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Star Power shines as IIFA Festival 2024 kicks off

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The IIFA 2024 kicked off with a dazzling showcase of stardom at its official India press conference, featuring the ‘King Khan’ Shah Rukh Khan and celebrated filmmaker Karan Johar. They will be hosting the highly anticipated NEXA IIFA Awards extravaganza co-presented by Sobha Realty on Yas Island, Abu Dhabi, at the iconic Etihad Arena.

Joining the impressive line-up are the dynamic duo Siddhant Chaturvedi and Abhishek Banerjee, set to dazzle as hosts of IIFA Rocks 2024. Also in attendance at the press conference was Telugu and Hindi cinema’s superstar Rana Daggubati.

Heralding an extraordinary journey over 24 glorious years, IIFA2024 is set to bring together the finest in Indian cinema in a breath-taking display of brilliance across five iconic industries. The three-day extravaganza is all set to showcase the rich diversity of Indian cinema by bringing together the glamour of the IIFA Awards with the vibrant South Indian cinema through the IIFA Utsavam Awards (Celebrating Cinema of the South). Set to take place from September 27th to 29th, 2024, at Yas Island, Abu Dhabi, the festivities will kick start on Friday, 27th September, with IIFA Utsavam Awards, a grand celebration of the four vibrant South Indian film industries. The excitement continues on Saturday, 28th September, with the prestigious IIFA Awards. The festival concludes on Sunday, 29th September, with the exclusive, IIFA Rocks. The 24th Edition of IIFA promises to be a magnificent celebration of cinematic excellence, featuring a stellar array of talent and industry luminaries, from the brilliance of Hindi cinema to the dynamic South Indian film industry, OTT platforms, global stars, international dignitaries, cinema enthusiasts and media houses from around the world, this will be the largest and most memorable IIFA Festival to date.

Mr Partho Banerjee, Senior Executive Officer Marketing & Sales, NEXA commented, “As the NEXA IIFA Awards return to Yas Island, Abu Dhabi this September, we reaffirm our commitment to our 8-year partnership. NEXA and IIFA symbolize the pursuit of innovation, challenging the status quo to create novel and inspiring experiences. By combining global design, sophisticated style, and innovative technology, NEXA crafts premium experiences that align perfectly with IIFA’s mission to build lifetime experiences and celebrate excellence in Indian cinema globally.”

Mr Ashish Parakh, Chief Sales Controller and Chief Marketing Officer at Sobha Realty, expressed his excitement about the partnership, stating, “IIFA has always been a shining example of cinematic excellence, bringing people together from across the globe—much like how Sobha Realty creates homes that resonate with the global Indian community. We’re thrilled to continue the journey with Sobha Realty IIFA Weekend and Rocks at Yas Island, Abu Dhabi, and are eager to be part of another remarkable event that showcases creativity and excellence on the world stage.”

Mr Andre Timmins, Founder/Director, IIFA stated, “As we approach IIFA’s Silver Jubilee in 2025, we’re thrilled to announce the biggest and most spectacular IIFA Festival yet, set for September 27-29 at Yas Island. This year’s IIFA will be a celebration of unprecedented scale, transcending cinematic boundaries with the convergence of Hindi Cinema and South Indian cinema, set against Yas Island’s unmatched hospitality and breath-taking backdrop as a premier international destination. He added, “Expect mesmerizing performances and cultural extravaganzas during the three-day celebration that will not only captivate audiences worldwide but also make a profound global impact. A true testament to the unparalleled appeal of Yas Island, IIFA 2024 festival will foster meaningful connections, offer unique networking opportunities, and celebrate the visionaries who have shaped the global entertainment landscape, setting the stage for an extraordinary journey to 2025.”

Taghrid AlSaeed, Miral’s Executive Director of Marketing, Communications & Events, said, “We are proud to welcome the world’s biggest celebration of Indian film for a historic third time to Yas Island. This year’s IIFA Festival promises to be an extraordinary spectacle of cinematic excellence and vibrant culture with the welcome of IIFA Utsavam to the Island for the first time. We can’t wait to transform Yas Island, the leading entertainment and leisure destination into a global stage for Indian cinema.  This year’s event will unit Bollywood’s brightest stars with their most passionate fans for an unforgettable experience in Abu Dhabi. Let’s get ready for an event like never before”

H.E. Nouf Mohamed Al-Bushlaibi, Executive Director of Strategic Marketing and Communications, DCT Abu Dhabi says, “We are delighted that Abu Dhabi will host the International Indian Film Academy Awards for an unprecedented third consecutive year. As a city steeped in culture and creativity, this continued partnership highlights Abu Dhabi’s reputation as a leading destination for global events. We look forward to sharing our city with the luminaries of Indian cinema and the IIFA audience, celebrating the best of Indian cinema together with the finest Emirati hospitality.”

