Millennials and Gen Z are leading a retail revolution in the UAE, turning their smartphones into their go-to shopping destination. According to the newly released 2025 Global Digital Shopping Index – UAE edition, the country’s youngest consumers are driving the UAE to the top of the global mobile shopping leaderboard.

The report, commissioned by Visa Acceptance Solutions and conducted by PYMNTS Intelligence, surveyed 1,679 consumers and 329 merchants across the UAE. The findings reveal a dramatic rise in mobile-first shopping habits, with Millennials and Gen Z leading the charge.

Mobile is the New Mall

A whopping 67% of UAE consumers used their phones as part of their most recent retail purchase, a 23% increase since 2022. But it’s the younger generations setting the pace:

• 73% of Millennials shopped using their phones during their last purchase
• Gen Z isn’t far behind, proving that mobile shopping is second nature to digital natives

These generations are not just buying, they’re reshaping the entire shopping experience, demanding speed, security, and flexibility at every step.

Tech-Savvy, Security-First Shoppers

Younger UAE shoppers are also embracing biometric authentication, like fingerprint or facial recognition, more than ever. 32% of UAE consumers used biometrics in their latest online retail transaction, nearly double the global average of 17%.

What Young Shoppers Value

Millennials and Gen Z in the UAE expect more than just fast checkouts. Their top demands include:

• Rewards programmes (75%)
• Free shipping (73%)
• Price matching (70%)
• Cross-channel flexibility (53%)—blending in-store, mobile, and desktop shopping

They’re also more likely to shop online for home delivery, with 38% of UAE consumers choosing this convenience in their most recent purchase.

Setting a Global Standard

The UAE now has the highest rate of mobile-based online shopping globally (37%), outpacing Singapore, the UK, and Brazil. Industry experts attribute this to a strong digital ecosystem backed by collaborative efforts between the UAE government, retailers, and fintech partners.

“Millennials and Gen Z are shaping this future—and we’re proud to support it through innovations like Click to Pay,” said Salima Gutieva, Visa’s Vice President and Country Manager for the UAE.

Future of Retail: In Their Hands

The takeaway? Mobile-first isn’t coming, it’s already here, thanks to the tech-savvy preferences of the UAE’s younger generations. Whether it’s a tap, swipe, or biometric scan, Millennials and Gen Z are making mobile shopping the new normal in the Emirates.

Abu Dhabi T10, cricket’s fastest tournament sets the perfect backdrop for some glitz, glamour and exciting cricket as fans get to experience a one-of kind fashion show in between all of the explosive cricketing action. The Abu Dhabi T10 Fashion show features global names such Reshma & Riyaz Gangji, Naz Maer, Alexandra Kononenko, and Marina Klyueva, who will be showcasing their unique collections to enthrall audiences.

Held between November 28 and December 9, 2023, season 7 of Abu Dhabi T10 aims to intertwine the worlds of cricket and fashion, creating an unforgettable experience for all fans to enjoy.

The fashion shows will provide a refreshing blend of athleticism and haute couture. With a commitment to sustainability, the themes revolve around up-cycling to contribute to the circular economy.

Eachdesigner will present creations that not only showcase their artistic prowess but also highlight the importance of repurposing material to reduce environmental impact. This innovative approach aligns perfectly with the global call for responsible and eco friendly fashion practices.

The intersection of sport and fashion creates a dynamic and engaging experience for our audience. With a focus on upcycling, the aim is to not only celebrate design but also promote sustainability in the fashion industry. Every designer participating in the fashion show will bring more than just garments to the runway; they will bring stories.

Each creation will tell a unique narrative, adding depth and meaning to the showcase. From inspirations to challenges overcome, the audience can expect a journey through the creative minds behind the designs.

In addition to the fashion show, the tournament will feature a lineup of entertainment programs to captivate the audience during breaks between matches. From live performances to interactive experiences, attendees can expect a well-rounded and engaging event that goes beyond the boundaries of cricket and couture.

Please find below the show dates, time and designers:

1.12.2023 (8.10PM) – Brand Fama Clamosa, Designer Alexandra Kononenko
3.12.2023 (8.10PM) – Brands: Luna and Kukli_Doll, Designers: Ludmila Kannunik Marina Klyueva
9.12.2023 (7PM) – Brand Naz Maer , Designer: Naz Maer
9.12.2023 (8.15PM) – Brand: LIBAS , Designer: Reshma & Riyaz Gangji along with Ruchi & Aman Gangji

Abu Dhabi T10 2023 edition, will air across multiple continents with a broadcast on CricLife3 available on Etisalat, Elife IPTV, Switch TV, and Starzplay in the UAE-MENA region, and on

Viacom Sports 18 and Jio Cinema in India.

Xpressions Style has announced its highly popular “Back to Home” Warehouse Sale at the Maliha Road outlet in Sharjah. Following the resounding success of three previous events, Xpressions Style will be offering “an extraordinary shopping experience” while catering to the overwhelming customer demand from June 23 to July 9.

The Warehouse Sale will feature an extensive selection of top-quality products, including cosmetics, fragrances, skincare essentials, haircare items, and trendy fashion accessories. The managers of the event have promised exceptional value and savings to the end users as they rediscover the joy of shopping, especially with the long Eid weekend celebrations being a part of it.

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In addition to the Warehouse Sale, Xpressions Style has established over 40 retail outlets across the UAE. There are stores in renowned shopping destinations such as Dubai Festival City Mall, Burjuman Mall, Al Ghurair Center, City Centre Deira, Jumeirah Circle Mall, and many more.

Since its inception in 1998 in Sharjah, Xpressions Style has grown exponentially, solidifying its presence in all seven emirates of the UAE and Oman, and earning a stellar reputation in the beauty and fashion industry. More information and updates are available on the website or their social media (Instagram handle here).