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Sun Siyam marks 35 years with fresh identity and signature Maldivian experiences

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Sun Siyam Resorts has unveiled a milestone brand transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the (r)evolution introduces a powerful new statement, “The Home of the Maldivian Spirit”, reaffirming the group’s reputation as one of the most culturally authentic resort operators in the Maldives.

The rebrand unites five Maldivian resorts and the group’s Sri Lankan property under a single umbrella, The House of Siyam, while rolling out Signature Experiences and a refreshed loyalty programme, Siyam Rewards.

Three Distinct Resort Collections

To make it easier for guests and partners to navigate the portfolio, Sun Siyam Resorts has introduced three clear collections:

  • Luxury Collection:
    Island indulgence at its finest. Sun Siyam Iru Fushi leads this flagship tier with elevated experiences in a sun-soaked paradise.
  • Lifestyle Collection:
    Energetic and adventure-driven, perfect for families and groups. Sun Siyam Olhuveli and Siyam World offer vibrant entertainment and recreation.
  • Prive Collection:
    Secluded barefoot escapes. Sun Siyam Iru Veli, Sun Siyam Vilu Reef, and Sun Siyam Pasikudah (Sri Lanka) provide privacy and personalised service for romantic, soulful getaways.

Signature Experiences with a Maldivian Soul

The transformation goes beyond design, adding immersive experiences that bring local heritage and creativity to every stay. Highlights include:

  • Maldivian Roots: Weekly culinary and cultural journeys celebrating island traditions.
  • Insta Villa: The Maldives’ first over-water photo studio for picture-perfect moments.
  • Sun Siyam Beach Club: A lively hub where laid-back afternoons turn into nights of music and dance.
  • Plant-based bliss, hidden treasure chests, moonlit cinemas and the ceremonial wow welcome, unique touches that create memorable stays.

Loyalty, Sustainability and Community

The group also launched Siyam Rewards, a digital membership programme offering personalised itineraries, room upgrades, optional carbon offsets, and rewards from the very first booking.

Every stay continues to support marine conservation and community initiatives through the Sun Siyam Care sustainability platform.

Leaders on the Milestone

Founder, Owner & Managing Director Ahmed Siyam Mohamed said: “When we founded Sun Siyam in 1990, our goal was to share the warmth of our islands and our people with the world. This transformation preserves that soul while creating space to innovate for the next generation of free-spirited travellers.”

CEO Deepak Booneady added: “This rebrand is about more than design — it’s about cultural authenticity, purpose-driven hospitality, and creating moments that spark joy.”

A Modern Maldivian Identity

The new look ties together every touchpoint, from redesigned interiors to the refreshed website at sunsiyam.com, blending a vibrant Maldivian spirit with a contemporary edge.

Redesigned website

With a redesigned website now live at sunsiyam.com, the new brand identity unifies every touchpoint, from print and digital platforms to guest experiences on the islands. The result is a look and feel that is authentically Maldivian yet confidently modern.

To bring this transformation to life, Sun Siyam partnered with top industry experts:

  • JHAGGER&CO led the year-long project, starting with in-depth audience research and an internal reset of the group’s vision, purpose, and values.
  • Lee McNichol and Jose Rivero, Founders and Creative Directors of London-based StudioSixty7, reimagined interiors to reflect a refreshed, contemporary island aesthetic.
  • Maldives hospitality pioneer Dominik Ruhl guided the creation of new operational standards and Signature Experiences, embedding the brand’s spirit in daily service.

This collaborative effort, brought to life by Sun Siyam’s island operations team,  led by VP of Operations Abdulla Thamheed and supported by General Managers, Resort Managers, and the brand’s sales, marketing, and PR teams,  has produced a warm, vibrant design system that preserves Maldivian soul while embracing a fresh, modern edge.

Why This Matters for Travellers

  • Easier to choose the right island stay with clear Luxury, Lifestyle and Prive categories.
  • New Signature Experiences offer deeper cultural immersion and memorable activities.
  • Direct bookings now come with personalised rewards and benefits.
  • Commitment to sustainability and local heritage means travellers support conservation with every stay.

From one property to six resorts

Founded in 1990, Sun Siyam Resorts has grown from a single Maldivian property to six resorts across the Maldives and Sri Lanka, including the newest addition, Siyam World. The brand is anchored in The Home of the Maldivian Spirit, blending heartfelt island hospitality with innovative experiences and a commitment to sustainability.

For more information, visit sunsiyam.com or follow @sunsiyamresorts on social media.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Praggnanandhaa wins Norway Chess 2026 title after stunning comeback

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Indian chess star Praggnanandhaa Rameshbabu produced a brilliant final-round victory to win Norway Chess 2026, capping a dramatic finish to one of the year’s most prestigious tournaments.

Entering the final day half a point behind leader Wesley So, Praggnanandhaa knew only a win would give him a realistic chance of claiming the title. The 19-year-old delivered under pressure, defeating Vincent Keymer with the white pieces to secure the full three points and surge to first place.

