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Dubai company proves microcosm of World Cultural Diversity

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The UAE is a melting pot of cultures and the World Day for Cultural Diversity for Dialogue and Development fell on Sunday 21. Many organisations celebrated the occasion in the poster city of Dubai over the weekend while some opted to beat the Monday blues with the right excuse.

Data Direct Group, a leading business group in Dubai since 2002, chose to start early with lot of fun activities at their Deira headquarters. DDG’s core arm is digitally driven Business Process Outsourcing. With 26 nationalities working on ensuring good customer experiences, unity in diversity and cultural amalgamation comes naturally at the organisation.

“May 21 is a very important day for us,” said Rajiv Dalmia, the group founder and chairman. “Diversity of cultures is an extended requirement of the business, but it is also very vital to our ethos if we have to remain true to our values to enhance customer experience.” DD is also an equal opportunity employer to more than 580 employees with around 290 of them as females.

Data Direct has nearly 30 nationalities represented in a roster of around 580 employees. Pictures supplied

According to the Ministry of Foreign Affairs, there are more than 200 nationalities living in the UAE, with 10% Emiratis and an eclectic mix of expatriates. That is more than the member states registered with the United Nations at 195.

As a leading group handling the customers of many government and private companies, the DDG roster is an ideal microcosm of the varied and colourful mix of religions, race, ethnicity, caste or creed. “Many call centres in the UAE try to cater to the top nationalities by numbers among the population by keeping a dedicated option for customers to converse in the language of preference,” said Dalmia.

Data Direct keeps gender equality a priority just as being an equal opportunity employer.

“We also keep evolving and try to incorporate inclusion to the best extent possible, even if there is only so much you can do.”

Girish Ojha, the chief human resource officer, agrees. “While language can be a barrier at times, our instructions to the staff is to be understanding and try to reach out to them in all means possible. On a daily basis, with each call that tries to reach out to our clients through us, our employees are duty bound to make data available through any source of contact possible.”

One of the key members of Data Direct, on condition of anonymity, said: “I am a global citizen when I am here in the UAE. The charm of working in this country and at this workplace is that you get to learn so much about the world without travelling anywhere.”

Business

UAE petrol prices for July announced: Here’s what you’ll pay at the pump

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The UAE’s fuel price committee has announced the petrol and diesel prices for July, and motorists will see a noticeable hike at petrol stations starting July 1.

After remaining unchanged in June, fuel prices are going up across the board. The increase comes amid global oil market tensions following conflict between Israel and Iran, as well as reported US strikes on Iranian nuclear facilities earlier this month, events that have pushed crude oil prices higher.

Here’s how much you’ll be paying for fuel in July:

  • Super 98: Dh2.70 per litre (up from Dh2.58 in June)
  • Special 95: Dh2.58 per litre (up from Dh2.47)
  • E-Plus 91: Dh2.51 per litre (up from Dh2.39)
  • Diesel: Dh2.63 per litre (up from Dh2.45)

The revised rates will take effect on Tuesday, July 1.

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Royaloak launches in UAE bringing Indian design excellence to gulf

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Royaloak Furniture, one of India’s largest organised furniture retail chains, has announced its entry into the UAE market as part of a broader international expansion strategy. With an operational history spanning over 15 years and a customer base exceeding 5 million, the brand has opened three stores in the UAE—located in RAK Mall (Ras Al Khaimah), Lulu Mall (Fujairah), and Silicon Central Mall (Dubai)—each spanning nearly 20,000 square feet.

The move comes at a time when the UAE’s furniture and home décor industry is witnessing steady growth, driven by a combination of increased real estate development, rising urbanisation, and a growing population of design-conscious consumers. According to industry estimates, the UAE furniture market was valued at approximately USD 5.1 billion in 2024 and is projected to reach USD 5.4 billion by 2033, growing at a CAGR of 4.18%.

Royaloak’s entry adds momentum to the region’s expanding mid-to-premium furniture segment. The brand is known for its “Country Collection” that showcases curated pieces inspired by American, Italian, and Malaysian designs. The company sources products from manufacturing hubs across Asia and Europe, aiming to balance aesthetic appeal with functional quality.

“Our UAE expansion is aligned with market demand and retail opportunity,” said Mathan Subramaniam, Co-Founder and Managing Director of Royaloak. “What sets us apart is a vertically integrated model—from sourcing to distribution—which ensures both product consistency and affordability. With our dedicated warehouse in the UAE, we are equipped to provide fast, reliable delivery and a localised shopping experience.”

The stores are designed to cater to a wide demographic—offering furniture for living rooms, bedrooms, offices, dining areas, and outdoor spaces, in addition to home décor and mattresses. Each outlet is supported by Arabic-speaking staff to ensure culturally attuned customer service.

In tandem with its retail footprint, Royaloak has launched a dedicated UAE e-commerce platform, while also partnering with Amazon UAE and Noon to strengthen its omnichannel presence. The brand’s UAE entry is not just an expansion strategy but also a commitment to job creation and customer-centric innovation in one of the Middle East’s most competitive retail landscapes. The company plans further expansion across the Emirates in the coming year

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Dubai travel: Emirates minimises disruptions, reassures travellers ahead of summer holidays

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Despite heightened regional tensions on June 23, Emirates Airline resumed regular operations within hours, with only minimal disruptions reported across its global network.

The Dubai-based carrier activated its contingency and disruption plans following the latest regional developments, swiftly stabilising operations without any flight diversions and only a few route cancellations. Most affected flights were rerouted slightly to avoid restricted airspace, resulting in limited delays due to congestion.

In a statement, Emirates confirmed that its scheduled services resumed quickly and that the airline had maintained operations to the majority of destinations. Flights to Amman and Beirut, which were briefly suspended, resumed shortly after, demonstrating Emirates’ agility in responding to dynamic situations while ensuring traveller safety.

“The safety of our passengers and crew is always our top priority,” the airline said, noting it would never operate any flight unless it meets the strictest safety regulations. Emirates continues to coordinate closely with global aviation authorities and regularly evaluates the security landscape to reroute aircraft if needed.

Keeping Passengers Informed

The airline kept its customers up to date throughout the disruptions via its website, social media channels, and through dedicated reservation teams, who assisted travellers in adjusting itineraries as needed.

Looking Ahead to Summer Travel

As Emirates prepares for a surge in summer travel, the airline said it remains ready to adapt to any changing conditions. “With the UAE’s strong infrastructure and support systems, we are fully prepared to continue safe and smooth operations,” the airline added.

Travellers are advised to check their flight status before heading to the airport and stay informed through official Emirates communication channels.

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