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SurveySparrow hosts “RefineCX 2023” in Dubai at the backdrop of rapid expansion 

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SurveySparrow, a leading experience management platform, is organically expanding in the Middle East and North Africa (MENA) region with a host of strategic initiatives aimed at delivering exceptional services and enhancing data security. The company hosted a premium, exclusive event, “RefineCX 2023,” at Hotel Taj, Business Bay, Dubai, on October 17, bringing together more than 40 prominent CX leaders, visionaries, and entrepreneurs. The event featured groundbreaking discussions and keynote speeches centered on leveraging technology to enhance customer journeys in the digital age.

The event was highlighted by a stirring keynote from Hazem El Zayat, Chief Experience Officer – MENA, Memac Ogilvy, titled ‘Crafting Exceptional Customer Journey in the Digital Age.’ “In today’s fast-evolving digital landscape, understanding and anticipating customer needs isn’t just beneficial; it’s essential. Technology isn’t replacing the human touch; it’s amplifying it. The brands that will lead tomorrow are those seamlessly integrating technology to craft customer journeys that feel not just personalized, but deeply personal,” stated El Zayat during his address.

This theme was further explored in a panel discussion, “CX 2.0: Leveraging AI for Transformative Customer Journeys,” featuring insights from Lara Khouri, Founder of there is no spoon, and Biju Nair, Assistant Director Customer Experience and L&D, Ejadah Asset Management Group. The discussion delved into practical strategies for integrating AI in customer experience, emphasizing that the future of CX is not just technology-driven but also empathy-driven.

“RefineCX 2023 was a congregation of visionaries, united by a common goal,” said Shihab Muhammed, Founder and CEO of SurveySparrow. “What stood out was the unanimous agreement on the symbiotic relationship between technology and empathy in crafting customer experiences. As we move forward, SurveySparrow is committed to being at the forefront of this exciting intersection, empowering brands to create memorable, meaningful interactions.”

SurveySparrow’s recent expansion in the MENA region resonates with the themes explored at RefineCX 2023. Their new data center in the UAE stands as a testament to their commitment to data security and localized service excellence, pivotal in the digital transformation narratives discussed during the event. “Our presence in this dynamic market reinforces our mission to help businesses connect with their audiences through engaging, conversational surveys, enhancing the human experience in the digital realm,” remarked Aldrin Kenneth, SurveySparrow’s Director of Middle East and Africa.

RefineCX 2023 was more than an event; it was a step into the future of customer experience. The success of this gathering underscores the MENA region’s burgeoning role in the global digital transformation landscape, a domain where SurveySparrow continues to be a pivotal player.

About SurveySparrow:

SurveySparrow is a leading experience management platform that empowers brands to refine experiences at every touch point. With its intuitive feedback platform and comprehensive solutions, it transforms the customer journey by providing valuable insights and actionable data. The establishment of a custom data center in the UAE reinforces SurveySparrow’s commitment to top-notch security measures for the Middle East region. The company serves over 200,000 customers in 149 countries, working with marquee clients such as McKinsey, Dubai Tourism, Shurooq, Eros Group, and others.

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FanCode Signs 3 Year Deal for Streaming Rights of Zim Afro T10, Abu Dhabi T10 and Lanka T10

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T Ten Global has announced a digital partnership with FanCode in India. The deal will make FanCode the exclusive streaming partner for the upcoming Zim Afro T10, Abu Dhabi T10 and the Lanka T10, for next 3 years.

After a successful inaugural season, Zim Afro T10 is back for the second edition, starting September 21 and is expected to produce 9 days of high-quality cricket, with the likes of David Warner, Dawid Malan, Yasir Shah, Carlos Brathwaite, and Colin Munro, all in the mix.

The tournament will put the spotlight on cricket’s fastest format at the Harare Sports Club. The six franchises in the tournament are the Harare Bolts, Bulawayo Brave Jaguars, Cape Town Samp Army, Durban Wolves, Jo’Burg Bangla Tigers and the NYS Lagos.

Each day will comprise of three white-ball matches, with the first scheduled for 3 pm local time and 6:30pm IST. The second game of the day will be at 5:15pm local time and 8:45pm IST, while the third game of the day will see the players take the field at 7:30pm local time and 11pm IST.

During this festival of cricket, a total of 21 games will be played in the league stage for the Zim Afro T10, and after that the knockout phase will commence. The top 2 teams will square off in Qualifier 1, with the winner going through to the final. The third and fourth placed teams will then play the Eliminator, where the winner goes through to Qualifier 2, to face the runner-up of Qualifier 1. The team that wins Qualifier 2 will eventually play the winner of Qualifier 1 in the final, which is scheduled for the evening of September 29.

“We are thrilled to partner with the T Ten Global team as T10 cricket continues to capture the excitement of Indian fans. With leagues expanding in Zimbabwe, Sri Lanka, and Abu Dhabi, the format is set to grow even more. This season, with stars like David Warner and Dawid Malan in action, we’re confident fans can look forward to top-quality cricket and thrilling matches between closely matched teams.” said Prasana Krishnan, co-founder, FanCode.