The victory lifted Praggnanandhaa to 18 points, enough to overtake Wesley So and clinch the Norway Chess crown in Oslo.

So, who had led the standings heading into the final round, drew his classical game against Alireza Firouzja before winning the Armageddon tiebreak. However, the extra points were not enough to keep him ahead of the charging Indian grandmaster.

Firouzja completed a strong campaign to finish third overall.

Elsewhere, world No. 1 Magnus Carlsen signed off in style with a classical victory over reigning world champion Gukesh Dommaraju, delighting home fans with a final-round win.

Final Standings

  • Praggnanandhaa Rameshbabu – 18 points
  • Wesley So – 17 points
  • Alireza Firouzja – 15.5 points

Assaubayeva dominates women’s event

In the Norway Chess Women’s tournament, Bibisara Assaubayeva completed a dominant campaign to secure the title after having already wrapped up first place with a round to spare.

The final day featured three decisive classical games, eliminating the need for Armageddon tiebreaks.

Women’s world champion Ju Wenjun handed Assaubayeva her first classical defeat of the tournament, while Zhu Jiner defeated Humpy Koneru to secure second place overall. Anna Muzychuk also ended her campaign on a high note with a victory over Divya Deshmukh to finish third.

Norway Chess women’s final standings

  • Bibisara Assaubayeva – 16.5 points
  • Zhu Jiner – 16 points
  • Anna Muzychuk – 15 points

Praggnanandhaa’s triumph marks another major milestone in the young Indian grandmaster’s rapidly rising career and further strengthens India’s growing influence at the highest level of world chess.

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Dubai’s RTA to operate air-conditioned rest areas for delivery riders this summer

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Dubai’s Roads and Transport Authority (RTA) has confirmed the operational readiness of around 40 air-conditioned rest areas for delivery riders ahead of the peak summer season.

The facilities, located across key areas including Hessa Street, Al Khawaneej, Al Barsha, Al Satwa, Oud Metha, Al Karama and Arjan, are designed to help riders stay safe and comfortable while working during the hotter months.

According to the RTA, maintenance and preparation works have been completed at all locations, with site selection based on delivery demand and operational data gathered in coordination with delivery companies.

The initiative forms part of Dubai’s wider efforts to improve road safety, support rider wellbeing and enhance working conditions within the rapidly growing delivery sector.

Ahmed Mahboob, CEO of RTA’s Licensing Agency, said traffic safety remains a top priority and that the authority has developed an integrated framework to regulate and support the delivery industry.

Facilities inside rest area

Each rest area includes air-conditioned seating, drinking water facilities and mobile phone charging stations. Depending on the location, the facilities can accommodate around 10 riders at a time and also provide dedicated parking spaces for delivery motorcycles.

The structures have been specially designed to reduce heat exposure and provide thermal insulation, allowing riders to take a break from the sun while remaining close to their delivery routes.

The move comes as Dubai continues to implement measures aimed at improving safety, comfort and quality of life for delivery riders, particularly during the summer months when temperatures can soar.

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What is the UAE’s new pledge initiative and how residents can you take part?

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Citizens and residents across the UAE are being encouraged to take part in a national initiative designed to promote unity, belonging and appreciation for the country’s leadership.

Launched by Sandooq Al Watan, a non-profit organisation supported by Erth Zayed Philanthropies, the campaign invites participants to sign the UAE Pledge and Commitment and receive a personalised digital certificate.

What is the pledge?

The initiative centres on a digital pledge that allows participants to affirm their loyalty to the UAE and its leadership while expressing their commitment to the nation’s values and future.

The pledge highlights the leadership of President Sheikh Mohamed bin Zayed Al Nahyan and recognises his role in supporting security, stability and national development. It also reflects the values of unity, coexistence and community responsibility that underpin life in the UAE.

Participants pledge to remain loyal to the country, uphold its values, live together in harmony and contribute to the continued progress and prosperity of the nation.

Why is it being launched?

According to organisers, the initiative aims to strengthen national identity and reinforce the shared values that bring together citizens and residents from diverse backgrounds.

The campaign also seeks to highlight the UAE’s reputation as a model for tolerance, peaceful coexistence and social cohesion.

How can residents take part?

Residents and citizens can sign the pledge online in just a few minutes through the official platform. Once completed, participants receive a personalised UAE Pledge and Commitment Certificate that can be downloaded and shared on social media.

Organisers hope the initiative will encourage wider community participation and foster a stronger sense of belonging across the country.

How to sign the pledge

Taking part is simple:

  1. Visit pledge.ae
  2. Read the pledge text
  3. Sign it digitally
  4. Download your personalised Certificate of Appreciation

The certificate can be shared on social media or kept as a personal reminder of your commitment to the UAE’s values and vision.

Officials say the initiative is designed to grow into a nationwide movement that combines digital engagement, community participation and public activities to strengthen social cohesion and national belonging across the country.

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