Dubai, UAE – Coffee enthusiasts in Dubai have a new haven for exploring the realm of Coffee Intelligence (CI) at The Brew Crew, a recently opened café located in Dubai Investment Park (DIP) 2. While Artificial Intelligence (AI) grabs headlines, it’s Coffee Intelligence that’s capturing the essence of coffee appreciation for aficionados.
The Brew Crew, welcoming coffee lovers since September 2023, goes beyond simply brewing a good cup of coffee. Founded by Ashjeet Talwar, this coffee haven offers a unique experience of understanding the intricate aspects of coffee, ranging from sourcing and roasting to brewing and pouring.
Importing and roasting a diverse range of specialty coffees from various corners of the world, The Brew Crew boasts over 30 artisanal beverages. Ashjeet, the founder, shared the vision, stating, “We believe in knowledge sharing, and there’s nothing better than a coffee connoisseur immersing themselves in the world of coffee beans.”
The café aims to be a space for both coffee lovers and the coffee-curious. Upon entering, visitors are treated to a complimentary crash course by the in-house baristas. The sprawling 6,650 square feet area is equipped with state-of-the-art facilities, including a temperature and humidity-controlled setup, featuring a Brew Bar, a Roasting Training Campus, and a Green Coffee Storage.
At The Brew Crew, patrons can select coffee beans primarily from Brazil, Ethiopia, and Malawi. Notable recommendations include their Signature Ceremonial Matcha Latte, the Artisan Brew Iced V60, or the Coffee on Tap Nitro Original and Cold Brew.
For those eager to replicate the experience at home, guests can purchase ethically sourced beans and receive valuable tips from the team on proper storage to maintain the coffee’s flavor. Ghanu, Head of Beverages at The Brew Crew, emphasized their commitment to educating guests on various factors influencing coffee flavors.
In the near future, The Brew Crew plans to partner with delivery platforms across Dubai. However, for now, coffee enthusiasts are invited to dine in and immerse themselves in the vibrant and visually appealing ambiance, adorned with captivating graffiti.
Moreover, The Brew Crew intends to enhance coffee literacy by hosting a series of lectures, talks, and workshops. The aim is to further instill a love for coffee and enrich the coffee culture across Dubai.
Stay tuned for more updates as The Brew Crew redefines the coffee experience in Dubai.