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Star Power shines as IIFA Festival 2024 kicks off

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The IIFA 2024 kicked off with a dazzling showcase of stardom at its official India press conference, featuring the ‘King Khan’ Shah Rukh Khan and celebrated filmmaker Karan Johar. They will be hosting the highly anticipated NEXA IIFA Awards extravaganza co-presented by Sobha Realty on Yas Island, Abu Dhabi, at the iconic Etihad Arena.

Joining the impressive line-up are the dynamic duo Siddhant Chaturvedi and Abhishek Banerjee, set to dazzle as hosts of IIFA Rocks 2024. Also in attendance at the press conference was Telugu and Hindi cinema’s superstar Rana Daggubati.

Heralding an extraordinary journey over 24 glorious years, IIFA2024 is set to bring together the finest in Indian cinema in a breath-taking display of brilliance across five iconic industries. The three-day extravaganza is all set to showcase the rich diversity of Indian cinema by bringing together the glamour of the IIFA Awards with the vibrant South Indian cinema through the IIFA Utsavam Awards (Celebrating Cinema of the South). Set to take place from September 27th to 29th, 2024, at Yas Island, Abu Dhabi, the festivities will kick start on Friday, 27th September, with IIFA Utsavam Awards, a grand celebration of the four vibrant South Indian film industries. The excitement continues on Saturday, 28th September, with the prestigious IIFA Awards. The festival concludes on Sunday, 29th September, with the exclusive, IIFA Rocks. The 24th Edition of IIFA promises to be a magnificent celebration of cinematic excellence, featuring a stellar array of talent and industry luminaries, from the brilliance of Hindi cinema to the dynamic South Indian film industry, OTT platforms, global stars, international dignitaries, cinema enthusiasts and media houses from around the world, this will be the largest and most memorable IIFA Festival to date.

Mr Partho Banerjee, Senior Executive Officer Marketing & Sales, NEXA commented, “As the NEXA IIFA Awards return to Yas Island, Abu Dhabi this September, we reaffirm our commitment to our 8-year partnership. NEXA and IIFA symbolize the pursuit of innovation, challenging the status quo to create novel and inspiring experiences. By combining global design, sophisticated style, and innovative technology, NEXA crafts premium experiences that align perfectly with IIFA’s mission to build lifetime experiences and celebrate excellence in Indian cinema globally.”

Mr Ashish Parakh, Chief Sales Controller and Chief Marketing Officer at Sobha Realty, expressed his excitement about the partnership, stating, “IIFA has always been a shining example of cinematic excellence, bringing people together from across the globe—much like how Sobha Realty creates homes that resonate with the global Indian community. We’re thrilled to continue the journey with Sobha Realty IIFA Weekend and Rocks at Yas Island, Abu Dhabi, and are eager to be part of another remarkable event that showcases creativity and excellence on the world stage.”

Mr Andre Timmins, Founder/Director, IIFA stated, “As we approach IIFA’s Silver Jubilee in 2025, we’re thrilled to announce the biggest and most spectacular IIFA Festival yet, set for September 27-29 at Yas Island. This year’s IIFA will be a celebration of unprecedented scale, transcending cinematic boundaries with the convergence of Hindi Cinema and South Indian cinema, set against Yas Island’s unmatched hospitality and breath-taking backdrop as a premier international destination. He added, “Expect mesmerizing performances and cultural extravaganzas during the three-day celebration that will not only captivate audiences worldwide but also make a profound global impact. A true testament to the unparalleled appeal of Yas Island, IIFA 2024 festival will foster meaningful connections, offer unique networking opportunities, and celebrate the visionaries who have shaped the global entertainment landscape, setting the stage for an extraordinary journey to 2025.”

Taghrid AlSaeed, Miral’s Executive Director of Marketing, Communications & Events, said, “We are proud to welcome the world’s biggest celebration of Indian film for a historic third time to Yas Island. This year’s IIFA Festival promises to be an extraordinary spectacle of cinematic excellence and vibrant culture with the welcome of IIFA Utsavam to the Island for the first time. We can’t wait to transform Yas Island, the leading entertainment and leisure destination into a global stage for Indian cinema.  This year’s event will unit Bollywood’s brightest stars with their most passionate fans for an unforgettable experience in Abu Dhabi. Let’s get ready for an event like never before”

H.E. Nouf Mohamed Al-Bushlaibi, Executive Director of Strategic Marketing and Communications, DCT Abu Dhabi says, “We are delighted that Abu Dhabi will host the International Indian Film Academy Awards for an unprecedented third consecutive year. As a city steeped in culture and creativity, this continued partnership highlights Abu Dhabi’s reputation as a leading destination for global events. We look forward to sharing our city with the luminaries of Indian cinema and the IIFA audience, celebrating the best of Indian cinema together with the finest Emirati hospitality.”

