Chelsea Football Club has announced an exciting new partnership with DAMAC Properties, bringing the iconic football brand to Dubai’s real estate scene.
The partnership will lead to the creation of Chelsea Residences by DAMAC, a first-of-its-kind, football-themed residential project in Dubai Maritime City, the city’s newest beachfront location.
A Football-Inspired Seafront Lifestyle
The upcoming Chelsea Residences will feature over 1,400 seafront units, each offering stunning views and access to Chelsea-branded amenities focused on health, fitness, and high-performance living.
From concierge services to training-style spaces inspired by elite sports facilities, every corner of the development will reflect the spirit and style of Chelsea FC.
DAMAC on Chelsea Team Shirts
As part of the partnership, DAMAC’s logo will appear on Chelsea’s match shirts for the rest of the season. The branding will make its debut on Thursday during the UEFA Conference League semi-final against Djurgarden.
Leaders React
AmiraSajwani, Managing Director of Sales & Development at DAMAC Properties, said: “This isn’t just about real estate, it’s about creating a unique lifestyle that reflects Chelsea’s legacy and relentless pursuit of excellence.”
Jason Gannon, President and COO of Chelsea FC, added: “We’re thrilled to bring Chelsea to life in Dubai through this innovative project with DAMAC. It’s a major step in expanding our global presence.”
With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.
Dubai’s new legislation governing shared accommodation officially came into effect on August 26. Applying across the entire emirate, including free zones and special development zones, the comprehensive framework is designed to eliminate dangerous, overcrowded, and unauthorised partition rentals while establishing formal licensing standards for communal living.
What qualifies as shared housing?
Under the law, shared housing is defined as any residential property where individuals or families occupy private designated living spaces while sharing common facilities like kitchens, bathrooms, and dining areas.
Who is permitted to rent out shared units?
The new framework strictly bans unauthorised subletting by tenants. A primary tenant can no longer rent out individual bedrooms, partitioned spaces, or bed spaces directly to roommates or third parties.
Only the following entities can legally offer shared housing:
Registered Property Owners: Leasing spaces directly to occupants under formal contracts.
Licensed Management Companies: Authorised operators contracted by the owner to run and lease the property.
Licensed Operators Subletting Master Leases: Approved commercial entities leasing an entire property from the owner to sublet authorised units to tenants.
Penalties for violations
Authorities have introduced strict financial and operational consequences for non-compliance:
Initial Fines: Dh500 up to Dh500,000, depending on the severity of the violation.
Repeat Violations: Fines double for repeat offences committed within one year, capped at Dh1,000,000.
Operational Sanctions: Authorities may suspend operations for up to 6 months, revoke commercial licenses, cancel permits, disconnect utilities, seize equipment, or order the direct evacuation of non-compliant properties.
Grace period & tenant protection
Compliance deadline: Existing shared housing operators and property owners have until August 26, 2027, to obtain permits and bring their properties into full compliance.
Protection from sudden eviction: If an operator’s permit is suspended or cancelled, authorities can grant occupants an interim stay period to secure alternative accommodation rather than facing immediate eviction.
Approved property/resident categories
The regulation permits shared accommodation across six distinct property types:
Residential apartments
Detached/standalone houses
Residential complexes
Mixed-use buildings
Attached / adjoining houses
Multi-storey buildings
Permitted occupant groups include families, single men, single women, university students, government personnel, and private sector corporate employees. Corporate and student housing provided directly by employers or educational institutions does not require individual tenancy contracts.
One of Dubai’s most recognisable landmarks on Sheikh Zayed Road is set to disappear, with the Toyota Building scheduled for demolition in 2027.
The confirmation comes from the real estate division managing the property, following recent social media videos showing residents moving out and sharing memories of their time in the building.
Tenants with existing rental contracts are understood to be able to remain in the property until December 2026. However, a specified timeline for the demolition has yet to be set according to reports.
A Sheikh Zayed Road landmark since the 1970s
Officially known as the Nasser Rashid Lootah Building, the 15-storey residential building was completed in 1974, at a time when Sheikh Zayed Road looked dramatically different from the densely developed skyline seen today.
