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Car rental firm now in Jordan for tourists to Petra or Dead Sea

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A generative AI image of a car in front of an archaeological site in Petra, Jordan

Leading global car rental firm and the Dubai-incubated Finalrentals added Jordan this week to its atlas of world-class destinations for providing transport services to locals and tourists.

Jordan became the company’s 32nd country where FinalRentals will now have a presence, after the fastest growing car rental network reached the shores of Greece last month. “This signifies our commitment to offering quality, yet affordable car rental services to travellers exploring the landscapes and cultural treasures of the region,” said Ammar Akhtar, the CEO and Founder of FinalRentals, who spent his formative years in Dubai and is now being funded by British entities, DevBanc of Wales and Fuel Ventures.

“We are now building on our successful expansion into the vibrant Balkans and South Europe market by bringing our top-notch car rental services to customers in yet another dynamic and growing region like this through Jordan,” said Akhtar as he aims to expand his platform’s range to 100 countries by September 2025. “Our expansion into Jordan reflects our dedication to offering unmatched services in every corner of the globe.”

With two airports serving arrivals in Amman, one of the oldest inhabited cities especially in the Arab world, tourists can look forward to drive around the city before embarking on a road trip of 200 kilometres to the iconic ‘Rose City’ Petra or further south to Wadi Rum (285kms) or the beaches around the nearby Dead Sea. Home to more than 100,000 archaeological and tourist sites and possessing one of the best network of road and infrastructure, Jordan is an ideal destination to take out the car and enjoy the best that the country has to offer.

With the establishment of a master franchise in Jordan, FinalRentals will provide an unparalleled driving experience throughout the country. Travellers can embark on their own unique journeys and create unforgettable memories in the heart of the Middle East through the innovative platform conceived just before Covid-19 pandemic in Dubai.

For now Jordan is the next stop for the globe-trotting Akhtar. “Jordan holds a timeless allure with its rich history and breathtaking vistas, and we are thrilled to be part of our customers’ extraordinary adventures in this remarkable country. And it is also so close to Dubai where I spent so much time and where this company was born,” he said.

Announcements

Dubai Metro rolls Out 43-hour nonstop operations for New Year’s Eve

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Dubai Metro and Tram services will operate nonstop for over 43 hours starting December 31, according to a senior official from the Roads and Transport Authority (RTA).

This initiative is designed to alleviate congestion during New Year celebrations, encouraging the public to rely on public transport for a smoother journey. Dubai Metro will run continuously from 5 AM on December 31 until the end of January 1, while Dubai Tram will operate from 6 AM on December 31 until 1 AM on January 2.

Additionally, the RTA will deploy a fleet of 1,400 buses, available free of charge, to further support public transportation. The RTA, highlighted that the extended Metro and Tram services, increased parking facilities, and free bus rides are part of the authority’s efforts to provide convenient travel options and reduce traffic congestion for celebrators.

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Traffic Relief: Dubai opens new bridge, slashes travel time from 15 to 3 minutes

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A new 1km bridge opened on Sunday in Dubai, greatly easing traffic flow from Hessa Street to Al Khail Road, the Roads and Transport Authority (RTA) announced.

The two-lane bridge has reduced travel time from Hessa Street to Al Khail Road from 15 minutes to just three minutes, the RTA added. The bridge ensures a “seamless” traffic connection to Dubai’s city centre and Dubai International Airport.

RTA also announced that 54 per cent of the Dh689 million Hessa Street development project, which includes upgrades of four major intersections, has been completed. All intersections are expected to be fully operational by the fourth quarter of 2025.

Mattar Al Tayer, Director-General, Chairman of the Board of Executive Directors of the Roads and Transport Authority (RTA), said the Hessa Street development project, spanning 4.5km from its intersection with Sheikh Zayed Road to its intersection with Al Khail Road, represents a continuation of efforts to develop road infrastructure to keep pace with the emirate of Dubai’s continuous growth.

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Dubai to reinstate 30% Alcohol Sales Tax in 2025

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From January 1, 2025, Dubai will reintroduce a 30% municipality tax on alcohol sales across the emirate. This tax, initially suspended at the end of 2022 as part of a trial period for 2023, was extended through 2024 before the recent announcement of its reinstatement.

What the Suspension Meant for Consumers and Businesses :

When the tax was first paused, restaurants and bars benefitted from lower procurement costs, while retailers like MMI and African+Eastern reduced their prices, allowing consumers to enjoy significant savings. However, the impact on restaurant and bar pricing was less straightforward, as some establishments passed on partial savings rather than the full 30% reduction.

With the return of the tax, prices at both retail outlets and hospitality venues are expected to increase, affecting consumers directly.

How to Apply for an Alcohol License in Dubai :

Though the UAE removed the criminal offense of consuming alcohol without a license on November 7, 2020, an alcohol license is still required for purchasing and possessing alcohol in Dubai.

The process to obtain a license is straightforward and free. Residents can apply using their Emirates ID, while tourists can use their passport. Applications can be made in-store at African+Eastern or MMI outlets or completed instantly online with staff assistance.

Prepare for changes in pricing as the reinstated tax takes effect, and ensure you have the proper license to make your purchases in compliance with Dubai’s regulations.

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