The UAE is a melting pot of cultures and the World Day for Cultural Diversity for Dialogue and Development fell on Sunday 21. Many organisations celebrated the occasion in the poster city of Dubai over the weekend while some opted to beat the Monday blues with the right excuse.
Data Direct Group, a leading business group in Dubai since 2002, chose to start early with lot of fun activities at their Deira headquarters. DDG’s core arm is digitally driven Business Process Outsourcing. With 26 nationalities working on ensuring good customer experiences, unity in diversity and cultural amalgamation comes naturally at the organisation.
“May 21 is a very important day for us,” said Rajiv Dalmia, the group founder and chairman. “Diversity of cultures is an extended requirement of the business, but it is also very vital to our ethos if we have to remain true to our values to enhance customer experience.” DD is also an equal opportunity employer to more than 580 employees with around 290 of them as females.
Data Direct has nearly 30 nationalities represented in a roster of around 580 employees. Pictures supplied
According to the Ministry of Foreign Affairs, there are more than 200 nationalities living in the UAE, with 10% Emiratis and an eclectic mix of expatriates. That is more than the member states registered with the United Nations at 195.
As a leading group handling the customers of many government and private companies, the DDG roster is an ideal microcosm of the varied and colourful mix of religions, race, ethnicity, caste or creed. “Many call centres in the UAE try to cater to the top nationalities by numbers among the population by keeping a dedicated option for customers to converse in the language of preference,” said Dalmia.
Data Direct keeps gender equality a priority just as being an equal opportunity employer.
“We also keep evolving and try to incorporate inclusion to the best extent possible, even if there is only so much you can do.”
Girish Ojha, the chief human resource officer, agrees. “While language can be a barrier at times, our instructions to the staff is to be understanding and try to reach out to them in all means possible. On a daily basis, with each call that tries to reach out to our clients through us, our employees are duty bound to make data available through any source of contact possible.”
One of the key members of Data Direct, on condition of anonymity, said: “I am a global citizen when I am here in the UAE. The charm of working in this country and at this workplace is that you get to learn so much about the world without travelling anywhere.”
The Dubai International Financial Centre (DIFC) has today announced a comprehensive suite of temporary economic support measures designed to fortify its business and retail community. Effective immediately, the package addresses short-term operational pressures, ensuring the DIFC ecosystem remains the most resilient financial hub in the MEASA region.
As the global economy navigates a shifting landscape, the DIFC Authority is taking a proactive stance to provide financial reassurance and administrative flexibility to its 8,800+ active firms.
Targeted financial & operational support
The relief measures are specifically designed to stabilise cash flows for both commercial tenants and retail operators. Key initiatives include:
Flexible Payment Solutions: Customised payment plans for retail and commercial sectors.
Licensing Ease: New instalment plans for license renewal fees to reduce upfront capital requirements.
Administrative Grace Periods: Extensions on payments related to the Registrar of Companies, Data Protection Department, and lease contract filings.
Workforce Support: Deferred timelines for registering employees into the DIFC Employee Workplace Savings (DEWS) scheme.
Regulatory flexibility
In tandem with the DIFC Authority, the Dubai Financial Services Authority (DFSA) is introducing regulatory relief to maintain market momentum. These measures will support existing regulated firms and streamline the authorisation process for new entities seeking to enter the Dubai market.
“At DIFC, we stand alongside our clients, partners, and employees with a clear commitment to provide support and reassurance when it is needed most,” said Arif Amiri, Chief Executive Officer of DIFC Authority.
The announcement comes as DIFC continues its Zabeel District expansion, which is set to house over 42,000 companies. By prioritising the human and financial health of its current partners, DIFC is reinforcing Dubai’s position as a top-four global financial centre that prioritises stability alongside innovation.
As global markets navigate a landscape of uncertainty, the UAE continues to stand as a beacon of stability and resilience. While business leaders across the region have applauded the nation’s defence mechanisms and leadership, one Dubai-based advertising firm is moving beyond words and into action.
NextWhat Advertising has unveiled a massive, self-funded tribute billboard at the Dubai World Trade Centre Roundabout. In a move that breaks industry norms, the agency has bypassed commercial revenue to dedicate one of the city’s most premium outdoor spots to a message of solidarity and love for the UAE leadership.
