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Sun Siyam marks 35 years with fresh identity and signature Maldivian experiences

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Sun Siyam Resorts has unveiled a milestone brand transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the (r)evolution introduces a powerful new statement, “The Home of the Maldivian Spirit”, reaffirming the group’s reputation as one of the most culturally authentic resort operators in the Maldives.

The rebrand unites five Maldivian resorts and the group’s Sri Lankan property under a single umbrella, The House of Siyam, while rolling out Signature Experiences and a refreshed loyalty programme, Siyam Rewards.

Three Distinct Resort Collections

To make it easier for guests and partners to navigate the portfolio, Sun Siyam Resorts has introduced three clear collections:

  • Luxury Collection:
    Island indulgence at its finest. Sun Siyam Iru Fushi leads this flagship tier with elevated experiences in a sun-soaked paradise.
  • Lifestyle Collection:
    Energetic and adventure-driven, perfect for families and groups. Sun Siyam Olhuveli and Siyam World offer vibrant entertainment and recreation.
  • Prive Collection:
    Secluded barefoot escapes. Sun Siyam Iru Veli, Sun Siyam Vilu Reef, and Sun Siyam Pasikudah (Sri Lanka) provide privacy and personalised service for romantic, soulful getaways.

Signature Experiences with a Maldivian Soul

The transformation goes beyond design, adding immersive experiences that bring local heritage and creativity to every stay. Highlights include:

  • Maldivian Roots: Weekly culinary and cultural journeys celebrating island traditions.
  • Insta Villa: The Maldives’ first over-water photo studio for picture-perfect moments.
  • Sun Siyam Beach Club: A lively hub where laid-back afternoons turn into nights of music and dance.
  • Plant-based bliss, hidden treasure chests, moonlit cinemas and the ceremonial wow welcome, unique touches that create memorable stays.

Loyalty, Sustainability and Community

The group also launched Siyam Rewards, a digital membership programme offering personalised itineraries, room upgrades, optional carbon offsets, and rewards from the very first booking.

Every stay continues to support marine conservation and community initiatives through the Sun Siyam Care sustainability platform.

Leaders on the Milestone

Founder, Owner & Managing Director Ahmed Siyam Mohamed said: “When we founded Sun Siyam in 1990, our goal was to share the warmth of our islands and our people with the world. This transformation preserves that soul while creating space to innovate for the next generation of free-spirited travellers.”

CEO Deepak Booneady added: “This rebrand is about more than design — it’s about cultural authenticity, purpose-driven hospitality, and creating moments that spark joy.”

A Modern Maldivian Identity

The new look ties together every touchpoint, from redesigned interiors to the refreshed website at sunsiyam.com, blending a vibrant Maldivian spirit with a contemporary edge.

Redesigned website

With a redesigned website now live at sunsiyam.com, the new brand identity unifies every touchpoint, from print and digital platforms to guest experiences on the islands. The result is a look and feel that is authentically Maldivian yet confidently modern.

To bring this transformation to life, Sun Siyam partnered with top industry experts:

  • JHAGGER&CO led the year-long project, starting with in-depth audience research and an internal reset of the group’s vision, purpose, and values.
  • Lee McNichol and Jose Rivero, Founders and Creative Directors of London-based StudioSixty7, reimagined interiors to reflect a refreshed, contemporary island aesthetic.
  • Maldives hospitality pioneer Dominik Ruhl guided the creation of new operational standards and Signature Experiences, embedding the brand’s spirit in daily service.

This collaborative effort, brought to life by Sun Siyam’s island operations team,  led by VP of Operations Abdulla Thamheed and supported by General Managers, Resort Managers, and the brand’s sales, marketing, and PR teams,  has produced a warm, vibrant design system that preserves Maldivian soul while embracing a fresh, modern edge.

Why This Matters for Travellers

  • Easier to choose the right island stay with clear Luxury, Lifestyle and Prive categories.
  • New Signature Experiences offer deeper cultural immersion and memorable activities.
  • Direct bookings now come with personalised rewards and benefits.
  • Commitment to sustainability and local heritage means travellers support conservation with every stay.