Nawab Shaji Ul Mulk, T Ten Global Sports Founder and Chairman, said, “Such partnerships are a clear reflection of the growing global popularity of the T10 format. The Zim Afro T10 has witnessed a remarkable surge in interest since its inaugural season, and as we gear up for the first game of the new edition, we are thrilled to have FanCode on board, supporting our mission to expand T10 worldwide. With their invaluable backing, we are confident that we can accelerate the growth and reach of T10 cricket across the globe.”

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R&B legend Akon to perform in Abu Dhabi later this year

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World Tennis League has announced that the R&B superstar Akon will perform during the World Tennis League concerts at Etihad Arena. Akon will join a stellar line-up of musicians, including rock legend Bryan Adams and pop sensation Anastacia, in what promises to be an unforgettable event.

Akon, who wowed crowds during last year’s WTL, will take the stage on December 21, adding a musical spectacle to the penultimate day of the tournament. Known for his chart-topping hits like “Smack That,” “Lonely,” and “I Wanna Love You,” Akon’s signature blend of R&B, hip-hop, and pop has cemented his influence in the global music scene for decades.

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WTL has become a unique sporting and entertainment event, combining top-tier tennis matches with electrifying concerts. With preparations for Season 3 well underway, this year’s edition is expected to be the “Greatest Show on Court,” following the tremendous success of previous seasons.

Fans can purchase concert tickets and opt for discounted add-on tickets for the tennis matches. Tickets will be available later this week at etihadarena.ae. WTL organizers have teased another major artist set to join Akon’s December 21 performance, with more details to follow soon.

Stay tuned as Season 3 of the WTL gears up to deliver a spectacular mix of sport and entertainment.

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Global Chess League Season 2 a Great Opportunity to Attract New Fans, says Viswanathan Anand

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With less than a month left before the second season of the Global Chess League, a joint venture between Tech Mahindra and FIDE, legendary Indian Chess Grandmaster Viswanathan Anand expressed his excitement for the upcoming tournament. The competition will take place between October 3rd and October 12th in London, and the five-time World Champion opened up on his reasons for returning to the tournament this year.

“I remember clearly how much fun the Tech Mahindra Global Chess League was last year in Dubai, and I am very excited about the second season. Most of the world’s best players took part in the initial edition. Notably, one player whose presence everyone is looking forward to has also joined this year – Hikaru Nakamura,” Anand said.

Anand will continue in his role as the Icon Player for the Ganges Grandmasters this season. He will compete against Magnus Carlsen (Alpine SG Pipers), Hikaru Nakamura (American Gambits), Anish Giri (PBG Alaskan Knights), Maxime Vachier-Lagrave (upGrad Mumba Masters), and Ian Nepomniachtchi (Triveni Continental Kings).

“The teams have had a chance to rejig their compositions. They have learned from the past season and have strengthened themselves. I think the second season will be even better as the level of competition is absolutely elite,” he added.

In its first season, the Global Chess League revolutionized the sport with its unique team format. The first-of-its-kind franchise-based league features a total of six teams consisting of six players in each team – one Icon player, two superstar male players, two superstar female players, and one prodigy in each team. Anand explained how the format helps the players perform better.

“Chess is an individual game. However, when you play for a team, you have an added responsibility, as your performance can directly or indirectly impact your team members’ results. So, everyone is motivated to do well. On top of that, when all the team members get along well, and the team atmosphere is good, players can be inspired to produce their best performances,” the 54-year-old said.

The two-time Chess World Cup winner further elaborated on why the first season captured the imaginations of the global chess community. He further said that the Global Chess League is helping to increase the sports’ fan base. “The inaugural season received a remarkable response from fans because it was a fan-centric and spectator experience-centric event. Everything, from the visual effects to the commentary to the format to the scoring, was developed to make it exciting for the spectators. Hence, the tournament is a very good opportunity to draw in many new fans.”

Addressing his targets for the season, Anand said that he wishes to help Ganges Grandmasters win the title. Apart from him, the franchise has changed their squad, roping in Arjun Erigaisi and Parham Maghsoodloo as Superstar men players and Vaishali R and Nurgyul Salimova as Superstar women players for the season. Volodar Murzin has been brought in as the Prodigy player.

“As a team, the Ganges Grandmasters did well in the last edition, but we could not qualify. It shows the unpredictable nature of the league’s scoring system and format. We will try to do much better this time. As a player, my goals align with the same, and I want to help our team reach the final and win the trophy.”

Anand further expressed his eagerness to compete in London, explaining why the city is a fitting destination for the second season of the Tech Mahindra Global Chess League. “London has always played a very important role in the history of chess, right from the Great International Chess Tournaments of 1851 to today, it has been the host for countless world’s best tournaments. I think it’s a very fitting venue, and many fans worldwide will be tempted to come and enjoy the event. I am looking forward to playing in London again. It’s a great city,” he signed off.

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