Mr Ashish Sehgal – Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited, expressed his excitement about this association – “ZEE is thrilled to bring the magic of the IIFA to millions of households across the globe and celebrate the brilliance of Indian Cinema and its talented artists. This prestigious property is a natural fit for our portfolio and reaffirms ZEE’s audience-first strategy of delivering premium entertainment that resonates deeply with our diverse viewers. We are confident that this association will not only elevate the viewer experience but also strengthen our leadership in delivering the best of Indian Cinema to the world and set new benchmarks in engagement, viewership and entertainment.”

Mr Praveen Sharma, Group CEO & Partner Maisour & Meteora Group expressed his happiness, “We are absolutely thrilled to partner with the International Indian Film Academy (IIFA) Awards as the Investment Partners of IIFA Weekend & Awards. This collaboration marks a monumental milestone for Maisour, a crowdfunding platform for fractional ownership in Real Estate in Dubai with a global platform like IIFA that unites and celebrates the best of Indian cinema in a dazzling showcase of stardom. The highly anticipated cinematic extravaganza IIFA Festival 2024 on Yas Island, Abu Dhabi, sets the perfect stage for this partnership. At Maisour, we champion creativity, innovation, and make Real Estate investment in Dubai affordable that seamlessly resonate with the prestigious legacy of the IIFA awards. Together, we aim to elevate the fan engagement and offer them opportunities for investment and excellent returns.”

Mr. Nishant Pitti, CEO& Co-founder of EaseMyTrip shared his thoughts on the association, stating; “As IIFA approaches its Silver Jubilee in 2025, EaseMyTrip is excited to be the official travel partner for the world’s grandest celebration at the IIFA Awards. This year, the celebrations promise to be bigger and more spectacular than ever. As a homegrown brand, we’re delighted to offer IIFA specific holiday packages. This partnership reflects our unwavering commitment to making travel for the event and beyond both effortless and unforgettable for all.”

Nader Halim, Cluster General Manager for Hilton Abu Dhabi Yas Island, The WB™ Abu Dhabi, Curio Collection by Hilton, and DoubleTree by Hilton Abu Dhabi Yas Island Residences, remarked on the partnership, saying, “As the official hospitality partner for the IIFA Festival 2024, Hilton Abu Dhabi Yas Island is honoured to be at the very heart of this extraordinary celebration of Indian cinema and music. We are thrilled to welcome the industry’s most prominent stars throughout this action-packed weekend and are committed to ensure they experience the exceptional hospitality that Hilton is renowned for.”

Nabila, Founder NABILA and ZERO makeup- Official Hair & Makeup Partner commented saying, “The team at NABILA is thrilled to return to IIFA for the fourth time, styling and energizing this star-studded event at the magical YAS Island. With our backstage powered by ZERO Makeup — a brainchild of NABILA that is specially designed for brown skin and associated with IIFA since its inception — we are fully prepared for this exciting journey.”

With 20 years of experience across print, TV, and digital journalism, Sudhashree is a seasoned media professional with a keen eye for news. A true news bug, she thrives on curating stories that capture the pulse of fashion, film, and all things trending. Deeply immersed in the fast-evolving media landscape, she swears by the power of social media to shape narratives and spark conversations.

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Book flights with cryptocurrency: Emirates to launch digital payments in 2026

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Good news for tech-savvy travellers, starting next year, Emirates Airline will let passengers pay for their flight tickets using cryptocurrency.

The Dubai-based carrier has signed a preliminary deal with global platform Crypto.com, paving the way for crypto payments via Crypto.com Pay. This move will offer a new level of flexibility and convenience for passengers booking flights on one of the world’s leading airlines.

The digital payment feature is expected to launch in 2026 and will be especially appealing to younger, digital-first travellers who prefer using cryptocurrencies like Bitcoin, Ethereum, and other supported tokens.

Adnan Kazim, Deputy President and Chief Commercial Officer at Emirates, said the move reflects the airline’s goal of staying ahead of evolving customer needs. “This partnership allows us to meet the expectations of a new generation of travellers who want more control and choice in how they manage their journeys,” he said.

