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Cloudfare heads to global hub Dubai for first office in Middle East
DUBAI, 26th May, 2022 (WAM) — More than 20 years since its establishment in 2000, Dubai Internet Ci
WAM
May 27: More than 20 years since its establishment in 2000, Dubai Internet City (DIC) continues to be among the world’s preferred hubs for new economy companies, with several high-growth, high value-added, technology-enabled global firms recently choosing DIC to establish their regional operations.
The latest to join the ever-growing ranks of new economy companies making DIC their home is the American content delivery network and DDoS mitigation company Cloudflare.
Earlier this week, Cloudflare announced Dubai as its first office in the Middle East to support its growing EMEA operations, offering a base for the growing Cloudflare team in the Middle East and Turkey.
Cloudflare’s Dubai-based team will help the company grow brand awareness, acquire and support customers, and recruit new talent. Dubai’s rapidly evolving tech ecosystem has helped it swiftly mature into a significant hub for new-age enterprises, including established multinationals, unicorns, and startups.
As the region’s leading tech hub, Ammar Al Malik, Managing Director of DIC, welcomed Cloudflare into DIC’s growing community, and said that he remains committed to offering Cloudflare the same enabling platform.
“Several sectors have undergone rapid digital transformations and have witnessed increased cloud adoption. This makes a secure and reliable digital infrastructure necessary, given the potential opportunities. Cybersecurity is critical for the tech sector, with the global cybersecurity market set to reach a value of $317 billion by 2027, according to Mordor Intelligence,” added Al Malik.
He also noted that DIC’s inclusive business environment, led by international players that have established their headquarters in the City, has helped make it a hub for IT companies and tech-savvy talent over the last 20 years.
Cloudflare has data centres in 270 cities across 100 countries worldwide, including 27 data centres in the Middle East and Turkey region. The company has doubled its EMEA team to about 700 employees over the last two years.
For the Middle East and Turkey region, Cloudflare will prioritise launching new data centres, increasing market share by building partnerships, and expanding its customer base and the local team to cope with the business growth to serve its customers better.
Earlier this month, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, directed the formation of a higher committee to prepare the Dubai Metaverse Strategy to contribute to enhancing Dubai’s position as a global hub for the technology.
The higher committee, chaired by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, will supervise technological developments in the emirate and oversee developments in the digital economy.
It will enhance Dubai’s status as the best city in the virtual space thanks to innovative services and its advanced regulatory and legislative framework. The emirate approved a new Virtual Asset Regulation Law in March to ensure investor protection and transparency.
Last year, Dubai issued over 72,000 new business licences, a growth of 69 per cent compared to 2020, reaffirming Dubai’s position as a global business and investment hub and reinforcing its status as a successful model for the recovery of the business sector.
In 2021, Dubai led the world in attracting foreign direct investment (FDI) with a record number of 418 greenfield FDI projects.
Dubai’s Roads and Transport Authority (RTA) is transforming the way residents and visitors pay for public transport.
The familiar nol card is evolving into a smarter, digital payment system that will support QR tickets, digital wallets, bank cards and a new generation of nol cards.
The upgrade is expected to roll out in phases beginning in 2027, making public transport payments faster, more flexible and more convenient.
What is changing?
The current card-based ticketing system will be replaced with account-based ticketing (ABT).
Instead of storing your travel balance only on the physical card, your balance and travel information will be linked to a secure digital account.
This means you can access your travel account across multiple devices and payment methods without relying solely on a single plastic card.
How will you be able to pay?
Once the new system is fully launched, commuters will have several payment options, including:
- QR code tickets
- Upgraded nol cards
- Bank debit and credit cards
- Smartphone digital wallets
- Linked customer accounts
The aim is to give passengers greater flexibility while reducing queues and making travel across Dubai more seamless.
Three phases of the nol upgrade
Phase 1: QR ticketing
The first stage will introduce QR code tickets through digital platforms, allowing passengers to purchase and use tickets electronically.
Phase 2: new-generation nol cards
A redesigned nol card will be introduced with enhanced technology.
The upgraded cards will:
- Link automatically to customer accounts.
- Be compatible with bank card technology.
- Support improved security and easier account management.