The billboard, strategically located in the parking area facing the flow of traffic from Emirates Towers toward Zabeel Road and facing the iconic Sheikh Zayed Road, carries a heartfelt message honouring the strength, wisdom, and commitment to unity that defines the UAE’s path forward.
Gratitude for leadership
While Corporate Social Responsibility (CSR) campaigns are common, they are almost exclusively funded by clients. NextWhat is pioneering a different path: the billboard owner acting as the benefactor.
“Typically, we see clients using CSR funds for these types of messages. Among outdoor media players, we are amongst the first few to have done this entirely on our own,” says Tanvir Shah, Founder and Managing Director of NextWhat Advertising.
“We’ve spent our own money and used our own premium space, no sponsorship, no clients, to show our genuine gratitude for the safety and leadership the UAE provides.”
From Mumbai to the world stage
The man behind the move, Tanvir Shah, is a first-generation entrepreneur with a legacy of Thinking Big. A graduate of Mumbai’s prestigious Sydenham College and a veteran of The Times of India, Shah launched his first venture in 1992. Today, his footprint spans India, Sri Lanka, and the UAE.
Under Shah’s leadership, NextWhat has become synonymous with unmissable brand experiences. By dedicating their state-of-the-art digital and large-format sites to a national cause, the company is demonstrating that in the UAE, the bond between the private sector and the state is built on more than just commerce; it is built on shared resilience.
United we stand as a family
Today, as business leaders and residents alike confront uncertainty, they do so not as guests in a foreign land, but as a united family standing in defence of the home that has embraced them. This bond has been forged through years of shared milestones and a collective belief that, regardless of origin, hearts can beat as one for the Emirates.
“The UAE has given us extraordinary opportunities and unwavering support. Just as it welcomed us during times of prosperity, we stand with it now in moments of challenge. We are not merely expatriates or guests; we are family. Irrespective of nationality, we have consciously chosen this country as our home, and we hold it close to our hearts. Our loyalty has only grown stronger through the trust and confidence shown by the nation’s leadership. This land has embraced us with dignity, and the least we can do is stand by it. At the end of the day, we are one,” concluded Shah.
In a major boost for small businesses, Dubai South has rolled out a powerful new support package, offering financial relief and flexibility to help SMEs stay resilient in a shifting market.
The initiative, targeting companies based in the Business Park, introduces rent-free incentives tied to contract renewals, along with more flexible payment deferrals and even the waiver of minor administrative penalties. In a move likely to be welcomed by business owners, current rental rates will also be locked in for eligible renewals.
Real relief for growing businesses
The package is designed to ease operational pressure on SMEs, widely seen as the backbone of Dubai’s economy, while giving them room to grow and adapt.
Officials say the measures won’t be static either. Instead, they’ll be continuously reviewed and adjusted to keep pace with changing market conditions.
In a major move last week, Dubai approved economic facilitation measures worth Dh1 billion, set to support businesses for the next three to six months starting April 1. The goal? Immediate relief in a fast-changing market.
Big players step in
Support isn’t just coming from the government.
du is focusing on keeping SMEs connected, ensuring uninterrupted digital access, which has become a lifeline for many businesses.
Retail giant Majid Al Futtaim, in collaboration with Dubai SME, has launched the “Ma’an” programme to strengthen the wider business ecosystem.
Dubai’s Alserkal Avenue has introduced “Blank Space”, offering selected UAE-based collectives free warehouse space for four weeks, along with utilities and marketing support, a rare opportunity for creatives to experiment and grow without financial pressure.
From billion-dirham stimulus packages to free workspaces and digital support, Dubai is building a safety net, and a launchpad, for its SME sector.
The move aligns with Dubai’s broader push to maintain economic stability and strengthen its position as a global business hub. Supporting SMEs is a key part of that vision, as these businesses drive innovation, job creation, and long-term growth.
Timely support matters
Commenting on the initiative, Nabil Al Kindi said the goal is to provide “practical and timely support” while ensuring a stable environment for businesses to thrive.
With rising costs and global uncertainty impacting businesses everywhere, this package could be a game-changer for many SMEs, offering not just relief but a chance to plan with confidence.
For businesses in Dubai South, support is here, and it’s designed to keep you growing.