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EU power sustainability drive with uniformity on USB-C charger

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Have you ever borrowed a friend’s charger only to find it is not compatible with your phone? Or wondered what to do with the pile of cables you’ve accumulated from every device you’ve ever bought?

Such inconveniences will soon be history after the EU mandated on June 7 2022 that all small and medium-sized portable devices must be equipped with a USB-C charging port by the autumn of 2024. Laptops are due to come under the new rule roughly in autumn 2027.

Unbundling will also be mandatory: chargers will no longer come with new phones, but will be purchased separately, if needed, when you buy a new phone. According to the EU’s announcement: “This law is a part of a broader EU effort to make products in the EU more sustainable, to reduce electronic waste, and make consumers’ lives easier.”

The European Commission first announced it was discussing the need for a common charger with the industry in 2009, so many manufacturers have already aligned their production with the new rule. As a result, more than 30 different models of a charger have now been reduced to only three: the new standard USB-C, the mini-USB, and Apple’s Lightning charger.

A common charger should be less wasteful and cheaper, as well as making consumers’ lives easier – what could possibly be wrong with that? According to Apple, a lot. The tech company has criticised the plan to standardise, arguing the regulation may hinder future innovation. But the new rules mean it has been forced to add USB-C charging capabilities to its next generation of phones anyway. This shows the power of the EU to affect the development of markets and industries beyond its borders.

Consumers have benefited from improvements to charging technology over the years, but the concern is that a common charger requirement could stifle innovation by making it impossible to develop and roll out even better versions. Imagine if regulators had forced the installation of a CD player on laptops or even a headphone jack on mobile phones, for example. A study commissioned by Apple estimates the potential loss of value to consumers from blocking innovation in this area to be in the billions.

The Commission argues that the legislation is flexible enough to allow for innovation. It even explicitly seeks a common standard for wireless charging as soon as the technology is mature enough. This standard could be adopted by 2026, with the only constraint being that the future wireless standard is the same for all companies.

 

Pesky little brothers

Finding a common standard is often in the interest of manufacturers. Along with helping to reduce costs, it offers the ability to compete on a level playing field. The prospect of a future common standard also encourages competition to provide the resulting product. This often results in manufacturers cooperating without government interventions, both at the national and international levels.

Indeed, USB is already a collaborative venture founded by major tech players such as Microsoft, HP and even Apple. The difference with Apple’s Lightning chargers, however, is precisely that the technology is not collaborative and it’s proprietary. Anyone can add a USB port to an electronic device, but only Apple products can use its lightning ports.

Economists call this a “pesky little brother” situation. Apple is by far the largest technology company in the world. While everyone would like their product to be compatible with Apple, it wants exclusivity. Thus, the main risk of the new regulation may not be to hinder innovation in general, but to block new exclusive Apple designs.

As such, the EU has chosen the collective gain of a common standard versus the benefit some consumers may derive from the exclusivity of Apple products. Other regulators might care more about not hurting Apple’s profits, but the EU seems to believe that this point is irrelevant to the welfare of European citizens.

EU-chargerThe Brussels effect

On the other hand, the EU’s decision to standardise chargers is likely to have global implications. Once tech manufacturers switch to offer the common charger for European customers, it could be costly to produce a different technology for other parts of the world.

Once a product is compliant with EU regulation, firms often choose not to make a different version for the rest of the world. EU rules on health and safety, recycling, or chemical products often force global manufacturers to change their practices everywhere, for example. And when a smaller player such as the UK insists on having its own certification, it merely becomes a costly bureaucratic exercise of replication.

Take GDPR as an example. Since 2016, global websites have modified user experience to abide by the European data protection law. Companies such as Facebook and Google have adapted their business models to suit the new standards stemming from the EU Digital Market Act, drastically reducing the ways they can make money from consumer data. Companies are not obliged to apply EU law globally, they often simply find it easier to do so.

Known as the “Brussels effect”, this means lawmakers representing Europe’s 400 million people often end up deciding the standards for the rest of the world. Standardisation and regulation decisions are typically taken after an analysis of the cost and benefits of different options. In the case of GDPR, some studies estimate [the innovation cost of privacy](https://www.nber.org/papers/w30028) to be significant.

