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Star Power shines as IIFA Festival 2024 kicks off

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The IIFA 2024 kicked off with a dazzling showcase of stardom at its official India press conference, featuring the ‘King Khan’ Shah Rukh Khan and celebrated filmmaker Karan Johar. They will be hosting the highly anticipated NEXA IIFA Awards extravaganza co-presented by Sobha Realty on Yas Island, Abu Dhabi, at the iconic Etihad Arena.

Joining the impressive line-up are the dynamic duo Siddhant Chaturvedi and Abhishek Banerjee, set to dazzle as hosts of IIFA Rocks 2024. Also in attendance at the press conference was Telugu and Hindi cinema’s superstar Rana Daggubati.

Heralding an extraordinary journey over 24 glorious years, IIFA2024 is set to bring together the finest in Indian cinema in a breath-taking display of brilliance across five iconic industries. The three-day extravaganza is all set to showcase the rich diversity of Indian cinema by bringing together the glamour of the IIFA Awards with the vibrant South Indian cinema through the IIFA Utsavam Awards (Celebrating Cinema of the South). Set to take place from September 27th to 29th, 2024, at Yas Island, Abu Dhabi, the festivities will kick start on Friday, 27th September, with IIFA Utsavam Awards, a grand celebration of the four vibrant South Indian film industries. The excitement continues on Saturday, 28th September, with the prestigious IIFA Awards. The festival concludes on Sunday, 29th September, with the exclusive, IIFA Rocks. The 24th Edition of IIFA promises to be a magnificent celebration of cinematic excellence, featuring a stellar array of talent and industry luminaries, from the brilliance of Hindi cinema to the dynamic South Indian film industry, OTT platforms, global stars, international dignitaries, cinema enthusiasts and media houses from around the world, this will be the largest and most memorable IIFA Festival to date.

Mr Partho Banerjee, Senior Executive Officer Marketing & Sales, NEXA commented, “As the NEXA IIFA Awards return to Yas Island, Abu Dhabi this September, we reaffirm our commitment to our 8-year partnership. NEXA and IIFA symbolize the pursuit of innovation, challenging the status quo to create novel and inspiring experiences. By combining global design, sophisticated style, and innovative technology, NEXA crafts premium experiences that align perfectly with IIFA’s mission to build lifetime experiences and celebrate excellence in Indian cinema globally.”

Mr Ashish Parakh, Chief Sales Controller and Chief Marketing Officer at Sobha Realty, expressed his excitement about the partnership, stating, “IIFA has always been a shining example of cinematic excellence, bringing people together from across the globe—much like how Sobha Realty creates homes that resonate with the global Indian community. We’re thrilled to continue the journey with Sobha Realty IIFA Weekend and Rocks at Yas Island, Abu Dhabi, and are eager to be part of another remarkable event that showcases creativity and excellence on the world stage.”

Mr Andre Timmins, Founder/Director, IIFA stated, “As we approach IIFA’s Silver Jubilee in 2025, we’re thrilled to announce the biggest and most spectacular IIFA Festival yet, set for September 27-29 at Yas Island. This year’s IIFA will be a celebration of unprecedented scale, transcending cinematic boundaries with the convergence of Hindi Cinema and South Indian cinema, set against Yas Island’s unmatched hospitality and breath-taking backdrop as a premier international destination. He added, “Expect mesmerizing performances and cultural extravaganzas during the three-day celebration that will not only captivate audiences worldwide but also make a profound global impact. A true testament to the unparalleled appeal of Yas Island, IIFA 2024 festival will foster meaningful connections, offer unique networking opportunities, and celebrate the visionaries who have shaped the global entertainment landscape, setting the stage for an extraordinary journey to 2025.”

Taghrid AlSaeed, Miral’s Executive Director of Marketing, Communications & Events, said, “We are proud to welcome the world’s biggest celebration of Indian film for a historic third time to Yas Island. This year’s IIFA Festival promises to be an extraordinary spectacle of cinematic excellence and vibrant culture with the welcome of IIFA Utsavam to the Island for the first time. We can’t wait to transform Yas Island, the leading entertainment and leisure destination into a global stage for Indian cinema.  This year’s event will unit Bollywood’s brightest stars with their most passionate fans for an unforgettable experience in Abu Dhabi. Let’s get ready for an event like never before”

H.E. Nouf Mohamed Al-Bushlaibi, Executive Director of Strategic Marketing and Communications, DCT Abu Dhabi says, “We are delighted that Abu Dhabi will host the International Indian Film Academy Awards for an unprecedented third consecutive year. As a city steeped in culture and creativity, this continued partnership highlights Abu Dhabi’s reputation as a leading destination for global events. We look forward to sharing our city with the luminaries of Indian cinema and the IIFA audience, celebrating the best of Indian cinema together with the finest Emirati hospitality.”

