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Burger joint 1st UAE restaurant to enter the metaverse

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Pickl, a burger outlet, has achieved a milestone. It is the first UAE restaurant to enter the metaverse.

In 2019, Pickl came into existence in Dubai. It spread its wings throughout the UAE and in no time, became a popular brand.

The joint will roll out several brand-themed games, Pickl NFTs, and virtual apparel, which can be exchanged for Pickl apparel in physical stores.

Pickl founder and chief executive Steve Flawith is overjoyed to enter the metaverse by launching digital Pickl.

The company is planning to launch its first virtual restaurant this year.

Pickl has plans to expand worldwide in the coming months.

Crime

Online scam alert: Abu Dhabi Police reveal new tactics used by fraudsters

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Abu Dhabi Police have issued a fresh warning to the public following a spike in online fraud cases involving fake auctions, counterfeit products, and bogus job offers.

One of the scams involves fraudsters placing online ads for luxury watches. Victims are tricked into transferring money, only to discover that the watches are fake upon delivery.

Authorities also warned of fraudulent trading platforms. These websites often appear legitimate, with professional ads and fake profiles that simulate profits to convince victims to deposit more funds. However, when victims attempt to withdraw their money, they are blocked.

The police also cautioned residents against paying deposits for fake vehicle plate numbers, properties, or insurance policies promoted on scam websites. Some fake platforms mimic popular restaurant or retail brands to steal money through fake offers and then drain users’ bank cards.

Job seekers were specifically warned about fake employment schemes, where scammers pretend to be recruitment agents or company representatives, sometimes even using the names of real events. Victims are asked to pay fees for jobs that don’t exist.

Abu Dhabi Police urged residents to:

  • Never share confidential banking information, including card numbers, passwords, PINs, or verification codes.
  • Be cautious of suspicious calls or messages requesting to update banking details.
  • Report any suspicious activity by calling the Aman service on 8002626, sending a text to 2828, or visiting the nearest police station.

The warning comes as part of ongoing efforts to fight cybercrime and protect community members from financial loss.

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Pay Dh1,000 fee to waive traffic fines older than 10 years in Sharjah

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The Sharjah Executive Council (SEC), on Tuesday, announced a new decision to waive traffic violations under certain conditions.

Chaired by Sheikh Abdullah bin Salem Al Qasimi, Deputy Ruler of Sharjah and Vice Chairman of the Council, the decision allows for the cancellation of traffic fines recorded by Sharjah Police if 10 years have passed since the violation.

To apply for the waiver, individuals must pay a processing fee of Dh1,000. However, there are exceptions to this fee in the following cases:

  1. Verified death of the vehicle owner
  2. Continuous departure of the vehicle owner from the country for at least 10 years
  3. Abandoned vehicles where the owner cannot be located

This move is part of Sharjah’s ongoing efforts to ease financial burdens on residents and support the well-being of the community.

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New AI tools to improve understanding of Arabic content

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Dubai Media Academy has launched a new initiative aimed at developing AI tools that can better understand and support Arabic content, especially the unique languages, dialects, and cultures across the Arab world.

The “Artificial Intelligence Initiative in Arab Media” was announced during Dubai AI Week, which is running from April 21 to 25.

The idea came out of a series of discussions and workshops held by the Academy over the past year, where experts pointed out a big problem: Most current AI tools don’t work well with Arabic, especially when it comes to different dialects and cultural meanings.

To fix this, Dubai Media Academy will be working with media companies, tech developers, universities, and researchers to build better tools. These will help in areas like:

  • Representing different Arabic dialects more accurately
  • Making sure visual content is authentic
  • Improving the quality and availability of Arabic-language data used for AI training

Muna Busamra, Director of Dubai Media Academy, said the initiative is a direct response to what people in the media industry have been asking for.

“We saw a clear need for AI tools that truly understand Arabic and reflect the diversity of Arab societies,” she said. 

“This project supports Arab media in keeping our identity alive, while helping us stand out globally.”

During Dubai AI Week, the academy will host special workshops and talks, and more partnerships and projects will be announced later this year.

(Source: Wam)

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