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Apple, Disney, IBM announce halting ads on X after Elon Musk’s comments

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Washington: Several major advertisers have announced they are cutting off their spending on microblogging site X after Elon Musk’s post on social media platform endorsing antisemitic conspiracy theory, The New York Times reported.

Disney said it was halting spending on X. Similarly, Lionsgate, the entertainment and film distribution company, and Paramount Global, the media giant that owns CBS announced they are pausing spending on X.

Apple, which spends tens of millions of dollars a year on X, also announced suspension of advertising on X, The New York Times reported citing a person with knowledge of the situation. On Thursday, IBM announced that it will cut its spending on X.

The decision of companies comes after Musk agreed with a post that said Jewish people who are facing antisemitism amid the Israel-Hamas war of pushing the “exact kind of dialectical hatred against whites that they claim to want people to stop using against them” and supporting the immigration of “hordes of minorities.” Musk responded, “You have said the actual truth.”On Friday, the White House condemned Elon Musk for boosting the anti-Jewish conspiracy theory, calling it “unacceptable,” The New York Times reported.

In a statement, White House spokesperson Andrew Bates said that it was “unacceptable to repeat the hideous lie behind the most fatal act of antisemitism in American history at any time, let alone one month after the deadliest day for the Jewish people since the Holocaust.”X’s chief executive, Linda Yaccarino in a statement shared on the site on Thursday said that the company had been “extremely clear about our efforts to combat antisemitism and discrimination.” However, on Friday, Musk agreed with a post on X.

He later said that accounts that made “clear calls for extreme violence” would be suspended. In a post shared on X, Musk stated, “As I said earlier this week, “decolonization”, “from the river to the sea” and similar euphemisms necessarily imply genocide. Clear calls for extreme violence are against our terms of service and will result in suspension.”Advertisers have become apprehensive about X since Musk purchased X and said he wanted more free sp0eech and would loosen content moderation rules, which implied that the social media platform could theoretically place brands’ ads next to posts with offensive or hateful speech.

Many companies, including General Motors and Volkswagen, have balked several times over the past year at having their promotions appear alongside a documented surge in hate speech, misinformation and foreign propaganda on X, The New York Times reported.

In April, Elon Musk announced that nearly all advertisers had returned on the platform, without revealing whether they were spending at the same levels. He later said that the ad revenue had reduced by 50 per cent. (ANI)

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‘KGF’ fame Yash’s new haircut for upcoming film ‘Toxic’ garners fans’ attention

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Mumbai (Maharashtra) [India], July 23 (ANI): Actor Yash, best known for headlining blockbuster ‘KGF’ franchise, has a huge fan following. The audience not only enjoys his acting skills but also adores his style.

Fans have usually seen Yash sporting a long beard and long hair. Surprisingly, the actor has now donned a new look for his upcoming film ‘Toxic’.

Celebrity hairstylist Alex Vijaykanth, who has been working with Yash for over a decade now, gave him the shorter and edgier hairstyle.

Sharing a picture with Yash on his social media, Alex in the caption wrote, “Crafting a look that’s truly explosive. A custom pompadour for Rocking Star Yash! From the iconic long hair look to the shorter, edgier and intense style for Toxic. Creating a hairstyle that perfectly complements characters played by @thenameisYash is a challenge I relish, and this pompadour is a testament to it.”In the image, Yash is seen getting a grooming session done by Alex.

Fans in no time chimed in the comment section and praised Yash’s new look.

“Woww…Yash looks so handsome,” a social media user commented.

“Yash Boss stealing hearts! With this look,” another one wrote.

‘Toxic’ was announced in December 2023.

Taking to Instagram, Yash shared a post which he captioned, “‘What you seek is seeking you’ – Rumi A Fairy Tale for Grown-ups TOXIC.”Helmed by Geetu Mohandas, the film is all set to hit the theatres on April 10, 2025. The film is touted to be an action-oriented film set against the backdrop of the drug mafia. (ANI)

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Tech Mahindra Global Chess League to Host its Second Edition in London

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The Global Chess League, a joint initiative between the International Chess Federation (FIDE) and Tech Mahindra, a leading global provider of technology consulting and digital solutions to enterprises across industries, is set for a highly anticipated second edition in London. Following the success of the first edition, the league aims to unite the world’s top chess players in one of the most historic cities.

The 10-day, one-of-a-kind chess league featuring top players will take place at Friends House, located in the heart of central London, from October 3rd to 12th, 2024. Based on the feedback from fans worldwide, London was selected as the venue for this season to connect with the fast-growing fan base and enthusiasm for chess in the European region.

Arkady Dvorkovich, FIDE President, said“After a fantastic response to the inaugural season, we are excited to continue our mission of expanding the reach of chess worldwide and drawing in new experiences for chess fans. Tech Mahindra’s commitment to usher in a new era in the modern chess ecosystem is commendable, and we are confident that the second edition of the league will provide the right platform and push needed to further elevate the sport.”

Through this innovative league, FIDE and Tech Mahindra aim to revolutionize the fan experience of chess through a new format and ecosystem, providing an inclusive platform for fans to support their favourite teams and stars, similar to major global sports leagues. The second edition will feature top players from around the world, including reigning world champions and rising stars, competing in a unique team format that emphasizes strategy, collaboration, and high-stakes play.

Mohit Joshi, Chief Executive Officer and Managing Director, Tech Mahindra, said, “Chess and business share key values such as planning, speed, strategy, and risk management. The infusion of technology opens exciting new opportunities, transforming both fields. The Global Chess League’s second edition creates a unique platform for the global growth of Chess.”

Building on the success of its first season, the league aims to further broaden the viewership base through live broadcasts, interactive fan experiences, and community engagement activities like soon to be launched Global Chess League Trophy Tour. In the tournament, the players will compete in a unique joint team format consisting of six players, including two top women chess players and a prodigy player per team. Each team will play a total of 10 matches in a double round-robin format, with the winner of each match being decided in a best-of-six board scoring system.

Peeyush Dubey, Chairperson, Global Chess League Board, said, “We will continue to leverage the Global Chess League’s innovative format and next-gen technologies to captivate and engage fans worldwide. The second edition is seeing unprecedented excitement from our partners and stakeholders. Together with FIDE, our vision for the league is to bring the best from the chess world.”

The second season will see FIDE and Tech Mahindra collaborate to tap into the growing chess fan base, build a larger audience for chess viewing, and engage in exciting fan activities such as the ongoing all-inclusive hackathon. The hackathon engages with participants of all chess skill levels and technical expertise and collates ideas for improving the way chess is experienced, played, and consumed. Participants can propose ideas in various categories, including education, digital innovation, social impact, business, and arts, among others.

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Enrique Iglesias to perform at Dubai’s Coca-Cola Arena this September

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Global superstar Enrique Iglesias is returning to Dubai for a concert at Coca-Cola Arena on Friday, September 13.

Iglesias, who is known for his infectious dance tracks and chart-topping ballads, has sold over 180 million records worldwide in a career spanning well over two decades and is one of the world’s most streamed and viewed artists with over 40 billion streams across all platforms. 

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He has received countless awards as a singer and songwriter, with a legacy of hits that have made him a global phenomenon.

Fans will be singing and dancing the night away to a setlist including the likes of HeroBailamos, Escape and Tonight. 

This will be Enrique Iglesias’ first concert at Coca-Cola Arena having last played in Dubai at the Jazz Festival in 2017.

Exclusive presale tickets to see Enrique Iglesias in Dubai will be available from 8am on Wednesday, 29 May for 24 hours. General tickets will then go on sale on Thursday, 30 May at 8am.

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