Mr Ashish Sehgal – Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited, expressed his excitement about this association – “ZEE is thrilled to bring the magic of the IIFA to millions of households across the globe and celebrate the brilliance of Indian Cinema and its talented artists. This prestigious property is a natural fit for our portfolio and reaffirms ZEE’s audience-first strategy of delivering premium entertainment that resonates deeply with our diverse viewers. We are confident that this association will not only elevate the viewer experience but also strengthen our leadership in delivering the best of Indian Cinema to the world and set new benchmarks in engagement, viewership and entertainment.”

Mr Praveen Sharma, Group CEO & Partner Maisour & Meteora Group expressed his happiness, “We are absolutely thrilled to partner with the International Indian Film Academy (IIFA) Awards as the Investment Partners of IIFA Weekend & Awards. This collaboration marks a monumental milestone for Maisour, a crowdfunding platform for fractional ownership in Real Estate in Dubai with a global platform like IIFA that unites and celebrates the best of Indian cinema in a dazzling showcase of stardom. The highly anticipated cinematic extravaganza IIFA Festival 2024 on Yas Island, Abu Dhabi, sets the perfect stage for this partnership. At Maisour, we champion creativity, innovation, and make Real Estate investment in Dubai affordable that seamlessly resonate with the prestigious legacy of the IIFA awards. Together, we aim to elevate the fan engagement and offer them opportunities for investment and excellent returns.”

Mr. Nishant Pitti, CEO& Co-founder of EaseMyTrip shared his thoughts on the association, stating; “As IIFA approaches its Silver Jubilee in 2025, EaseMyTrip is excited to be the official travel partner for the world’s grandest celebration at the IIFA Awards. This year, the celebrations promise to be bigger and more spectacular than ever. As a homegrown brand, we’re delighted to offer IIFA specific holiday packages. This partnership reflects our unwavering commitment to making travel for the event and beyond both effortless and unforgettable for all.”

Nader Halim, Cluster General Manager for Hilton Abu Dhabi Yas Island, The WB™ Abu Dhabi, Curio Collection by Hilton, and DoubleTree by Hilton Abu Dhabi Yas Island Residences, remarked on the partnership, saying, “As the official hospitality partner for the IIFA Festival 2024, Hilton Abu Dhabi Yas Island is honoured to be at the very heart of this extraordinary celebration of Indian cinema and music. We are thrilled to welcome the industry’s most prominent stars throughout this action-packed weekend and are committed to ensure they experience the exceptional hospitality that Hilton is renowned for.”

Nabila, Founder NABILA and ZERO makeup- Official Hair & Makeup Partner commented saying, “The team at NABILA is thrilled to return to IIFA for the fourth time, styling and energizing this star-studded event at the magical YAS Island. With our backstage powered by ZERO Makeup — a brainchild of NABILA that is specially designed for brown skin and associated with IIFA since its inception — we are fully prepared for this exciting journey.”

With 20 years of experience across print, TV, and digital journalism, Sudhashree is a seasoned media professional with a keen eye for news. A true news bug, she thrives on curating stories that capture the pulse of fashion, film, and all things trending. Deeply immersed in the fast-evolving media landscape, she swears by the power of social media to shape narratives and spark conversations.

Announcements

Odisha Targets Export-Led Industrial Growth Through High-Level UAE Investment Outreach

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The Odisha government will undertake a three-day investment outreach to the United Arab Emirates from September 9 to 11, led by Chief Minister Mohan Charan Majhi, as the state steps up efforts to attract global capital, expand export-oriented industries and strengthen business ties with the UAE.

The outreach will cover Abu Dhabi and Dubai, bringing together UAE-based investors, sovereign and institutional funds, financial institutions, industry leaders, Indian business professionals and business organisations to explore investment, technology collaboration, industrial partnerships, exports and value-chain opportunities in Odisha.