Beyond just flight bookings, Emirates and Crypto.com also plan to collaborate on marketing initiatives, potentially offering crypto-based travel promotions or rewards in the future.

For travellers flying in and out of Dubai, this is part of a broader shift. Increasingly, everything from hotels to real estate is now embracing digital currency payments.

What it means for travellers:

  • Book Emirates flights using supported cryptocurrencies
  • Skip currency conversion hassles when travelling internationally
  • Enjoy smoother digital-first travel experiences
  • Be part of Dubai’s growing blockchain and crypto-powered ecosystem

With this new payment option on the horizon, planning your next trip might soon be just a few crypto clicks away.

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Star power boosts Super60 with Guptill, Parnell, Harbhajan

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It was a landmark day for cricket in the USA as the teams assembled an exciting mix of international stars and emerging talents during the draft for the inaugural Super60 USA Tournament, held on Friday with prominent names like Martin Guptill, Wayne Parnell, Varun Aaron and Lendl Simmons making the headlines.

Teams had already locked in eight players as part of their pre-signings. In the draft, they were allowed to choose between seven to 10 more players.

The LA Strikers had already secured big names like Aaron Finch, Isuru Udana, and Ben Dunk in their pre-signings. During the draft, they further strengthened their lineup by picking Gurkeerat Mann, a dynamic all-rounder known for his decent strike rate and handy off-spin. The franchise also brought in experienced wicketkeeper-batter Naman Ojha and seasoned medium-pacer Parvinder Awana, clearly aiming to build a well-rounded squad with depth in every department.

Morrisville Fighters put together a strong core by signing two of India’s finest bowlers — Harbhajan Singh and Munaf Patel. They further added fire power in the batting department with the signing of Shaun Marsh. The franchise continued to build on that solid base with the additions of powerful all-rounder Colin de Grandhomme, pacer Sheldon Cottrell, and experienced campaigner Faiz Fazal.

Rebel Warriors made a statement during the draft after they signed Martin Guptill and Lendl Simmons one after the other. The two batters are known for their aggressive and will play a massive role in providing a brisk start to the team. They also have Saurabh Tiwary whom they signed during the pre-signings to add more aggression in the batting department while the experience of Mitchell Johnson with the ball will be the key for Rebel’s success.

Chicago Players who already had legends in Suresh Raina and Jacques Kallis in their line up got Wayne Parnell, Varun Aaron and Devendra Bishoo to add more fuel to their bowling unit.

Detroit Falcons went into the draft with a clear game plan — to stack their squad with quality all-rounders. With Shakib Al Hasan already in the lineup, they added Mossaddek Hossain and Ariful Haque, two reliable performers with solid domestic records.

With Parthiv Patel, Chris Lynn, and Ravi Bopara in their batting lineup, the Washington Tigers have plenty of experience and firepower up top. On the bowling side, they’ll be counting on Abhimanyu Mithun, Dan Christian, and Shahbaz Nadeem to do the job with the ball and keep the opposition in check.

LA Strikers:

Pre-Signing- Aaron Finch (Icon), Isuru Udana (Platinum), Ben Dunk (Cat A), Chadwick Walton (Cat B), Ashley Nurse (Cat B), Anureet Singh (Cat C), Chirag Gandhi (Cat D), Jesal Karia (Cat C)

Draft- Gurkeerat Mann (Cat B), Naman Ojha ( Cat B), Jaskaran Malhotra (Cat C), Parvinder Awana (Cat C), Manan Sharma (Cat D), Nisarg Patel (Cat D), Kashyap Prajapati (Cat D)

Morrisville Fighters:

Pre-Signing- Harbhajan Singh (Icon), Shaun Marsh (Platinum), Munaf Patel (Cat A), Angelo Perera (Cat B), Bipul Sharma (Cat B), Chamara Kapugedera (Cat C), Danushka Gunathilaka (Cat C), Kristopher Ramsaran (Cat D)

Draft- Colin de Grandhomme (Cat B), Sheldon Cottrell (Cat B), Jerome Taylor (Cat C), Faiz Fazal (Cat C), Suboth Bhati (Cat D), Rahul Yadav (Cat D), Elmore Hutchinson (Cat D)

Rebel Warriors:

