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UAE e-commerce market value zooms to over $5b in 2021

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The UAE e-commerce sector continued to show growth in 2021 based on the recent report launched by EZDubai, the fully dedicated e-commerce zone in Dubai South, in partnership with Euromonitor International, the world’s leading provider for global business intelligence, market analysis and consumer insights. Total e-commerce in the UAE, reached just over $5 billion in 2021 and is anticipated to surpass $8 billion by 2025.

According to the report’s findings, more consumers in the UAE made online purchases across all categories during 2021 compared to 2020, with an average 75 per cent of respondents typically purchasing online. The fastest-growing sectors by industry from 2021 – 2025 will be homewares & home furnishings, food & beverage, and media products.

Countries in the Middle East are in a strong position to enable further e-commerce development thanks to high GDP per capita and internet penetration. The UAE and Qatar are in the strongest position, with GDP per capita above $40,000 and internet penetration above 90 per cent. Both countries have successfully implemented fiber access in homes and have the highest active mobile-broadband subscriptions in the region.

E-commerce in the MENA region is fast catching up with global powerhouses, such as China, with many online retailers scaling up services during Covid-19; by 2021, the total market size was estimated at $31.7 billion. The expansion of e-commerce in the MENA region is mainly driven by strong internet penetration rates, high possession of digital devices, rising incomes, improving logistic advancements, and the increasing presence of global and recognized players that have brought variety and availability to local consumers amidst the pandemic.

While the MENA is mostly a cash-based economy, after the pandemic, consumers shifted quickly to adopt credit and debit cards, driven by increased trust and the improvement of company operations. According to the report, in the UAE, credit/debit cards are the preferred method of payment.

UAE consumers purchase from cross-border retailers to access a wider range of products or search for lower prices or higher quality products not offered locally. The UAE also has affordable shipping costs for consumers looking to purchase outside the region. The leading countries, which UAE consumers purchase from include the USA, India and China and are often related to apparel and footwear as well as beauty and personal care. Foreign e-commerce (UAE consumers purchasing outside of the country) is rising fast, from 23 per cent of total e-commerce sales in 2019 to 26 per cent in 2021; this is expected to rise to 32 per cent in 2025.

The MENA is an active region for attracting local and international investments in e-commerce. With the current pace of developments and growing consumer preference for online retail, the region will see e-commerce growth of over $18 billion in absolute value terms over 2021-2025 reaching over $49 billion in 2025.

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UAE withdraws recognition of university qualifications over compliance violations

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The UAE Ministry of Higher Education and Scientific Research (MoHESR) has withdrawn recognition of all degrees and qualifications issued by Midocean University, which operates an office in Fujairah. The decision comes after a joint inspection with the Fujairah Free Zone Authority uncovered serious compliance issues.

Officials found that the university had been offering registration and academic programmes without proper accreditation. Some online programmes were run without a clear quality assurance system, and there were significant discrepancies between the student and course information submitted to authorities and what was actually happening on site.

After a thorough review, MoHESR confirmed that Midocean University does not meet the UAE’s national standards. The university’s status has now been updated to “not accredited” in the official records.

The ministry stressed that this move is aimed at protecting students and ensuring the credibility of higher education in the UAE. Students and parents are encouraged to check the accreditation status of any institution before enrolling, either via MoHESR’s website or by calling the Customer Happiness Centre at 800511.

MoHESR reiterated its commitment to strong oversight and cooperation with local and federal authorities to ensure a safe, transparent, and trustworthy learning environment for all students.

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Dubai’s new bus shelters are here, set to serve 192 million passengers a year

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Dubai is rolling out its next-generation bus shelters, designed to offer modern, comfortable, and user-friendly facilities for public transport passengers. The Roads and Transport Authority (RTA) announced that the overall project completion rate has reached 89 per cent, with the shelters set to serve a significant number of bus routes, some accommodating more than 10 routes each. Once fully operational, the network is expected to handle over 192 million passengers annually.

“We focused on combining modern, aesthetic design with a range of services that enhance public confidence in the bus network, support sustainability goals, and make mass transit a more attractive choice,” said Mattar Al Tayer, Director-General and Chairman of the RTA.

The new shelters are categorised into four models based on daily usage: Main stops (750+ passengers), secondary stops (250–750), basic stops (100–250), and drop-off/pick-up points (under 100). Key features include air-conditioned canopies in major areas, shaded outdoor spaces, advertising areas, and digital information screens displaying route maps, timetables, and real-time arrivals.

Accessibility has also been a priority. The shelters are designed according to the Dubai Code for People of Determination, with designated spaces for wheelchairs, supporting the emirate’s initiative to become a fully inclusive city.

With these upgrades, the RTA aims to enhance network efficiency, reduce travel times, and increase reliance on sustainable public transport across Dubai.

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Bisleri becomes official water partner for UAE national cricket teams

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Bisleri International, India’s leading packaged drinking water brand, has signed a three-year partnership with the Emirates Cricket Board (ECB) to become its Official Hydration Partner. The agreement was formalised at Dubai International Stadium and marks a major step in Bisleri’s expansion in the UAE while promoting hydration and wellness in sports.

Under the partnership, Bisleri branding will appear on the uniforms of the Men’s, Women’s, U19 Men’s, and U19 Women’s national teams. The branding will feature across bilateral series, Asian Cricket Council events, and ICC tournaments, increasing visibility for the brand across high-profile cricket platforms.

Subhan Ahmad, COO of ECB, said: “We are delighted to start this exciting three-year journey with Bisleri. The Emirates Cricket Board continues to formalise partnerships with leading international brands and looks forward to a mutually rewarding collaboration for both men’s and women’s teams.”

Ishan Chopra, Head of Commercial at ECB, added: “This partnership represents a strong alignment of values and ambitions, reinforcing our mission to empower UAE cricket talent at every level while representing the nation globally.”

Angelo George, CEO of Bisleri International, said: “Bisleri is synonymous with packaged drinking water and a market leader in India. This partnership with ECB brings together two strong institutions with a shared commitment to excellence and helps strengthen Bisleri’s international presence.”

Tushar Malhotra, Director of Sales and Marketing at Bisleri, added: “We are thrilled to champion hydration alongside the Emirates Cricket Board. This collaboration will be brought alive through an exciting, integrated marketing approach across India and the UAE.”

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