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Premium Brand EXEED Expected To Land in UAE Soon with Latest Models



Premium auto brand EXEED will roll into UAE, with the company reportedly in talks with leading automobile groups for distributorship here. On 13th Mar 2022, the EXEED brand media release has been successfully arranged in Jeddah Saudi, marking the official landing in the Gulf markets for the first time. Up to now, EXEED is launched successfully in China and Middle East market, which is well-received by both local and regional customers.


Origin of EXEED from Europe
EXEED is a new entrant in the global high-end car market, but it inherits the century-old history of the European auto industry and integrates the latest smart technology in China, which gives it the strength to challenge the traditional high-end car brands.

From its start year 2017, EXEED impressed the world with its bold design, the luxury interior and intelligent human-car interaction at the Frankfurt Motor Show. EXEED stands shoulder to shoulder with traditional high-end automobile brands due to its inheritance of 100 years’ experience in the European automobile industry and the European automobile culture.


European R&D Center
With an international R&D center located in Munich, Germany, nearly 100 global automotive R&D elites gather together to create a new automotive design philosophy in the interaction of technology, art and culture. EXEED European R&D Center has a profound accumulation, and continues to explore automotive forward-looking technologies with determination and courage to revolutionize the automotive industry. Over 100 designers and engineers from BMW, Jaguar Land Rover and other companies with first-class European standards and rich experience have joined since then, including a number of automotive legends.

Gert Hildebrand, former design director of BMW in Germany, was responsible for the design of many classic BMW models; Klaus Schmidt was served as the chief performance and chassis engineer of BMW in Germany, and in charge of the M series chassis development of BMW’s high-performance car, which accumulated rich experience and reputation in the industry; Peter Matkin is the former Jaguar chief project engineer at Land Rover, where he was responsible for the development of Range Rover, Land Rover Sport, and Jaguar XJ; Kevin Rice is the world-renowned design master and

All these European auto masters, with their profound experience accumulation, endow EXEED with pure European high-end fashion, and integrates the design concept of future cars.

Global Top Class Partners
Based on its strong core research and development capabilities, EXEED has also attracted many top European and American partners to join. Under harsh requirements of the new design concept and stringent industry standards, EXEED achieves the perfect unity of handling and comfort in the chassis with Bentler, continuously upgrades the functions of electronic stability system of the body with Bosch, creates a very explosive and smooth power system with Borg Warner, and explores the new standard of protecting passengers protection with Autoliv.
Thanks to the technical contribution of European R & D center, and the joining of top European and American partners, EXEED has accumulated abundant technology platform development and expansion capabilities. On the basis of absorbing the 100-year experiences of European automobile industry, EXEED has continuously explored the limit boundary of automobile design and manufacturing. As reported EXEED brand will soon be ready to launch in UAE with the first two SUV models of VX and TXL during the Ramadan time, just stay tuned and believe customers in UAE will be aware of more detailed news about the premium models in the near future.


UAE fuel prices announced for March 2024



The Fuel Prices Monitoring Committee has given the green light for an increase in gasoline and diesel prices for March 2024. The approved hike ranges between 15 and 16 fils per liter for gasoline and 17 fils for diesel, compared to February 2024 prices.

Fuel distribution companies have promptly announced the new prices, effective from Friday, March 1, 2024. The updated pricing includes a 5% value-added tax.

Specifically, the price per liter of super gasoline “98” is set to rise by 15 fils, reaching 3.03 dirhams in March, up from 2.88 dirhams in February. Special gasoline “95” will see an increase of 16 fils, from 2.76 dirhams to 2.92 dirhams, while E-Plus 91 gasoline will climb by 16 fils, reaching 2.85 dirhams from 2.69 dirhams. Additionally, the price of diesel will experience a 17 fils per liter hike, escalating from 2.99 dirhams in February to 3.16 dirhams in March.

This decision follows three consecutive monthly reductions in gasoline and diesel prices approved by the committee for January 2024. The reduction ranged between 13 and 14 fils for gasoline and 19 fils for diesel per liter compared to December 2023 prices.

Notably, the Ministry of Energy’s approved fuel price standards are subject to monthly adjustments based on the global average oil price, incorporating distribution companies’ operating costs.

New fuel prices are:

-Super 98 petrol will cost Dh3.03 a litre, compared to Dh2.88 in February.

-Special 95 petrol will cost Dh2.92 per litre, compared to Dh2.76 last month.

-E-Plus 91 petrol will cost Dh2.85 a litre, compared to Dh2.69 a litre in February.

-Diesel will be charged at Dh3.16 a litre compared to Dh2.99 last month.

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Luxury cars showroom opens in Dubai for premium motorists



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A new car showroom dedicated to luxury supercars has opened near the Equiti metro station on the busy Sheikh Zayed Road, Dubai.

Set up by the accomplished automobile stalwart Sarabdeep Singh Bassi with his Man Friday Walid Al Balushi, the showroom opening witnessed a range of Lamborghinis, Ferraris, McLarens, Mercedes and Bentleys along with some top options in the Land Rover range as well for a rich sampling of the showroom’s USP. The inauguration ceremony was graced by UAE businessman and SJM Group chairman Sheikh Juma bin Maktoum bin Juma Al Maktoum as the chief guest.

Bassi is a veteran of Dubai’s automobile circuit with showrooms for used and mid-range cars in three emirates – Dubai, Sharjah and Abu Dhabi – since 2004 when he landed from the United States, where too he operated in the similar industry but around trucks and transport for a brief while.

According to Balushi, now is as good time as any to have a cars showroom for the upper echelons of the society. “Our Emirati folks are always a keen, regular market, but we also see a lot of Russians and people from the adjoining regions looking up high-end cars.”

An attendee poses in front of a grey McLaren and red Ferrari at the Oscar Cars showroom in Dubai. Photos Joy Dasgupta /

This showroom is the latest addition to their Advantage Motors brand which deals in mid-range levels of cars in the three emirates.

“Already the response is very good,” Bassi said on the sidelines of the inauguration ceremony amid much fanfare. “We have more expansion plans like opening other automotive businesses after this. Our customers are from all over UAE and from other countries as well like Russia, Middle East countries, China, All Over Africa, and others. We are also promoting electric vehicles sale which are environment friendly.”

The vast showroom on the Sheikh Zayed Road, diagnonally across the Mall of Emirates, is laid out over 7,000 square feet and separate parking, with the best of knowledgeable staff at hand to help buy and sell the cars, along with other services like buying premium number plates, etc.


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UAE sees upward surge in fuel prices for September




The UAE has announced its fuel prices for September, following its usual practice of monthly revisions. The new rates will apply from September 1 and are as follows:

-Super 98 petrol will cost Dh3.42 a litre, compared to Dh3.14 in August.

-Special 95 petrol will cost Dh3.31 per litre, compared to Dh3.02 last month.

-E-Plus 91 petrol will cost Dh3.23 a litre, compared to Dh2.95 a litre in August.

-Diesel will be charged at Dh3.40 a litre compared to Dh2.95 last month.

After a similar rise in July, petrol prices in the country increased during August. Over the past year, prices have displayed fluctuations, yet they remain notably lower than those of the same period last year.

Take a Quick Look: Fuel Prices Throughout the Year

Months/2023Special 95Super 98E-Plus 91

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