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Dubai announces month-long celebrations leading up to Eid Al Etihad

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Dubai is gearing up for a month-long celebration of the UAE’s national spirit as Brand Dubai, the creative arm of the Government of Dubai Media Office, launches the second edition of the National Month campaign.

Running from Flag Day on November 3 to Eid Al Etihad (National Day) on December 2, the campaign will bring together government, semi-government, and private sector partners to celebrate the UAE’s national occasions in ways that reflect the country’s unity, values, and future aspirations.

Announcing the campaign, Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, said the month-long programme will be a “powerful demonstration of national solidarity and shared aspirations for the future.”

He added that the return of the #ZayedAndRashid campaign this year will again honour the UAE’s Founding Fathers, whose vision laid the foundations for the country’s remarkable progress.

“National Month is a collective effort to celebrate our national occasions in a coordinated and harmonised way. The campaign’s success will be driven by teamwork, cooperation and unity, principles that have always underpinned our country’s progress,” Sheikh Ahmed said.

Broad community engagement

The initiative will feature diverse national, community, and cultural events, inviting residents and citizens alike to express pride in their national identity.

Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, said this year’s celebrations will build on the strong community participation seen during the first National Month campaign in 2024, which engaged over 200 organisations and reached 2 billion social media impressions.

Creativity at the heart of celebrations

Shaima Al Suwaidi, Director of Brand Dubai, said this year’s campaign will showcase the values and ideals of the UAE through creative events and activations, reflecting Dubai’s innovative spirit.

Entrepreneurs and SMEs from Brand Dubai’s Proudly from Dubai network will also be part of the festivities, providing them with opportunities to showcase their work at major citywide events and reach a wider audience.

“The National Month campaign is not just a celebration, it’s a platform for collaboration, creativity, and community pride,” Al Suwaidi said.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Travelling to Oman? Sharjah introduces new bus departure times

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Travellers heading from the UAE to Oman now have more flexibility, with the Sharjah Roads and Transport Authority (SRTA) announcing revised schedules for its popular intercity bus service connecting Sharjah with Sohar and Muscat.

The updated timings apply to Intercity Bus Route 203, which departs from Al Jubail Bus Station in Sharjah and serves passengers travelling to Oman’s two major cities. The changes are aimed at improving convenience, enhancing cross-border mobility, and providing more travel options for residents and visitors.

New Sharjah to Muscat bus timings

Passengers travelling from Sharjah can now choose from three daily departures:

  • 6:30am
  • 3:30pm
  • 8:30pm

Oman to Sharjah bus timings

For travellers returning from Oman, buses departing from Sohar and Muscat will operate at:

  • 7:00am
  • 1:30pm
  • 3:00pm

More travel options between UAE and Oman

SRTA said the revised schedule is part of ongoing efforts to strengthen regional transport connectivity and offer a comfortable, safe and efficient travel experience between the UAE and Oman.

Passengers are advised to check the latest updates through SRTA’s official channels before travelling and to arrive at the station early to ensure a smooth journey.

Route: Intercity Bus 203
Departure Point: Al Jubail Bus Station, Sharjah
Destinations: Sohar and Muscat, Oman
New Timings Effective: Immediately

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Sharjah-Dubai commuters face new diversion as Al Taawun Street closes

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Motorists travelling between Sharjah and Dubai will face new traffic diversions from Saturday, June 13, as the Sharjah Roads and Transport Authority (SRTA) begins a temporary partial closure of Al Taawun Street.

The closure is part of ongoing construction works for the Al Taawun Tunnel Development Project, which aims to improve traffic flow and enhance the efficiency of Sharjah’s road network.

Under the revised traffic plan, vehicles heading towards Dubai and Al Nahda Bridge will be diverted via Al Corniche Street.

Meanwhile, motorists travelling from Al Nahda Bridge towards Sharjah will be redirected to the newly developed section of Al Taawun Street.

SRTA said the temporary arrangements are necessary to facilitate works at the existing Al Taawun roundabout and will come into effect from June 13.

The authority urged motorists to follow directional signs, use approved alternative routes and adhere to traffic safety instructions to help minimise delays during the construction period.

The Al Taawun Tunnel Development Project forms part of Sharjah’s wider infrastructure programme aimed at easing congestion and improving mobility across the emirate.

What changes from June 13?

Towards Dubai / Al Nahda Bridge

  • Use Al Corniche Street as the alternative route

From Al Nahda Bridge to Sharjah

  • Follow diversions to the newly developed Al Taawun Street


Start date: June 13

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Dubai road tragedy: Indian Consulate mourns victims as Dh1 million support announced

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The Indian Consulate in Dubai has expressed deep sorrow after a fatal road accident on Emirates Road claimed the lives of seven workers, including six Indian nationals and a Sri Lankan citizen, while leaving nine others injured.

Consular officials visited the injured in the hospital and said they are working closely with local authorities to provide assistance to victims and their families. “Our heartfelt condolences and prayers are with the grieving families during this difficult time,” the mission said in a statement.

Dh1 million relief announced for victims

Meanwhile, Dr Shamsheer Vayalil, Abu Dhabi-based entrepreneur, philanthropist, and Chairman and CEO of Burjeel Holdings, has announced a Dh1 million humanitarian recovery programme to support families affected by the fatal Emirates Road crash in Dubai.

The families of each of the seven deceased victims will receive Dh100,000, while Dh180,000 has been allocated to support the medical and recovery needs of the injured survivors.

The package also includes Dh70,000 to cover emergency travel and accommodation expenses for family members and Dh50,000 dedicated to supporting the education of children from the affected families.

What caused the crash?

According to Dubai Police, preliminary investigations indicate the truck had come to a sudden stop on Emirates Road following a technical malfunction.

Authorities said the minibus driver failed to maintain a safe distance and was unable to avoid the stranded vehicle, resulting in a high-impact rear-end collision.

The workers, all employed by a technical services company, were returning to their accommodation in Sharjah after completing work at a construction site in Dubai when the minibus they were travelling in collided with the truck in the middle of Emirates Road near the Dubai-Sharjah border.

Company sources said the minibus was carrying 17 people, including the driver. The seven workers who died were seated on the right side of the vehicle, which absorbed the full force of the impact.

Of the nine injured, five have since been discharged from the hospital, while four remain under medical care, including three Indian nationals and one Nepali worker.

Identification process underway

Authorities are continuing efforts to formally identify all victims, with company sources saying the process has been complicated by the severity of the injuries sustained in the crash.

Dubai Police warning

Following the accident, Dubai Police renewed warnings about the dangers of leaving broken-down vehicles in the middle of the road.

Motorists experiencing a breakdown are urged to:

  • Activate hazard warning lights immediately
  • Place a warning triangle at a safe distance
  • Move passengers away from the vehicle
  • Contact the police without delay

Police noted that stopping a vehicle on the roadway due to a breakdown, tyre failure, or fuel shortage is a traffic offence under UAE law, carrying a Dh1,000 fine and six black points.


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