Abu Dhabi T10 has announced a strategic content partnership with DRM (Dot Republic Media), the world’s number one cricket digital network and one of YouTube’s largest multi-channel networks, with more than 600 channels and 190 million combined subscribers.

Across its sports ecosystem built on partnerships with leading cricket federations and broadcasters worldwide, DRM reaches over 20 million subscribers and delivered more than 10 billion impressions and 2 billion views in 2025 alone.

Under this partnership, DRM will deliver year-round content for Abu Dhabi T10 across its YouTube network, keeping the T10 product in front of fans well beyond the tournament window, growing viewership and audiences in key markets, and building deeper engagement with a new generation of cricket fans.

For Abu Dhabi T10 2026, which will run November 7-20 at the UAE capital’s iconic Zayed Cricket Stadium the partnership means ‘Cricket’s Fastest Format’® is now programmed on YouTube 365 days a year, not only across the thirteen days of the tournament. A team of dedicated content experts will deliver player features, on-field highlights and re-lives drawn from archival seasons, distributed simultaneously across the network’s channels, and targeted at cricket’s largest digital markets.

It is a deliberate move from a traditional distribution model to a digital-first one. Rather than reaching supporters only through intermediaries, Abu Dhabi T10 will hold a direct line to its audience, every week of the year, on the platform where cricket’s next generation already watches the game.

Matt Boucher, CEO of the tournament’s owners Abu Dhabi Cricket & Sports Hub (ADCSH) and Abu Dhabi T10, said the expanded distribution strategy was another key piece of the wider platform now being built around the tournament.

“Global reach is fundamental to the ambition we have for Abu Dhabi T10, and our partnership with DRM gives us the digital connectivity needed to engage the next generation of cricket fans,” explained Boucher.

“Piece by piece, we are building a compelling new platform for the tournament – one that creates greater international visibility, stronger commercial opportunities, and a powerful showcase for Abu Dhabi as a global destination for sport, entertainment and investment.”

Muhammad Adnan Butt, CEO, DRM commented: “We are pleased to align with a tournament that understands where content consumption is going. Abu Dhabi T10 is an innovative format, built for the way audiences watch sport today, and that shared view is what makes this partnership work. We look forward to putting the Abu Dhabi T10 in front of our creators and our sports audience every month of the year.”

Imran Khan, CEO, Apex Sports Consulting which co-ordinated the partnership added: “We are thrilled to bring this collaboration with two partners who have done so much for the growth of the game. Digital-first is the future of the sport, and there is no better way to access that than through this platform. Apex is building this distribution model across cricket, and this is what digital-first looks like in practice.”

DP World International League Season 5 was officially launched at a dazzling event held in Dubai last evening. Cricketing icons Brett Lee and Shoaib Akhtar were among the star attractions at the event.

During the event, Chairman ILT20 Khalid Al Zarooni and ILT20 League Commissioner/ICC Director Associates/General Secretary ECB Mubashshir Usmani spoke in depth about the DP World ILT20’s massive rise in recent years, especially the tournament’s contribution to the growth and expansion of cricket in the Gulf region. Addressing the gathering, DP World ILT20 Chairman Khalid Al Zarooni said: “What began as a dream has grown into one of the world’s leading cricket leagues, bringing together top players and major franchises, while helping grow cricket in the UAE, the region and beyond.

“I would like to thank our stakeholders, franchise owners, commercial and strategic partners for their continued support, with a special acknowledgement to DP World and Zee Network, as well as our strategic cricket partners Kuwait Cricket, the Saudi Arabia Cricket Federation, the Afghanistan Cricket Board and Cricket Ireland. We are also delighted to welcome SPORTFIVE as a new commercial partner and look forward to another successful season.”

During the event, a special panel discussion hosted by former New Zealand international Simon Doull brought together senior representatives from cricket, sport, business and government to discuss the evolving landscape and future of the game both in the region and globally.

The panel featured Mubashshir Usmani, ILT20 League Commissioner, ICC Board Director and ECB General Secretary; Dr. Mohamed Abu Hamra, COO – Digital Technology, DP World GCC; Mr. Eisa Sharif, Director Sports Events, Dubai Sports Council; Mr. Mukund Galgali, Deputy CEO & CFO, ZEE Entertainment Enterprises; Mr. Venu Nair, President – Middle East & South Asia, SportFive; and Mr. Tushar Malhotra, Global Director Sales & Marketing, Bisleri.

