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Renowned music composer Anirudh announces Hukum World Tour with Dubai as first stop

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Brace yourselves for a musical extravaganza as the maestro himself, Anirudh Ravichander, kick-starts his global journey with the ‘Hukum World Tour – Alapaara Kelapparom concert’ at the Coca-Cola Arena in Dubai. The famed music director and singer, known to have contributed to several Tamil, Malayalam, and Telugu films including Bollywood movie Jawan, took the opportunity to announce the world from one of the iconic buildings, Dubai Frame. The concert being organized by Brand Avatar, India’s premier event management company, with Pulse, an India-based organization venturing into the media and entertainment industry lead by Kavin Chandrasekaran as Executive Director, as the presenting partner, will mesmerize the people of UAE on February 10, 2024.

Making his mark from the word go with his debut song “Why This Kolaveri Di”, composed for the 2012 film 3 that went viral across the globe and achieved over 400 million views on YouTube, Anirudh is all gung-ho about tour and promises to bring people to their feet with scintillating performances. “Indian diaspora has always been the biggest supporter, and as an artist, we must ensure that they do not miss their home country or its art and culture. We made a conscious decision to start the world tour from Dubai, which has a strong Indian community that has showered love on the Indian artists,” said the maestro, who has won two Filmfare Awards South, nine SIIMA Awards, six Edison Awards, and five Vijay Awards.

The event promises to be a vibrant spectacle, blending diverse cultures and musical influences. From Anirudh’s chart-topping hits to infectious beats that transcend borders, the Hukum World Tour – Alapaara Kelapparom concert will celebrate unity through music.

Throwing light on the concert, Mr Hemachandran, Brand Avatar, said, “We specialize in aligning brand visions with impactful event experiences by curating diverse and memorable experiences. Anirudh is a sensation and has made his mark in the film industry from the beginning; the Hukum World Tour is an effort to make people watch him perform live and go back with a sense of fulfillment after being a part of a soul-stirring experience. We handle events that range from corporate gatherings to large-scale concerts, and with this world tour, we will reassert our presence at the global scale.”

The musician, who recently made his Bollywood debut with Shah Rukh Khan’s records smashing blockbuster ‘Jawan’ directed by Atlee, said, “I have always focused on creating music that resonates with a diverse audience. The journey has been a blessing, and with the Hukum World Tour, I am sharing my success and journey with the audience that has appreciated my work since my debut. I look forward to meeting the lovely people of UAE and helping them immerse in music.”

The tickets for the concert are available on the Platinum List, Coca-Cola arena and Virgin Tickets. The event has Naturals as the powered by sponsor, adding their essence to the grandeur of the Hukum World Tour. The associate sponsors are Sakthi Masala, Lord, SSVM, and Satyabhama Institute of Science and Technology committed to make this tour an unforgettable experience.

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Traffic alert: New diversion announced on Sharjah’s Al Khan Road starting Friday

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Sharjah Roads and Transport Authority has announced a temporary traffic diversion on Al Khan Road as part of ongoing road expansion and bridge construction works aimed at improving traffic flow across the emirate.

The diversion will take effect from Friday, with authorities urging motorists to follow approved detour routes and traffic instructions during the construction period.

According to the authority, the works are part of wider infrastructure upgrades designed to reduce congestion and enhance connectivity in one of Sharjah’s busiest traffic corridors.

Drivers have been advised to plan journeys, use alternative routes where possible and comply with traffic safety guidelines to help maintain smooth traffic movement in the area.

The project forms part of Sharjah’s broader transport development strategy focused on upgrading road networks and supporting the emirate’s growing population and mobility needs.

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Dubai announces Dh1.5 billion package to protect jobs and support businesses

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Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum has approved a fresh Dh1.5 billion economic support package aimed at protecting jobs, easing pressure on businesses and strengthening Dubai’s economy during a challenging period for the region.

The latest measures bring the total value of Dubai’s recent economic support initiatives to Dh2.5 billion, following an earlier Dh1 billion package introduced earlier this year.

The new package includes 33 initiatives that will be rolled out over the next three to 12 months, targeting key sectors including tourism, hospitality, trade, education and customs services.

One of the biggest beneficiaries is Dubai’s hotel and tourism industry, with several major fee relief measures announced to reduce operating costs.

Hotels across the emirate will be allowed to postpone 100 per cent of government sales fees on rooms as well as food and beverage services for three months. The relief applies to hotels, hotel apartments and holiday homes.

Dubai has also postponed the Tourism Dirham fee, a charge applied to hotel stays for up to 30 consecutive nights, for the same period. Hotels will additionally be exempt from permit, postponement and cancellation fees related to events.

Retailers and commercial businesses are also expected to benefit, with Dubai removing additional charges linked to sales campaigns and promotional offers. The move is likely to encourage more discounts and shopping promotions across the city over the coming months.

The package further includes streamlined procedures for residency permit issuance and renewals, although detailed implementation guidelines are yet to be announced.

Other sectors receiving support include education, customs, transport and aviation. Measures include deferred licence renewal fees for educational institutions, payment deferrals in the transport sector, an 80 per cent reduction in customs fines and a 50 per cent cut in fees for renewing civil aviation permits.

In a statement shared on X, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum said the initiatives reinforce Dubai’s economic resilience and competitiveness while strengthening partnerships between the government and private sector.

He added that Dubai remains committed to supporting businesses and residents while continuing to position itself as a leading global economic hub.

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Free parking in Sharjah during Eid Al Adha: What motorists need to know

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Sharjah City Municipality has announced free public parking across the emirate during the first three days of Eid Al Adha as part of a wider citywide operational plan to ensure smooth celebrations and public safety.

The municipality confirmed that parking fees will be waived on the first, second and third days of Eid, except in paid zones marked with blue signboards, which remain operational throughout weekends and public holidays. Smart parking areas in tourist destinations and major commercial districts will also continue to operate around the clock via the Sharjah Digital platform and app.

Inspectors to monitor markets

Also, as part of the Eid readiness campaign, the municipality said 239 inspectors will be deployed across the emirate to monitor markets, public facilities and commercial establishments during the holiday period.

Authorities have also assigned 35 veterinarians to oversee livestock inspections and ensure health and safety standards are maintained at animal markets and slaughterhouses ahead of Eid sacrifices.

The municipality said the measures are part of a broader effort to enhance public services, maintain cleanliness and safety standards, and ensure residents and visitors enjoy a smooth and organised Eid holiday across Sharjah.

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