Mr Ashish Sehgal – Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited, expressed his excitement about this association – “ZEE is thrilled to bring the magic of the IIFA to millions of households across the globe and celebrate the brilliance of Indian Cinema and its talented artists. This prestigious property is a natural fit for our portfolio and reaffirms ZEE’s audience-first strategy of delivering premium entertainment that resonates deeply with our diverse viewers. We are confident that this association will not only elevate the viewer experience but also strengthen our leadership in delivering the best of Indian Cinema to the world and set new benchmarks in engagement, viewership and entertainment.”

Mr Praveen Sharma, Group CEO & Partner Maisour & Meteora Group expressed his happiness, “We are absolutely thrilled to partner with the International Indian Film Academy (IIFA) Awards as the Investment Partners of IIFA Weekend & Awards. This collaboration marks a monumental milestone for Maisour, a crowdfunding platform for fractional ownership in Real Estate in Dubai with a global platform like IIFA that unites and celebrates the best of Indian cinema in a dazzling showcase of stardom. The highly anticipated cinematic extravaganza IIFA Festival 2024 on Yas Island, Abu Dhabi, sets the perfect stage for this partnership. At Maisour, we champion creativity, innovation, and make Real Estate investment in Dubai affordable that seamlessly resonate with the prestigious legacy of the IIFA awards. Together, we aim to elevate the fan engagement and offer them opportunities for investment and excellent returns.”

Mr. Nishant Pitti, CEO& Co-founder of EaseMyTrip shared his thoughts on the association, stating; “As IIFA approaches its Silver Jubilee in 2025, EaseMyTrip is excited to be the official travel partner for the world’s grandest celebration at the IIFA Awards. This year, the celebrations promise to be bigger and more spectacular than ever. As a homegrown brand, we’re delighted to offer IIFA specific holiday packages. This partnership reflects our unwavering commitment to making travel for the event and beyond both effortless and unforgettable for all.”

Nader Halim, Cluster General Manager for Hilton Abu Dhabi Yas Island, The WB™ Abu Dhabi, Curio Collection by Hilton, and DoubleTree by Hilton Abu Dhabi Yas Island Residences, remarked on the partnership, saying, “As the official hospitality partner for the IIFA Festival 2024, Hilton Abu Dhabi Yas Island is honoured to be at the very heart of this extraordinary celebration of Indian cinema and music. We are thrilled to welcome the industry’s most prominent stars throughout this action-packed weekend and are committed to ensure they experience the exceptional hospitality that Hilton is renowned for.”

Nabila, Founder NABILA and ZERO makeup- Official Hair & Makeup Partner commented saying, “The team at NABILA is thrilled to return to IIFA for the fourth time, styling and energizing this star-studded event at the magical YAS Island. With our backstage powered by ZERO Makeup — a brainchild of NABILA that is specially designed for brown skin and associated with IIFA since its inception — we are fully prepared for this exciting journey.”

With 20 years of experience across print, TV, and digital journalism, Sudhashree is a seasoned media professional with a keen eye for news. A true news bug, she thrives on curating stories that capture the pulse of fashion, film, and all things trending. Deeply immersed in the fast-evolving media landscape, she swears by the power of social media to shape narratives and spark conversations.

Announcements

What the new DIFC investment fund proposals mean for investors

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Dubai’s financial regulator is planning the biggest update to the Dubai International Financial Centre (DIFC) investment fund rules in more than a decade.

The Dubai Financial Services Authority (DFSA) has launched a public consultation on a wide-ranging package of reforms designed to modernise the DIFC’s investment fund framework, simplify regulations for fund managers and strengthen investor protection.

Here’s what you need to know.

Why is the DFSA changing the rules?

The DFSA says the investment fund industry has evolved significantly since the current framework was introduced in 2006.

The proposed reforms aim to:

  • Modernise regulations to reflect today’s investment market.
  • Reduce unnecessary compliance requirements.
  • Make it easier for fund managers to operate.
  • Maintain strong investor protection.
  • Align DIFC regulations with international best practices.

What are the proposed changes?

The consultation includes several key proposals:

More flexible rules for private investment funds

The DFSA plans to replace rigid classifications for specialist private funds with a more flexible framework that can better accommodate modern investment strategies.

Simpler licensing for fund managers

Investment managers may no longer need separate licences for certain activities, such as arranging investments or dealing on behalf of clients, as these would be covered under an existing asset management licence.