A key focus of the visit will be on export-oriented manufacturing and materials, building on Odisha’s established strengths in metals and metallurgy while seeking investments in higher-value manufacturing and downstream industries.

The state will showcase opportunities across metallurgy and metals downstream industries, food and seafood exports, port-based industrial and logistics parks, shipbuilding, rare earths, slurry pipeline infrastructure, and chemical and petrochemical parks.

With its established industrial base and strategic location along India’s eastern coast, Odisha is positioning its ports and related infrastructure as major drivers of future industrial growth. The government expects port-led development to open up opportunities for integrated manufacturing, logistics, exports and global supply-chain linkages.

The UAE engagement will also seek to accelerate Odisha’s transition from traditional industrial sectors towards technology-driven, higher-value industries, with an emphasis on developing integrated value chains within the state and connecting local production with international markets.

In Abu Dhabi, the Odisha delegation is scheduled to hold discussions with leading investment institutions, fund houses, sovereign investment platforms and UAE-based organisations. The talks will focus on investment opportunities, foreign direct investment, industrial partnerships and long-term capital participation.

The Dubai leg will feature meetings with industry leaders, metals and downstream companies, logistics and infrastructure players and other potential investors. Sector-specific roundtables and one-to-one meetings are expected to provide a platform for the state to pitch specific projects while understanding the requirements of global companies looking to expand their presence in India.

A major component of the programme will be meetings with fund houses and UAE-based organisations, focusing on project financing, strategic partnerships and FDI opportunities in Odisha. The delegation will also engage with the Indian business community in the UAE, including professionals and business leaders who could help deepen India-UAE economic ties and facilitate international business connections for Odisha.

The Odisha Investors Meet – UAE will serve as a broader platform to showcase the state’s investment ecosystem, emerging opportunities and sector-specific projects to investors from the UAE and the wider MENA region. The government expects the programme to generate potential investment commitments and new industrial partnerships.

Chief Minister Mohan Charan Majhi said Odisha was seeking partnerships that could connect the state with global capital, technology and markets while strengthening its industrial ecosystem. “Odisha has a strong industrial foundation and immense potential to become a major hub for export-oriented and value-added manufacturing. Through our UAE outreach, we seek to connect Odisha with global capital, technology, markets and strategic partners. Our focus is on building long-term partnerships that can transform our industrial ecosystem, strengthen value chains and create new opportunities for our people.”

Industries Minister Sampad Chandra Swain said the government was targeting both established and emerging sectors, with a focus on value addition, exports and technology adoption. “From metallurgy, metals and downstream industries to ports, logistics, food and seafood exports, rare earths, shipbuilding, chemicals and petrochemicals, we are presenting a wide range of investment opportunities. We are particularly looking at investments that promote value addition, exports, technology adoption and the transition towards higher-value industries.”

The UAE outreach forms part of Odisha’s broader strategy to attract global investment and technology while strengthening export-oriented production, port-led industrialisation and international value-chain integration.

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Emirates Unveils Electric Privacy Screens in Premium Economy

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Emirates is taking its award-winning Premium Economy cabin up another notch, introducing what it says is the world’s first electrically powered Premium Economy seat with a full-height adjustable privacy screen.

The new seats will debut aboard the airline’s newly delivered Airbus A350 aircraft, giving passengers greater control over their personal space while adding a host of comfort and technology upgrades to the cabin.

Configured in a spacious 2-3-2 layout with just 28 seats, Emirates’ latest Premium Economy cabin features seats measuring 20 inches wide, with up to 39 inches of pitch. The seats recline into a cradle position designed to provide a more comfortable sleeping experience without encroaching on the passenger behind.

At the centre of the new design is the electrically operated privacy divider. Passengers can raise or lower the screen at the touch of a button and lock it at their preferred height, creating a more secluded space for working, dining or relaxing.

The new seats are also Emirates’ first fully electrically powered Premium Economy seats. Through an integrated Passenger Control Unit, travellers can adjust their seating position and select dedicated settings including lounge and meal modes.

More comfort, from head to foot

Emirates has also introduced Safran Seats’ U-Dream headrest, a leather design featuring adjustable wings that can be positioned to provide additional support for the head and neck.

A manually deployable leather footrest adds another layer of comfort, particularly on long-haul flights, helping passengers relax and reduce leg fatigue.

