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‘The Marvels’ Melts Down at Box Office, Marking New Low for MCU

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New York – Since 2008’s ‘Iron Man,’ the Marvel machine has been one of the most unstoppable forces in box-office history. Now, though, that aura of invincibility is showing signs of wear and tear. The superhero factory hit a new low with the weekend launch of ‘The Marvels,’ which opened with just $47 million, according to studio estimates Sunday.

The 33rd installment in the Marvel Cinematic Universe, a sequel to the 2019 Brie Larson-led ‘Captain Marvel,’ managed less than a third of the $153.4 million its predecessor launched with before ultimately taking in $1.13 billion worldwide.

Sequels, especially in Marvel Land, aren’t supposed to fall off a cliff. Yet ‘The Marvels’ debuted with more than $100 million less than ‘Captain Marvel’ opened with – something no sequel before has ever done. David A. Gross, who runs the movie consulting firm Franchise Research Entertainment, called it ‘an unprecedented Marvel box-office collapse.’

The previous low for a Walt Disney Co.-owned Marvel movie was ‘Ant-Man,’ which bowed with $57.2 million in 2015. Otherwise, you have to go outside the Disney MCU to find such a slow start for a Marvel movie – releases like Universal’s ‘The Incredible Hulk’ with $55.4 million in 2008, Sony’s ‘Morbius’ with $39 million in 2022 or 20th Century Fox’s ‘Fantastic Four’ reboot with $25.6 million in 2015.

But ‘The Marvels’ was a $200 million-plus sequel to a billion-dollar blockbuster. It was also an exceptional Marvel release in numerous ways. The film, directed by Nia DaCosta, was the first MCU release directed by a Black woman. It was also the rare Marvel movie led by three women – Larson, Teyonah Parris and Iman Vellani.

Reviews weren’t strong (62% fresh on Rotten Tomatoes) and neither was audience reaction. ‘The Marvels’ is only the third MCU release to receive a ‘B’ CinemaScore from moviegoers, following ‘Eternals’ and ‘Ant-Man and the Wasp: Quantamania.’

‘The Marvels,’ which added $63.3 million in overseas ticket sales, may go down as a turning point in the MCU. Over the years, the franchise has collected $33 billion globally – a point Disney noted in reporting its grosses Sunday.

But with movie screens and streaming platforms increasingly crowded with superhero films and series, some analysts have detected a new fatigue setting in for audiences. Disney chief executive Bob Iger himself has spoken about possible oversaturation for Marvel.

‘Over the last three and a half years, the growth of the genre has stopped,’ Gross wrote in a newsletter Sunday.

Either way, something is shifting for superheroes. The box-office crown this year appears assured to go to ‘Barbie,’ the year’s biggest smash with more than $1.4 billion worldwide for Warner Bros.

Marvel has still produced recent hits. ‘Guardians of the Galaxy Vol. 3’ launched this summer with $118 million before ultimately raking in $845.6 million worldwide. Sony’s ‘Spider-Man: Across the Spider-Verse’ earned $690.5 million globally and, after rave reviews, is widely expected to be an Oscar contender.

The actors strike also didn’t do ‘The Marvels’ any favors. The cast of the film weren’t permitted to promote the film until the strike was called off late Wednesday evening when SAG-AFTRA and the studios reached agreement. Larson and company quickly jumped onto social media and made surprise appearances in theaters. And Larson guested on ‘The Tonight Show’ on Friday.

The normally orderly pattern of MCU releases has also been disrupted by the strikes. After numerous strike-related delays, the only Marvel movie currently on the studio’s 2024 calendar is ‘Deadpool 3,’ opening July 26.

Separately, after two weeks atop the box office, Universal Pictures’ ‘Five Nights at Freddy’s’ slid to second place with $9 million in its third weekend of release. The Blumhouse-produced videogame adaptation has accumulated $127.2 million domestically.

Taylor Swift’s ‘The Eras Tour’ concert film came in third with $5.9 million from 2,484 venues in its fifth weekend of release. The film, produced by Swift and distributed by AMC Theatres, has made $172.5 million domestically and $240.9 million worldwide.

Sofia Coppola’s ‘Priscilla’ held strongly in its second weekend of wide release. The A24 film, starring Cailee Spaeny as Priscilla Presley and Jacob Elordi as Elvis, remained in fourth place with $4.8 million, dipping only 5% from the week prior.

Martin Scorsese’s ‘Killers of the Flower Moon,’ an Apple Studios production being theatrically distributed by Paramount Pictures, took in $4.7 million on its fourth weekend, to bring its domestic haul to about $60 million. While quite low for a $200 million movie, ‘Killers of the Flower Moon’ is primarily an awards-season statement by Apple of its growing moviemaking ambitions.

In its first weekend of expanded release, Alexander Payne’s acclaimed ‘The Holdovers,’ starring Paul Giamatti as a curmudgeonly boarding-school instructor, launched with $3.2 million from 778 locations. The Focus Features release, an expected Oscar contender, will hope for strong legs as it plays through the fall.

‘Journey to Bethlehem,’ a release from Sony’s Christian subsidiary Affirm Films, debuted with $2.4 million in about 2,000 locations.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.

1. ‘The Marvels,’ $47 million.

2. ‘Five Nights at Freddys,’ $9 million.

3. ‘Taylor Swift: The Eras Tour,’ $5.9 million.

4. ‘Priscilla,’ $4.8 million.

5. ‘Killers of the Flower Moon,’ $4.7 million.

6. ‘The Holdovers,’ $3.2 million.

7. ‘Journey to Bethlehem,’ $2.4 million.

8. ‘Tiger 3,’ $2.3 million.