From one property to six resorts

Founded in 1990, Sun Siyam Resorts has grown from a single Maldivian property to six resorts across the Maldives and Sri Lanka, including the newest addition, Siyam World. The brand is anchored in The Home of the Maldivian Spirit, blending heartfelt island hospitality with innovative experiences and a commitment to sustainability.

For more information, visit sunsiyam.com or follow @sunsiyamresorts on social media.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Education

Some UAE schools enforce tough rules on qaza haircuts, hoodies and energy drinks

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Students face tighter appearance and food rules as schools warn that banned items could be confiscated, recorded and punished under conduct policies, according to local media reports.

The new school year has barely got into its second week,  but some UAE students are already discovering that the rules are getting serious.

The UAE Ministry of Education’s 2026–27 public-school uniform guide requires approved uniforms and says hair should be styled appropriately according to local customs and remain its natural colour

Several public and private schools have now stepped up checks on student appearance, behaviour and food, introducing tougher controls covering everything from hairstyles and hoodies to what youngsters can bring in their lunch bags.

Among the biggest no-go items are qaza-style haircuts, long hair for male students, hoodies worn inside school premises, energy drinks, fizzy drinks, tea, coffee and chips.

And schools are warning that ignoring the rules could have consequences.

Haircuts under the microscope

Students sporting a qaza haircut, in which part of the head is shaved while another section is deliberately left long, have been put on notice.

Long hairstyles for male students are also among the appearance rules being enforced.

Schools say the measures are designed to promote a consistent appearance and discourage behaviour they believe conflicts with educational and social values.

The message to students is clear: what might pass as a trendy look outside the school gates may not make the cut once they walk into school.

Hoodies? Not inside school

The crackdown doesn’t stop at hair.

Schools have also prohibited students from wearing hoodies inside school premises, with the appearance requirements applying from the moment students enter through the gates.

Parents and students have been informed through circulars and official communications outlining the restrictions.

Your lunchbox could also land you in trouble

It isn’t just what’s on students’ heads that’s being scrutinised.

Schools are also tightening controls over what youngsters bring through the gates.

Tea, coffee, soft drinks, energy drinks and chips of all types have been listed among the prohibited food and beverages.

And there’s an important detail: students don’t necessarily escape a violation simply because they haven’t consumed the item.

Schools have warned that having a prohibited food or drink in a student’s possession can itself trigger action.

The item may be confiscated, the incident officially recorded and the school’s conduct code applied, potentially including deductions to the student’s conduct grade.

Students are instead being encouraged to rely on the nutrition and food options supplied by the school’s approved canteen service.

Schools say it’s about more than looks

School administrations say the tighter rules are not simply about policing fashion or deciding what ends up in a lunch bag.

They argue that appearance, conduct and nutrition are part of creating a structured educational environment and reinforcing respect for teachers, classmates and the wider school community.

The schools have also connected the measures to the qualities they want to develop in Emirati students, including national pride, responsibility, discipline, respect, academic ambition and a commitment to excellence and creativity.

In their view, a smart and appropriate appearance is not merely about looking the part. It is intended to reflect a student’s attitude towards themselves, their teachers and fellow students.

The new school-year message

With the academic year now gathering pace, students and parents are being urged to pay close attention to individual school circulars and requirements.

For pupils, that could mean checking the hairstyle before leaving home, leaving the hoodie behind and thinking twice before slipping a can of fizzy drink or a packet of chips into the school bag.

Because this year, UAE schools appear to be taking the message very seriously: school rules start at the gate, and they don’t end with the uniform.

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Education

Dubai school holiday dates changed: Parents need to know about new October half-term

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Dubai parents may need to rethink their October plans after some schools brought forward their half-term holiday by one week.

Several private schools in the emirate have revised their academic calendars, moving the October break from October 19–23 to October 12–16.

The change affects schools including Dubai British School, Safa British School and Arab Unity School, according to reports.

For families at these schools, the earlier holiday means children will finish classes on Friday, October 9 and return on Monday, October 19.

With the weekends included, students will effectively have nine consecutive days away from school, from October 10 to October 18.

Why has the October break changed?

Parents at affected schools were notified of the revised dates through school communications.

The updated calendars are intended to bring school holidays in line with the academic calendar set by Dubai’s Knowledge and Human Development Authority (KHDA) and the Ministry of Education (MoE).

