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UAE influencers face fines up to Dh1 million for operating without proper licences

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Social media influencers in the UAE can now face fines of up to Dh1 million if they operate without the correct licences, under the country’s newly enforced Federal Media Law No. 55 of 2023.

The law, which came into effect on May 29, 2025, introduces stricter controls over commercial content creation and sets clear penalties for those who don’t comply.

Two Licences Now Mandatory

Under the new rules, influencers and content creators must hold two separate licences:

  1. A business licence (trade or freelance) – to earn income from brand deals, ads, or product promotions
  2. A media licence – issued by the UAE Media Council

Anyone producing paid content without both permits is now in breach of the law.

Penalties: What Happens If You Don’t Comply?

Fines start from Dh5,000 and can reach up to Dh1 million, depending on the severity and number of violations.

Repeat violations within one year may lead to double the fine, with a cap of Dh2 million.

The UAE Media Council also has the authority to:

  • Edit or delete non-compliant content
  • Suspend accounts
  • Refer serious breaches to legal authorities

For example, if an influencer promotes a product without a trade licence, they could be fined Dh10,000 in Abu Dhabi alone, just for that violation.

Why Are the Rules Changing?

The move is part of a national effort to:

  • Combat misleading promotions
  • Regulate the growing influencer economy
  • Ensure content respects UAE values, laws, and public order

The government says these changes are meant to protect consumers and professionalise the sector.

What Influencers Need To Do

Get a trade licence from a Free Zone (like Dubai Media City, SHAMS, or IFZA) or the local Department of Economic Development (DED)
Then, apply for a media licence through the UAE Media Council’s official site uaemc.gov.ae

The influencer media permit costs Dh1,000 annually.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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UAE reassures residents: Food stocks strong, no need for panic buying

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Residents across the UAE have been reassured that food and essential goods remain widely available, with authorities confirming that strategic reserves are strong and supply chains are operating normally.

The Ministry of Economy said staple food items and non-food essentials are stocked in ample quantities across supermarkets and retail outlets nationwide. An advanced electronic monitoring system is in place to track inventory levels and prevent shortages before they occur.

Abdulla bin Touq Al Marri, Minister of Economy and Tourism, urged residents not to engage in panic buying or unnecessary stockpiling.

“We urge the public to remain reassured and not to be driven by unfounded concerns,” he said, stressing that safeguarding food security is a top national priority.

Officials confirmed there have been no unusual disruptions to imports, procurement, warehousing or distribution. Retailers across the country have also reported stable supply operations.

Authorities added that strict measures remain in place to prevent unjustified price increases and ensure continued market stability.

Shelves are stocked, systems are working, and there is no need for residents to buy more than usual.

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Loud booms heard across Dubai: Authorities reassure residents over successful air defence interception

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Residents across Dubai who heard loud sounds in various parts of the emirate have been reassured that the noises were the result of successful air defence interception operations.

In a statement carried by the Government of Dubai Media Office, authorities confirmed that defence systems had operated effectively and that relevant teams continue to monitor developments closely.

For many residents, the brief moment of uncertainty quickly gave way to reassurance as official clarification was issued.

Swift response, clear communication

Officials confirmed that specialised teams remain on alert and are taking all necessary measures to ensure the safety and security of the community.

The rapid communication and coordinated response reflect the emirate’s emphasis on preparedness and calm crisis management, a hallmark residents have come to rely on.

Across neighbourhoods, life continued as normal, with many businesses and public services operating without disruption.

Community confidence and vigilance

Authorities urged the public to rely exclusively on official sources for accurate information and to avoid spreading unverified reports.

Residents also played their part by sharing verified updates, checking on neighbours and maintaining composure.

This serves as a reminder of Dubai’s robust safety framework and the collective awareness of its diverse community.

Safety is the highest priority

Officials reiterated that safeguarding residents and visitors remains the highest priority. Monitoring efforts continue, and authorities remain prepared to act swiftly should circumstances require.

For Dubai’s residents, the message was clear: systems are in place, teams are prepared, and safety comes first.

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UAE to cover accommodation costs for stranded travellers

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The UAE has announced that it will cover accommodation and hosting costs for travellers stranded in the country following the temporary closure of its airspace.

With flights suspended, many visitors are facing longer-than-expected stays. Authorities have confirmed that affected passengers will receive full support during the ongoing situation.

Support for affected passengers

In a statement, the General Civil Aviation Authority (GCAA) said the UAE will bear all accommodation and hosting expenses for stranded and transit passengers.

Temporary accommodation has been arranged for transit travellers, alongside meals and refreshments. Airlines are facilitating rebooking procedures in line with approved operational frameworks.

More than 20,000 passengers assisted

UAE-based airlines Emirates and Etihad Airways, in coordination with Dubai International Airport (DXB), have handled more than 20,000 passengers affected by flight rescheduling in recent days.

Authorities confirmed that:

  • Passengers were transported to destinations within the country where necessary
  • Transit travellers were provided with temporary accommodation
  • Regulatory procedures were completed under approved national frameworks

Airlines and airports also managed several arriving and departing flights impacted by operational circumstances.

Coordination continues for travel resumption

The GCAA said coordination between airports and airlines remains ongoing to monitor flight statuses and reschedule services.

Officials stressed that preparations are underway to ensure a safe and orderly resumption of flight operations as soon as conditions allow.

Passengers are urged to rely on official channels for updates and to contact their respective airlines directly for the latest information regarding bookings and schedules.

Authorities reiterated that passenger safety and welfare remain the highest priority.









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