Emirates Airline has added to its extensive sports portfolio by becoming a global partner of the National Basketball Association (NBA).
Emirates not only becomes the first-ever official airline of the league, it also takes title sponsorship of the in-season tournament – renamed as the Emirates NBA Cup.
As part of the multi-year deal, the Emirates logo will also be emblazoned on official jerseys – again, the first time in NBA history that referee kits will carry a sponsor.
Taking to his official social media channel, His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group, said: the “collaboration will allow us to connect with a global fan base, especially in the United States, where basketball is an important component of sports culture”.
يسعدني الإعلان عن توقيع عقد شراكة بين @Emirates و@NBA لتصبح بموجبها شريك الخطوط الجوي العالمي الرسمي للرابطة. سيتيح لنا هذا التعاون، التواصل مع قاعدة جماهيرية عالمية، لا سيما في الولايات المتحدة، حيث تشكّل كرة السلة عنصراً رئيسياً مهماً في الثقافة الرياضية. pic.twitter.com/Iq9UvdfPx1
— HH Sheikh Ahmed bin Saeed Al Maktoum (@HHAhmedBinSaeed) February 8, 2024
As the first title partner of the Emirates NBA Cup, the global airline will be featured through a co-branded Emirates NBA Cup event logo, with co-branded promotion planned across the NBA’s global social media community and in-arena signage throughout the Emirates NBA Cup Semifinal and Championship games starting next season.
The Emirates logo will also be featured on all NBA referee jerseys, starting with the 2024 NBA All-Star Game taking place on February 18, at 8:00 p.m. ET on TNT.
The sponsorship will also allow Emirates to enjoy a presence at other marquee league events, including as a partner of NBA Crossover – an immersive fan event at NBA All-Star – and as the presenting partner of the NBA Finals Legacy Project, which features the dedication of new NBA Cares Live, Learn, or Play Centers in each NBA Finals team market. Emirates branding will also be visible through virtual in-arena signage and on top of the backboard during nationally televised NBA games, beginning with the 2024 NBA All-Star Game.
Emirates will engage NBA fans around the world as a partner of select preseason and regular-season NBA Global Games and through the league’s interactive fan events, including “NBA District” and “NBA House.”
Fans will have the opportunity to watch NBA content on all Emirates flights via the airline’s inflight entertainment system, including long-form documentaries, player profiles, interviews and more.
The marketing partnership will also allow basketball fans to purchase a wide range of official NBA merchandise, including basketballs, sportswear and vintage collectibles, with co-branded collaborations to follow later this year. The merchandise will be sold at the official Emirates Store at Emirates’ Headquarters in Dubai and online at www.emirates.store, which delivers worldwide. Emirates Skywards members can also redeem Miles to purchase items from the exciting range.
Emirates’ patch will also be featured on the jerseys for all referees in the Women’s National Basketball Association (WNBA), beginning with the 2025 season, and NBA G League, the official minor league of the NBA, beginning with the 2024-25 season.
The 73rd NBA All-Star Game will take place at Gainbridge Fieldhouse in Indianapolis, Indiana and reach fans in 214 countries and territories in 60 languages on television, digital media and social media.
Rio Ferdinand may be done with UK living, for now.
The former Manchester United star, 47, has listed his seven-bedroom Kent mansion for £10.5 million (Dh52 million), hinting his move to Dubai is permanent.
Set in the exclusive Farnborough Park estate, the 12,500 sq ft home features landscaped grounds, a private gym, grand reception spaces, and a luxury master suite with dual dressing rooms. He bought it in 2008 for around £2.7 million, meaning a potential £8 million profit, though tax could apply depending on residency status.
Ferdinand moved to Dubai last year with his wife Kate and their children. They are now living in a luxury villa in Al Barari.
He has been candid about the move, citing more family time, an improved lifestyle, and the appeal of a fresh start. “The lifestyle, safety and weather, it just works for us,” Ferdinand said in the report.
He’s not alone. Vincent Kompany is also reportedly selling his UK home, as more football names rethink where they’re based.
Dubai’s Roads and Transport Authority (RTA) has alerted motorists to expected traffic delays on key roads on Wednesday, April 22, due to the AFC Champions League 2 match taking place at Al Wasl Club.
The fixture between Qatar’s Al Ahli and Al Nassr of Saudi Arabia is part of the ongoing AFC Champions League 2, Asia’s second-tier continental competition, which has been drawing strong crowds across the region. Matches at this stage of the tournament typically attract large numbers of fans, especially when hosted in major cities like Dubai, leading to increased traffic around stadium zones.
Authorities expect congestion on roads leading to and around the stadium, particularly during pre-match and post-match hours, as supporters head to watch the game live.
Motorists are advised to plan their journeys, allow extra travel time, and consider alternative routes to avoid delays.
To help ease congestion, the RTA confirmed that additional parking spaces will be available behind the stadium, offering more options for those attending the match.
The advisory is part of ongoing efforts to manage traffic during major sporting events and ensure a smooth and comfortable travel experience for residents and visitors across Dubai.
If you’re driving around Abu Dhabi this weekend, you might want to plan, because several key roads are set to close.
The Run for the Nation 5km race is taking over Wahat Al Karama this Saturday, bringing together the community for a morning of fitness and fun.
But it also means temporary traffic disruptions you should know about.
Here’s what’s happening Organised by Abu Dhabi Sports Council in partnership with the Zayed Charity Run, the event kicks off at 8am, and it’s completely free to join.
To keep runners safe, road closures will be in place from 5am to 10am around the area. There are additional lane closures on E20 due to ongoing infrastructure works:
• Right lane towards Abu Dhabi closed from April 17 (2pm)- April 20 (5am) • Entry & exit from Al Fursan Street closed from April 18-April 19
Expect delays around Al Fursan Street and Al Khaleej Al Arabi Street (E20).
What should motorists do • Leave earlier than usual • Follow diversion signs • Avoid the area if possible during peak hours
While traffic may slow things down, the event is all about community, fitness, and bringing people together, a big win for Abu Dhabi’s active lifestyle push.
So whether you’re running or just commuting, be ready, plan smart, and stay moving.