The adjustment means families who had been planning trips around the originally published October 19–23 break should check their school’s latest calendar before finalising arrangements.

Is every Dubai school changing its dates?

No, and this is important. The revised dates do not automatically apply to every private school in Dubai.

Holiday schedules can differ depending on the curriculum a school follows and the regulations under which it operates. Schools following curricula other than the British curriculum may have different term and holiday dates.

Parents should therefore rely on the latest information issued directly by their child’s school rather than assuming that all schools will follow the same October schedule.

Could Dubai students get another mid-term break?

There is another possibility parents should be aware of.

The current academic calendar does not include a February half-term for schools that follow this schedule. Some private schools may choose to divide their mid-term holiday and introduce a break in February instead.

However, schools cannot simply add extra days off. Any change would require the necessary approvals, and the total break must remain within the permitted five school days.

What are the revised dates?

For schools that have adopted the earlier October break:

Last day before holiday: Friday, October 9
Half-term: October 12–16
Weekend: October 17–18
Students return: Monday, October 19

That gives students a break of nine days when the two weekends are included.

What parents need to know?

Before booking flights or making October holiday plans, parents should check their school’s latest academic calendar or parent circular.

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Health

Dubai’s strict new medical rules: Why doctors, clinics and influencers face tough social media limits

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If you scroll through medical feeds in Dubai, you’ve probably seen your share of ‘miracle’ transformations, ‘magic’  fixes, and glowing influencer reviews. That era is coming to a hard stop.

The Dubai Health Authority (DHA) has rolled out sweeping new social media guidelines targeting every licensed doctor, clinic, and hospital promoting services across platforms like Instagram, TikTok, YouTube, Snapchat, Facebook, LinkedIn, and WhatsApp.

Here is a breakdown of what is changing, what is officially off-limits, and how it impacts anyone creating medical content in the emirate.

1. Hype words are banned

The DHA is tackling exaggerated claims that give patients unrealistic expectations. If you are promoting a procedure, you can no longer describe it with words like:

  • Miraculous or magic
  • The best, unique, or incomparable
  • 100%, certain, or guaranteed success
  • Zero side effects or immediate results
  • Pioneer, famous, or exclusive

Any promo promising money-back guarantees, taking cheap shots at competitor clinics, or slamming government entities is strictly barred.

2. Influencers face direct accountability

Partnering with influencers won’t create a legal loophole. If an influencer features a clinic, treatment, or outcome, the content must be reviewed and signed off by the facility’s medical director before it goes live.

Even if an influencer shoots a reel on their personal phone inside a clinic or shares it to their private profile, the clinic itself is held legally responsible.

3. Strict rules on professional titles

Doctors and staff can only use the exact job titles printed on their official DHA licenses. Vague or buzzy marketing labels like Beauty Expert, Anti-Ageing Specialist, Cosmetic Specialist, or Cosmetologist are no longer permitted.

Additionally, the title Dr is reserved exclusively for physicians, dentists, and holders of recognised PhD degrees attested by the UAE Ministry of Education.

4. No surgery live-streams and tighter photo rules

The rules also clamp down on patient imagery:

  • Operating Rooms: Filming or live-streaming promotional videos during minor or major surgeries, or while a patient is under anaesthesia, is completely banned.
  • Before-and-After Shots: Photos must show the same patient, captured with the same camera lens, completely unedited, and paired with a clear disclaimer stating that results vary.
  • Consent: Facilities must secure written consent before posting any patient’s image, video, or review (with parental consent mandatory for anyone under 18).

5. Separate accounts for visiting doctors

Doctors who divide their practice between Dubai and overseas can no longer mix their feeds. They are required to run a dedicated, Dubai-specific account that aligns fully with DHA standards, even when sharing content involving treatments done abroad.

6. Medical directors in the hot seat

Medical directors are now tasked with policing internal output. They must approve every social post mentioning the facility, archive content for unannounced DHA audits, designate moderators, and run regular staff training on what is legally acceptable.

The update forms part of the DHA’s wider 2022–2026 strategy to clean up digital medical marketing, respect local cultural values, and make sure patients get realistic, evidence-based healthcare information.

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