9. ‘Paw Patrol: The Mighty Movie,’ $1.8 million.

10. ‘Radical,’ $1.8 million.

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Dubai Miracle Garden returns as UAE’s cooler season begins

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Dubai’s Miracle Garden has reopened for its 15th season as temperatures begin to fall across the UAE. The popular attraction in Al Barsha South welcomed visitors on Thursday, 8 October, with the new season being launched under the theme “Fifteen Years, Blooming Together”.

Sheikh Theyab bin Tahnoon bin Mohammed Al Nahyan, chairman of Miracle Group, inaugurated the new season. The garden will remain open until 31 May 2027, with a programme of weekly themes and events planned around the UAE’s cultural and national calendar.

Visitors will see activities linked to occasions including Pink October, United Nations Day, UAE Flag Day and Diwali. The programme will also include live music, family entertainment and fitness activities held as part of the Dubai Fitness Challenge.

Events are also planned for Commemoration Day and Eid Al Etihad.

“For fifteen seasons, Dubai Miracle Garden has grown alongside Dubai and its people,” Sheikh Theyab said. “This season is dedicated to the community that made it possible, particularly the families and residents who return year after year.”

Mohammed Zaher Hammadih, group chief executive of Miracle Group, said the weekly programme was intended to encourage visitors to return throughout the season.

“As we mark our 15th season, Dubai Miracle Garden continues to bring people together through shared experiences,” he said. “Our weekly programme gives families a new reason to return, with cultural celebrations, live entertainment and activities to enjoy throughout the season.”

The garden features more than 150 varieties of flowers and is known for its large-scale floral displays, some of which have previously set Guinness World Records.

Since opening in 2013, it has attracted millions of visitors and become one of Dubai’s established family attractions.The garden is open daily from 9am to 9pm on weekdays and from 9am to 11pm at weekends.

Tickets start at Dh105 for adults and Dh84 for children. Children under three can enter free of charge.

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Emirates Dubai 7s 2026: Tickets on sale as festival returns with bigger family zone

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Emirates Dubai 7s is returning to The Sevens Stadium from November 27 to 29, with tickets now on sale for the three-day sports and entertainment festival.

The 2026 edition will bring together international rugby, amateur sports, live music and family entertainment, with organisers promising a bigger programme than previous years.

The festival attracted more than 88,000 visitors in 2025 and will again take place during the final weekend of the Dubai Fitness Challenge.

Ticket prices

Ticket prices for General Admission and Hospitality have stayed the same for a third consecutive year.

Three-day General Admission tickets cost Dh595 per person, while the three-day Family Pass is Dh1,136 for two adults and two children.

Other ticket options

  • Group pass: Dh446 per person for four or more adults
  • Saturday or Sunday: Dh455
  • Friday: Dh75
  • Under 15s: Free
  • People of Determination + carer: Dh375

Tickets can be purchased through the Emirates Dubai 7s website and app.

Bigger family attractions

Family entertainment will get a major boost this year as the UAE celebrates the Year of the Family.

The festival will feature its biggest-ever Kids’ Zone, including the UAE’s largest inflatable kids’ zone, along with a Ferris wheel and zipline. More attractions are expected to be announced ahead of the event.

Six sports and top rugby action

Alongside elite rugby, visitors can watch or take part in competitions across six sports — rugby, netball, cricket, WODON3 fitness, Rebound padel and Gaelic Football.

Gaelic Football will join the festival for the first time in 2026.

The Sevens Stadium will also host the opening round of the HSBC SVNS Series 2027, bringing the world’s leading rugby sevens players to Dubai.

The WODON3 Elite final will take place on Pitch 1 between HSBC SVNS matches, with competitors potentially performing in front of crowds of up to 20,000.

Music all weekend

Live entertainment will run throughout the festival, with local and international artists performing across three days.

Last year’s line-up included Tinie Tempah, Sean Paul and Fisher, while the 2026 headline acts will be announced later.

For a premium experience, The Sunroom returns with all-inclusive food and drinks, shaded seating, prime sporting views and dedicated access. Packages start from Dh1,925 per person.

With sport, music and family attractions packed into one weekend, Emirates Dubai 7s is gearing up for another big Dubai event.

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Dubai launches ‘Dubai+’ family streaming platform to boost digital media and creative economy

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Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, has approved the launch of Dubai+, a new family-oriented digital media platform, reinforcing Dubai’s ambition to become a global hub for digital media and the creative economy.

The approval came as Sheikh Ahmed chaired the Dubai Media Council’s first meeting of 2026 at Dubai Media, where members reviewed sector strategies and plans to strengthen content creation, innovation and local production capabilities.

What is Dubai+?

Dubai+ will offer a wide range of family-friendly content, bringing together:

  • Local and Emirati productions
  • Arab series and films
  • International entertainment

The platform reflects Dubai Media’s integrated digital ecosystem strategy, responding to shifting viewer habits and the growing demand for high-quality, on-demand digital content.

“We believe media is a strategic force that shapes awareness, supports development and builds trust,” Sheikh Ahmed said. 

Boosting Local Film and Content Production

The Council also reviewed plans to:

  • Enhance local production capabilities
  • Support cinema as a cultural and creative industry
  • Invest in programmes that drive creative and economic growth

Samr Al Marzooqi, Director of Films and Production at the Dubai Media Council, outlined upcoming initiatives aimed at showcasing Emirati and international talent while strengthening Dubai’s film sector.

Next Phase of Growth

Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, said the next phase will focus on monitoring implementation and ensuring measurable outcomes across the sector.

Secretary General Nehal Badri added that priorities include encouraging private sector participation, accelerating content development, and investing in talent, advanced production technologies and future-ready capabilities.








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