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SurveySparrow hosts “RefineCX 2023” in Dubai at the backdrop of rapid expansion 

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SurveySparrow, a leading experience management platform, is organically expanding in the Middle East and North Africa (MENA) region with a host of strategic initiatives aimed at delivering exceptional services and enhancing data security. The company hosted a premium, exclusive event, “RefineCX 2023,” at Hotel Taj, Business Bay, Dubai, on October 17, bringing together more than 40 prominent CX leaders, visionaries, and entrepreneurs. The event featured groundbreaking discussions and keynote speeches centered on leveraging technology to enhance customer journeys in the digital age.

The event was highlighted by a stirring keynote from Hazem El Zayat, Chief Experience Officer – MENA, Memac Ogilvy, titled ‘Crafting Exceptional Customer Journey in the Digital Age.’ “In today’s fast-evolving digital landscape, understanding and anticipating customer needs isn’t just beneficial; it’s essential. Technology isn’t replacing the human touch; it’s amplifying it. The brands that will lead tomorrow are those seamlessly integrating technology to craft customer journeys that feel not just personalized, but deeply personal,” stated El Zayat during his address.

This theme was further explored in a panel discussion, “CX 2.0: Leveraging AI for Transformative Customer Journeys,” featuring insights from Lara Khouri, Founder of there is no spoon, and Biju Nair, Assistant Director Customer Experience and L&D, Ejadah Asset Management Group. The discussion delved into practical strategies for integrating AI in customer experience, emphasizing that the future of CX is not just technology-driven but also empathy-driven.

“RefineCX 2023 was a congregation of visionaries, united by a common goal,” said Shihab Muhammed, Founder and CEO of SurveySparrow. “What stood out was the unanimous agreement on the symbiotic relationship between technology and empathy in crafting customer experiences. As we move forward, SurveySparrow is committed to being at the forefront of this exciting intersection, empowering brands to create memorable, meaningful interactions.”

SurveySparrow’s recent expansion in the MENA region resonates with the themes explored at RefineCX 2023. Their new data center in the UAE stands as a testament to their commitment to data security and localized service excellence, pivotal in the digital transformation narratives discussed during the event. “Our presence in this dynamic market reinforces our mission to help businesses connect with their audiences through engaging, conversational surveys, enhancing the human experience in the digital realm,” remarked Aldrin Kenneth, SurveySparrow’s Director of Middle East and Africa.

RefineCX 2023 was more than an event; it was a step into the future of customer experience. The success of this gathering underscores the MENA region’s burgeoning role in the global digital transformation landscape, a domain where SurveySparrow continues to be a pivotal player.

About SurveySparrow:

SurveySparrow is a leading experience management platform that empowers brands to refine experiences at every touch point. With its intuitive feedback platform and comprehensive solutions, it transforms the customer journey by providing valuable insights and actionable data. The establishment of a custom data center in the UAE reinforces SurveySparrow’s commitment to top-notch security measures for the Middle East region. The company serves over 200,000 customers in 149 countries, working with marquee clients such as McKinsey, Dubai Tourism, Shurooq, Eros Group, and others.

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Sheikh Mohammed pardons 686 prisoners ahead of Eid Al Adha 2024

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Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, on Thursday ordered the release of 686 inmates in correctional facilities on the occasion of Eid Al Adha.

Counselor Issam Issa Al Humaidan, Attorney General of the Emirate of Dubai said that the Public Prosecution immediately began coordinating with the Dubai Police General Command to implement the release order.

President Sheikh Mohamed had earlier ordered the release of 1,138 prisoners. These inmates have been sentenced in various cases, and the President ensured the payment of the fines owed to them.

It is common practice for Rulers of each of the UAE’s emirates to pardon prisoners during significant Islamic occasions. The President’s pardon allows the released prisoners to rethink their future and positively contribute to the service of their families and communities to lead successful social and professional lives.

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22 Chief AI officers appointed in government entities

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H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, said that under the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, Dubai remains committed to developing a pioneering model for AI-enabled government operations, as part of its broader vision to establish itself as a global leader in government innovation.
His Highness made these remarks on the occasion of appointing 22 Chief Artificial Intelligence Officers across various government entities in Dubai, who will spearhead specialised plans and programmes in the field of AI and advanced technology.

Sheikh Hamdan said: “We have approved the appointment of 22 Chief AI Officers across government entities in Dubai as part of a forward-looking vision aimed at leveraging AI to enhance government operations. This initiative will enhance Dubai’s progress and expertise in this sector and consolidate its position as a leader in creating innovative solutions built on advanced technology.”
“The accelerated adoption of AI, alongside the development of its tools and applications, represents a cornerstone of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, aimed at positioning Dubai as a global hub for the development and deployment of AI solutions,” His Highness added.
“The appointment of the new Chief AI Officers in the Dubai government marks the initial phase toward realising our vision for the future of government work, in line with the Dubai Universal Blueprint for Artificial Intelligence. We are confident that these officers will intensify their efforts and go the extra mile in translating our vision into reality. Their commitment is crucial in turning our ambitious plans into concrete actions that will shape the future of AI-enabled government operations in Dubai,” His Highness said.
The Chief AI Officer position was established under the Dubai Universal Blueprint for Artificial Intelligence (DUB.AI), designed to enrich the quality of life and well-being of residents. Additionally, it supports Dubai’s endeavour to become the most future-ready city, consolidating its leadership as a global hub for technology and innovation.
DUB.AI aims to cement the emirate’s position as a global hub for AI governance and legislation, while facilitating AI adoption across strategic sectors. Additionally, the initiative bolsters Dubai’s standing in the Global AI Readiness Index, where it presently holds a position in the top 10.
The newly appointed Chief AI Officers represent several government entities across Dubai including: Community Development Authority in Dubai, Dubai Government Human Resources Department, Dubai Customs, Dubai Police, The Judicial Council, Dubai Civil Aviation Authority, Mohammed Bin Rashid Housing Establishment, Dubai Electricity and Water Authority, Digital Dubai Authority, General Directorate of Civil Defense in Dubai, Dubai Data and Statistics Establishment, Dubai Health Authority, Public Prosecution, Protocol Department in Dubai, Dubai’s Roads and Transport Authority, Dubai Culture & Arts Authority, Hamdan Bin Mohammed Smart University, Dubai Department of Economy and Tourism, Dubai Corporation for Ambulance Services, Department of Finance in Dubai, Endowments and Minors’ Trust Foundation (Awqaf Dubai), and Dubai Municipality.

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UAE announces new telemarketing rules to protect consumers

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Cold callers in the UAE face fines of AED 150,000 under strict new regulations announced by the Ministry of Economy, and the Telecommunications and Digital Government Regulatory Authority (TRA), aimed at protecting people from persistent telemarketers.

From August, companies will be barred from calling customers back if they reject the service in the initial conversation and they cannot phone back if the call is declined or ended. 

Telemarketing calls will also only be allowed to be made from 9:00 a.m. to 6:00 p.m. and companies will need prior approval from authorities and face the threat of termination of operating licences if rules are broken.  When the new rules come in marketing calls can only be made from numbers of licensed companies as opposed to individual or personal numbers. 

Customers can file a complaint if any of the new rules are broken. The rules apply to all companies in the UAE, including those in free zones. 

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