Doull also hosted a panel discussion with Lee and Shoaib during the glittering launch event. The fast bowling legends spoke about the growing impact of the DP World ILT20 on UAE and regional cricket. The duo also reminisced about their playing days and shared memories in an era where they dominated the game through their blistering pace bowling.

The evening also featured a spell-binding performance by celebrity mentalist Karan Singh Magic. The league also revealed the new brand identity for Season 5.

Season 5 of the DP World ILT20 will be played in November-December this year at the UAE’s three iconic cricket venues – Zayed Cricket Stadium, Abu Dhabi, Dubai International Stadium and Sharjah Cricket Stadium. Desert Vipers will begin the tournament as defending champions. Past winners include Gulf Giants – Season 1, MI Emirates – Season 2 and Dubai Capitals – Season 3.

Defending champions UAE Bulls have become the first founding franchise confirmed for the next era of the Abu Dhabi T10, reinforcing the team’s long-standing commitment to cricket’s fastest format.

The announcement is the first of several franchise confirmations to come as Abu Dhabi T10 prepares for its 2026 edition, which will run from November 7 – 20 at the iconic Zayed Cricket Stadium in the UAE capital.

The UAE Bulls, who have been part of the T10 journey since the competition’s inception in 2017, have been confirmed as a founding franchise following the Deloitte Invitation to Bid process and will compete under the tournament’s new 10-year licence model. And the defending champions are already building towards their title defence, guided by internationally renowned Head Coach Andy Flower, with T20 great Dwayne Bravo continuing his involvement as bowling coach and mentor.

The confirmation comes as Abu Dhabi T10 enters a significant new chapter under the ownership and management of Abu Dhabi Cricket & Sports Hub (ADCSH), supported by the Abu Dhabi Sports Council (ADSC) and under the patronage of His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, UAE Minister of Tolerance and Coexistence and Chairman of the Emirates Cricket Board.

The new structure is providing the tournament with stronger governance, long-term stability, and a platform for sustainable growth, while building on the pace, entertainment and global appeal that are now synonymous with T10 cricket.

For the UAE Bulls, the announcement also strengthens a relationship with the competition stretching back to its formative years when the team originally competed as the Delhi Bulls. Having rebranded, the UAE Bulls reached the final in 2024 before going one better in 2025, producing a dominant performance in the final to secure its first Abu Dhabi T10 title.

UAE Bulls Owner Neelesh Bhatnagar said the decision to commit to the competition’s next chapter reflected both its belief in the T10 product and confidence in the tournament’s future under its new stewardship.

“We have believed in T10 cricket and its potential from the beginning, so we are extremely proud that the UAE Bulls will be the first founding franchise confirmed for this exciting new chapter,” said Bhatnagar.

“The new institutional backing and long-term structure provide a solid foundation from which Abu Dhabi T10 can continue to grow in value, stature, and international appeal. Winning the title in 2025 was an incredibly special moment for everyone associated with the UAE Bulls, but we now see that achievement as the beginning of another journey. We are excited about what lies ahead and determined to play our part in the competition’s continued success.”

UAE Bulls Head Coach Andy Flower said his connection with Abu Dhabi T10 and the UAE Bulls had continued to strengthen over the years. “I’ve thoroughly enjoyed every visit to Abu Dhabi for the ADT10 over the years, and my connection with the Bulls has grown stronger throughout that time, particularly with the support and commitment Neelesh has shown towards the team,” said Flower.

“We have some very special memories from last season, and we’re excited to return as defending champions and be part of the relaunched Abu Dhabi T10.”

Matt Boucher, CEO of Abu Dhabi Cricket & Sports Hub and Abu Dhabi T10, welcomed confirmation of the UAE Bulls’ participation under the new structure, describing their long-standing association with the competition as an important asset as Abu Dhabi T10 moves forward.

“The UAE Bulls understand both the qualities that make T10 such a compelling format and the opportunity that exists to take the competition to another level,” said Boucher. “As we enter the tournament’s next innings, we value partners who share our ambition to build sustainably for the long term. The UAE Bulls have demonstrated that commitment over many years, and their confirmation as our first founding franchise is a fitting way to begin this next chapter.

“Our positioning of ‘Same Energy. New Ethos.’ captures exactly what we are seeking to achieve. We want to retain the excitement, intensity, and entertainment that audiences associate with Abu Dhabi T10 while introducing a structure and approach capable of supporting its ambitions for the decade ahead.”