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Institut Esthederm unveils Age Proteom Advanced Serum

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What if your skin aged twice slower? A groundbreaking collaboration between Jean-Noël Thorel, founder of NAOS Company, the visionary behind renowned skincare brands such as Institut Esthederm, Bioderma and Etat Pur, and Professor Miroslav Radman, genetician, and founder of MedILS, led to a remarkable scientific breakthrough in cell longevity by identifying the main biological cause of skin aging. The collaboration led to NAOS’s R&D teams developing one of the most innovative biotechnologies in terms of cell longevity.

NAOS now presents the Age Proteom Advanced Serum, a revolutionary serum that promises to slow down the aging process like never before.

Jean Girard, Regional Executive Director, of NAOS Middle East, rightly mentions that ageing is a natural phenomenon, and we must respect the skin’s ecosystem to help our skin age beautifully. He is confident that Age Proteom’s unique technology will bring a paradigm shift in the skincare landscape.

When two scientists driven by the same passion for life meet

Since the 2000s, Jean-Noël Thorel has shared the vision and research of Prof. Miroslav Radman, who specializes in cell longevity applied to age-related diseases, such as diabetes, Parkinson’s, Alzheimer’s, and Charcot. While studying quasi-immortal microorganisms capable of regenerating ad infinitum, even under extreme circumstances, including radiation and temperature, Prof. Radman discovered that the secret of their longevity doesn’t depend on the integrity of their DNA but on the resilience of their proteome, complete set of proteins, which is protected by specific molecules—antioxidant chaperones, genuine biological shields.

Proteins are at the origin of skin aging, as the epidermis and the dermis are made of proteins such as elastin or collagen. They are also at the heart of cell life, such as DNA repair proteins. Protecting the integrity of its proteome in the long term will help preserve the skin’s youthfulness.

AGE PROTEOMTM Advanced Serum: The cell longevity serum

With time and harsh external factors, proteins break down and all our cellular mechanisms slow down. Age Proteom is the only product capable of protecting this proteome: it tackles aging at its very source. Unlike traditional approaches that focus solely on DNA integrity, Age Proteom leverages the resilience of antioxidant chaperone molecules derived from a quasi-immortal microorganism.

This cutting-edge, patented biotechnology, developed by NAOS’s advanced research team, effectively preserves, and strengthens the skin’s proteome, resulting in visibly transformed skin. The skin ages twice slower, and all signs of aging are visibly and lastingly improved after just one month.

Clinical studies have demonstrated the remarkable efficacy of Age Proteom Advanced Serum. After just 1 month of use, participants experienced a visible transformation in their skin’s radiance, firmness, and overall appearance, radiance, wrinkles, firmness, evenness and density. Better protected, the skin recovers more quickly and looks regenerated. After 1 month, the correction of signs of aging intensifies and is durably prolonged. After 6 months, the results achieved are 4 times greater than the results after 2 months.

Age Proteom is an ultra-sensory formula with a serum-milk texture that is suitable for all skin types, and offers a comprehensive approach to anti-aging, restoring firmness, tone, radiance, evenness, and density.

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UAE scam warning: Fake toll and parking messages circulating again

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If you’ve received a random message asking you to pay a parking fine, don’t click anything just yet.

Dubai residents are being warned about a new wave of scam messages targeting drivers with fake payment links, and it’s catching people off guard.

According to Parkin, fraudsters are sending texts that look legit, claiming you have outstanding parking payments and urging you to pay immediately.

Here’s the catch
These messages include unverified links designed to steal your personal or financial information.

What the warning says
• Don’t click on unfamiliar links
• Always verify payment requests
• Only use official Parkin channels for payments


Earlier this year, similar scams targeted UAE residents with fake toll messages pretending to be from Abu Dhabi’s DARB system, some even threatening fines to pressure users into paying fast.

In one case, a message claimed a small pending fee, but warned of a Dh100 fine if not paid immediately 

How to spot the scam
Watch out for these red flags:
• Messages from international or unknown numbers
• Generic greetings like “Dear Customer”
• Links that look official, but aren’t
• Urgent threats pushing immediate payment

Authorities, including Ras Al Khaimah Police and the UAE Cybersecurity Council, have repeatedly warned residents not to engage with such messages.

The golden rule
Real toll or parking operators in the UAE don’t ask for payments via random SMS links, and they won’t pressure you with threats.


If it feels suspicious, it probably is. Pause, verify, and protect your information. Because one wrong click could cost you more than just a parking fine.

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Dubai issues warning as drivers perform risky stunts in rains

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Dubai Police are cracking down hard after several drivers were caught performing dangerous stunts during recent rains, and it’s going to cost them big.

According to officials, multiple motorists were seen drifting and swerving in areas like Al Ruwayyah and Lahbab, turning wet roads into high-risk zones.

The footage (click link below), shared by Dubai Police, shows reckless driving that could have easily led to serious accidents.

What happened next
• Vehicles were impounded
• Drivers were referred for legal action
• Patrols have been stepped up across Dubai

And here’s the part that’s hitting wallets hard. To get their cars back, violators may have to pay up to Dh50,000.

Why is this serious
Brigadier Jumaa Salem bin Suwaidan warned that rain makes roads even more dangerous, and these stunts don’t just risk the driver’s life, but everyone else on the road.

Dubai Police are asking for your help
Residents can report reckless drivers using the Police Eye app or by calling 901.


What might look like fun in the rain can quickly turn into a costly and dangerous mistake.

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Free 5KM run in Abu Ahabi, but expect road closures

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If you’re driving around Abu Dhabi this weekend, you might want to plan, because several key roads are set to close.

The Run for the Nation 5km race is taking over Wahat Al Karama this Saturday, bringing together the community for a morning of fitness and fun.

But it also means temporary traffic disruptions you should know about.

Here’s what’s happening
Organised by Abu Dhabi Sports Council in partnership with the Zayed Charity Run, the event kicks off at 8am, and it’s completely free to join.

To keep runners safe, road closures will be in place from 5am to 10am around the area.
There are additional lane closures on E20 due to ongoing infrastructure works:

• Right lane towards Abu Dhabi closed from April 17 (2pm)- April 20 (5am)
• Entry & exit from Al Fursan Street closed from April 18-April 19

Expect delays around Al Fursan Street and Al Khaleej Al Arabi Street (E20).

What should motorists do
• Leave earlier than usual
• Follow diversion signs
• Avoid the area if possible during peak hours

While traffic may slow things down, the event is all about community, fitness, and bringing people together, a big win for Abu Dhabi’s active lifestyle push.

So whether you’re running or just commuting, be ready, plan smart, and stay moving.

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