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Institut Esthederm unveils Age Proteom Advanced Serum

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What if your skin aged twice slower? A groundbreaking collaboration between Jean-Noël Thorel, founder of NAOS Company, the visionary behind renowned skincare brands such as Institut Esthederm, Bioderma and Etat Pur, and Professor Miroslav Radman, genetician, and founder of MedILS, led to a remarkable scientific breakthrough in cell longevity by identifying the main biological cause of skin aging. The collaboration led to NAOS’s R&D teams developing one of the most innovative biotechnologies in terms of cell longevity.

NAOS now presents the Age Proteom Advanced Serum, a revolutionary serum that promises to slow down the aging process like never before.

Jean Girard, Regional Executive Director, of NAOS Middle East, rightly mentions that ageing is a natural phenomenon, and we must respect the skin’s ecosystem to help our skin age beautifully. He is confident that Age Proteom’s unique technology will bring a paradigm shift in the skincare landscape.

When two scientists driven by the same passion for life meet

Since the 2000s, Jean-Noël Thorel has shared the vision and research of Prof. Miroslav Radman, who specializes in cell longevity applied to age-related diseases, such as diabetes, Parkinson’s, Alzheimer’s, and Charcot. While studying quasi-immortal microorganisms capable of regenerating ad infinitum, even under extreme circumstances, including radiation and temperature, Prof. Radman discovered that the secret of their longevity doesn’t depend on the integrity of their DNA but on the resilience of their proteome, complete set of proteins, which is protected by specific molecules—antioxidant chaperones, genuine biological shields.

Proteins are at the origin of skin aging, as the epidermis and the dermis are made of proteins such as elastin or collagen. They are also at the heart of cell life, such as DNA repair proteins. Protecting the integrity of its proteome in the long term will help preserve the skin’s youthfulness.

AGE PROTEOMTM Advanced Serum: The cell longevity serum

With time and harsh external factors, proteins break down and all our cellular mechanisms slow down. Age Proteom is the only product capable of protecting this proteome: it tackles aging at its very source. Unlike traditional approaches that focus solely on DNA integrity, Age Proteom leverages the resilience of antioxidant chaperone molecules derived from a quasi-immortal microorganism.

This cutting-edge, patented biotechnology, developed by NAOS’s advanced research team, effectively preserves, and strengthens the skin’s proteome, resulting in visibly transformed skin. The skin ages twice slower, and all signs of aging are visibly and lastingly improved after just one month.

Clinical studies have demonstrated the remarkable efficacy of Age Proteom Advanced Serum. After just 1 month of use, participants experienced a visible transformation in their skin’s radiance, firmness, and overall appearance, radiance, wrinkles, firmness, evenness and density. Better protected, the skin recovers more quickly and looks regenerated. After 1 month, the correction of signs of aging intensifies and is durably prolonged. After 6 months, the results achieved are 4 times greater than the results after 2 months.

Age Proteom is an ultra-sensory formula with a serum-milk texture that is suitable for all skin types, and offers a comprehensive approach to anti-aging, restoring firmness, tone, radiance, evenness, and density.

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Sheikh Mohammed approves Dh3.7bn five-year plan for Dubai’s internal roads

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His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai has approved the five-year plan for internal roads (2025-2029). The plan encompasses 21 projects spreading across 12 residential, commercial, and industrial areas, with a total of 634 km of new roads costing Dh 3.7 billion. This plan reflects His Highness’s keenness to uplift the infrastructure in residential and industrial areas, aligning with Dubai’s population growth and urban expansion, and fostering the well-being and happiness of residents.
His Excellency Mattar Al Tayer, Director General, Chairman of the Board of Executive Directors, Roads and Transport Authority, stated, “The Five-Year Internal Roads Development Plan covers 12 areas with urbanisation rates ranging from 30% to 80%. In 2025, internal roads will be constructed in Nad El Sheba 3 and Al Amardi, serving Mohammed bin Rashid Housing Establishment project, which includes 482 housing units. Additional internal roads will be developed in Hatta, also serving a Mohammed bin Rashid Housing Establishment project with 100 housing units. In 2026, RTA will construct 92 km of internal roads in Nadd Hessa, and Al Awir 1. The year 2027 will see the development of 45 km of roads in Al Athbah, Mushrif, and Hatta, along with 14 km of roads in Warsan 3 (Industrial Area).

“In 2028, one of the longest internal road projects, extending over 284 km, will be constructed across three communities: Al Awir 1, Wadi Al Amardi, and Hind 3. This includes 221 km of roads in Al Awir 1, 22 km of roads in Wadi Al Amardi, and 41 km of roads in Hind 3. The project construction momentum will continue in 2029, with 200 km of internal roads to be constructed in Hind 4 and Al Yalayis 5, comprising 39 km in Hind 4 and 161 km in Al Yalayis 5,” explained Al Tayer.
Al Tayer further added, “RTA is committed to ensuring smooth and safe access for residents and visitors to their respective areas. By the end of last year, the total length of roads completed in residential and industrial areas reached 6000 km. Between 2011 and the end of last year, internal roads in 28 residential and industrial areas had been paved. In 2023 and 2024, RTA constructed internal roads totalling 83 km in 17 areas, completing road projects in Al Warqa 4, Al Qusais Industrial, Margham, Lehbab, Al Lisaili, and Hatta (Suhaila, Saeir, and Al Salami). Road works are ongoing in Jebel Ali Industrial, Nazwa, the Tolerance District in Al Khawaneej 2, Al Warqa, Nad Al Sheba 1, and Al Awir.”

