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Star Power shines as IIFA Festival 2024 kicks off

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The IIFA 2024 kicked off with a dazzling showcase of stardom at its official India press conference, featuring the ‘King Khan’ Shah Rukh Khan and celebrated filmmaker Karan Johar. They will be hosting the highly anticipated NEXA IIFA Awards extravaganza co-presented by Sobha Realty on Yas Island, Abu Dhabi, at the iconic Etihad Arena.

Joining the impressive line-up are the dynamic duo Siddhant Chaturvedi and Abhishek Banerjee, set to dazzle as hosts of IIFA Rocks 2024. Also in attendance at the press conference was Telugu and Hindi cinema’s superstar Rana Daggubati.

Heralding an extraordinary journey over 24 glorious years, IIFA2024 is set to bring together the finest in Indian cinema in a breath-taking display of brilliance across five iconic industries. The three-day extravaganza is all set to showcase the rich diversity of Indian cinema by bringing together the glamour of the IIFA Awards with the vibrant South Indian cinema through the IIFA Utsavam Awards (Celebrating Cinema of the South). Set to take place from September 27th to 29th, 2024, at Yas Island, Abu Dhabi, the festivities will kick start on Friday, 27th September, with IIFA Utsavam Awards, a grand celebration of the four vibrant South Indian film industries. The excitement continues on Saturday, 28th September, with the prestigious IIFA Awards. The festival concludes on Sunday, 29th September, with the exclusive, IIFA Rocks. The 24th Edition of IIFA promises to be a magnificent celebration of cinematic excellence, featuring a stellar array of talent and industry luminaries, from the brilliance of Hindi cinema to the dynamic South Indian film industry, OTT platforms, global stars, international dignitaries, cinema enthusiasts and media houses from around the world, this will be the largest and most memorable IIFA Festival to date.

Mr Partho Banerjee, Senior Executive Officer Marketing & Sales, NEXA commented, “As the NEXA IIFA Awards return to Yas Island, Abu Dhabi this September, we reaffirm our commitment to our 8-year partnership. NEXA and IIFA symbolize the pursuit of innovation, challenging the status quo to create novel and inspiring experiences. By combining global design, sophisticated style, and innovative technology, NEXA crafts premium experiences that align perfectly with IIFA’s mission to build lifetime experiences and celebrate excellence in Indian cinema globally.”

Mr Ashish Parakh, Chief Sales Controller and Chief Marketing Officer at Sobha Realty, expressed his excitement about the partnership, stating, “IIFA has always been a shining example of cinematic excellence, bringing people together from across the globe—much like how Sobha Realty creates homes that resonate with the global Indian community. We’re thrilled to continue the journey with Sobha Realty IIFA Weekend and Rocks at Yas Island, Abu Dhabi, and are eager to be part of another remarkable event that showcases creativity and excellence on the world stage.”

Mr Andre Timmins, Founder/Director, IIFA stated, “As we approach IIFA’s Silver Jubilee in 2025, we’re thrilled to announce the biggest and most spectacular IIFA Festival yet, set for September 27-29 at Yas Island. This year’s IIFA will be a celebration of unprecedented scale, transcending cinematic boundaries with the convergence of Hindi Cinema and South Indian cinema, set against Yas Island’s unmatched hospitality and breath-taking backdrop as a premier international destination. He added, “Expect mesmerizing performances and cultural extravaganzas during the three-day celebration that will not only captivate audiences worldwide but also make a profound global impact. A true testament to the unparalleled appeal of Yas Island, IIFA 2024 festival will foster meaningful connections, offer unique networking opportunities, and celebrate the visionaries who have shaped the global entertainment landscape, setting the stage for an extraordinary journey to 2025.”

Taghrid AlSaeed, Miral’s Executive Director of Marketing, Communications & Events, said, “We are proud to welcome the world’s biggest celebration of Indian film for a historic third time to Yas Island. This year’s IIFA Festival promises to be an extraordinary spectacle of cinematic excellence and vibrant culture with the welcome of IIFA Utsavam to the Island for the first time. We can’t wait to transform Yas Island, the leading entertainment and leisure destination into a global stage for Indian cinema.  This year’s event will unit Bollywood’s brightest stars with their most passionate fans for an unforgettable experience in Abu Dhabi. Let’s get ready for an event like never before”

H.E. Nouf Mohamed Al-Bushlaibi, Executive Director of Strategic Marketing and Communications, DCT Abu Dhabi says, “We are delighted that Abu Dhabi will host the International Indian Film Academy Awards for an unprecedented third consecutive year. As a city steeped in culture and creativity, this continued partnership highlights Abu Dhabi’s reputation as a leading destination for global events. We look forward to sharing our city with the luminaries of Indian cinema and the IIFA audience, celebrating the best of Indian cinema together with the finest Emirati hospitality.”

