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Car Plate number DD 5 sells for record-breaking Dh35 million at Dubai auction

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Dubai’s luxury car plate market hit a new high as the coveted DD 5 plate was sold for an astonishing Dh35 million at the ‘Most Noble Number’ charity auction. The event, held at the Armani Hotel in Burj Khalifa over the weekend, raised over Dh75 million from the sale of five exclusive number plates, attracting intense bidding from business tycoons and high-profile attendees.

The high-stakes auction also saw 20 premium mobile numbers go under the hammer, bringing the total to Dh83.6 million. All proceeds will fund healthcare projects through the Fathers’ Endowment campaign, launched by HH Sheikh Mohammed bin Rashid Al Maktoum. The auction was supported by MBRGI, Emirates Auction, RTA, e& UAE, and du.

The annual auction held during the holy month of Ramadan to raise money for the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) was supported by MBRGI, Emirates Auction, RTA, e& UAE, and du. 

All proceeds will fund healthcare projects through the Fathers’ Endowment campaign, launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, in honour of fathers in the UAE. 

Big Bids

From the outset, fierce bidding battles erupted among business tycoons, philanthropists, and VIPs, driving car plate prices from Dh2 million to Dh5 million within seconds.

Leading the night’s high-stakes auction was Muhammad BinGhatti, Chairman of Binghatti Holding, who spent a staggering Dh44.2 million. His biggest purchase was the coveted DD 5 plate for Dh35 million — the highest bid of the event — along with DD 15 for Dh9.2 million.

In a remarkable moment, a young boy known as ‘The Cub,’ captivated the auction audience by placing a successful bid of Dh6.3 million for the DD 24 plate on behalf of his father.

Other outstanding sales included:

  • DD 12 – Dh12.8 million
  • DD 77 Dh12.6 million

Mobile Numbers for Millions

It wasn’t just car plates that got top treatment; 20 elite mobile numbers collected over Dh7 million.

Top sales of the night:

  • du 0584444444 – Dh1.7 million
  • e& UAE 0565000000 – Dh1.6 million

Abu Dhabi also joins the action

Hot on the heels of Dubai’s Most Noble Number charity auction, Abu Dhabi Mobility, under the Department of Municipalities and Transport, has launched its own auction featuring 444 exclusive plate numbers. Organised by the Integrated Transport Centre, bidding is open until March 17 and can be done through the Emirates Auction app.

(Source: Wam)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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UAE drivers warned: Failing to stop for school bus carries a Dh1,000 fine and 10 points

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Abu Dhabi Police has reminded motorists to come to a complete stop when a school bus extends its side-mounted ‘Stop’ arm, warning that drivers who ignore the rule face a Dh1,000 fine and 10 traffic balck points.

Motorists must also keep a distance of at least 5 metres from the school bus while children are getting on or off.

Police said drivers must not attempt to overtake or pass a school bus when its stop arm is extended, as children may be crossing the road.

The five-metre safety rule is designed to give pupils enough room to cross safely while ensuring they remain visible to approaching motorists and the school bus driver.

Extra caution needed around schools

The reminder comes as schools reopen and thousands of school buses return to roads across Abu Dhabi, leading to heavier traffic around residential communities, school campuses and pick-up and drop-off points.

Police urged drivers to be particularly careful during the busy morning and afternoon school runs, when traffic around schools and buses increases significantly.

Motorists have been advised to slow down, stay alert and follow all traffic rules when approaching school buses.

Dh1,000 fine and 10 black points

Ignoring a school bus stop sign is a serious traffic violation, Abu Dhabi Police said.

Drivers who fail to stop when the bus extends its stop arm can be fined Dh1,000 and receive 10 traffic points.

Police stressed that keeping children safe on the road is a shared responsibility, calling on motorists to remain patient and avoid risky manoeuvres around school buses.

With thousands of children travelling to and from school every day, even a few seconds of caution can make a crucial difference.

The message from police is simple: when a school bus displays its Stop arm, stop, keep your distance and wait until it is safe to move again.

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UAE fuel prices rise in September: Check the new rates

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Motorists in the UAE will pay more for petrol and diesel in September, following the latest monthly fuel price announcement by the UAE Fuel Price Committee.

The new rates will take effect on September 1, 2026, with prices rising across all petrol categories as well as diesel.

Super 98 petrol will cost Dh3.80 per litre in September, up from Dh3.60 per litre in August.

Meanwhile, the price of Special 95 petrol has increased from Dh3.49 to Dh3.69 per litre.

E-Plus petrol will be priced at Dh3.61 per litre, compared with Dh3.41 per litre last month.

The biggest jump comes in the price of diesel, which will rise to Dh4.30 per litre in September, up from Dh3.80 per litre in August.

Fuel prices for September

  • Super 98: Dh3.80 per litre
  • Special 95: Dh3.69 per litre
  • E-Plus: Dh3.61 per litre
  • Diesel: Dh4.30 per litre

The UAE reviews retail fuel prices every month, with the Fuel Price Committee adjusting rates based on movements and trends in international energy markets.

The revised rates will be applicable at fuel stations across the UAE from September 1.

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Sharjah announces residential parking permit in 3 neighbourhoods

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Sharjah City Municipality has introduced a residential parking permit system in Al-Fisht, Sharqan and Al-Rifa’a to reserve parking spaces for residents and prevent misuse.

The new system is aimed at improving parking management and ensuring residents have better access to spaces near their homes.

Inspection campaign

Alongside the rollout, the Municipality has conducted inspections to identify parking violations in the three areas.

One of the main issues found was non-residents parking outside residential properties to avoid paying public parking fees.

Authorities have warned motorists who do not live in these areas against using residential parking spaces.

Violators could face legal and administrative action.

What residents should know

The residential permit system is intended to ensure designated parking spaces are used by eligible residents, while reducing misuse by motorists seeking to avoid public parking charges.

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