Emirates is taking its award-winning Premium Economy cabin up another notch, introducing what it says is the world’s first electrically powered Premium Economy seat with a full-height adjustable privacy screen.

The new seats will debut aboard the airline’s newly delivered Airbus A350 aircraft, giving passengers greater control over their personal space while adding a host of comfort and technology upgrades to the cabin.

Configured in a spacious 2-3-2 layout with just 28 seats, Emirates’ latest Premium Economy cabin features seats measuring 20 inches wide, with up to 39 inches of pitch. The seats recline into a cradle position designed to provide a more comfortable sleeping experience without encroaching on the passenger behind.

At the centre of the new design is the electrically operated privacy divider. Passengers can raise or lower the screen at the touch of a button and lock it at their preferred height, creating a more secluded space for working, dining or relaxing.

The new seats are also Emirates’ first fully electrically powered Premium Economy seats. Through an integrated Passenger Control Unit, travellers can adjust their seating position and select dedicated settings including lounge and meal modes.

More comfort, from head to foot

Emirates has also introduced Safran Seats’ U-Dream headrest, a leather design featuring adjustable wings that can be positioned to provide additional support for the head and neck.

A manually deployable leather footrest adds another layer of comfort, particularly on long-haul flights, helping passengers relax and reduce leg fatigue.

For passengers travelling with multiple devices, the cabin introduces wireless charging in Premium Economy for the first time on Emirates. Each seat also comes with USB-C charging and a redesigned tray table featuring an integrated phone holder, allowing travellers to use their smartphone as a second screen while eating or watching content.

A sharper entertainment experience

Passengers on the new A350s will have access to Emirates’ ice inflight entertainment system through a 13.3-inch 4K HDR touchscreen, offering high-resolution images and faster, more responsive navigation.

The aircraft itself will also provide an enhanced view of the journey. New A350 aircraft will feature additional exterior camera perspectives, adding left- and right-facing views to the existing forward and downward cameras.

Premium dining remains part of the experience

The upgraded seat comes alongside the dining service that has helped distinguish Emirates Premium Economy from many competing products.

Passengers are served regionally inspired menus prepared by Emirates chefs, with meals presented on Royal Doulton fine china, accompanied by linen napkins and stainless-steel Robert Welch cutlery.

The beverage programme includes Chandon Vintage Brut 2021, an Australian sparkling wine available exclusively to Emirates Premium Economy customers worldwide.

From September, passengers on selected routes can also expect wines including Chablis Premier Cru Jean-Marc Brocard 2024 from Burgundy and La Parde de Haut-Bailly 2014 from Bordeaux.

October will bring another first, with Wiston Estate Brut NV becoming Emirates’ first English sparkling wine. It will be served exclusively in Premium Economy on UK routes.

Emirates says it has invested more than US$1 billion in its wine portfolio since 2006, underscoring the importance the airline places on its onboard beverage programme.

Sustainable amenity kits add another touch

On long-haul flights, Premium Economy passengers will also receive reusable amenity kits created in partnership with United for Wildlife.

The collectible bags are designed around endangered wildlife and four natural habitats, with bio-based materials used throughout. For the first time in Emirates Premium Economy, the kits will include plant-based skincare products from Aveda, alongside travel essentials such as socks, eyeshades, earplugs and dental kits.

Emirates continues to expand Premium Economy

Emirates launched Premium Economy in 2022 as a product positioned between its Economy and Business Class cabins. Since then, the airline has steadily expanded the cabin across its fleet, with the product now available across markets served by its Airbus A350 aircraft.

The latest generation is clearly designed to push Premium Economy closer to the Business Class experience, combining wider seats, generous legroom, greater privacy, upgraded dining and high-end entertainment.

The product has already collected several industry accolades, including Best Premium Economy Class at the Business Traveller Middle East Awards in 2024 and 2025, as well as Airline with the Best Premium Economy Class at the 2025 ULTRAs Awards.

With the introduction of its electrically powered seat and full-height privacy screen, Emirates is once again betting that the future of Premium Economy will be defined not simply by extra legroom, but by greater personal space, technology and control.

For passengers, that could mean a Premium Economy seat that feels less like an upgraded economy chair — and increasingly like a private space of its own.

If you scroll through medical feeds in Dubai, you’ve probably seen your share of ‘miracle’ transformations, ‘magic’  fixes, and glowing influencer reviews. That era is coming to a hard stop.

The Dubai Health Authority (DHA) has rolled out sweeping new social media guidelines targeting every licensed doctor, clinic, and hospital promoting services across platforms like Instagram, TikTok, YouTube, Snapchat, Facebook, LinkedIn, and WhatsApp.

Here is a breakdown of what is changing, what is officially off-limits, and how it impacts anyone creating medical content in the emirate.

1. Hype words are banned

The DHA is tackling exaggerated claims that give patients unrealistic expectations. If you are promoting a procedure, you can no longer describe it with words like:

• Miraculous or magic
• The best, unique, or incomparable
• 100%, certain, or guaranteed success
• Zero side effects or immediate results
• Pioneer, famous, or exclusive

Any promo promising money-back guarantees, taking cheap shots at competitor clinics, or slamming government entities is strictly barred.