Mr Ashish Sehgal – Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited, expressed his excitement about this association – “ZEE is thrilled to bring the magic of the IIFA to millions of households across the globe and celebrate the brilliance of Indian Cinema and its talented artists. This prestigious property is a natural fit for our portfolio and reaffirms ZEE’s audience-first strategy of delivering premium entertainment that resonates deeply with our diverse viewers. We are confident that this association will not only elevate the viewer experience but also strengthen our leadership in delivering the best of Indian Cinema to the world and set new benchmarks in engagement, viewership and entertainment.”

Mr Praveen Sharma, Group CEO & Partner Maisour & Meteora Group expressed his happiness, “We are absolutely thrilled to partner with the International Indian Film Academy (IIFA) Awards as the Investment Partners of IIFA Weekend & Awards. This collaboration marks a monumental milestone for Maisour, a crowdfunding platform for fractional ownership in Real Estate in Dubai with a global platform like IIFA that unites and celebrates the best of Indian cinema in a dazzling showcase of stardom. The highly anticipated cinematic extravaganza IIFA Festival 2024 on Yas Island, Abu Dhabi, sets the perfect stage for this partnership. At Maisour, we champion creativity, innovation, and make Real Estate investment in Dubai affordable that seamlessly resonate with the prestigious legacy of the IIFA awards. Together, we aim to elevate the fan engagement and offer them opportunities for investment and excellent returns.”

Mr. Nishant Pitti, CEO& Co-founder of EaseMyTrip shared his thoughts on the association, stating; “As IIFA approaches its Silver Jubilee in 2025, EaseMyTrip is excited to be the official travel partner for the world’s grandest celebration at the IIFA Awards. This year, the celebrations promise to be bigger and more spectacular than ever. As a homegrown brand, we’re delighted to offer IIFA specific holiday packages. This partnership reflects our unwavering commitment to making travel for the event and beyond both effortless and unforgettable for all.”

Nader Halim, Cluster General Manager for Hilton Abu Dhabi Yas Island, The WB™ Abu Dhabi, Curio Collection by Hilton, and DoubleTree by Hilton Abu Dhabi Yas Island Residences, remarked on the partnership, saying, “As the official hospitality partner for the IIFA Festival 2024, Hilton Abu Dhabi Yas Island is honoured to be at the very heart of this extraordinary celebration of Indian cinema and music. We are thrilled to welcome the industry’s most prominent stars throughout this action-packed weekend and are committed to ensure they experience the exceptional hospitality that Hilton is renowned for.”

Nabila, Founder NABILA and ZERO makeup- Official Hair & Makeup Partner commented saying, “The team at NABILA is thrilled to return to IIFA for the fourth time, styling and energizing this star-studded event at the magical YAS Island. With our backstage powered by ZERO Makeup — a brainchild of NABILA that is specially designed for brown skin and associated with IIFA since its inception — we are fully prepared for this exciting journey.”

With 20 years of experience across print, TV, and digital journalism, Sudhashree is a seasoned media professional with a keen eye for news. A true news bug, she thrives on curating stories that capture the pulse of fashion, film, and all things trending. Deeply immersed in the fast-evolving media landscape, she swears by the power of social media to shape narratives and spark conversations.

Announcements

Dubai announces Dh1.5 billion package to protect jobs and support businesses

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Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum has approved a fresh Dh1.5 billion economic support package aimed at protecting jobs, easing pressure on businesses and strengthening Dubai’s economy during a challenging period for the region.

The latest measures bring the total value of Dubai’s recent economic support initiatives to Dh2.5 billion, following an earlier Dh1 billion package introduced earlier this year.

The new package includes 33 initiatives that will be rolled out over the next three to 12 months, targeting key sectors including tourism, hospitality, trade, education and customs services.