Phase 3: Bank cards and digital wallets
Passengers will be able to pay directly using:
- Debit cards
- Credit cards
- Apple Pay
- Google Wallet
- Samsung Wallet and other supported digital payment platforms
This means many commuters may no longer need to carry a separate transport card.
What new features will users get?
The upgraded system will introduce several account management features, including:
- Create a personal nol account.
- Link multiple nol cards to one account.
- Add nol cards to smartphone wallets.
- Buy transport tickets using QR codes.
- View travel history and daily transaction statements.
- Block lost or stolen cards.
- Recover remaining balances.
- Enable automatic top-ups through linked bank accounts.
Families will also be able to link multiple nol cards under one account and manage top-up amounts for each family member.
Will nol cards be used for shopping?
Yes.
One of the biggest changes is that future nol cards are expected to function similarly to bank cards, allowing users to make purchases through digital channels and at participating retail outlets across the UAE.
This expands the card’s use beyond public transport.
Will public transport fares change?
The RTA has confirmed that the upgraded platform will support more flexible fare structures across different modes of transport.
However, no new fare prices or tariff changes have been announced.
When will the new system launch?
According to the RTA, the project is already 72% complete.
The rollout will begin in phases during 2027, with new features becoming available progressively.
Why is Dubai upgrading nol System?
The upgrade is part of Dubai’s broader Cashless Strategy, which aims to make digital payments the standard across government services and daily life.
It also supports the city’s vision of creating a smarter, more connected transport network by integrating multiple transport services into one seamless payment ecosystem.
For commuters, the changes mean greater convenience, fewer physical cards to carry, and a faster, more flexible travel experience across Dubai’s public transport system.
Private sector employees in Dubai can now report workplace concerns directly through the DubaiNow app using a new digital service called Worker’s Voice.
Developed by Dubai Police and integrated into the DubaiNow platform by Digital Dubai, the service enables workers to submit complaints online without visiting a government service centre.
Here’s everything you need to know.
What Is the Worker’s Voice service?
Worker’s Voice is a digital complaint service available on the DubaiNow app. It allows private sector employees to raise concerns about their employer through an official government platform.
Workers can submit complaints individually or as a group, making it easier to report issues while reducing the need for in-person visits.
What complaints can employees raise?
The service covers a range of workplace-related issues, including:
1. Salary and wage issues
Employees can report:
- Unpaid salaries
- Delayed wage payments
- Unauthorised salary deductions
2. Working conditions
Workers can file complaints about:
- Excessive working hours
- Violations of employment contract terms
- Lack of mandatory rest breaks
- Denial of annual leave or other legal entitlements
3. Employee accommodation
Complaints can also be submitted regarding:
- Poor living conditions
- Unsafe or overcrowded accommodation
- Failure to meet approved housing standards
4. Health and safety concerns
Workers can report:
- Unsafe workplaces
- Lack of protective equipment
- Occupational health and safety violations
How to submit a complaint
Filing a complaint is straightforward:
- Open the DubaiNow app and sign in using your UAE Pass.
- Navigate to the Worker’s Voice service under the police, justice or safety services section.
- Enter details about your employer and describe the issue clearly.
- Submit your complaint electronically.
Once submitted, the complaint is forwarded through official channels managed by Dubai Police for review and follow-up.
Do you need to visit a service centre?
No. One of the biggest advantages of the new service is that workers can complete the entire complaint process digitally through the DubaiNow app, eliminating the need to visit a government office for initial reporting.
What is DubaiNow?
DubaiNow is the Dubai Government’s unified smart services platform, offering access to more than 250 services from over 35 government and private sector entities.
Residents can use the app to pay bills, renew government services, access official documents and now report workplace issues through Worker’s Voice.
Is Worker’s Voice the same as MoHRE?
Not exactly.
The Worker’s Voice feature is designed to help employees report workplace concerns through DubaiNow and Dubai Police.
However, employment disputes involving labour law interpretation, contract mediation, end-of-service benefits or cases that may proceed to the Labour Court are generally handled by the Ministry of Human Resources and Emiratisation (MoHRE).
Workers with complex employment disputes may still need to file or continue their case through MoHRE’s official channels.
The addition of Worker’s Voice makes it easier for private sector employees to report workplace concerns quickly and securely. By moving the process online, Dubai aims to improve access to government services, strengthen worker protection and encourage faster reporting of labour-related issues.
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