2. Influencers face direct accountability

Partnering with influencers won’t create a legal loophole. If an influencer features a clinic, treatment, or outcome, the content must be reviewed and signed off by the facility’s medical director before it goes live.

Even if an influencer shoots a reel on their personal phone inside a clinic or shares it to their private profile, the clinic itself is held legally responsible.

3. Strict rules on professional titles

Doctors and staff can only use the exact job titles printed on their official DHA licenses. Vague or buzzy marketing labels like Beauty Expert, Anti-Ageing Specialist, Cosmetic Specialist, or Cosmetologist are no longer permitted.

Additionally, the title Dr is reserved exclusively for physicians, dentists, and holders of recognised PhD degrees attested by the UAE Ministry of Education.

4. No surgery live-streams and tighter photo rules

The rules also clamp down on patient imagery:

• Operating Rooms: Filming or live-streaming promotional videos during minor or major surgeries, or while a patient is under anaesthesia, is completely banned.
• Before-and-After Shots: Photos must show the same patient, captured with the same camera lens, completely unedited, and paired with a clear disclaimer stating that results vary.
• Consent: Facilities must secure written consent before posting any patient’s image, video, or review (with parental consent mandatory for anyone under 18).

5. Separate accounts for visiting doctors

Doctors who divide their practice between Dubai and overseas can no longer mix their feeds. They are required to run a dedicated, Dubai-specific account that aligns fully with DHA standards, even when sharing content involving treatments done abroad.

6. Medical directors in the hot seat

Medical directors are now tasked with policing internal output. They must approve every social post mentioning the facility, archive content for unannounced DHA audits, designate moderators, and run regular staff training on what is legally acceptable.

The update forms part of the DHA’s wider 2022–2026 strategy to clean up digital medical marketing, respect local cultural values, and make sure patients get realistic, evidence-based healthcare information.

Indian travellers planning a holiday in Abu Dhabi can now have the cost of their UAE entry visa covered under a new tourism initiative.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched a limited-time programme for eligible Indian passport holders who book qualifying Abu Dhabi holiday packages through participating travel companies and online travel agencies.

The offer is available until October 31, 2026, during an initial pilot that will support up to 20,000 visas.

However, the offer comes with specific booking requirements. Travellers must book a package that includes both a return flight from India and at least three consecutive nights at an Abu Dhabi hotel.

Who is eligible for the free UAE visa offer?

The programme is aimed at Indian passport holders travelling from India to Abu Dhabi.

To qualify, travellers must book through a participating travel partner or online travel agency. The holiday package must include:

• A minimum three-night stay at an Abu Dhabi hotel
• A return flight from India
• Booking through an eligible participating travel partner or OTA

The visa benefit cannot be claimed through an independent application. It is tied to qualifying holiday bookings made through the programme’s participating partners.

When is the Abu Dhabi free visa offer available?

The initiative runs from:

August 1 to October 31, 2026

DCT Abu Dhabi says the pilot programme will initially support up to 20,000 visas.

For eligible bookings, the tourism authority will cover the full cost of the UAE entry visa, potentially reducing the upfront expense for Indian visitors planning a trip to the emirate.

How does the visa fee waiver work?

Travel partners participating in the scheme have two ways to process the visa arrangements.

One option is to work with a DCT-appointed destination management company (DMC). In this case, DCT Abu Dhabi will pay the visa costs directly.

Travel companies can also use their existing DMC partners. Under this arrangement, DCT Abu Dhabi will reimburse Dh285 for each visa issued under the programme.

For travellers, the key point is that the benefit is handled through the participating travel partner rather than by applying for reimbursement independently.

Why is Abu Dhabi targeting Indian travellers?

India continues to be an important international source market for Abu Dhabi’s tourism sector.

According to DCT Abu Dhabi, the new programme is part of wider efforts to make the destination more accessible to Indian visitors while strengthening relationships with travel companies and improving connectivity between India and Abu Dhabi.

The initiative also aims to encourage visitors to spend more time in the emirate exploring its hotels, cultural attractions, entertainment options and natural landscapes.

Is the UAE visa completely free for all Indian tourists?

No.

The offer does not mean that every Indian passport holder automatically receives a free UAE tourist visa.

The visa fee is covered only when travellers meet the programme’s conditions and book through a participating travel partner or online travel agency.

The booking must include at least three consecutive hotel nights in Abu Dhabi and a return flight from India.

Travellers should therefore check with their chosen travel provider before booking to confirm that the package and visa arrangement qualify for the offer.

Abu Dhabi holiday offer: 

Who: Eligible Indian passport holders travelling from India
Destination: Abu Dhabi, UAE
Offer period: August 1–October 31, 2026
Hotel requirement: Minimum three consecutive nights
Flight requirement: Return flight from India
Booking requirement: Participating travel partner or OTA
Visa cost: Covered by DCT Abu Dhabi for eligible bookings
Pilot capacity: Up to 20,000 visas
Independent applications: Not eligible for the programme

For Indian travellers already considering an Abu Dhabi getaway, the initiative could make an eligible holiday package more affordable, but checking the participating travel provider and meeting all the booking conditions will be essential.