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Why British business leaders are flocking to Middle East

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British businesses are increasingly eyeing the Middle East as a top investment hotspot, with interest in the region multiplying in recent years, new research has revealed.

A study by Pagefield found that more than a third (36 per cent) of UK business leaders now view the region as a key investment hub for the next five years — a huge leap from just 18 per cent who had previously put money into Middle Eastern markets.

Meanwhile, Asia is also emerging as a top contender, with interest jumping from 22 per cent to 32 per cent, as UK firms seek to expand their global footprint.

UAE is a Prime Destination

Among the Gulf nations, the UAE has become a prime destination for high-networth individuals (HNIs) and ultra-high-net-worth individuals (UHNWIs) looking for better economic opportunities, a higher quality of life, and secure wealth management. This trend is especially evident in the growing number of wealthy individuals leaving the UK for the UAE, drawn by its tax-friendly policies and luxury lifestyle.

Europe Still Leads as US Faces Uncertainty

Despite the rising interest in new markets, Europe remains the UK’s top overseas investment priority, with 55 per cent of businesses still focused on the continent.

Investment in the United States, however, remains steady, with 42 per cent of firms currently investing there compared to 45 per cent looking to do so in the future. But looming uncertainty over new trade tariffs under President Donald Trump’s administration could put future deals at risk.

Experts Weigh In

Christopher Clark, Partner at Pagefield, said: “The data shows a clear shift in UK businesses’ global outlook. While Europe remains crucial, the soaring interest in the Middle East and Asia highlights a growing appetite for fresh, high-potential markets.”

Businesses are now looking beyond traditional hubs, seeking opportunities in regions with booming economies and strategic advantages.

Calls for Government Action

The report also reveals growing frustration among business leaders, with 83 per cent of UK firms urging the government to do more to support international expansion.

Among their top demands? Nearly a third (31 per cent) believe that Free Trade Agreements (FTAs) are the single most important tool to help British companies thrive abroad.

Despite economic and political challenges, UK businesses remain optimistic about investing abroad. Around 91 per cent of firms support Foreign Direct Investment (FDI), putting them ahead of US companies with bigger international investments over the past year. This shows strong confidence in global growth despite uncertain times.

(Source: Zawya, Forbes)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Business

UAE signals new energy era with OPEC exit decision

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In a major shift for global energy markets, the UAE has announced plans to exit OPEC and the OPEC+ alliance, effective May 1, 2026.

The move signals a bold step in the UAE’s long-term strategy, as it looks to gain greater control over its production policy and respond more flexibly to changing global demand.

Officials said the decision follows a comprehensive review of the country’s energy capacity and future outlook, with a focus on national interest and the ability to meet market needs more efficiently.

Despite ongoing geopolitical pressures, including supply concerns, global energy demand is expected to remain strong in the years ahead. The UAE says it is positioning itself to meet that demand with a balance of reliability, affordability, and sustainability.

The country, which first joined OPEC in 1967 through Abu Dhabi, has long played a key role in stabilising oil markets. Officials described the exit not as a break, but as an ‘evolution’,  one that allows the UAE to act more independently while still supporting global market stability.

Positioning itself as a reliable energy partner, the UAE said it will continue supplying some of the world’s most cost-competitive and lower-carbon oil, while gradually adjusting production in line with demand.

At the same time, the country is doubling down on investments across the energy spectrum, from oil and gas to renewables and low-carbon technologies, as part of a broader push toward long-term resilience and economic diversification.

Source: WAM

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New ‘Shop Local’ initiative helps UAE consumers discover homegrown brands

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‘Shop Local’, a new initiative aimed at helping consumers across the UAE discover and support homegrown businesses, while giving small and medium enterprises (SMEs) greater visibility, has been launched by a local platform Quiqup.

It will bring together UAE-based brands in one place, allowing users to easily browse, discover and purchase from local businesses that often face challenges standing out in crowded digital spaces.

Open to small and local businesses nationwide, ‘Shop Local’ is designed to address one of the most common hurdles SMEs encounter, reaching the right audience. By offering a dedicated channel, the initiative aims to help businesses build awareness, drive sales and support long-term growth.

The launch coincides with the announcement of the establishment of the Dh1 billion National Industrial Resilience Fund to boost localisation within key industries by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Strengthening local businesses

Fatima Yousif Alnaqbi, Acting Assistant Under-Secretary for the Support Services Sector at the Ministry of Finance and representative at the Mohammed Bin Rashid Innovation Fund, highlighted the importance of enabling high-potential businesses to scale.

She noted that supporting companies at the right stage allows them to contribute more effectively to the economy, particularly in the UAE, where innovation and entrepreneurship play a key role in driving growth and creating new opportunities.

Bassel El Koussa, CEO of Quiqup, said the initiative reflects the company’s belief in strengthening connections between businesses and communities.

He added that ‘Shop Local’ is intended to create opportunities for local brands to grow, deepen customer engagement and build a stronger market presence, while encouraging consumers to play a more active role in supporting the local economy.

The platform has already received 190 brand submissions, with Quiqup aiming to onboard at least 250 businesses in the coming weeks.

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New UAE initiative targets 5,000 locally made essential goods

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The UAE has announced a new Dh1 billion National Industrial Resilience Fund as part of a broader push to strengthen local manufacturing and reduce reliance on imports.

The initiative, revealed by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, aims to boost domestic production across key sectors, enhance supply chain resilience, and accelerate the adoption of artificial intelligence in industrial operations.

The move forms part of a wider strategy to reinforce the country’s industrial base while supporting long-term economic diversification.

Everyday consumer staples

A central goal of the plan is to localise the production of more than 5,000 essential goods. The first phase will focus on everyday consumer staples that can be scaled locally, including bottled water, dairy products, eggs, poultry, bread, flour, vegetable oils, and seasonal produce.

Authorities say implementation will involve close coordination between government entities, private sector partners, retailers, and digital platforms. Dedicated retail space will also be allocated to UAE-made products to improve visibility and consumer access.

Encouraging investment

In parallel, the government has approved an expansion of the National In-Country Value Programme, making it mandatory across federal entities and national companies. The policy is designed to increase demand for locally produced goods and services, while encouraging businesses to invest within the country.

Retailers and e-commerce platforms will also be encouraged to prioritise Emirati products, further supporting domestic manufacturers.

The UAE continues to position itself as a global hub for industry and innovation, with a growing focus on advanced manufacturing, food security, and technology-driven production.


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