For passengers travelling with multiple devices, the cabin introduces wireless charging in Premium Economy for the first time on Emirates. Each seat also comes with USB-C charging and a redesigned tray table featuring an integrated phone holder, allowing travellers to use their smartphone as a second screen while eating or watching content.

A sharper entertainment experience

Passengers on the new A350s will have access to Emirates’ ice inflight entertainment system through a 13.3-inch 4K HDR touchscreen, offering high-resolution images and faster, more responsive navigation.

The aircraft itself will also provide an enhanced view of the journey. New A350 aircraft will feature additional exterior camera perspectives, adding left- and right-facing views to the existing forward and downward cameras.

Premium dining remains part of the experience

The upgraded seat comes alongside the dining service that has helped distinguish Emirates Premium Economy from many competing products.

Passengers are served regionally inspired menus prepared by Emirates chefs, with meals presented on Royal Doulton fine china, accompanied by linen napkins and stainless-steel Robert Welch cutlery.

The beverage programme includes Chandon Vintage Brut 2021, an Australian sparkling wine available exclusively to Emirates Premium Economy customers worldwide.

From September, passengers on selected routes can also expect wines including Chablis Premier Cru Jean-Marc Brocard 2024 from Burgundy and La Parde de Haut-Bailly 2014 from Bordeaux.

October will bring another first, with Wiston Estate Brut NV becoming Emirates’ first English sparkling wine. It will be served exclusively in Premium Economy on UK routes.

Emirates says it has invested more than US$1 billion in its wine portfolio since 2006, underscoring the importance the airline places on its onboard beverage programme.

Sustainable amenity kits add another touch

On long-haul flights, Premium Economy passengers will also receive reusable amenity kits created in partnership with United for Wildlife.

The collectible bags are designed around endangered wildlife and four natural habitats, with bio-based materials used throughout. For the first time in Emirates Premium Economy, the kits will include plant-based skincare products from Aveda, alongside travel essentials such as socks, eyeshades, earplugs and dental kits.

Emirates continues to expand Premium Economy

Emirates launched Premium Economy in 2022 as a product positioned between its Economy and Business Class cabins. Since then, the airline has steadily expanded the cabin across its fleet, with the product now available across markets served by its Airbus A350 aircraft.

The latest generation is clearly designed to push Premium Economy closer to the Business Class experience, combining wider seats, generous legroom, greater privacy, upgraded dining and high-end entertainment.

The product has already collected several industry accolades, including Best Premium Economy Class at the Business Traveller Middle East Awards in 2024 and 2025, as well as Airline with the Best Premium Economy Class at the 2025 ULTRAs Awards.

With the introduction of its electrically powered seat and full-height privacy screen, Emirates is once again betting that the future of Premium Economy will be defined not simply by extra legroom, but by greater personal space, technology and control.

For passengers, that could mean a Premium Economy seat that feels less like an upgraded economy chair — and increasingly like a private space of its own.

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How to rent a car at Etihad Rail stations from Dh80 with no deposit

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Etihad Rail passengers now have another option for getting around after they step off the train, with a new car rental service offering vehicles from Dh80 to Dh200 per day.

The Rail to Road service, launched through Thrifty Car Rental’s Flexy offering, is currently available at Etihad Rail’s Abu Dhabi and Fujairah passenger stations. The service is designed to solve the first- and last-mile transport challenge for travellers continuing their journey by road.

One of the biggest advantages is that no security deposit is required. Rentals also come with 60km of included driving and prepaid fuel, meaning passengers do not need to worry about refuelling before returning the vehicle.

Three car categories to choose from

Travellers can select from three vehicle categories depending on their needs and budget.

Essential is aimed at passengers looking for a practical and affordable option, with cars such as the Toyota Yaris, Suzuki Baleno and Hyundai Accent.

Comfort steps up to larger cars and compact SUVs, including models such as the Mazda CX-3, Hyundai Creta and Mazda 6.

For those wanting something larger or more premium, Stretch includes vehicles such as the Audi A3, Mazda CX-90, Jeep Cherokee, Nissan Patrol and Jeep Wrangler.

Prices range from around Dh80 to Dh200 per 24-hour rental, depending on the vehicle category.

You can rent a car when you arrive

Passengers do not have to book weeks in advance. The service allows travellers to reserve a vehicle before their train journey, book after reaching the station or simply walk in and rent a car, subject to availability.

