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Sun Siyam marks 35 years with fresh identity and signature Maldivian experiences

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Sun Siyam Resorts has unveiled a milestone brand transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the (r)evolution introduces a powerful new statement, “The Home of the Maldivian Spirit”, reaffirming the group’s reputation as one of the most culturally authentic resort operators in the Maldives.

The rebrand unites five Maldivian resorts and the group’s Sri Lankan property under a single umbrella, The House of Siyam, while rolling out Signature Experiences and a refreshed loyalty programme, Siyam Rewards.

Three Distinct Resort Collections

To make it easier for guests and partners to navigate the portfolio, Sun Siyam Resorts has introduced three clear collections:

  • Luxury Collection:
    Island indulgence at its finest. Sun Siyam Iru Fushi leads this flagship tier with elevated experiences in a sun-soaked paradise.
  • Lifestyle Collection:
    Energetic and adventure-driven, perfect for families and groups. Sun Siyam Olhuveli and Siyam World offer vibrant entertainment and recreation.
  • Prive Collection:
    Secluded barefoot escapes. Sun Siyam Iru Veli, Sun Siyam Vilu Reef, and Sun Siyam Pasikudah (Sri Lanka) provide privacy and personalised service for romantic, soulful getaways.

Signature Experiences with a Maldivian Soul

The transformation goes beyond design, adding immersive experiences that bring local heritage and creativity to every stay. Highlights include:

  • Maldivian Roots: Weekly culinary and cultural journeys celebrating island traditions.
  • Insta Villa: The Maldives’ first over-water photo studio for picture-perfect moments.
  • Sun Siyam Beach Club: A lively hub where laid-back afternoons turn into nights of music and dance.
  • Plant-based bliss, hidden treasure chests, moonlit cinemas and the ceremonial wow welcome, unique touches that create memorable stays.

Loyalty, Sustainability and Community

The group also launched Siyam Rewards, a digital membership programme offering personalised itineraries, room upgrades, optional carbon offsets, and rewards from the very first booking.

Every stay continues to support marine conservation and community initiatives through the Sun Siyam Care sustainability platform.

Leaders on the Milestone

Founder, Owner & Managing Director Ahmed Siyam Mohamed said: “When we founded Sun Siyam in 1990, our goal was to share the warmth of our islands and our people with the world. This transformation preserves that soul while creating space to innovate for the next generation of free-spirited travellers.”

CEO Deepak Booneady added: “This rebrand is about more than design — it’s about cultural authenticity, purpose-driven hospitality, and creating moments that spark joy.”

A Modern Maldivian Identity

The new look ties together every touchpoint, from redesigned interiors to the refreshed website at sunsiyam.com, blending a vibrant Maldivian spirit with a contemporary edge.

Redesigned website

With a redesigned website now live at sunsiyam.com, the new brand identity unifies every touchpoint, from print and digital platforms to guest experiences on the islands. The result is a look and feel that is authentically Maldivian yet confidently modern.

To bring this transformation to life, Sun Siyam partnered with top industry experts:

  • JHAGGER&CO led the year-long project, starting with in-depth audience research and an internal reset of the group’s vision, purpose, and values.
  • Lee McNichol and Jose Rivero, Founders and Creative Directors of London-based StudioSixty7, reimagined interiors to reflect a refreshed, contemporary island aesthetic.
  • Maldives hospitality pioneer Dominik Ruhl guided the creation of new operational standards and Signature Experiences, embedding the brand’s spirit in daily service.

This collaborative effort, brought to life by Sun Siyam’s island operations team,  led by VP of Operations Abdulla Thamheed and supported by General Managers, Resort Managers, and the brand’s sales, marketing, and PR teams,  has produced a warm, vibrant design system that preserves Maldivian soul while embracing a fresh, modern edge.

Why This Matters for Travellers

  • Easier to choose the right island stay with clear Luxury, Lifestyle and Prive categories.
  • New Signature Experiences offer deeper cultural immersion and memorable activities.
  • Direct bookings now come with personalised rewards and benefits.
  • Commitment to sustainability and local heritage means travellers support conservation with every stay.

From one property to six resorts

Founded in 1990, Sun Siyam Resorts has grown from a single Maldivian property to six resorts across the Maldives and Sri Lanka, including the newest addition, Siyam World. The brand is anchored in The Home of the Maldivian Spirit, blending heartfelt island hospitality with innovative experiences and a commitment to sustainability.

For more information, visit sunsiyam.com or follow @sunsiyamresorts on social media.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Dubai launches ‘Season of Wulfa’ to celebrate Emirati culture ahead of Ramadan and Eid

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Dubai is set to come alive with cultural warmth and community spirit as a new initiative celebrating Emirati traditions and values has been officially launched ahead of Ramadan and Eid Al Fitr.

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE, and Chairman of The Executive Council of Dubai, has launched the Season of Wulfa, a city-wide programme designed to highlight cultural and spiritual celebrations across the emirate.

The initiative aims to strengthen family and social bonds, spread warmth across neighbourhoods, and bring to life Dubai’s authenticity, generosity and rich cultural heritage as the city prepares for Hag Al Leila, Ramadan and Eid Al Fitr.

What is the Season of Wulfa?

The Season of Wulfa will run across 30 locations and feature 50 initiatives, spanning neighbourhoods, markets and cultural destinations throughout Dubai.

The programme will begin with Hag Al Leila, a beloved Emirati tradition celebrated on the 15th night of Sha’ban, around two weeks before Ramadan, and will continue through to the Eid Al Fitr celebrations following the holy month.

Celebrating heritage with a modern spirit

Sheikh Hamdan highlighted the importance of creative initiatives that preserve cultural identity while engaging new generations.

“This initiative celebrates the UAE’s community ethos while preserving our cultural heritage, enhancing the sense of belonging and harmony among community members,” he said.

