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Premium Brand EXEED Expected To Land in UAE Soon with Latest Models

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Premium auto brand EXEED will roll into UAE, with the company reportedly in talks with leading automobile groups for distributorship here. On 13th Mar 2022, the EXEED brand media release has been successfully arranged in Jeddah Saudi, marking the official landing in the Gulf markets for the first time. Up to now, EXEED is launched successfully in China and Middle East market, which is well-received by both local and regional customers.

 

Origin of EXEED from Europe
EXEED is a new entrant in the global high-end car market, but it inherits the century-old history of the European auto industry and integrates the latest smart technology in China, which gives it the strength to challenge the traditional high-end car brands.

From its start year 2017, EXEED impressed the world with its bold design, the luxury interior and intelligent human-car interaction at the Frankfurt Motor Show. EXEED stands shoulder to shoulder with traditional high-end automobile brands due to its inheritance of 100 years’ experience in the European automobile industry and the European automobile culture.

 

European R&D Center
With an international R&D center located in Munich, Germany, nearly 100 global automotive R&D elites gather together to create a new automotive design philosophy in the interaction of technology, art and culture. EXEED European R&D Center has a profound accumulation, and continues to explore automotive forward-looking technologies with determination and courage to revolutionize the automotive industry. Over 100 designers and engineers from BMW, Jaguar Land Rover and other companies with first-class European standards and rich experience have joined since then, including a number of automotive legends.

Gert Hildebrand, former design director of BMW in Germany, was responsible for the design of many classic BMW models; Klaus Schmidt was served as the chief performance and chassis engineer of BMW in Germany, and in charge of the M series chassis development of BMW’s high-performance car, which accumulated rich experience and reputation in the industry; Peter Matkin is the former Jaguar chief project engineer at Land Rover, where he was responsible for the development of Range Rover, Land Rover Sport, and Jaguar XJ; Kevin Rice is the world-renowned design master and

All these European auto masters, with their profound experience accumulation, endow EXEED with pure European high-end fashion, and integrates the design concept of future cars.

Global Top Class Partners
Based on its strong core research and development capabilities, EXEED has also attracted many top European and American partners to join. Under harsh requirements of the new design concept and stringent industry standards, EXEED achieves the perfect unity of handling and comfort in the chassis with Bentler, continuously upgrades the functions of electronic stability system of the body with Bosch, creates a very explosive and smooth power system with Borg Warner, and explores the new standard of protecting passengers protection with Autoliv.
Thanks to the technical contribution of European R & D center, and the joining of top European and American partners, EXEED has accumulated abundant technology platform development and expansion capabilities. On the basis of absorbing the 100-year experiences of European automobile industry, EXEED has continuously explored the limit boundary of automobile design and manufacturing. As reported EXEED brand will soon be ready to launch in UAE with the first two SUV models of VX and TXL during the Ramadan time, just stay tuned and believe customers in UAE will be aware of more detailed news about the premium models in the near future.

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Dubai’s traffic woes: Motorists lose 460 hours annually to road jams

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Dubai’s vehicle growth rate has soared beyond 8 per cent, far exceeding the global average of 2 per cent, according to Suhail Al Mazrouei, UAE’s Minister of Energy and Infrastructure. Calling this surge “abnormal,” the minister stressed the urgent need for new policies and regulations to manage vehicle ownership and traffic congestion.

Every day, about one million people from other emirates travel to Dubai for work, causing heavy traffic on major highways, including the 12-lane Sheikh Zayed Road. Studies show that four out of five employees drive alone, adding to the congestion.

With so many cars on the road, traffic jams have become a daily struggle, making road travel longer and more stressful for everyone. Authorities are looking for solutions to improve public transport and reduce the number of solo drivers to help ease the burden on roads.

To tackle the issue, the Ministry has requested that it be included in the UAE Government’s Annual Meetings for better coordination with local authorities. A special task force, including representatives from the Ministry of Interior and local governments, is already studying the problem, with several proposals submitted to the Cabinet.

Traffic Crisis Worsening Day by Day

Al Hammadi highlighted alarming statistics

  • The total vehicle increase across Dubai, Sharjah, Ajman, and Umm Al Quwain is 23%
  • 1.2 million cars enter Dubai daily, up from 850,000 just 18 months ago
  • Dubai issues 4,000 new driver’s licenses daily
  • Employees commuting between Dubai and Sharjah spend about 460 hours a year in traffic, equivalent to 60 working days

Proposed Solutions to Ease Traffic Congestion

The Ministry has outlined key measures to address the rising traffic crisis:

  • Expanding road corridors between Dubai and other emirates
  • Developing new highways to improve connectivity
  • Enhancing public transportation with new and improved transit options
  • Integrating mass transit systems to encourage more people to use public transport

Concerns Over Delayed Implementation

During a Federal National Council (FNC) session, Adnan Al Hammadi, an FNC member, raised concerns about increasing congestion between Dubai and Sharjah. He pointed out that over a year ago, the minister had assured him that traffic studies were complete and solutions would be implemented in 2024. However, with congestion worsening, Al Hammadi pressed for a clear update on the progress.

In response, Al Mazrouei confirmed that development work on key federal roads started in 2024 and is ongoing. However, Al Hammadi expressed frustration, stating that the same update was given over a year ago. “When will we see these solutions in real life?” he asked.

(Source: KT, independent.co)

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Dubai’s RTA conducts major inspection drive to weed out unauthorised operators

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Dubai’s Roads and Transport Authority (RTA) has turned up the heat on car dealerships across the emirate, launching a major inspection campaign to ensure strict compliance with transaction regulations and archiving standards.

The crackdown, which targeted 14 dealerships, aimed to weed out unauthorised operators, review service quality, and monitor potential violations. Inspectors left no stone unturned — checking everything from new vehicle registrations and ownership transfers to number plate changes and traffic file procedures.

RTA officials emphasised that strong governance and oversight are key to maintaining public trust and service efficiency. “This initiative ensures that all dealerships operate within Dubai’s legal framework, providing customers with a seamless and transparent experience,” said an RTA spokesperson.

With Dubai’s ever-growing car market, authorities are making it clear: Dealerships must follow the rule or face the consequences.

(Source: rta.ae)

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New RTA permit makes it easier to rent a luxury car with chauffeur in Dubai 

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Dubai’s Roads and Transport Authority (RTA) has introduced the ‘Takamul Permit’ — a groundbreaking new initiative that is aimed at integrating luxury car services with the car rental industry. Whether you’re a resident, tourist, or businessman, Dubai is making it easier than ever to experience its luxurious lifestyle.

What’s the Big Deal?
With this permit, limousine transport companies and car rental firms can team up like never before, offering customers the chance to rent high-end rides with chauffeurs for up to one month. That means effortless access to elite, chauffeur-driven experiences—all under RTA’s top-tier regulations.

The Rules of the Road
Jamal Al Sadah, Director of Commercial Transport Activities at RTA, revealed that the initiative ensures smooth operations and compliance. Companies must follow strict regulations, including registering rental contracts and listing drivers on the Transport Activities Rental System (TARS).

Why It Matters?
Dubai is already known for its luxury offerings, and this move solidifies its position in premium transport solutions. Whether you’re heading to a business meeting, a five-star hotel, or a VIP event, Takamul Permit has got you covered.

(Source: Wam)

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