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Dubai’s out-of-home advertising scene gets a boost as NextWhat Advertising lands ONEVASCO deal

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If you’ve ever wondered where brands go when they want to actually capture people’s attention, Dubai’s latest move in out-of-home (OOH) advertising might give you a clue. NextWhat Advertising has just scored the exclusive marketing rights for ONEVASCO, a high-traffic visa concierge hub near Wafi City, and it’s a smart play in a city where eyeballs are precious.

Here’s why it matters: ONEVASCO sees over 700,000 visitors a year, most of them expats, travellers, and families applying for visas to more than 40 destinations. That’s a captive audience spending 20 minutes to a few hours at the venue, way more time than you’d get on a roadside billboard. Longer dwell time means brands can really make an impression, says Mahesh Anchan, COO of ONEVASCO.

Why premium OOH is the new big thing

The UAE’s OOH market is evolving. Instead of just cluttering the streets with billboards, advertisers are chasing high-value, attention-rich spots, such as airports, visa centres, and other hubs where people are present, engaged, and receptive.

Digital OOH is also on the rise. The UAE’s market pulled in $82 million in 2024 and is projected to hit $127 million by 2030, growing steadily as brands prefer dynamic, high-resolution placements over traditional mass-reach formats.

Connecting with the right audience

According to Tanvir Shah, Founder & MD of NextWhat Advertising, ONEVASCO is more than a place to hang ads. Visitors are in a reflective, aspirational mindset, planning travel and thinking about experiences, perfect for luxury brands, travel, hospitality, banking, and high-end retail looking to connect with the right audience.

Since 2021, NextWhat has built a portfolio of over 40 premium locations across Dubai, from Business Bay and Sheikh Zayed Road to Dubai Canal and Dubai World Trade Centre. Their focus? High-impact, rare locations rather than sheer volume.

The bigger picture

With Dubai expecting over 20 million international visitors by the end of 2025, it’s no surprise that digital OOH is booming. Platforms like ONEVASCO offer brands exclusive, long-dwell-time environments, the kind of spaces that make every impression count.

In short: if brands want eyes on them in Dubai, premium, attention-rich OOH is where it’s at, and NextWhat just added one of the city’s most strategic spots to its roster.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Announcements

DWC expansion remains on track; first phase set to complete in 2032

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Work on the expansion of Al Maktoum International Airport is progressing on schedule, with Phase 1 expected to commence operations in 2032, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai, , has announced.

In a post on social media platform X, Sheikh Hamdan said the project has recorded more than 10 million work hours over the past 15 months, reflecting steady progress across key construction phases.

He noted that contracts worth AED 13 billion are currently under execution, while additional contracts valued at AED 55 billion are expected to be awarded in the coming months as part of the expansion programme.

Once completed, the airport is designed to handle more than 250 million passengers annually, reinforcing Dubai’s long-term strategy to strengthen aviation capacity and support economic growth.

“Under the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Dubai’s major projects continue to advance with steady progress and confidence,” Sheikh Hamdan added.

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Free Public Parking Announced In Dubai For Hijri New Year

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Dubai’s Road and Transport Authority (RTA) has announced free public parking and a revised public transport schedule for the Hijri New Year 1448 holiday on Monday June 15.

Public parking across Dubai, except for multi-storey parking facilities will be free with parking fees will resume on Tuesday June 16.

All RTA Customer Happiness Centres will be closed on Monday, but customers will still be able to access services through the Customer Happiness Centre in Umm Ramool and Smart Kiosks located in Deira, Al Barsha, Al Tawar, Al Kifaf and the RTA Headquarters.

Dubai Metro services on both the Red and Green Lines will run from 5am until midnight on Monday while Dubai Tram services will operate from 6am until 1am the following day.

Passengers using public buses are advised to check the S’hail app for updated holiday schedules.

The RTA also announced that Bus Route E100, which normally operates between Al Ghubaiba Bus Station and Abu Dhabi, will be suspended from June 13 to 15. Passengers heading to Abu Dhabi during this period can use Route E101 from Ibn Battuta Bus Station instead.

Marine transport services will be unaffected during this period.

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Elon Musk Becomes world’s First Trillionaire Following SpaceX’s historic Listing

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Shares in Elon Musk’s aerospace and technology company SpaceX have surged on their trading debut in New York, in what is being described as the largest initial public offering in history.

The stock climbed as much as 30% in early trading on the Nasdaq, pushing the company’s valuation above $2 trillion and briefly placing it among the most valuable firms in the United States.

The listing, which raised more than $75bn, marks a dramatic milestone for the firm founded in 2002 by Elon Musk, who has become one of the most influential—and divisive—figures in global technology.

Speaking at a launch event in Texas, Mr Musk said the company’s ambitions extended far beyond Earth. “SpaceX wants to be able to take you to the Moon, take you to Mars, and ultimately beyond,” he said, adding that its teams would “make that happen” for customers.

The billionaire entrepreneur—Elon Musk—has reportedly become the world’s first trillionaire following the surge, according to market estimates cited in the offering’s early trading performance.

The IPO priced more than 555 million shares at $135 each, valuing the company at just under $1.8 trillion ahead of its market debut. Within hours of trading, prices peaked at around $175 per share.

The listing also allows for the potential sale of an additional 83 million shares, which could lift total proceeds beyond $86bn.

Investor demand was reported to be heavily oversubscribed, reflecting strong interest in both space exploration and the company’s expanding role in satellite communications and artificial intelligence.

SpaceX has increasingly evolved from a rocket launch provider into a broader technology conglomerate, incorporating satellite operations and artificial intelligence assets linked to Mr Musk’s wider business portfolio.

Market analysts say the listing is being closely watched as a potential benchmark for other high-profile technology firms, including artificial intelligence companies expected to pursue public offerings in the coming months.

The debut also comes against the backdrop of Mr Musk’s increasingly polarising public profile, shaped by his political commentary, business decisions, and ownership of social media platform X.

Despite the controversy, investor appetite for the company appears undiminished, with strong early demand signalling continued enthusiasm for Musk-led ventures.

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