma, who co-founded Meteora Developers with his Jordanian partner, Omar Al Amour, early last year before going on to carve a niche for themselves in the real estate market, selling out their first four projects – The East Crest, 7 Park Central, Vita Grande and Park Boulevard.  “This collaboration represents a new chapter in Maisour’s mission to make real estate investment in Dubai more accessible and impactful through cutting-edge technology and a global platform,” Sharma added.

With Maisour’s involvement, the partnership highlights the intersection of cinematic brilliance and innovative real estate investment opportunities, allowing fans and investors to experience and engage with both worlds.

This year’s IIFA Awards are happening on September 28 and will see superstar Shah Rukh Khan and filmmaker-producer Karan Johar share the stage as hosts. The awards night will see the who’s who of Indian cinema including Rekha, Shahid Kapoor, Vicky Kaushal, Prabhu Deva, Rana Daggubati, Raashi Khanna,  Janhvi Kapoor and others, lighting up the stage with their electric performances.

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New ‘Shop Local’ initiative helps UAE consumers discover homegrown brands

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‘Shop Local’, a new initiative aimed at helping consumers across the UAE discover and support homegrown businesses, while giving small and medium enterprises (SMEs) greater visibility, has been launched by a local platform Quiqup.

It will bring together UAE-based brands in one place, allowing users to easily browse, discover and purchase from local businesses that often face challenges standing out in crowded digital spaces.

Open to small and local businesses nationwide, ‘Shop Local’ is designed to address one of the most common hurdles SMEs encounter, reaching the right audience. By offering a dedicated channel, the initiative aims to help businesses build awareness, drive sales and support long-term growth.

The launch coincides with the announcement of the establishment of the Dh1 billion National Industrial Resilience Fund to boost localisation within key industries by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Strengthening local businesses

Fatima Yousif Alnaqbi, Acting Assistant Under-Secretary for the Support Services Sector at the Ministry of Finance and representative at the Mohammed Bin Rashid Innovation Fund, highlighted the importance of enabling high-potential businesses to scale.

She noted that supporting companies at the right stage allows them to contribute more effectively to the economy, particularly in the UAE, where innovation and entrepreneurship play a key role in driving growth and creating new opportunities.

Bassel El Koussa, CEO of Quiqup, said the initiative reflects the company’s belief in strengthening connections between businesses and communities.

He added that ‘Shop Local’ is intended to create opportunities for local brands to grow, deepen customer engagement and build a stronger market presence, while encouraging consumers to play a more active role in supporting the local economy.

The platform has already received 190 brand submissions, with Quiqup aiming to onboard at least 250 businesses in the coming weeks.

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DIFC to become world’s first AI-native financial centre in Dubai

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Dubai International Financial Centre (DIFC) has announced plans to transform into the world’s first AI-native financial centre, embedding artificial intelligence across every layer of its operations as part of Dubai’s broader push to lead in advanced technologies.

The initiative will integrate AI into legal and regulatory systems, business operations, talent development, and even physical infrastructure, marking a shift from limited pilot projects to a fully AI-driven ecosystem.

AI at the core of DIFC’s strategy

While many global financial hubs are experimenting with AI, DIFC said its approach is different, placing AI at the core of how the centre functions, rather than using it selectively.

The groundwork for this transformation was laid in 2023 with the launch of a five-year AI strategy, alongside new data governance policies and regulations that formally incorporate AI into its legal framework.

Economic growth and job creation

Officials estimate the initiative could generate up to $3.5 billion (Dh12.9 billion) in economic benefits and create around 25,000 jobs, further strengthening Dubai’s position as a global financial and technology hub.

Building an AI-powered ecosystem

DIFC plans to provide companies with access to advanced AI tools, while also exporting governance models and trained talent to emerging markets.

By 2030, the centre aims to develop a fully integrated AI ecosystem, including robotics, autonomous mobility, and digital infrastructure, effectively creating a smart, AI-powered city within a city.

Supporting Dubai’s AI vision

The move aligns with Dubai’s wider economic agenda to lead in artificial intelligence and innovation.

The vision will also be highlighted during the Dubai AI Festival, taking place at Dubai World Trade Centre on October 26–27, where more than 20,000 participants from over 100 countries are expected to attend.

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DIFC unveils relief package to ease financial pressure for more than 8,000 companies

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The Dubai International Financial Centre (DIFC) has today announced a comprehensive suite of temporary economic support measures designed to fortify its business and retail community. Effective immediately, the package addresses short-term operational pressures, ensuring the DIFC ecosystem remains the most resilient financial hub in the MEASA region.

As the global economy navigates a shifting landscape, the DIFC Authority is taking a proactive stance to provide financial reassurance and administrative flexibility to its 8,800+ active firms.

Targeted financial & operational support

The relief measures are specifically designed to stabilise cash flows for both commercial tenants and retail operators. Key initiatives include:

  • Flexible Payment Solutions: Customised payment plans for retail and commercial sectors.
  • Licensing Ease: New instalment plans for license renewal fees to reduce upfront capital requirements.
  • Administrative Grace Periods: Extensions on payments related to the Registrar of Companies, Data Protection Department, and lease contract filings.
  • Workforce Support: Deferred timelines for registering employees into the DIFC Employee Workplace Savings (DEWS) scheme.

Regulatory flexibility

In tandem with the DIFC Authority, the Dubai Financial Services Authority (DFSA) is introducing regulatory relief to maintain market momentum. These measures will support existing regulated firms and streamline the authorisation process for new entities seeking to enter the Dubai market.

“At DIFC, we stand alongside our clients, partners, and employees with a clear commitment to provide support and reassurance when it is needed most,” said Arif Amiri, Chief Executive Officer of DIFC Authority.

The announcement comes as DIFC continues its Zabeel District expansion, which is set to house over 42,000 companies. By prioritising the human and financial health of its current partners, DIFC is reinforcing Dubai’s position as a top-four global financial centre that prioritises stability alongside innovation.

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