Sun Siyam Resorts has unveiled a milestone brand transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the (r)evolution introduces a powerful new statement, “The Home of the Maldivian Spirit”, reaffirming the group’s reputation as one of the most culturally authentic resort operators in the Maldives.
The rebrand unites five Maldivian resorts and the group’s Sri Lankan property under a single umbrella, The House of Siyam, while rolling out Signature Experiences and a refreshed loyalty programme, Siyam Rewards.
Three Distinct Resort Collections
To make it easier for guests and partners to navigate the portfolio, Sun Siyam Resorts has introduced three clear collections:
- Luxury Collection:
Island indulgence at its finest. Sun Siyam Iru Fushi leads this flagship tier with elevated experiences in a sun-soaked paradise.
- Lifestyle Collection:
Energetic and adventure-driven, perfect for families and groups. Sun Siyam Olhuveli and Siyam World offer vibrant entertainment and recreation.
- Prive Collection:
Secluded barefoot escapes. Sun Siyam Iru Veli, Sun Siyam Vilu Reef, and Sun Siyam Pasikudah (Sri Lanka) provide privacy and personalised service for romantic, soulful getaways.
Signature Experiences with a Maldivian Soul
The transformation goes beyond design, adding immersive experiences that bring local heritage and creativity to every stay. Highlights include:
- Maldivian Roots: Weekly culinary and cultural journeys celebrating island traditions.
- Insta Villa: The Maldives’ first over-water photo studio for picture-perfect moments.
- Sun Siyam Beach Club: A lively hub where laid-back afternoons turn into nights of music and dance.
- Plant-based bliss, hidden treasure chests, moonlit cinemas and the ceremonial wow welcome, unique touches that create memorable stays.
Loyalty, Sustainability and Community
The group also launched Siyam Rewards, a digital membership programme offering personalised itineraries, room upgrades, optional carbon offsets, and rewards from the very first booking.
Every stay continues to support marine conservation and community initiatives through the Sun Siyam Care sustainability platform.
Leaders on the Milestone
Founder, Owner & Managing Director Ahmed Siyam Mohamed said: “When we founded Sun Siyam in 1990, our goal was to share the warmth of our islands and our people with the world. This transformation preserves that soul while creating space to innovate for the next generation of free-spirited travellers.”
CEO Deepak Booneady added: “This rebrand is about more than design — it’s about cultural authenticity, purpose-driven hospitality, and creating moments that spark joy.”
A Modern Maldivian Identity
The new look ties together every touchpoint, from redesigned interiors to the refreshed website at sunsiyam.com, blending a vibrant Maldivian spirit with a contemporary edge.
Redesigned website
With a redesigned website now live at sunsiyam.com, the new brand identity unifies every touchpoint, from print and digital platforms to guest experiences on the islands. The result is a look and feel that is authentically Maldivian yet confidently modern.
To bring this transformation to life, Sun Siyam partnered with top industry experts:
- JHAGGER&CO led the year-long project, starting with in-depth audience research and an internal reset of the group’s vision, purpose, and values.
- Lee McNichol and Jose Rivero, Founders and Creative Directors of London-based StudioSixty7, reimagined interiors to reflect a refreshed, contemporary island aesthetic.
- Maldives hospitality pioneer Dominik Ruhl guided the creation of new operational standards and Signature Experiences, embedding the brand’s spirit in daily service.
This collaborative effort, brought to life by Sun Siyam’s island operations team, led by VP of Operations Abdulla Thamheed and supported by General Managers, Resort Managers, and the brand’s sales, marketing, and PR teams, has produced a warm, vibrant design system that preserves Maldivian soul while embracing a fresh, modern edge.
Why This Matters for Travellers
- Easier to choose the right island stay with clear Luxury, Lifestyle and Prive categories.
- New Signature Experiences offer deeper cultural immersion and memorable activities.
- Direct bookings now come with personalised rewards and benefits.
- Commitment to sustainability and local heritage means travellers support conservation with every stay.
From one property to six resorts
Founded in 1990, Sun Siyam Resorts has grown from a single Maldivian property to six resorts across the Maldives and Sri Lanka, including the newest addition, Siyam World. The brand is anchored in The Home of the Maldivian Spirit, blending heartfelt island hospitality with innovative experiences and a commitment to sustainability.
For more information, visit sunsiyam.com or follow @sunsiyamresorts on social media.
Entertainment6 months ago
News7 months ago
Announcements6 months ago