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Apple launches iPhone 17 series: Here’s what’s new and how much it costs in the UAE

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Apple’s “Awe Dropping” event lived up to its name as the tech giant unveiled on Tuesday its brand-new iPhone 17 lineup, marking the biggest design change in years. Alongside the new iPhones, Apple also introduced the next-generation Apple Watch, upgraded AirPods, and software updates that bring its entire ecosystem closer together.

But the real stars of the show were the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.

The All-New iPhone 17 Series

iPhone 17

The entry-level iPhone 17 features a 6.3-inch Super Retina XDR OLED display with 120Hz ProMotion for smoother visuals, Ceramic Shield 2 protection, and an always-on display. It runs on the A19 chip, supports Apple Intelligence, and comes with an improved 48MP Fusion dual-camera system for sharper, more versatile photography.

iPhone 17 Air

Slimmer and lighter than ever, the iPhone 17 Air is just 5.6mm thin but built tough with titanium and Ceramic Shield 2. It features a 6.5-inch Super Retina XDR display, a 48MP Fusion main camera, and a new 18MP Centre Stage selfie camera that supports 4K HDR video. Inside, it runs on the A19 Pro chip for power-packed performance and all-day battery life.

iPhone 17 Pro & Pro Max

For those who want the best, the Pro models deliver. Powered by the A19 Pro chip with 12GB RAM, the iPhone 17 Pro and Pro Max bring serious performance gains and support Apple’s most advanced AI features.

The headline feature is the revamped camera system:

  • 48MP main sensor for stunning detail
  • 8x optical-quality zoom for professional-grade shots
  • 8K video recording for creators

The iPhone 17 Pro comes with a 6.3-inch display, while the iPhone 17 Pro Max boasts a massive 6.9-inch screen, making it Apple’s biggest iPhone to date.

Colours and Design

  • iPhone 17: Lavender, Mist Blue, Sage, White, Black
  • iPhone 17 Air: Space Black, Cloud White, Light Gold, Sky Blue
  • iPhone 17 Pro/Pro Max: Deep Blue, Cosmic Orange, Silver

iPhone 17 Prices in the UAE

  • iPhone 17 – starting at Dh3,399
  • iPhone 17 Air – starting at Dh4,299
  • iPhone 17 Pro – starting at Dh4,699
  • iPhone 17 Pro Max – starting at Dh5,099

Availability in the UAE

  • Pre-orders open: Friday, September 12
  • In-store availability: Friday, September 19

The Bottom Line

Apple is calling this its “biggest leap ever for iPhone”, and it’s easy to see why. From the ultra-thin Air to the powerhouse Pro Max, the iPhone 17 series offers something for every kind of user.

For Apple fans in the UAE, the wait is almost over, and this might just be the most tempting upgrade yet.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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UAE marks 50 years of Armed Forces unification with tributes from leaders

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The UAE has marked a major national milestone, as leaders paid tribute to the country’s Armed Forces on the 50th anniversary of their unification, recognising their role in shaping the nation’s security and stability.

President His Highness Sheikh Mohamed bin Zayed Al Nahyan praised the “courageous men and women” who continue to safeguard the country, describing their dedication as a source of pride for everyone who calls the UAE home.

In a message shared on X, he highlighted the significance of the anniversary as a defining moment in the country’s history, reflecting on five decades of service and commitment.

Cornerstone of national unity

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, also marked the occasion, praising the Armed Forces for their decades of service, sacrifice and national duty.

In a speech commemorating the 50th anniversary of unification, he highlighted the role of the Armed Forces in strengthening the UAE’s global standing and protecting its achievements.

He described them as an “impregnable fortress” that has safeguarded the nation’s pride, dignity and stability, while honouring the dedication of those who have served since unification in 1976.

“We gather today to celebrate the golden jubilee of the decision to unify the UAE Armed Forces,” he said, reflecting on a milestone that continues to shape the country’s security and unity.

Sheikh Mansour bin Zayed Al Nahyan, Vice President and Deputy Prime Minister of the UAE and Chairman of the Presidential Court, described the Armed Forces as the nation’s “shield and backbone,” honouring generations who have contributed to protecting the country and its people.

Rulers of Sharjah, Ajman, Umm Al Quwain, Fujairah and Ras Al Khaimah also paid rich tributes to the Armed Forces.

Turning point

The unification of the Armed Forces in 1976 is widely seen as a turning point in the UAE’s development, helping strengthen national unity and build a coordinated defence system across the emirates.

For residents and expats alike, the milestone serves as a reminder of the stability and safety that underpin daily life in the UAE, factors that continue to support its growth as a global destination for living and working.

As the country looks ahead, leaders emphasised confidence in the future, building on a legacy of security, unity and resilience.

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Passenger train travel in UAE moves closer with new station

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The UAE has taken a major step towards launching passenger rail services, with the first station by Etihad Rail now completed in Fujairah.

The milestone highlights growing progress on the country’s national rail network, which is expected to transform how residents travel between emirates in the coming years.

The station was visited by His Highness Sheikh Hamad bin Mohammed Al Sharqi, Supreme Council Member and Ruler of Fujairah, alongside Sheikh Mohammed bin Hamad bin Mohammed Al Sharqi and Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, who reviewed construction progress and upcoming services.

Speedy inter-emirate travel

Once operational, Etihad Rail’s passenger network is expected to offer faster, more convenient travel across the UAE, providing an alternative to driving between cities.

For many residents, especially commuters and frequent inter-emirate travellers, the network could mean:

  • Reduced travel times
  • Less reliance on cars
  • More affordable long-distance transport options

Expected routes and travel times

  • While full passenger schedules are yet to be confirmed, Etihad Rail has previously outlined key routes and estimated journey times across the UAE:
  • Abu Dhabi to Dubai: Around 50 minutes
  • Abu Dhabi to Fujairah: Around 100 minutes
  • Dubai to Fujairah: Around 50 minutes
  • Abu Dhabi to Sharjah: Around 70 minutes

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Don’t cross here: Abu Dhabi Police issue fresh warning

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Pedestrians in Abu Dhabi are being reminded to use designated bridges, tunnels and crossings to stay safe and help reduce road accidents, according to Abu Dhabi Police.

The advisory comes as part of GCC Traffic Week 2026, held under the theme “I Cross Safely,” which focuses on improving road safety awareness across the region.

Officials warned that crossing roads from undesignated areas remains a high-risk behaviour, putting both pedestrians and drivers in danger, especially on busy roads where vehicles may not be able to stop in time.

Pedestrian crossings in place

Authorities highlighted that the UAE’s road network includes well-equipped pedestrian bridges, tunnels and marked crossings, designed to ensure safe and smooth movement across major roads.

Shared responsibility

Police are urging residents and visitors alike to follow traffic rules and act responsibly, stressing that road safety depends on collective efforts from both pedestrians and motorists.

For residents, the message is simple: use the right crossing points to stay safe and avoid unnecessary risks.

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