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Sun Siyam marks 35 years with fresh identity and signature Maldivian experiences

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Sun Siyam Resorts has unveiled a milestone brand transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the (r)evolution introduces a powerful new statement, “The Home of the Maldivian Spirit”, reaffirming the group’s reputation as one of the most culturally authentic resort operators in the Maldives.

The rebrand unites five Maldivian resorts and the group’s Sri Lankan property under a single umbrella, The House of Siyam, while rolling out Signature Experiences and a refreshed loyalty programme, Siyam Rewards.

Three Distinct Resort Collections

To make it easier for guests and partners to navigate the portfolio, Sun Siyam Resorts has introduced three clear collections:

  • Luxury Collection:
    Island indulgence at its finest. Sun Siyam Iru Fushi leads this flagship tier with elevated experiences in a sun-soaked paradise.
  • Lifestyle Collection:
    Energetic and adventure-driven, perfect for families and groups. Sun Siyam Olhuveli and Siyam World offer vibrant entertainment and recreation.
  • Prive Collection:
    Secluded barefoot escapes. Sun Siyam Iru Veli, Sun Siyam Vilu Reef, and Sun Siyam Pasikudah (Sri Lanka) provide privacy and personalised service for romantic, soulful getaways.

Signature Experiences with a Maldivian Soul

The transformation goes beyond design, adding immersive experiences that bring local heritage and creativity to every stay. Highlights include:

  • Maldivian Roots: Weekly culinary and cultural journeys celebrating island traditions.
  • Insta Villa: The Maldives’ first over-water photo studio for picture-perfect moments.
  • Sun Siyam Beach Club: A lively hub where laid-back afternoons turn into nights of music and dance.
  • Plant-based bliss, hidden treasure chests, moonlit cinemas and the ceremonial wow welcome, unique touches that create memorable stays.

Loyalty, Sustainability and Community

The group also launched Siyam Rewards, a digital membership programme offering personalised itineraries, room upgrades, optional carbon offsets, and rewards from the very first booking.

Every stay continues to support marine conservation and community initiatives through the Sun Siyam Care sustainability platform.

Leaders on the Milestone

Founder, Owner & Managing Director Ahmed Siyam Mohamed said: “When we founded Sun Siyam in 1990, our goal was to share the warmth of our islands and our people with the world. This transformation preserves that soul while creating space to innovate for the next generation of free-spirited travellers.”

CEO Deepak Booneady added: “This rebrand is about more than design — it’s about cultural authenticity, purpose-driven hospitality, and creating moments that spark joy.”

A Modern Maldivian Identity

The new look ties together every touchpoint, from redesigned interiors to the refreshed website at sunsiyam.com, blending a vibrant Maldivian spirit with a contemporary edge.

Redesigned website

With a redesigned website now live at sunsiyam.com, the new brand identity unifies every touchpoint, from print and digital platforms to guest experiences on the islands. The result is a look and feel that is authentically Maldivian yet confidently modern.

To bring this transformation to life, Sun Siyam partnered with top industry experts:

  • JHAGGER&CO led the year-long project, starting with in-depth audience research and an internal reset of the group’s vision, purpose, and values.
  • Lee McNichol and Jose Rivero, Founders and Creative Directors of London-based StudioSixty7, reimagined interiors to reflect a refreshed, contemporary island aesthetic.
  • Maldives hospitality pioneer Dominik Ruhl guided the creation of new operational standards and Signature Experiences, embedding the brand’s spirit in daily service.

This collaborative effort, brought to life by Sun Siyam’s island operations team,  led by VP of Operations Abdulla Thamheed and supported by General Managers, Resort Managers, and the brand’s sales, marketing, and PR teams,  has produced a warm, vibrant design system that preserves Maldivian soul while embracing a fresh, modern edge.

Why This Matters for Travellers

  • Easier to choose the right island stay with clear Luxury, Lifestyle and Prive categories.
  • New Signature Experiences offer deeper cultural immersion and memorable activities.
  • Direct bookings now come with personalised rewards and benefits.
  • Commitment to sustainability and local heritage means travellers support conservation with every stay.

From one property to six resorts

Founded in 1990, Sun Siyam Resorts has grown from a single Maldivian property to six resorts across the Maldives and Sri Lanka, including the newest addition, Siyam World. The brand is anchored in The Home of the Maldivian Spirit, blending heartfelt island hospitality with innovative experiences and a commitment to sustainability.

For more information, visit sunsiyam.com or follow @sunsiyamresorts on social media.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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UAE petrol prices rise again: New fuel rates for October revealed

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Filling up in the UAE is about to get more expensive, with petrol and diesel prices rising across all categories from October 1.

UAE motorists are set to feel another pinch at the pump this month after the UAE Fuel Price Committee announced higher petrol and diesel rates for October 2026.

The increase means drivers will pay more per litre across every petrol category, while diesel prices have also moved higher.