Updated rules for master-feeder funds

The regulator also wants to modernise regulations governing “master-feeder” fund structures to reflect current market practices better.

Removal of the external fund manager regime

The DFSA proposes removing the external fund manager framework as more firms are now seeking direct authorisation from the regulator.

More investment opportunities for employees

Employees could be given greater flexibility to invest in private funds managed by their own employers, either directly or through dedicated investment vehicles.

Technical improvements

The consultation also proposes several technical amendments to improve clarity and consistency within the Collective Investment Law.

Could tokenised investment funds become a reality?

The consultation also seeks industry feedback on regulating tokenised investment funds.

Tokenisation uses blockchain technology to represent ownership units digitally, potentially making investment funds more efficient and accessible.

At this stage, the DFSA is only gathering feedback and has not proposed formal regulations.

Will retail investors get access to more investment opportunities?

Another topic under discussion is the possible introduction of a long-term investment fund regime.

If developed in the future, it could allow retail investors to access certain long-term assets—such as infrastructure projects or private market investments- that are currently limited to professional investors.

No regulatory changes have been proposed yet; the regulator is first seeking industry views.

Who can provide feedback?

The consultation is open until September 7, 2026.

The DFSA is inviting comments from:

  • Fund managers
  • Asset managers
  • Fund administrators
  • Legal advisers
  • Auditors
  • Compliance professionals
  • Other participants in the DIFC investment funds industry

The proposals form part of Dubai’s wider efforts to strengthen its position as a leading regional hub for wealth and asset management while ensuring regulations remain modern, proportionate and investor-focused.

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Good news for businesses: Sharjah slashes fees and fines

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Businesses in Sharjah can now benefit from a range of temporary fee reductions after Sharjah Police unveiled a new package of incentives aimed at easing costs and supporting the emirate’s business community.

The measures, introduced in line with a decision by the Sharjah Executive Council, include 50% discounts on several security-related fees, along with reduced fines and lower training costs for companies.

What discounts are available?

Under the new initiative, eligible businesses will receive:

  • 50% off security permit renewal fees for commercial activities
  • 50% off security system subscription fees
  • 50% reduction on eligible violations and fines
  • 20% off mandatory training programme fees for companies

Sharjah Police said the initiative is designed to support commercial establishments, encourage business sustainability and further strengthen the emirate’s position as an attractive destination for investment.

How long will the discounts last?

The incentives will be available for three months from the date the decision comes into effect.

Businesses seeking more information about the discounts and eligibility can contact the Sharjah Police Call Centre on 901.

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Dubai to build region’s first falcon market and transform the creek into night-time destination

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Dubai is set to welcome a one-of-a-kind falcon market and a spectacular new lighting experience along Dubai Creek after Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai, approved a series of major development projects aimed at enhancing the city’s cultural, tourism and public spaces.

The new initiatives, announced by Dubai Municipality, include the Dubai Falcon Market, the first integrated falcon market of its kind in the region, and the Dubai Creek Lighting Project, which will transform one of the city’s oldest landmarks into a vibrant night-time destination.

Region’s first integrated falcon market

Designed to celebrate the UAE’s rich falconry heritage, the Dubai Falcon Market will combine tradition with modern architecture inspired by the wings of a falcon.

Spanning around 50,000 square feet and built at an estimated cost of Dh50 million, the market will feature specialist falcon shops, equipment stores, cultural exhibition spaces, heritage events, a dedicated veterinary clinic and visitor experiences, all within a purpose-built destination showcasing one of the country’s most treasured traditions.

The project also forms part of Dubai’s wider strategy to develop rural and desert areas while preserving Emirati heritage and creating new attractions for residents and tourists.

Dubai Creek to shine with new night-time experience

Dubai Creek, one of the emirate’s most historic waterfronts, is also set for a major makeover.

The Dubai Creek Lighting Project will introduce an innovative lighting system stretching across 8km of the creek, illuminating promenades, heritage markets, waterfront walkways, building façades and key entry points.

The aim is to transform the area into a lively evening destination while highlighting its architectural and cultural significance.

Once completed, visitors can expect enhanced pedestrian areas, interactive public spaces and a striking visual experience designed to bring new life to the historic district after sunset.

The project is expected to be completed in the first quarter of 2027.

Commenting on the projects, Sheikh Hamdan said Dubai remains committed to developing people-focused urban spaces that combine innovation, sustainability and advanced technology while preserving the emirate’s identity and cultural heritage.

The latest initiatives form part of Dubai’s long-term vision to create world-class public spaces, strengthen the tourism and creative sectors, and enhance the quality of life for residents and visitors alike.

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