While US lawmakers think this cost is higher than the benefits, their preference has become largely irrelevant. The biggest technological companies are based in the US but their regulation has been delegated to the EU in practice, simply because its regulators acted first.

In the case of the common charger, the direct risk to innovation is probably minimal and consumers should be fairly happy with the new rules. The underlying issue is actually democratic: standards are often set by the regulators that act first. Others must then watch markets develop from the sidelines.

Renaud Foucart does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

Copyright © 2010–2022, The Conversation Trust (UK) Limited

Journalist for 25 years with leading publications in India and UAE such as The National, Mumbai Mirror, DNA, Indian Express and former Sports Editor of eIndia.com. Now managing editor of Headline.ae, part of MEMc (https://www.memc.co)

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DVCOM and ViewSonic forge strategic partnership to drive digital transformation across GCC

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World leading visual solutions provider ViewSonic is eyeing a renewed foray into the UAE market and the wider region following a strategic partnership announcement with region’s top value-added ICT distributors DVCOM.

This collaboration during GITEX 2024 designates the Dubai tech firm as ViewSonic’s main value-added distribution partner across the GCC region, focusing on channel management, alliances, and acquisition.

A Partnership Rooted in Shared Vision

“This association is set to accelerate digital transformation across the region, leveraging DVCOM’s vast regional presence and expertise in channel management alongside ViewSonic’s innovative and industry-leading visual technologies,” said Renjan George, Managing Director of DVCOM. “Our combined strengths will provide businesses with the tools they need to thrive in an increasingly digital world. By offering advanced display solutions, we are not just enhancing visual experiences but also driving productivity and collaboration. In today’s fast-paced and ever-evolving work environment, it’s essential that companies are equipped with the latest technology to stay competitive. This partnership is a step towards ensuring that organisations in the GCC region have access to cutting-edge visual solutions that enable smarter, more efficient ways of working.”

Thought Leadership at the Forefront

In addition to product distribution, DVCOM and ViewSonic will jointly emphasise thought leadership and market education. By sharing industry insights, best practices, and the latest trends, the partnership will enable businesses to better navigate the complexities of digital transformation, driving informed decisions and strategic growth in a competitive market.

“Beyond product distribution, this partnership is about empowering businesses through knowledge and innovation,” said George Mathew, B2B Solutions Sales Manager from ViewSonic, known for their world-leading visual display hardware—including liquid-crystal displays, and projectors —as well as digital whiteboarding software. “By collaborating with DVCOM, we are not only delivering industry-leading visual solutions but also championing thought leadership and market education. Together, we will share valuable insights, best practices, and emerging trends, helping businesses make informed decisions as they navigate the complexities of digital transformation. This approach will equip organisations with the tools they need to drive strategic growth and thrive in today’s competitive market.”

A Strategic Alliance for Growth

As the strategic value-added distributor, DVCOM will also nurture existing relationships, establishing new channel alliances, and ensuring deeper market penetration for ViewSonic’s cutting-edge solutions.

This partnership was officially unveiled at GITEX, the region’s premier technology event, further demonstrating DVCOM and ViewSonic’s commitment to empowering businesses with innovative visual solutions that align with their digital transformation goals.

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Dubai Helishow 2024 opens its doors this October

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With just a month remaining, the eagerly awaited Dubai Helishow 2024 is set to take place from October 22-24, 2024, at the stunning Skydive Dubai venue. Bringing together global leaders in VTOL (Vertical Take-Off and Landing), UAV (Unmanned Aerial Vehicle), and helicopter industries, the event promises to be a pivotal moment in vertical aviation.

Held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, and Ruler of Dubai, this prestigious exhibition will provide a platform for industry professionals, military experts, innovators, and business leaders to explore the latest technological developments and key trends shaping the region’s rapidly expanding vertical aviation market.

Running alongside the exhibition, the Dubai Heliconference 2024 will host a series of talks, panel discussions, and keynote addresses focused on major innovations in hybrid and electric helicopters, AI integration, UAV combat operations, civil aviation, and more. The event offers a unique opportunity to explore future trends and build valuable connections.

