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Dubai’s out-of-home advertising scene gets a boost as NextWhat Advertising lands ONEVASCO deal

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If you’ve ever wondered where brands go when they want to actually capture people’s attention, Dubai’s latest move in out-of-home (OOH) advertising might give you a clue. NextWhat Advertising has just scored the exclusive marketing rights for ONEVASCO, a high-traffic visa concierge hub near Wafi City, and it’s a smart play in a city where eyeballs are precious.

Here’s why it matters: ONEVASCO sees over 700,000 visitors a year, most of them expats, travellers, and families applying for visas to more than 40 destinations. That’s a captive audience spending 20 minutes to a few hours at the venue, way more time than you’d get on a roadside billboard. Longer dwell time means brands can really make an impression, says Mahesh Anchan, COO of ONEVASCO.

Why premium OOH is the new big thing

The UAE’s OOH market is evolving. Instead of just cluttering the streets with billboards, advertisers are chasing high-value, attention-rich spots, such as airports, visa centres, and other hubs where people are present, engaged, and receptive.

Digital OOH is also on the rise. The UAE’s market pulled in $82 million in 2024 and is projected to hit $127 million by 2030, growing steadily as brands prefer dynamic, high-resolution placements over traditional mass-reach formats.

Connecting with the right audience

According to Tanvir Shah, Founder & MD of NextWhat Advertising, ONEVASCO is more than a place to hang ads. Visitors are in a reflective, aspirational mindset, planning travel and thinking about experiences, perfect for luxury brands, travel, hospitality, banking, and high-end retail looking to connect with the right audience.

Since 2021, NextWhat has built a portfolio of over 40 premium locations across Dubai, from Business Bay and Sheikh Zayed Road to Dubai Canal and Dubai World Trade Centre. Their focus? High-impact, rare locations rather than sheer volume.

The bigger picture

With Dubai expecting over 20 million international visitors by the end of 2025, it’s no surprise that digital OOH is booming. Platforms like ONEVASCO offer brands exclusive, long-dwell-time environments, the kind of spaces that make every impression count.

In short: if brands want eyes on them in Dubai, premium, attention-rich OOH is where it’s at, and NextWhat just added one of the city’s most strategic spots to its roster.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Announcements

Elon Musk Becomes world’s First Trillionaire Following SpaceX’s historic Listing

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Shares in Elon Musk’s aerospace and technology company SpaceX have surged on their trading debut in New York, in what is being described as the largest initial public offering in history.

The stock climbed as much as 30% in early trading on the Nasdaq, pushing the company’s valuation above $2 trillion and briefly placing it among the most valuable firms in the United States.

The listing, which raised more than $75bn, marks a dramatic milestone for the firm founded in 2002 by Elon Musk, who has become one of the most influential—and divisive—figures in global technology.

Speaking at a launch event in Texas, Mr Musk said the company’s ambitions extended far beyond Earth. “SpaceX wants to be able to take you to the Moon, take you to Mars, and ultimately beyond,” he said, adding that its teams would “make that happen” for customers.

The billionaire entrepreneur—Elon Musk—has reportedly become the world’s first trillionaire following the surge, according to market estimates cited in the offering’s early trading performance.

The IPO priced more than 555 million shares at $135 each, valuing the company at just under $1.8 trillion ahead of its market debut. Within hours of trading, prices peaked at around $175 per share.

The listing also allows for the potential sale of an additional 83 million shares, which could lift total proceeds beyond $86bn.

Investor demand was reported to be heavily oversubscribed, reflecting strong interest in both space exploration and the company’s expanding role in satellite communications and artificial intelligence.

SpaceX has increasingly evolved from a rocket launch provider into a broader technology conglomerate, incorporating satellite operations and artificial intelligence assets linked to Mr Musk’s wider business portfolio.

Market analysts say the listing is being closely watched as a potential benchmark for other high-profile technology firms, including artificial intelligence companies expected to pursue public offerings in the coming months.

The debut also comes against the backdrop of Mr Musk’s increasingly polarising public profile, shaped by his political commentary, business decisions, and ownership of social media platform X.

Despite the controversy, investor appetite for the company appears undiminished, with strong early demand signalling continued enthusiasm for Musk-led ventures.

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Alhind to Launch Indian Consular Services Across UAE from July 2026

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The Indian Embassy in the UAE has announced that Alhind Tours and Travels LLC will become the sole outsourced service provider for passport, visa, and consular applications across the country starting July 1.

In a statement shared on its official social media channels, the Embassy said detailed information on procedures and working hours will be released in due course through official platforms. The transition will impact consular services for over 3.5 million Indian expatriates in the UAE.

Current service providers, BLS International Services Ltd. and SGIVS Global, will continue operations until June 30, with applicants advised to complete pending submissions before the changeover.

Under the new arrangement, the largest service centre is expected to be located in Bur Dubai, spanning approximately 12,000 square feet with over 45 service counters. Alhind has also indicated plans to streamline operations through an expanded workforce of more than 400 staff, alongside an all-inclusive service fee of Dh19, excluding mandatory government charges.

The Embassy and Consulate have urged applicants to depend only on official sources for updates, cautioning against misinformation, and reaffirmed their commitment to ensuring a smooth transition of services.

The decision follows a tender issued in November 2025 for outsourcing a range of consular services at the Embassy in Abu Dhabi and the Consulate General of India in Dubai. Four companies—Alhind, DU Digital Global Ltd, SGIVS Global LLC, and VFS Global—were shortlisted, with Alhind emerging as the lowest bidder.

Founded in Kerala in 1992, Alhind Tours & Travels Pvt Ltd is part of the wider Alhind Group, which operates across IT services, luxury rentals, and foreign exchange. The company expanded its presence to the UAE and other Middle Eastern markets in 1995.

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Flying to Abu Dhabi? Etihad Now Covers Your Medical Insurance

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International visitors flying to Abu Dhabi with Etihad Airways will automatically receive complimentary medical travel insurance for up to 15 days, under a new initiative launching in July 2026.

The cover will be provided at no additional cost on eligible Etihad-operated flights from July to December 2026, with no application required. It will apply only to passengers whose point of origin and point of sale are outside the UAE.

Travellers using Etihad’s stopover programme in Abu Dhabi will also be covered during their stay, subject to terms and conditions.

The initiative has been launched in partnership with Department of Culture and Tourism Abu Dhabi and will be underwritten and administered by Daman National Health Insurance Company.

Officials say the scheme is designed to simplify travel planning and enhance the visitor experience, particularly during peak tourism periods when the emirate is targeting higher stopover and leisure traffic.

“This initiative ensures we meet that demand with an exceptional, end-to-end visitor experience,” said Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi.

Etihad’s chief executive Antonoaldo Neves said the offer would allow passengers to focus on their visit rather than pre-travel formalities, calling it an example of closer cooperation between an airline and a destination.

Abu Dhabi has been expanding its tourism offerings in recent years, with major attractions including Saadiyat Island, Yas Island and the Sheikh Zayed Grand Mosque, as it seeks to strengthen its position as a global stopover hub.

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