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Institut Esthederm unveils Age Proteom Advanced Serum

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What if your skin aged twice slower? A groundbreaking collaboration between Jean-Noël Thorel, founder of NAOS Company, the visionary behind renowned skincare brands such as Institut Esthederm, Bioderma and Etat Pur, and Professor Miroslav Radman, genetician, and founder of MedILS, led to a remarkable scientific breakthrough in cell longevity by identifying the main biological cause of skin aging. The collaboration led to NAOS’s R&D teams developing one of the most innovative biotechnologies in terms of cell longevity.

NAOS now presents the Age Proteom Advanced Serum, a revolutionary serum that promises to slow down the aging process like never before.

Jean Girard, Regional Executive Director, of NAOS Middle East, rightly mentions that ageing is a natural phenomenon, and we must respect the skin’s ecosystem to help our skin age beautifully. He is confident that Age Proteom’s unique technology will bring a paradigm shift in the skincare landscape.

When two scientists driven by the same passion for life meet

Since the 2000s, Jean-Noël Thorel has shared the vision and research of Prof. Miroslav Radman, who specializes in cell longevity applied to age-related diseases, such as diabetes, Parkinson’s, Alzheimer’s, and Charcot. While studying quasi-immortal microorganisms capable of regenerating ad infinitum, even under extreme circumstances, including radiation and temperature, Prof. Radman discovered that the secret of their longevity doesn’t depend on the integrity of their DNA but on the resilience of their proteome, complete set of proteins, which is protected by specific molecules—antioxidant chaperones, genuine biological shields.

Proteins are at the origin of skin aging, as the epidermis and the dermis are made of proteins such as elastin or collagen. They are also at the heart of cell life, such as DNA repair proteins. Protecting the integrity of its proteome in the long term will help preserve the skin’s youthfulness.

AGE PROTEOMTM Advanced Serum: The cell longevity serum

With time and harsh external factors, proteins break down and all our cellular mechanisms slow down. Age Proteom is the only product capable of protecting this proteome: it tackles aging at its very source. Unlike traditional approaches that focus solely on DNA integrity, Age Proteom leverages the resilience of antioxidant chaperone molecules derived from a quasi-immortal microorganism.

This cutting-edge, patented biotechnology, developed by NAOS’s advanced research team, effectively preserves, and strengthens the skin’s proteome, resulting in visibly transformed skin. The skin ages twice slower, and all signs of aging are visibly and lastingly improved after just one month.

Clinical studies have demonstrated the remarkable efficacy of Age Proteom Advanced Serum. After just 1 month of use, participants experienced a visible transformation in their skin’s radiance, firmness, and overall appearance, radiance, wrinkles, firmness, evenness and density. Better protected, the skin recovers more quickly and looks regenerated. After 1 month, the correction of signs of aging intensifies and is durably prolonged. After 6 months, the results achieved are 4 times greater than the results after 2 months.

Age Proteom is an ultra-sensory formula with a serum-milk texture that is suitable for all skin types, and offers a comprehensive approach to anti-aging, restoring firmness, tone, radiance, evenness, and density.

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Will UAE petrol prices rise in August? Here’s what we know

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UAE motorists won’t have long to wait to find out whether fuel prices will increase in August, with the Fuel Price Committee set to announce the new rates on Thursday, July 31.

The revised petrol and diesel prices will take effect from August 1.

Will fuel prices go up?

After a welcome price cut in July, the outlook for August is less certain.

Global oil prices initially fell below $70 a barrel earlier this month, raising hopes of another reduction. However, prices have since rebounded sharply, clouding the picture for motorists.

Brent crude briefly climbed above $100 a barrel, while US benchmark WTI rose to nearly us$92. Abu Dhabi’s Murban crude also surged past us$105, reflecting renewed strength in global energy markets.

Because UAE fuel prices are based on average international oil prices over the month, the late-July rally could limit or even reverse last month’s cuts.

Current UAE fuel prices

Motorists are currently paying:

  • Super 98: Dh3.40 per litre
  • Special 95: Dh3.29 per litre
  • E-Plus 91: Dh3.21 per litre
  • Diesel: Dh3.60 per litre

These rates were introduced in July after global oil prices eased earlier in the summer.

How UAE fuel prices are set

The UAE reviews petrol and diesel prices every month based on average global crude oil and refined fuel prices.

The August rates will be announced on July 31 through official government channels and will come into effect the following day.

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UAE traffic fine: Why leaving your engine idling can cost you Dh500

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Abu Dhabi Police are urging motorists to switch off their engines and take their keys whenever leaving their vehicles, warning that even brief stops can increase the risk of theft, fires and other safety hazards.

The advisory applies to drivers stopping at shops, petrol stations, ATMs or mosques, where some motorists continue to leave vehicles unattended with the engine running.

Safety risks

Police said leaving a running vehicle unattended creates an opportunity for theft and could also lead to mechanical problems or fire-related incidents.

Motorists were also reminded never to leave children, especially infants, inside a running vehicle, describing the practice as a serious threat to their safety.

Traffic laws

Abu Dhabi Police also highlighted that UAE traffic laws prohibit leaving an unattended vehicle with its engine running.

Drivers who fail to comply with traffic rules and official instructions can face a Dh500fine under the Federal Traffic Law.

Authorities urged motorists to adopt safe habits by turning off the engine, removing the key and locking the vehicle every time they step away, no matter how briefly.

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Dubai Airports unveils smart gate pre-check for passengers

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Passengers travelling through Dubai International Airport (DXB) can now check if they’re eligible to use Smart Gates before reaching passport control.

Dubai Airports has introduced the new Smart Gates Pre-Eligibility Verification service in partnership with the General Directorate of Identity and Foreigners Affairs (GDRFA) to make immigration faster and reduce waiting times.

How it works

Travellers can instantly verify their Smart Gate eligibility through the Pocket Flights platform or by scanning QR codes placed across airport terminals and boarding gates.

The service lets passengers know in advance whether they can use the automated passport gates, helping them avoid uncertainty at immigration.

Faster airport experience

Dubai Airports says the new feature is part of its ongoing efforts to streamline passenger journeys and improve the overall airport experience.

By allowing travellers to confirm eligibility before reaching passport control, the airport aims to speed up immigration processing and make travel through DXB more seamless for millions of passengers each year.

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