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Institut Esthederm unveils Age Proteom Advanced Serum

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What if your skin aged twice slower? A groundbreaking collaboration between Jean-Noël Thorel, founder of NAOS Company, the visionary behind renowned skincare brands such as Institut Esthederm, Bioderma and Etat Pur, and Professor Miroslav Radman, genetician, and founder of MedILS, led to a remarkable scientific breakthrough in cell longevity by identifying the main biological cause of skin aging. The collaboration led to NAOS’s R&D teams developing one of the most innovative biotechnologies in terms of cell longevity.

NAOS now presents the Age Proteom Advanced Serum, a revolutionary serum that promises to slow down the aging process like never before.

Jean Girard, Regional Executive Director, of NAOS Middle East, rightly mentions that ageing is a natural phenomenon, and we must respect the skin’s ecosystem to help our skin age beautifully. He is confident that Age Proteom’s unique technology will bring a paradigm shift in the skincare landscape.

When two scientists driven by the same passion for life meet

Since the 2000s, Jean-Noël Thorel has shared the vision and research of Prof. Miroslav Radman, who specializes in cell longevity applied to age-related diseases, such as diabetes, Parkinson’s, Alzheimer’s, and Charcot. While studying quasi-immortal microorganisms capable of regenerating ad infinitum, even under extreme circumstances, including radiation and temperature, Prof. Radman discovered that the secret of their longevity doesn’t depend on the integrity of their DNA but on the resilience of their proteome, complete set of proteins, which is protected by specific molecules—antioxidant chaperones, genuine biological shields.

Proteins are at the origin of skin aging, as the epidermis and the dermis are made of proteins such as elastin or collagen. They are also at the heart of cell life, such as DNA repair proteins. Protecting the integrity of its proteome in the long term will help preserve the skin’s youthfulness.

AGE PROTEOMTM Advanced Serum: The cell longevity serum

With time and harsh external factors, proteins break down and all our cellular mechanisms slow down. Age Proteom is the only product capable of protecting this proteome: it tackles aging at its very source. Unlike traditional approaches that focus solely on DNA integrity, Age Proteom leverages the resilience of antioxidant chaperone molecules derived from a quasi-immortal microorganism.

This cutting-edge, patented biotechnology, developed by NAOS’s advanced research team, effectively preserves, and strengthens the skin’s proteome, resulting in visibly transformed skin. The skin ages twice slower, and all signs of aging are visibly and lastingly improved after just one month.

Clinical studies have demonstrated the remarkable efficacy of Age Proteom Advanced Serum. After just 1 month of use, participants experienced a visible transformation in their skin’s radiance, firmness, and overall appearance, radiance, wrinkles, firmness, evenness and density. Better protected, the skin recovers more quickly and looks regenerated. After 1 month, the correction of signs of aging intensifies and is durably prolonged. After 6 months, the results achieved are 4 times greater than the results after 2 months.

Age Proteom is an ultra-sensory formula with a serum-milk texture that is suitable for all skin types, and offers a comprehensive approach to anti-aging, restoring firmness, tone, radiance, evenness, and density.

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Dubai’s new DEWA headquarters is world’s tallest energy-positive government building

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Dubai has just unveiled another futuristic landmard, and this one could redefine sustainable government buildings worldwide.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, officially inaugurated Al Sheraa, the new headquarters of Dubai Electricity and Water Authority (DEWA) in Al Jaddaf.

Mind-blowing  numbers

Dubbed the tallest, largest, and smartest energy-positive government building in the world, Al Sheraa is designed to produce more energy than it consumes, making it a major milestone in Dubai’s sustainability journey.

The building features:
• 110,000 smart sensors
• 1,500+ wireless access points
• 3,200 connected smart devices
• Over 1.9 million automated control commands daily
• Solar energy systems generating up to 5 MW of electricity 

The building combines cutting-edge AI, automation, and renewable energy technologies to create a next-generation workspace focused on efficiency and sustainability.

Calling it a “global architectural icon,” Sheikh Mohammed said the project reflects Dubai’s leadership in innovation, smart technology, and green energy.

From AI-powered systems to solar-powered operations, Dubai is once again showing the world what the cities of the future could look like 

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Why Dubai’s Burj Khalifa is the most Instagrammable landmark in the world

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The iconic Burj Khalifa has added another global title to its long list of records, this time as the world’s most Instagrammable landmark.

According to the latest Instagram Attraction Index, Dubai’s famous skyscraper secured the top spot globally with more than 10 million tagged Instagram posts and approximately 1.1 million monthly searches, reinforcing its status as one of the most photographed destinations in the world.

Developed by Emaar Properties and officially completed in 2010, the Burj Khalifa rises 828 metres into the Dubai skyline with more than 160 floors, making it the tallest building on the planet.

Designed by architect Adrian Smith of Skidmore, Owings & Merrill, the tower has become one of the UAE’s most recognisable landmarks, attracting millions of visitors every year for its observation decks, fountain shows and skyline views.

Among the countless images shared online, some of the most visually striking photographs of the Burj Khalifa have come from Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, whose social media posts frequently capture Dubai from dramatic perspectives.

From lightning storms illuminating the tower to sunrise scenes above the clouds, Sheikh Hamdan’s photography has played a major role in showcasing the landmark’s cinematic appeal to audiences worldwide.

The Burj Khalifa’s popularity on Instagram reflects Dubai’s broader rise as a global tourism and lifestyle destination, where architecture, luxury experiences and futuristic cityscapes continue to attract international attention.

For many visitors, photographing the tower has become almost a mandatory Dubai experience, whether from the Dubai Fountain promenade, a rooftop overlooking Downtown Dubai or even from inside the clouds during winter fog season.

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UAE: Parents can now attest school certificates in just 3 minutes

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The UAE has introduced a major digital upgrade for parents and students, with the Ministry of Foreign Affairs and Sharjah Private Education Authority launching a new system that allows academic certificates to be issued and attested online in just minutes.

    Activated through the Dalil platform, the service combines certificate issuance and attestation into one streamlined digital process, removing the need for families to navigate multiple platforms or complete separate applications.

    Officials said the move is part of the UAE’s wider Zero Government Bureaucracy Programme, designed to simplify services, reduce paperwork and create a better, more user-friendly digital experience.

    Previously, parents often needed to complete up to three separate procedures involving schools, the Ministry of Foreign Affairs and UAE missions abroad. Under the new integrated system, the entire process can now reportedly be completed in around three minutes instead of taking up to six working days.

    The platform allows users to issue academic certificates through SPEA while simultaneously obtaining attestations from MoA and the relevant UAE mission in the destination country through one unified digital window.

    Officials described the initiative as another step towards building a fully connected digital government ecosystem focused on convenience, efficiency, and smarter public services.

    The new service is expected to particularly benefit families applying for university admissions, overseas transfers, and official educational documentation both inside and outside the UAE.

    Why is certificate attestation needed?

    School certificate attestation is the official process of verifying and certifying the authenticity of a student’s educational documents. This ensures that academic records and other important certificates are legally recognised by authorities in the UAE.

    The process is often required for several key purposes, including school admissions, university applications, student visa procedures and confirming the validity of educational qualifications for use inside the country.

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