The C quotient from Bollywood dominated the W Hotel at the Yas Island, Abu Dhabi with celebrity actors and singers trooping in for the press conference of the International Indian Film Academy Awards which will be held over the weekend for a successive time in the UAE capital.
After the unprecedented success of IIFA 2022, the 2023 Sobha IIFA Weekend and Nexa IIFA Awards, partnered by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Miral, are back in Yas Island, Abu Dhabi, by popular demand. The prestigious car brand Nexa continues as the title sponsor for a seventh consecutive edition. This year it will share title rights with Sobha Realty and the event will be co-powered by the Kuber Group.
The event will take place at the Middle East’s largest state-of-the-art indoor entertainment venue, Etihad Arena, part of Yas Bay Waterfront on Yas Island. The Island is one of the world’s fastest-growing leisure and entertainment destinations.
Home to magical adventures and awe-inspiring entertainment, as well as three globally renowned theme parks, outstanding motorsports, an award-winning golf venue and world-class hospitality services, Abu Dhabi’s Yas Island, is a destination like nowhere else.
Addressing the press conference were this year’s hosts Abhishek Bachchan, Vicky Kaushal, Farah Khan and Rajkummar Rao. Performers Salman Khan, Rakul Preet Singh, Nora Fatehi, Jacqueline Fernandez, Amit Trivedi, Badshah, Nucleya, Sunidhi Chauhan and Salman Khan’s girlfriend Iulia Vantur made an appearance.
Joining them were PNC Menon, Taghrid Al Saeed, Executive Director of Group Communications and Destination Marketing at Miral, Hans Fraikin – Film and Television Commissioner and Sandeep Walia, among other dignitaries for the highly anticipated event that promises to be a mélange of glitz and glamour.
IIFA 2023 will kickstart the mega celebrations on Friday evening with Sobha IIFA Rocks, hosted by Farah Khan Kunder and Rajkummar Rao, and will feature performances by Amit Trivedi, along with several popular singers, Badshah, Sunidhi Chauhan, Nucleya and Sukhbir Singh.
The most highly awaited special addition this year is the premiere of an exclusive showcase by leading celebrity designer, Manish Malhotra, who is celebrating 25 years in the fashion industry.