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Chelsea FC teams up with Dubai property company to launch football-themed residences

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Chelsea Football Club has announced an exciting new partnership with DAMAC Properties, bringing the iconic football brand to Dubai’s real estate scene.

The partnership will lead to the creation of Chelsea Residences by DAMAC, a first-of-its-kind, football-themed residential project in Dubai Maritime City, the city’s newest beachfront location.

A Football-Inspired Seafront Lifestyle

The upcoming Chelsea Residences will feature over 1,400 seafront units, each offering stunning views and access to Chelsea-branded amenities focused on health, fitness, and high-performance living.

From concierge services to training-style spaces inspired by elite sports facilities, every corner of the development will reflect the spirit and style of Chelsea FC.

DAMAC on Chelsea Team Shirts

As part of the partnership, DAMAC’s logo will appear on Chelsea’s match shirts for the rest of the season. The branding will make its debut on Thursday during the UEFA Conference League semi-final against Djurgarden.

Leaders React

AmiraSajwani, Managing Director of Sales & Development at DAMAC Properties, said: “This isn’t just about real estate, it’s about creating a unique lifestyle that reflects Chelsea’s legacy and relentless pursuit of excellence.”

Jason Gannon, President and COO of Chelsea FC, added: “We’re thrilled to bring Chelsea to life in Dubai through this innovative project with DAMAC. It’s a major step in expanding our global presence.”

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Real estate

Abu Dhabi launches smart platform to boost real estate investment and speed up construction approvals

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Real estate investors in Abu Dhabi have a new reason to celebrate. The Department of Municipalities and Transport (DMT) has launched Binaa, an AI-powered digital platform that promises to slash building permit approval times by up to 70 per cent and reduce unnecessary construction costs, making the emirate even more attractive for real estate development and investment. 

Unveiled during the Abu Dhabi Infrastructure Summit, the goal of Binaa is to dramatically reduce red tape, speed up approvals, and modernise how building projects are reviewed and managed.

What Binaa Means for You:

  • Up to 70 per cent faster permit approvals
  • Simplified process for private villa construction
  • Real-time tracking for architects, contractors, and homeowners
  • Minimises the cost and environmental impact of over-designed plans
  • Supports full coordination across 15 plus government entities

Smarter Construction, Powered by AI

Binaa uses AI, Building Information Modelling (BIM), and virtual/augmented reality to help spot design inefficiencies and ensure buildings meet safety and sustainability codes. It can also simulate site inspections using 3D overlays, making it easier to spot errors before they become costly construction issues.

During Phase 1, the platform will focus on private villas, which account for around 20,000 applications annually. Future phases will expand to larger developments.

One Platform, Endless Possibilities

Binaa offers a single digital window for managing the entire building process. It allows instant collaboration between consultants, project owners, and government agencies.

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Real estate

Nakheel awards Dh750 million contracts for major works on Palm Jebel Ali

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Nakheel, a subsidiary of Dubai Holding Real Estate, has awarded three major contracts worth over Dh750 million for infrastructure development on Palm Jebel Ali, a landmark waterfront project poised to redefine luxury living in Dubai. The works are expected to be completed by the fourth quarter of 2026.

The contracts have been awarded to DBB Contracting LLC, a company with a strong track record on the island. DBB has previously delivered key projects on Palm Jebel Ali, including road construction and public access infrastructure.

A Visionary Mega Development

Palm Jebel Ali is one of Nakheel’s most ambitious projects, unveiled by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The development supports the Dubai Economic Agenda D33 and serves as a key pillar in the emirate’s expansion westward, marking the rise of a new growth corridor in Jebel Ali.

What’s Included in the Infrastructure Works?

The awarded contracts cover comprehensive infrastructure across Fronds A to G, including:

  • Utility connections
  • Excavation and backfilling
  • Road and pavement construction
  • Power distribution (11kV) and telecom utility works

In the Spine District, the works will include:

  • Major and secondary road development
  • Utility mains and links to fronds
  • Grading and associated infrastructure for DEWA’s power transmission line

A New Era for Waterfront Living

Spanning 13.4 km, Palm Jebel Ali will feature 16 fronds and over 90 km of beachfront, aligned with the Dubai 2040 Urban Master Plan, which aims to expand public beach access.

Designed with smart city technologies, sustainable features, and walkable mixed-use neighbourhoods, the island is set to become a world-class destination for residents, tourists, and investors alike, offering panoramic views of the Arabian Gulf and seamless mobility solutions.

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Dubai sets global benchmark with instant sell-out of tokenised real estate

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In a landmark moment for Dubai’s property sector, the Dubai Land Department has announced that its second tokenised real estate project on the ‘PRYPCO Mint’ platform was fully funded in just one minute and 58 seconds.

The record-breaking success saw 149 investors from 35 nationalities participate, reflecting the rising global interest in Dubai’s innovative approach to digital real estate ownership.

The overwhelming demand has pushed the investor waiting list to over 10,700, underscoring strong confidence in property tokenisation as a new gateway to accessible and fractional real estate investment in the emirate.

Accredited under the Dubai Land Department’s official Property Tokenisation Initiative, PRYPCO Mint allows users to buy shares in ready properties through a streamlined, cost-efficient platform. Its success is helping to redefine traditional investment models and increase participation from both local and international investors.

With plans to expand its portfolio of tokenised properties, the platform is expected to play a central role in shaping Dubai’s property market by 2033.

Amid this momentum, the Dubai Land Department has invited interested individuals to pre-register and set up their accounts early to avoid missing out on future offerings in one of the world’s most dynamic real estate markets.

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