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Burger joint 1st UAE restaurant to enter the metaverse

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Pickl, a burger outlet, has achieved a milestone. It is the first UAE restaurant to enter the metaverse.

In 2019, Pickl came into existence in Dubai. It spread its wings throughout the UAE and in no time, became a popular brand.

The joint will roll out several brand-themed games, Pickl NFTs, and virtual apparel, which can be exchanged for Pickl apparel in physical stores.

Pickl founder and chief executive Steve Flawith is overjoyed to enter the metaverse by launching digital Pickl.

The company is planning to launch its first virtual restaurant this year.

Pickl has plans to expand worldwide in the coming months.

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Dubai sets new rules for public behaviour, celebrations in push to become world’s most civilised city

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Dubai is preparing to introduce official guidelines on public behaviour and celebrations as part of a broader initiative to strengthen its position as the world’s most civilised city.

The announcement was made during the fifth meeting of the Dubai Civility Committee, chaired by Mohammad Abdullah Al Gergawi, Chairman of The Executive Office and Chairman of the Committee.

Among the key initiatives unveiled were the Dubai Civility Guidebook, which will provide a shared framework for conduct in public spaces, and Guidelines for Celebrating Different Occasions, aimed at ensuring that celebrations reflect the values, responsibilities and cultural identity of Dubai’s diverse community.

Public behaviour

Officials said the initiative goes beyond appearances, positioning civility as a comprehensive ecosystem that enhances quality of life, public behaviour, urban aesthetics and the overall experience of residents and visitors.

The committee also reviewed plans for an integrated lighting strategy designed to strengthen Dubai’s visual identity and create greater harmony across the cityscape. In addition, members discussed a comprehensive assessment framework to help establish standards for what Dubai describes as the world’s most civilised urban environment.

Al Gergawi said the emirate has already built a distinctive global model of civility under the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, with people and quality of life remaining at the centre of development efforts.

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New Dh750m Sharjah-Dubai traffic solution plan: What motorists need to know

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For years, motorists travelling between Sharjah and Dubai have faced some of the UAE’s longest daily traffic delays. Now, a major infrastructure programme announced by Sharjah is aiming to change that.

His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, has unveiled a package of road projects worth Dh750 million that will introduce new routes into Dubai, expand key traffic corridors and create a direct underground link beneath one of Sharjah’s busiest intersections.

The flagship project is a tunnel that will pass underneath Al Taawun Roundabout, creating a dedicated route for vehicles heading towards Dubai through Al Nahda Bridge. The tunnel is expected to remove a significant volume of through-traffic from surface roads, helping ease congestion in an area that regularly experiences heavy peak-hour delays.

New corridor

Alongside the tunnel, Sharjah is building Noor Road, a new corridor that will connect Al Orooba Street directly with Dubai. Though the competition date is yet to be announced, Sheikh Dr Sultan said Noor Road is scheduled to open before the end of 2026 and is expected to provide motorists with an additional alternative to existing entry points between the two emirates.

The projects form part of a broader strategy to improve traffic across Sharjah’s eastern and central districts while strengthening links with Dubai. Road upgrades will focus on improving access between residential communities, commercial centres and major highways, creating a more efficient network for both daily commuters and businesses.

Transport challenges

Traffic between Sharjah and Dubai remains one of the UAE’s biggest transport challenges, with thousands of residents crossing emirate borders every day for work and education. Officials believe the new projects will help distribute traffic more evenly across the network, reduce pressure on existing bottlenecks and improve journey reliability.

Authorities say the investment is not solely about reducing congestion. The developments are also intended to support future urban growth and improve connectivity.

While construction timelines for some elements are still being finalised, Noor Road is expected to be operational by the end of next year, marking one of the first major milestones in the programme.

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Learning to drive in Dubai? RTA approves new training institutes across city

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Getting driving lessons in Dubai could soon become much more convenient for residents living in some of the city’s fast-growing neighbourhoods.

Dubai’s Roads and Transport Authority (RTA) has approved an expansion of areas where new driver training institutes and branches can be established, making it easier for residents to access driving lessons closer to home.

The initiative is designed to support Dubai’s continued urban growth while improving access to essential licensing and driver education services across the emirate.

New areas

The newly approved locations include:

  • Wadi Al Safa
  • Jebel Ali
  • Mushrif
  • Al Maktoum City
  • Madinat Hind

With these communities continuing to attract new residents, the move is expected to reduce travel times for learner drivers while improving access to training facilities.

Opportunity for investors

The expansion isn’t just good news for residents. It also opens the door for accredited driving institutes looking to grow their footprint and for new investors interested in entering Dubai’s driver training sector.

RTA has invited eligible operators and investors to apply for licences to establish new branches in line with the authority’s regulations and service standards.

Ahmed Mahboob, CEO of RTA’s Licensing Agency, said this decision will bring services closer to residents in emerging communities and support Dubai’s long-term development plans.

He noted that easier access to driver training services will help reduce the need for long commutes while contributing to safer roads and better mobility across the city.

He also highlighted RTA’s commitment to supporting investors through a streamlined application process that aligns with existing laws and policies.

Beyond convenience, the expansion is expected to strengthen driver education standards across Dubai by increasing access to quality training and promoting greater traffic awareness among motorists.

As Dubai continues to grow, the authority says expanding driver training infrastructure will play an important role in preparing safer and more confident drivers for the roads.

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