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He refused to cancel, now Dubai’s fight night is the talk of the internet

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What started as a struggling fight night in Dubai turned into one of the city’s most talked-about sports events, and it’s all thanks to Tristan Hamm.

At a time when live events were taking a hit, this Canadian boxer and social media personality stepped up with his Spirit of Dubai” initiative, completely changing the game.

From 98 per cent refunds to a packed arena
The event was on the brink of cancellation after nearly all tickets were refunded, leaving the venue almost empty.

But Hamm wasn’t having it.

He went all in, leveraging social media, personal outreach, and community connections to bring people back.

The result?
• More than 1,400 attendees
• Over 400 influencers and business leaders
• A buzzing, high-energy fight night atmosphere

The $200,000 move that changed everything
In a bold move, Hamm donated $200,000 in tickets to UAE residents, giving many their first-ever live boxing experience.

Within just 2 weeks, the event flipped from near-cancelled to completely sold out.

Then came the knockout
The fight night delivered serious action with multiple KOs, but the highlight? Hamm’s own explosive knockout win, which has now gone mega viral with over 500 million views on Instagram

More than just a fight night
With nearly 2 million followers, Hamm turned this into a global moment—showcasing Dubai’s energy, community spirit, and ability to bounce back.

His words summed it up perfectly: “Dubai didn’t need saving. It needed people to show up.”

This wasn’t just about boxing, it became a symbol of:
• Community power

• Resilience during uncertainty

• The comeback of Dubai’s live events scene

From empty seats to a viral global success, the “Spirit of Dubai” proves one thing: when people come together, the city comes alive.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Small businesses in the UAE now have tax relief until 2029

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Small businesses in the UAE with annual revenues of up to Dh3 million will continue to be eligible for Small Business Relief under the corporate tax regime until the end of 2029.

The Ministry of Finance said on Friday that Ministerial Decision No. 131 extends the period during which eligible businesses can benefit from Small Business Relief to cover tax periods ending on or before December 31, 2029.

The relief was introduced to help reduce the corporate tax compliance burden for smaller businesses and start-ups that meet the eligibility requirements.

Dh3 million threshold remains unchanged

The existing annual revenue threshold of Dh3 million, set under Ministerial Decision No. 73 of 2023, will continue to apply.

The relief applies to tax periods beginning on or after June 1, 2023 and, following the latest amendment, will remain available for subsequent tax periods ending on or before December 31, 2029.

Eligible taxable persons with annual revenue of up to Dh3 million can claim Small Business Relief, subject to meeting the conditions and requirements outlined in the corporate tax legislation.

The relief enables qualifying businesses to benefit from simplified corporate tax compliance requirements.

More time for small businesses

The extension provides eligible small businesses and start-ups with additional tax periods to benefit from the relief while continuing to meet the Dh3 million revenue threshold.

The Ministry said the decision is part of its efforts to support smaller companies and entrepreneurs, strengthen the business environment, and encourage sustainable growth and expansion.

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UAE public holiday announced: 3-day weekend coming up on August 28

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Planning your next long weekend? The UAE has confirmed Friday, August 28, as a public holiday for employees in both the public and private sectors.

The holiday commemorates Prophet Muhammad’s (PBUH) birthday, an occasion included among the UAE’s official public holidays. As the date follows the Islamic calendar, the timing changes from year to year.

A three-day break for many residents

With the holiday falling on a Friday, employees who follow a Monday-to-Friday working week can enjoy three days off:

  • Friday, August 28: Public holiday
  • Saturday, August 29: Weekend
  • Sunday, August 30: Weekend

That means residents can make the most of the break with a short trip, a staycation or a relaxed weekend at home.

Another UAE holiday is coming

The next major public holiday on the UAE calendar will be Eid Al Etihad, with celebrations and the official holiday scheduled for December 2 and 3.

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What the UAE’s new vape excise price means for consumers and retailers

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The UAE Ministry of Finance has introduced a new rule that sets a minimum excise price for liquids used in electronic smoking devices.

Beginning September 1, vaping liquids will be subject to a minimum excise price of AED 1 per millilitre.

The ministry confirmed that the existing minimum excise prices for cigarettes, water pipe tobacco (shisha), and other tobacco products will remain unchanged.

According to the ministry, the decision aims to improve tax compliance, respond to developments in the tobacco and vaping industry, and create a more consistent pricing framework across tobacco and electronic smoking products.

The UAE will also continue applying its 100% excise tax on all tobacco products covered under the country’s excise tax regulations.

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