Maysoon Abulhoul, COO of Domus Group, the organisers of Dubai Helishow 2024, highlighted the event’s strategic importance:

“Dubai Helishow 2024 is shaping up to be our most impactful edition yet. It will not only spotlight cutting-edge innovations in vertical flight but also serve as a vital hub for strategic networking and business opportunities. For anyone serious about the helicopter and UAV sectors, this event is an invaluable opportunity to connect, collaborate, and stay competitive.”

Sharief Fahmy, Executive Director of Kaman Middle East, underscored the show’s relevance:

“Dubai Helishow is the ideal platform to engage directly with our target audience—military officials, civil aviation professionals, police, firefighting, and search-and-rescue operators. It allows us to showcase the latest technologies and stay connected with key players shaping the future of the UAV, VTOL, and helicopter industries.”

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Global Chess League Unveils a Stellar Line-up of Icon Players for Season 2

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The Global Chess League, a joint venture between Tech Mahindra and FIDE, today announced the list of Icon players for the second season to be held in London from 3rd to 12th October at Friends House.

Sameer Pathak, CEO, Global Chess League, said, “We would like to extend a warm welcome to all the Icon players. With such renowned names at the helm of each team, we are confident that the exciting matches will offer millions of chess fans an incredible experience. In the following weeks, we will be announcing a host of superstar men, women, and prodigy players, which will only add to the excitement ahead of the player draft.”

The stellar line-up of Icon players includes world No.1 and five-time world champion, Magnus Carlsen, who also featured in the first season of the Global Chess League. In the second season, he will continue to play for Alpine SG Pipers.

https://www.instagram.com/reel/C9zsVAFJkyc/?igsh=b2VrN2FyMXQ2cWdp

Magnus Carlsen, the five-time world champion, said, “The first season in Dubai was a fantastic experience. Chess has been an individual sport, but the concept of a team setting introduced by the Global Chess League is very exciting and refreshing. I look forward to playing again with the Alpine SG Pipers.”

To add to the thrilling level of competition, two new Icon players are joining the league for the first time. One of the world’s most popular and dynamic players, Hikaru Nakamura, will play for the new team American Gambits. Anish Giri will make his debut in the second season with PBG Alaskan Knights as the Icon player.

Joining as an Icon player for American Gambits, Hikaru Nakamura, said, “I followed the Global Chess League in its first season and was hooked to the format. It is an exciting opportunity not only for the top players, but also for fans as they get to pick a team with their favorite players to cheer on. I am excited to be a part of American Gambits team, and I look forward to meeting my teammates in London.

Grandmaster Anish Giri, who has been signed up as the Icon player by PBG Alaskan Knights, said, “The unique format of the Global Chess League takes the competition to a higher level. I am sure that the fans will tune in to see the exciting battles between teams comprising top men and women chess players. I am delighted to play in my debut season with PBG Alaskan Knights, and I am looking forward to the exciting times ahead.”

Returning in the Icon player role for Ganges Grandmasters is the five-time world champion, Viswanathan Anand. As the Icon player of the first season’s finalists, Mumba Masters, Maxime Vachier-Lagrave will continue to lead from the front for the team. In the second season, Ian Nepomniachtchi will be the Icon player for the Triveni Continental Kings.

Viswanathan Anand, the five-time world champion and the Icon player for Ganges Grandmasters, said, “The inaugural season was a huge success with some very exciting matches. Chess is widely played across the world, and the game being televised in this unique format will only add to its popularity. I believe that fans who tune in will get to see intense battles between teams playing chess at their highest level. I am excited to be back playing for Ganges Grandmasters.”

Grandmaster Ian Nepomniachtchi, in his new role as the Icon player for Triveni Continental Kings, said, “After an exciting launch season, I am glad to be a part of the second season of the Global Chess League. Playing for the winners of the first season, Triveni Continental Kings, makes it even more special, and I am looking forward to play some exciting matches in London.

Former World Blitz champion and the Icon player for Mumba Masters, Maxime Vachier-Lagrave, said, “Playing for my team Mumba Masters was a fantastic experience in the first season. The whole team came together beautifully and reached the finals. I am geared to return for the next season and collaborate with my team members.

The league will feature a minimum of three marquee showdowns every day between the Icon players as they lead their teams into the chess arena. The first-of-its-kind franchise-based league will feature a total of six teams. Each team will consist of six players, including one Icon player, two superstar male players, two superstar female players, and one prodigy player.

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