“Our goal is to bring people closer, fostering deeper personal and social connections.”

Three pillars of Wulfa

Sheikha Latifa bint Mohammed, Chairperson of the Dubai Culture and Arts Authority, said the initiative is built around three pillars: reflection, connection and blessing.

“Wulfa draws its strength from shared moments of belonging and the values of generosity and human connection,” she said.

“It offers an inclusive space that celebrates cultural heritage and community traditions, which form the foundation upon which Dubai has grown and continues to foster dialogue and understanding among the many cultures that call it home.”

The Season of Wulfa will feature innovative, multi-sensory cultural experiences, blending heritage, spirituality, community bonds and contemporary lifestyles, all rooted in local customs and hospitality.


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UAE launches new digital platform to manage federal government real estate

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The UAE Ministry of Finance has launched a new digital system to centralise and manage data on all federally owned real estate, marking another step in the country’s push to modernise public asset management and strengthen governance.

The platform, known as the Federal Government Real Estate Assets Platform, will act as a unified electronic registry for federal government properties. It is designed to document, update and classify real estate data, while linking assets directly to financial and operational systems across the federal government.

The ministry said the launch fulfils the requirements of Article 18 of Federal Decree-Law No. 35 of 2023 on Union-Owned Properties, which mandates the creation of a federal electronic registry for government real estate.

Supporting digital transformation

Younis Haji AlKhoori, Undersecretary at the Ministry of Finance, said the platform is designed to strengthen regulation, governance and oversight of federal real estate assets, while supporting the UAE government’s wider digital transformation agenda.

By automating real estate-related processes, the system aims to improve data accuracy and provide better insights for policymaking, planning and long-term asset management.

Federal entities can use the platform to register and update property data under standardised classifications, manage leasable spaces, and submit real estate-related requests through automated workflows. These include inspections, transfers, sales, demolitions and structural changes to properties.

The platform also integrates with other federal systems to ensure records remain up to date, while generating reports and performance indicators to support evidence-based decision-making.

Linking real estate and financial data

Mariam Mohamed Al Amiri said the platform was developed to unify real estate data across federal bodies and connect it directly to financial and operational procedures, helping improve planning, expenditure control and transparency.

The system records both financial and non-financial data, including property values, depreciation, operating costs, location, condition and technical specifications. It also stores digital documents such as architectural drawings, site maps and contracts.

A new four-tier classification structure, covering sites, buildings, floors and individual units, standardises how government real estate is recorded and enables faster access to information.

From paper to digital

According to the ministry, the platform replaces paper-based procedures with a fully digital framework that supports real-time tracking, automated approvals and structured lease management, including contract creation, amendments and terminations.

Officials said the move will improve the efficiency of federal real estate use, enhance governance and support long-term planning of government-owned properties as part of the UAE’s broader digital government strategy.

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Middle East set to attract over $100bn a year in energy, healthcare and digital investment by 2026

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The Middle East is on track to attract more than $100 billion (Dh370 billion) a year in major investments by 2026, spanning energy, renewables, healthcare, digital infrastructure and manufacturing, according to a new industry outlook by Grand View Research (GVR).

Despite the global shift towards cleaner energy, the region, led by the UAE and Saudi Arabia, is expected to remain a global powerhouse in oil and gas, while rapidly scaling renewable energy, digital transformation and healthcare innovation.

Oil and gas remain central, with a tech-driven twist

The UAE and its Gulf neighbours currently account for around 30 per cent of global oil production and 17–18 per cent of gas output, cementing the region’s role as a key energy supplier.

While global oil demand growth is expected to remain modest through 2026, gas demand is forecast to rise by around 3.5 per cent, driven by power generation, industrial expansion and LNG exports.

“The Middle East’s oil and gas sector remains a market anchor, but technology adoption and LNG expansion will define competitiveness over the next few years,” said Swayam Dash, Managing Director at Grand View Research.

Across the UAE, producers are increasingly deploying AI, IoT, drones and robotics to cut costs and improve operational efficiency, alongside investments in carbon capture, storage and early-stage hydrogen projects under the UAE Energy Strategy 2050.

Renewables and battery storage gain pace

Renewable energy is expanding rapidly across the Gulf, with falling solar auction prices making clean energy increasingly competitive. Both the UAE and Saudi Arabia are mandating battery storage alongside new solar and wind projects, helping stabilise power grids as renewable capacity grows.

Dubai has announced plans for multi-gigawatt renewable additions by 2030, while Saudi Arabia continues to roll out large-scale solar and hydrogen projects under Vision 2030.

Healthcare becomes an economic growth engine

Healthcare is also emerging as a strategic investment sector. In 2023, Dubai welcomed more than 690,000 medical tourists, generating over Dh1 billion in healthcare revenue and boosting related sectors such as hospitality and travel.

The UAE’s National Digital Health Strategy, which integrates platforms like Riayati, Malaffi and Nabidh, has consolidated more than 1.9 billion medical records across 3,000 facilities, positioning the country as a regional leader in digital healthcare.

Data centres, cloud and advanced manufacturing

Digital infrastructure is another major growth driver. The GCC data centre market is expected to grow at around 13 per cent annually through 2030, with the UAE and Saudi Arabia accounting for up to 70 per cent of new capacity.

Cloud adoption is accelerating too, with nearly 75 per cent of organisations expected to rely mainly on cloud platforms by 2026, boosting demand for cybersecurity, AI and enterprise digital tools.

By 2026, GVR expects the region’s economy to reflect balanced diversification, combining energy leadership with rapid growth in renewables, healthcare, digital systems and advanced manufacturing.

“The scale of investment shows how the Middle East is shifting from resource reliance to technology-enabled growth,” Dash said.


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