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Magic Torque fires MRM, Al Mazrouei in season-opening DIEC ride 

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The 2024/25 Dubai Endurance Season got underway at Dubai International Endurance City with a healthy dose of excitement as MRM Stables became the first unit to strike when claiming the campaignopening Seeh Al Salam Endurance Challenge by a mere second courtesy of star rider Saif Ahmed Al Mazrouei, who delivered aboard Magic Glenn Torque

Organised by Dubai Equestrian Club, the 119km four loop ride witnessed stiff competition from all the major stables involved in endurance riding in the UAE, with a total of 119 rider-horse pairings venturing into the sands of the Al Marmoom Conservation Reserve. 

And it was Al Mazrouei and his 13yearold companion who won with a consistent approach that witnessed them stay close to the top of an evolving leaderboard. The pair posted a time of four hours, 12 minutes and 16 seconds (4:12:16), which was a mere second quicker than the 4:12:17 recorded by F3-1 Stables pair of Hamad Humaid Al Tamimi and 765 Sargon, even as third placed F3 Stables pair of Rashed Mohammed 

Al Mehairi and A’Bandom’s Rockabilly cantered in third a further 26 seconds behind in 4:12:43.  Al Mazrouei started the day in seventh, 20 seconds off the pace set by Al Tamimi, who was quickest over the 40-km first loop, but was dethroned from the summit during the course of the 32km second loop by his MRM teammate Mansour Al Faresi, riding Tatarinu, the latter erasing a massive 2min21sec deficit and climbing into top spot from 25th. Al Faresi seemed to have control going into the 20km final loop after holding on to the summit at the end of the third spanning 27km. However, with plenty of reserve left in Magic Glenn Torque’s tank, Al Mazrouei, third at the end of the penultimate loop, was able to rev up his mount significantly and went from 26.99kph over the third to 34.4kph over the fourth, which guaranteed him success despite a hard push from Al Tamimi, who made his bid for success from fourth. Al Mehairi finished a comfortable third. 

Meanwhile, Zabeel 2 Stables clinched victory in the Al Wasl Endurance Cup for Private Stables after Ebrahim Fayed Al Shamsi’s nervewracking success in the 101km contest aboard Bobang Al Andalus. The pair completed the four loop ride in a time of 3:30:46, denying Al Ain Endurance Stables’, represented by Uruguayan Federico Ferber and his mount HC Nael, by fractions of a second. Zabeel 3’s Saeed Ghanim Al Marri took third aboard Woodbourne Wednesday. Board Member and General Manager of Dubai Equestrian Club, Major General Dr. Mohammed Essa Al Adhab, presented the winners with their trophies. “It was a very good effort from all of the stables to have their horses and riders ready for a very exciting finish on the opening day of the season,” commented Dr Al Adhab. 

“We have a long season ahead of us, but that finish to the first ride shows, it is going to be a very exciting season and we wish all of those involved all the very best for what lies ahead.” 

The season at Dubai International Endurance City includes a series of top rides with its worldrenowned HH Sheikh Mohammed bin Rashid Al Maktoum Endurance Festival and the Crown Prince of Dubai Endurance Festival, the two showpiece events on its calendar. 

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New York Strikers Set Sights on Consecutive Abu Dhabi T10 Glory

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The New York Strikers, reigning champions of the Abu Dhabi T10 tournament, are preparing to defend their title with a determined squad. Determined to prove his skills yet again is the explosive Pakistani batsman Asif Ali, whose recent heroics in the Hong Kong Sixes tournament have further cemented his reputation as one of T10 cricket’s most dangerous power-hitters. As preparations intensify for the upcoming season, several key squad members have also shared their vision and commitment to maintaining the Strikers’ dominance in one of cricket’s most dynamic formats.

Fresh from his outstanding performance in the Hong Kong Sixes, where he played a crucial role in powering his team to victory including consecutive sixes against Indian team, Asif Ali shared his excitement “It’s an honor to be part of New York Strikers once again and participate in the Abu Dhabi T10. Having recently demonstrated my abilities in the Hong Kong Sixes, I feel in excellent form to tackle the challenges ahead. The T10 format demands quick thinking and explosive performance exactly the kind of cricket I relish.”

English fast bowler Reece Topley, a significant addition to the squad, expressed his anticipation about joining the defending champions: “I’m really excited about joining the New York Strikers for this year’s T10 in Abu Dhabi. As I’m joining the reigning champions, the standard has been set really high so hopefully we can go just as well as last year and bring that trophy home “

Young pace sensation Muhammad Jawad Ullah demonstrated his commitment to the team’s cause: “I am elated, thanks to New York strikers for trusting me again. I can’t wait to contribute with my skills and determined to apply my learnings to win another trophy for my squad.”

As defending champions, the franchise’s strategic recruitment and retention of key players demonstrates their profound determination to maintain their supremacy in the tournament. The New York Strikers’ preparation and the passionate commitment expressed by their players serve as a clear statement of creating another chapter of cricketing excellence in the fast-paced arena of T10 cricket.

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