Pre Signing- Thisara Perera (Icon), Mitchell Johnson (Platinum), Saurabh Tiwary (Cat A), Miguel Cummins (Cat B), Kennar Lewis (Cat B) , Samit Patel (Cat C), Oshane Thomas (Cat C), Amila Aponso (Cat D)

Draft- Martin Guptill (Cat B), Lendl Simmons, (Cat B), Chaturanga de Silva (Cat B), Jonathan Carter (Cat C), Jonathan Foo (Cat D),  Andre McCarthy (Cat D), Trevon Griffith (Cat D)

The Chicago Players:

Pre-Signing- Suresh Raina (Icon), Jacques Kallis (Platinum), Shehan Jayasuriya (Cat A), Manpreet Gony (Cat B), Kesrick Williams (Cat B), Dilhara Fernando (Cat C), Jon-Russ Jaggesar (Cat C), Navin Stewart (Cat D)

Draft- Wayne Parnell (Cat B), Varun Aaron (Cat B), Devendra Bishoo (Cat C), Siddharth Trivedi (Cat C), William Perkins (Cat D), Pawan Suyal (Cat D), Vikas Tokas (Cat D)

Detroit Falcons:

Pre-Signing- Shakib Al Hasan (ICON), Cameron Delport (Platinum), Rishi Dhawan (Cat A), Nasir Hussain (Cat B), Sharad Lumba (Cat B), Nasir Hussain (Cat B), Malinda Pushpakumara (Cat C), Anthony Bramble (Cat D)

Draft- Mossaddek Hossain (Cat B), Enamul Haque Jr (Cat B), Ariful Haque (Cat C), Kamrul Islam Rabbi (Cat C), Rony Talukdar (Cat D), Al-Amin Hossain (Cat D), Mohammad Nihaduzzaman (Cat D)

Washington Tigers:

Pre-Signing- Parthiv Patel (Platinum), Chris Lynn (Cat A), Ravi Bopara (Cat B), Andrew Tye (Cat B), Rohan Mustafa (Cat C), Abhimanyu Mithun (Cat C), Zahoor Khan (Cat D)

Draft- Dan Christian (Cat B), Shahbaz Nadeem (Cat B), Phil Mustard (Cat B), Jeevan Mendis (Cat C), Sheldon Jackson (Cat D), George Worker (Cat D), Aakarshit Gomel (Cat D)

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Royaloak launches in UAE bringing Indian design excellence to gulf

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Royaloak Furniture, one of India’s largest organised furniture retail chains, has announced its entry into the UAE market as part of a broader international expansion strategy. With an operational history spanning over 15 years and a customer base exceeding 5 million, the brand has opened three stores in the UAE—located in RAK Mall (Ras Al Khaimah), Lulu Mall (Fujairah), and Silicon Central Mall (Dubai)—each spanning nearly 20,000 square feet.

The move comes at a time when the UAE’s furniture and home décor industry is witnessing steady growth, driven by a combination of increased real estate development, rising urbanisation, and a growing population of design-conscious consumers. According to industry estimates, the UAE furniture market was valued at approximately USD 5.1 billion in 2024 and is projected to reach USD 5.4 billion by 2033, growing at a CAGR of 4.18%.

Royaloak’s entry adds momentum to the region’s expanding mid-to-premium furniture segment. The brand is known for its “Country Collection” that showcases curated pieces inspired by American, Italian, and Malaysian designs. The company sources products from manufacturing hubs across Asia and Europe, aiming to balance aesthetic appeal with functional quality.

“Our UAE expansion is aligned with market demand and retail opportunity,” said Mathan Subramaniam, Co-Founder and Managing Director of Royaloak. “What sets us apart is a vertically integrated model—from sourcing to distribution—which ensures both product consistency and affordability. With our dedicated warehouse in the UAE, we are equipped to provide fast, reliable delivery and a localised shopping experience.”

The stores are designed to cater to a wide demographic—offering furniture for living rooms, bedrooms, offices, dining areas, and outdoor spaces, in addition to home décor and mattresses. Each outlet is supported by Arabic-speaking staff to ensure culturally attuned customer service.

In tandem with its retail footprint, Royaloak has launched a dedicated UAE e-commerce platform, while also partnering with Amazon UAE and Noon to strengthen its omnichannel presence. The brand’s UAE entry is not just an expansion strategy but also a commitment to job creation and customer-centric innovation in one of the Middle East’s most competitive retail landscapes. The company plans further expansion across the Emirates in the coming year

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