The rental period is based on a 24-hour cycle rather than being linked to the customer’s train arrival or departure time. This gives passengers more flexibility if their travel plans change.

Additional kilometres beyond the included 60km can also be purchased for an extra fee.

Cars can be returned to other Thrifty locations

The service is primarily designed for passengers to collect and return their vehicles at the same Etihad Rail station.

However, customers can arrange to return the car at another Thrifty location for a nominal one-way fee. This gives travellers more flexibility when their onward journey does not bring them back to the original station.

Car rental can be added to your train booking

The rental option has been integrated into the Etihad Rail booking journey, allowing passengers to add a car when arranging their train travel.

The system is expected to be further developed to make the car rental option more visible and easier to use.

The Rail to Road initiative forms part of a five-year partnership between Etihad Rail and Thrifty, focused on improving connections between passenger stations and final destinations.

Thrifty plans to invest more than Dh10 million over five years in expanding its fleet, digital systems and customer services. An initial fleet of around 500 vehicles is planned, with the potential to grow as demand increases and Etihad Rail expands its passenger network.

The wider rollout is also expected to include digital kiosks and customer assistance desks across Etihad Rail’s 11 passenger stations.

With train travel connecting more parts of the UAE, the new service could make the journey considerably easier for passengers whose final destination is beyond the rail station.

EtihadRail RailToRoad UAE AbuDhabi Fujairah UAETransport DubaiTransport PublicTransport CarRental Thrifty UAETravel AbuDhabiTravel FujairahTravel TravelUAE UAETravelNews FirstMile LastMile SmartMobility UAENews TravelUpdate

Etihad Rail passengers can now rent cars from Dh80 a day with no deposit

Etihad Rail passengers now have another option for getting around after they step off the train, with a new car rental service offering vehicles from Dh80 to Dh200 per day.

The Rail to Road service, launched through Thrifty Car Rental’s Flexy offering, is currently available at Etihad Rail’s Abu Dhabi and Fujairah passenger stations. The service is designed to solve the first- and last-mile transport challenge for travellers continuing their journey by road.

One of the biggest advantages is that no security deposit is required. Rentals also come with 60km of included driving and prepaid fuel, meaning passengers do not need to worry about refuelling before returning the vehicle.

Three car categories to choose from

Travellers can select from three vehicle categories depending on their needs and budget.

Essential is aimed at passengers looking for a practical and affordable option, with cars such as the Toyota Yaris, Suzuki Baleno and Hyundai Accent.

Comfort steps up to larger cars and compact SUVs, including models such as the Mazda CX-3, Hyundai Creta and Mazda 6.

For those wanting something larger or more premium, Stretch includes vehicles such as the Audi A3, Mazda CX-90, Jeep Cherokee, Nissan Patrol and Jeep Wrangler.

Prices range from around Dh80 to Dh200 per 24-hour rental, depending on the vehicle category.

You can rent a car when you arrive

Passengers do not have to book weeks in advance. The service allows travellers to reserve a vehicle before their train journey, book after reaching the station or simply walk in and rent a car, subject to availability.

The rental period is based on a 24-hour cycle rather than being linked to the customer’s train arrival or departure time. This gives passengers more flexibility if their travel plans change.

Additional kilometres beyond the included 60km can also be purchased for an extra fee.

Cars can be returned to other Thrifty locations

The service is primarily designed for passengers to collect and return their vehicles at the same Etihad Rail station.

However, customers can arrange to return the car at another Thrifty location for a nominal one-way fee. This gives travellers more flexibility when their onward journey does not bring them back to the original station.

Car rental can be added to your train booking

The rental option has been integrated into the Etihad Rail booking journey, allowing passengers to add a car when arranging their train travel.

The system is expected to be further developed to make the car rental option more visible and easier to use.

The Rail to Road initiative forms part of a five-year partnership between Etihad Rail and Thrifty, focused on improving connections between passenger stations and final destinations.

Thrifty plans to invest more than Dh10 million over five years in expanding its fleet, digital systems and customer services. An initial fleet of around 500 vehicles is planned, with the potential to grow as demand increases and Etihad Rail expands its passenger network.

The wider rollout is also expected to include digital kiosks and customer assistance desks across Etihad Rail’s 11 passenger stations.

With train travel connecting more parts of the UAE, the new service could make the journey considerably easier for passengers whose final destination is beyond the rail station.

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