One of the biggest beneficiaries is Dubai’s hotel and tourism industry, with several major fee relief measures announced to reduce operating costs.

Hotels across the emirate will be allowed to postpone 100 per cent of government sales fees on rooms as well as food and beverage services for three months. The relief applies to hotels, hotel apartments and holiday homes.

Dubai has also postponed the Tourism Dirham fee, a charge applied to hotel stays for up to 30 consecutive nights, for the same period. Hotels will additionally be exempt from permit, postponement and cancellation fees related to events.

Retailers and commercial businesses are also expected to benefit, with Dubai removing additional charges linked to sales campaigns and promotional offers. The move is likely to encourage more discounts and shopping promotions across the city over the coming months.

The package further includes streamlined procedures for residency permit issuance and renewals, although detailed implementation guidelines are yet to be announced.

Other sectors receiving support include education, customs, transport and aviation. Measures include deferred licence renewal fees for educational institutions, payment deferrals in the transport sector, an 80 per cent reduction in customs fines and a 50 per cent cut in fees for renewing civil aviation permits.

In a statement shared on X, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum said the initiatives reinforce Dubai’s economic resilience and competitiveness while strengthening partnerships between the government and private sector.

He added that Dubai remains committed to supporting businesses and residents while continuing to position itself as a leading global economic hub.

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Dubai property boom fuels ANAROCK’s Middle East expansion plans

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ANAROCK Group has announced a major leadership reshuffle as it looks to expand its footprint across the Middle East and Europe, with a strong focus on Dubai’s growing real estate market.

The independent real estate consultancy said the appointments come as the region enters a new phase of growth, driven by rising investor confidence, infrastructure expansion and increasing demand across residential and institutional real estate sectors.

New leadership appointments

Anuj Kejriwal has been appointed CEO, EMEA, while continuing his current role as Founding Partner and Head of Retail Advisory.

In his expanded position, Kejriwal will oversee the rollout of ANAROCK’s institutional advisory services across the Middle East, including capital markets, land services, consulting and valuation.

The company said Dubai will act as the launchpad for its wider regional expansion strategy before moving into broader European markets.

Meanwhile, Aayush Puri has been named CEO – Residential, Middle East and CEO of ANAROCK Channel Partner (ACP).

He will lead the firm’s residential business across the region while continuing to oversee the international operations of ANACITY, the group’s proptech and property management platform.

Focus on Dubai’s growth

According to ANAROCK, Dubai’s real estate market remains one of the key long-term growth drivers for the company, supported by strong economic fundamentals and sustained investor demand.

The firm also plans to hire senior local talent across consulting, residential and capital markets divisions as part of its expansion push.

Anuj Puri, Chairman of ANAROCK Group, said the leadership changes reflect the company’s commitment to strengthening its regional presence and capturing new cross-border opportunities in one of the world’s most dynamic real estate markets.

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New women-focused platform launches in Dubai with regional expansion plans

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A new women-focused platform has officially launched in the UAE with ambitions to become one of the GCC’s leading ecosystems for female empowerment, entrepreneurship and community support.

FEMPOWERMENT was founded by Kirsten Jenna Michaels and Alexander Sailer and aims to support women through business opportunities, coaching, education and networking initiatives.

Launched in Dubai, the platform combines community events, business launch support, workshops, coaching programmes and large-scale experiences designed to help women grow personally and professionally.

At the centre of the initiative is the Women’s Business Launchpad, a programme created to help women set up and scale businesses in the UAE through partnerships with banking, licensing and business service providers.

Founder and CEO Kirsten Jenna Michaels said the platform was designed to move beyond traditional empowerment messaging and focus on creating real opportunities for women.

The platform also features tiered membership programmes offering access to networking events, certifications, workshops and coaching experiences, alongside promotional opportunities for female-led businesses.

Co-Founder Alexander Sailer said the long-term vision is to build a scalable ecosystem that helps women access funding, launch ventures and create sustainable growth opportunities across the region.

Alongside its business and networking focus, FEMPOWERMENT has also pledged to support social impact initiatives, including plans to provide meals for 1,000 labour camp workers in the UAE and contribute to healthcare and education-related causes.

The organisation plans to expand across the GCC and international markets as part of its broader growth strategy.

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