Standing at around 65 metres tall, the building was among the first three structures to rise in the area around what was then known as the First Roundabout.
Over the decades, it became an unmistakable part of Dubai’s cityscape.
Why was it called the Toyota Building?
The building earned its famous nickname thanks to the large Toyota sign that once illuminated its rooftop.
The bright red Toyota logo was installed in 1981 and remained a familiar sight above Sheikh Zayed Road for almost four decades.
The sign was eventually removed in 2018 after the advertising agreement ended, briefly changing the appearance of the landmark.
But Dubai residents got a nostalgic surprise in June 2022, when Toyota UAE brought the iconic logo back, restoring one of the building’s most recognisable features after nearly four years.
A piece of old Dubai
The building has housed generations of residents in its one-, two- and three-bedroom apartments and has watched Dubai transform from a relatively low-rise city into the global metropolis it is today.
For many people who have lived in or travelled along Sheikh Zayed Road over the years, the Toyota Building has been more than just a residential property — its rooftop sign became part of the visual identity of the road.
With residents preparing to leave by the end of 2026 and demolition planned for 2027, another piece of old Dubai is set to make way for the city’s next chapter.
The demolition will mark the end of more than five decades for a building that became an unlikely icon of Dubai’s rapidly changing skyline.
Paying a year’s rent upfront could soon become a thing of the past for some Dubai tenants.
A new Rent Now, Pay Later service is expected to launch in Dubai in September, giving eligible renters the option of spreading their annual housing costs across up to 12 months with zero interest.
The initiative is being developed by the Dubai Land Department (DLD) in partnership with a local bank and is aimed at giving residents more flexibility when managing one of their biggest monthly expenses.
How will the Rent Now, Pay Later service work?
Under the proposed arrangement, a tenant would select a residential property as usual.
The participating bank would then pay the landlord the full annual rent upfront.
Instead of paying the entire amount at once, the tenant would repay the bank through flexible, interest-free instalments over a period of up to 12 months.
The model could effectively turn an annual rent commitment into a monthly payment arrangement, potentially making it easier for residents to manage their cash flow.
However, the scheme is still being developed, so several important details have yet to be announced.
Who will be eligible?
DLD and its banking partner have not yet released the full eligibility criteria.
Details covering applications, qualifying tenants and properties, repayment arrangements and how landlords will participate are expected to be announced when the service officially launches.
Until those rules are published, tenants should not assume that every Dubai rental property or resident will automatically qualify.
When will the new scheme launch?
The Rent Now, Pay Later service is expected to be introduced in September.
If implemented as planned, the initiative could make Dubai the first city to introduce this type of rental payment model as part of its residential rental market.
The scheme also builds on Dubai’s wider push to give tenants more flexibility in how they pay for housing.
Flexible rent payments
The new service follows DLD’s Flexi Rent initiative, announced in June.
That programme was designed to give tenants alternatives to traditional rental payment arrangements, including the ability to pay rent monthly, quarterly or twice a year.
During its first phase, DLD partnered with 12 real estate companies to provide more flexible arrangements for tenants.
Depending on the participating company and agreement, options included:
Monthly rental payments
Instalment plans extending up to 12 months
Grace periods
Adjusted payment schedules
In some cases, waivers on rental increases
The Flexi Rent initiative was made available to both new and existing tenants.
Could monthly rent become the new normal?
Dubai’s rental market has traditionally involved tenants paying rent through a limited number of large payments, making the timing of rental cheques a significant financial consideration for residents.
The combination of Flexi Rent and the proposed Rent Now, Pay Later service could give tenants more ways to spread those costs throughout the year.
The key difference is that the upcoming bank-backed scheme would allow the landlord to receive the annual rent upfront, while the tenant repays the bank over time.
That could offer a different solution to the traditional monthly-rent model.
More details to come
The proposed service remains under development, meaning the final terms could change before launch.
Tenants will need to wait for DLD and its banking partner to confirm the precise requirements, participating properties, application process and repayment conditions.
For now, however, the headline proposal is straightforward: Dubai renters could soon have the option to spread an annual rent bill over as many as 12 months without interest.