Business
Emiratisation in CX is natural call for this Dubai BPO
Data Direct Group urges UAE private sector to hire more local talent
Dubai-based leading BPO organisation Data Direct Group has urged the UAE’s private sector to follow the recent guidelines established by country’s Ministry of Human Resources and Emiratisation (MoHRE) and hire more local talent to boost Emirati employment rates.
The Ministry earlier this month announced that around 79,000 UAE nationals were working in the private sector. In September 2022, UAE’s authorities set out quotas for hiring Emiratis for the first time and gave private companies deadlines to reach them.
Private sector companies with at least 50 employees needed to ensure 3 per cent of their workforce was made up of Emiratis by July 7. Four days later on July 11, MoHRE announced a new update to the rules, whereby private companies with 20 to 49 employees are now included in the government’s Emiratisation drive with the new rules now applicable to companies across 14 economic sectors including property, education, construction and health care.
“This is the time to infuse the current market with a great new talent pool that is homegrown and localised. Emirati employment rate is projected to increase to 10 per cent in 2026 with a steady growth every year and it is the time for private businesses of the country to step up by reaching targets laid down by the MoHRE,” said Rajiv Dalmia, the chairman and founder of Data Direct Group that today employs close to 1,500 professionals from over 25 nationalities working in four countries.
“We achieved outstanding results in going beyond to fulfill the government’s targets for hiring Emirati talent. A major part of that success is due to the fact that Emiratisation has always been a part of our role to keep local clients happy while enhancing the customer experience.”
Rajiv Dalmia
As part of the company’s commitment to support the nation’s vision and foster local talent, Data Direct been implementing strategic initiatives since the company’s inception in 2002, and much before the UAE government started ‘customer happiness centres’ across the country to serve the local population. An internal audit by DDG after the first half of 2023 has shown staff representation among Emiratis at nearly 5-7 times the minimum required, especially in certain departments.
“We do not see Emiratisation as a minimum quota to achieve just for the sake of representation,” added Dalmia. “The more the merrier, and there is a constant endeavour to seek out local talent first before we look at other options.”
Elaborating on the MoHRE data, recruitment consultancy Qureos has said sectors such as business services (14% growth year on year), construction (13%), and commerce and repair services (10%) are among the new frontrunners in Emirati hiring, coming neck-to-neck with the traditional BFSI (banking, financial services and insurance) sector. Data Direct serves many clients in the services and banking sector.
Qureos data also suggests a massive 75% increase in college enrolment for banking studies. The graduates are due to be incorporated in the near future where the HR departments of companies such as Data Direct stand to benefit. “Employees within our team setup and familiar with the work culture at Data Direct Group provide good referrals to future employees. References are our best sources for talent,” said Nona Sharma, HR head at DDG.
“The accomplishment in surpassing Emiratisation targets is a testament to our commitment to the UAE’s socio-economic growth and vision for a prosperous future. By empowering local talent, we also strengthen our own organisational capabilities.”
DDG has been working with many government entities to enhance the customer experience during interactions. Meanwhile, the rise of Gulf countries’ economies has also seen a surge in hiring local talent. “A collaboration with Talabat in Bahrain, for instance, has happened due to our track record on this and their requirements to keep 100% staff local. In Oman, it is 80% of our strength while the highly cosmopolitan nature of UAE means we have about 35-40 locals who cater to clients, including key government agencies. Having talented local colleagues is not tokenism for us. They are, in fact, the guiding light for us in many cases,” Dalmia added.
AFP
Saudi Pro League (SPL) clubs have splurged $957 million on players in the close season transfer window, according to analysis from Deloitte published on Friday.
Saudi clubs’ spend in the transfer window, which closed on September 7, exceeded the spending of four of Europe’s ‘big five’ leagues with only the Premier League ahead of the Middle Eastern nation.
“This marks the first time since 2016 that another international league has outspent any of Europe’s ‘big five’ during a football transfer window…,” said Izzy Wray of Deloitte’s Sports Business Group.
“European football continues to be the benchmark for the game globally, and the Saudi investment in the game will divert its focus towards the infrastructure, to elevate the level of Asian football.”
Earlier this year, the Saudi Public Investment Fund (PIF) announced a Sports Clubs Investment and Privatization Project involving the league champions Al-Ittihad, Al-Ahli, Al-Nassr and Al-Hilal, with a host of top players moving to the league.
PIF own 75 per cent of each of the four clubs, while their respective non-profit foundations own 25 per cent of each.
This window’s biggest transfer move came from the most successful club in Saudi Arabia, Al-Hilal, who spent 90 million euros to bring in Brazil star Neymar from Paris St Germain.
In addition to Neymar, Al-Hilal also spent big money to sign Aleksandar Mitrovic, Kalidou Koulibaly, Ruben Neves and Sergej Milinkovic-Savic.
Saudi Pro League champions Al-Ittihad signed Karim Benzema, N’Golo Kante and Fabinho, while Cristiano Ronaldo’s Al-Nassr splashed out on Otavio, Sadio Mane, Aymeric Laporte, Marcelo Brozovic and Alex Telles.
Al-Ahli, who returned to the Pro League following a season in the second division, also completed a string of signings including Gabri Veiga, Riyad Mahrez, Roberto Firmino, Edouard Mendy, Alain Saint-Maximin and Merih Demiral.
“The implementation of the Kingdom’s privatisation programme is likely to draw a wave of interest around the SPL, potentially fueling the current spending pattern for the windows to come,” Wray said.
“With the spending power of the SPL already surpassing some of Europe’s ‘big five’, it remains to be seen the impact this will have on the make-up of elite football for future generations.”
For all its expenditure, the SPL still missed out on some of its biggest targets.
Liverpool’s Mohamed Salah was a target for Al-Ittihad, who reportedly had a bid worth 150 million pounds ($187.10 million) turned down by the Premier League club, while ambitious bids from Al-Hilal for Lionel Messi and Kylian Mbappe failed to materialise.
Saudi Arabia has made massive investments in football, Formula One, boxing, tennis and golf in recent years.
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