Fuel prices for October

The new rates will take effect from Thursday, October 1. Here’s what motorists will pay:

Super 98: Dh4.40 per litre
Special 95: Dh4.28 per litre
E-Plus 91: Dh4.21 per litre
Diesel: Dh4.80 per litre

That means Super 98 rises by 60 fils per litre, while Special 95 and E-Plus 91 increase by 59 and 60 fils respectively. Diesel is up by 50 fils per litre.

How much more will a full tank cost?

For motorists, the increase could quickly add up over the course of a month.

For example, filling a 50-litre tank with Super 98 will cost Dh220 in October, compared with Dh190 in September, a difference of Dh30 per fill-up.

A 50-litre tank of Special 95 will cost Dh214, compared with Dh184.50 previously.

For E-Plus 91, the same tank will cost Dh210.50, up from Dh180.50.

Diesel drivers filling 50 litres will pay Dh240, compared with Dh215 in September.

Why are fuel prices changing?

The UAE Fuel Price Committee reviews retail fuel rates at the end of each month, with prices linked to movements in global energy markets.

UAE fuel prices have experienced notable fluctuations this year. Rates fell in July after several consecutive monthly increases, before moving higher again in August and September.

The latest increase comes amid continued volatility in global and regional energy markets.

What does this increase mean for household budgets?

For people who drive every day, higher fuel prices can have an effect beyond the cost of a single trip to the petrol station.

Commuters, families and businesses that rely heavily on road travel may see their monthly transport expenses rise, particularly if they fill up frequently.

Even a relatively small increase per litre can become more noticeable when multiplied across several refuelling trips over the month.

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Football community mourns ex-Chelsea star’s son after tragic desert hike

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Tributes have poured in after the son of former Chelsea star Eddie Newton was found dead alongside his friend following a hike in the UAE, where temperatures soared to 50C.

Cassius Newton, 34, and his friend Aran Martinson, 33, were found by rescuers on July 18 after setting out on a hike in the mountainous Wadi Naqab region.

The pair, from Dorset and Essex respectively, both lived and worked in the UAE. Their bodies were discovered between 3km and 4km from their vehicle.

According to a report, Chelmsford area coroner Michelle Brown said their provisional causes of death included cardiac and respiratory arrest.

Cassius, a non-league footballer, was the son of former Chelsea midfielder and coach Eddie Newton, who spent more than a decade with the club.

His wife was in the UK when she became concerned after Cassius failed to contact her following the hike and reported him missing.

The two men had been living at a luxury resort in Ras Al Khaimah.

Tributes after desert tragedy

Tributes poured in after the deaths.

Aran’s wife described him as “incredibly driven, hardworking and ambitious”, saying he had recently begun a new chapter in his career and was excited about the future.

Blackfield & Langley Football Club paid tribute to their former player, saying: “It is with heavy hearts that we share the sad news of the passing of former player Cassius Newton; our thoughts and deepest sympathies are with his family and friends during this difficult time.”

National League club Eastleigh, where Cassius had previously played, said it was “deeply saddened” by his death.

Chelsea connection

Cassius’ father Eddie Newton played for Chelsea from 1990 to 2001 and famously scored in the club’s 1997 FA Cup final victory.

The former midfielder also represented Cardiff City, Birmingham City, Oxford United and Barnet.

After retiring as a player, Newton moved into coaching, working as assistant manager at MK Dons and West Brom before returning to Chelsea.

He later served as assistant manager under Roberto Di Matteo and Rafael Benítez.

(With inputs from BBC, The Sun)

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Dubai drivers warned of delays due to Oud Metha Road bridge diversion this weekend

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Dubai motorists face a temporary traffic diversion this weekend as road improvement works get underway on a key route.

Dubai’s Roads and Transport Authority (RTA) has announced a temporary diversion on the slow lane of the bridge connecting Oud Metha Road towards Abu Dhabi and Port Rashid.

The traffic change will begin at 11pm on Friday and remain in effect until 6am on Sunday, allowing development work to be completed in the area.

Drivers urged to allow extra time

Motorists travelling along the affected route are being advised to plan their journeys ahead of time and allow additional time for their trips.

Drivers should also pay close attention to road signs and traffic directions while the diversion is in place to avoid delays and ensure they reach their destinations smoothly.

New tunnel opens to ease congestion

The latest traffic diversion comes as Dubai continues to expand and upgrade its road network.

Earlier, the RTA opened a 260-metre single-lane tunnel linking Dubai–Al Ain Road with Oud Metha Service Road. The tunnel can handle as many as 1,200 vehicles per hour and is designed to improve traffic movement and reduce congestion.

The new link forms part of the broader Oud Metha Road and Al Asayel Street Development Project, a major infrastructure programme aimed at improving connectivity across the area.

According to an RTA update issued in late July, the project had reached 90 per cent completion at that stage.

Once completed, the improvements are expected to increase the traffic-handling capacity of Oud Metha Road by 50 per cent, helping create smoother journeys for motorists and improving connections to major destinations across Dubai.

For drivers using the Oud Metha area this weekend, however, the message is simple: check your route, leave early and follow the temporary traffic signs.

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