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Don’t get scammed in the UAE: How to spot fake calls, messages and investment traps

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Think you’d never fall for a scam? Think again.
From fake bank alerts to too-good-to-be-true gold offers, online fraudsters are getting smarter and faster at tricking people into giving up their money or personal details.

That’s why Abu Dhabi Police have issued a new warning, reminding residents to stay alert as reports of phone and online scams continue to rise. The latest awareness campaign, “Be Cautious”, aims to help people recognise red flags before it’s too late.

Here’s your quick guide to the most common scams doing the rounds, and how to stay one step ahead.

1. The fake bank call

You get a call claiming to be from your bank, warning that your account has been “blocked” or “suspended”. The caller asks for your card details, PIN, or OTP to fix the problem.

Don’t fall for it: Banks in the UAE will never ask for personal or banking information over the phone. Hang up immediately and contact your bank using official channels.

2. The bogus text or email

You receive a message saying your package is waiting, or your bank account needs verification, complete with a clickable link.

What’s happening: That link could lead to a phishing site designed to steal your login details.
Always type official website addresses directly into your browser; never click random links.

3. The investment that sounds too good to be true

Fraudsters often promise unrealistic returns or “guaranteed profits” through social media ads or WhatsApp groups.

Be cautious: If it sounds too good to be true, it probably is. Only invest through licensed financial institutions or registered platforms in the UAE.

4. The fake chalet or rental deal

You spot a holiday home or weekend chalet online for an unbelievably low price. You’re asked to pay upfront, then the “owner” disappears.

Protect yourself: Always book through verified real estate or hospitality platforms, and never transfer money without confirming the legitimacy of the property or agent.

5. The ‘discount gold’ trap

Scammers may advertise cheap gold sales, asking for partial payments or deposits online. Once you transfer the money, the seller vanishes.

Remember: Always buy gold from licensed jewellers or trusted retailers.

How to protect yourself

Abu Dhabi Police recommend a few golden rules for staying safe online:

  • Never share your banking or ID details over the phone or text.
  • Avoid clicking links in unsolicited messages.
  • Verify sellers and investors before making payments.
  • Report suspicious activity to the police immediately.

The ‘Be Cautious’ campaign

Abu Dhabi Police’s Be Cautious awareness drive, now in its sixth edition, is running for three months in partnership with the Ministry of Interior, UAE Cybersecurity Council, Abu Dhabi Media, First Abu Dhabi Bank (FAB), and Abu Dhabi Islamic Bank (ADIB).

The campaign’s message is clear: staying informed is your best defence.

If you encounter suspicious messages, ads, or phone calls, report them via: Aman Service: 8002626 or SMS: 2828.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Crime

Dubai Police issue cybercrime warning over fake banking websites

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Dubai Police has warned residents against purchasing or attempting to use stolen credit cards and banking data being illegally promoted through suspicious websites and social media platforms, stressing that offenders could face severe legal penalties under the UAE’s cybercrime laws.

According to police officials, organised fraud networks operating outside the UAE are increasingly using fake online platforms to advertise stolen financial information, including compromised credit card details and unauthorised banking access.

Officials said criminals were targeting internet users through deceptive websites and online pages designed to lure buyers seeking illegal financial services or discounted payment methods.

Authorities stressed that anyone found purchasing, sharing or using stolen banking information could face imprisonment, in addition to financial penalties reaching up to Dh2 million under federal cybercrime legislation.

Officials explained that many victims unknowingly compromise their own financial information after entering banking details on fake websites carefully designed to imitate trusted companies, online stores or service providers. Cybercriminals also frequently use fraudulent payment links sent through messages, emails or social media platforms to steal card information from unsuspecting users.

Police said stolen banking data is often circulated through organised cybercrime networks, where compromised card details are bought and sold before being used in fraudulent transactions. Authorities noted that the misuse of stolen information may occur days or even weeks after the original breach, making it harder for victims to trace exactly when or where their financial data was exposed.

Dubai Police also urged residents to closely monitor bank accounts and credit card statements and report any suspicious or unauthorised transactions immediately. Officials explained that quick reporting significantly improves the chances of freezing fraudulent activity, tracing transactions and recovering stolen funds before larger financial losses occur.

The warning comes as cybercrime and online financial fraud continue to evolve across digital platforms, with authorities repeatedly advising the public to avoid dealing with unverified websites, suspicious online advertisements or unknown payment channels.

Police further encouraged residents to rely only on secure banking applications and official payment platforms when conducting financial transactions online.

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Crime

Why UAE banks are moving beyond SMS, OTPs and security codes

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The Central Bank of the UAE has instructed financial institutions across the country to strengthen fraud prevention systems and tighten customer authentication procedures as digital banking scams continue evolving globally.

The move comes as the UAE expands its efforts to protect consumers and strengthen confidence in the country’s financial system amid growing use of online banking and digital payment services.

According to the Central Bank, banks and financial institutions are now required to improve how they verify transactions and avoid depending on a single authentication method, such as SMS alerts or one-time passwords (OTPs), which fraudsters increasingly target through sophisticated cyber scams.

Real-time fraud monitoring

The regulator also confirmed it has started building a new Anti-Fraud Operations Centre known as CAFOC, which will act as a central platform for monitoring suspicious activity in real time and coordinating rapid responses across the banking sector.

The new centre is expected to combine advanced tracking systems, analytical tools and data-driven fraud detection capabilities designed to identify emerging threats faster and improve coordination between banks and government authorities.

The Central Bank added that the anti-fraud framework will also help collect and analyse fraud trends and behavioural patterns, allowing regulators to develop more targeted supervisory policies and interventions.

The latest measures arrive as financial fraud risks continue rising worldwide alongside rapid digital transformation and increased reliance on mobile banking, online transactions and electronic payment systems.

Authorities said ongoing engagement with banks and licensed financial institutions has helped strengthen implementation of the updated requirements and improve the sector’s readiness to deal with increasingly complex fraud threats.

Cybersecurity and financial fraud prevention have become major priorities for regulators globally, with many countries introducing stricter digital authentication standards as online scams become more advanced.

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Crime

Dubai Police issue urgent warning over fake Eid sacrifice ads

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As Eid Al Adha approaches, Dubai Police has issued a fresh warning to residents about a growing wave of online scams involving fake sacrificial animal sales.

Authorities say fraudsters are exploiting the festive season by posting deceptive advertisements on social media platforms and unverified websites, offering sacrificial animals at unusually low prices to lure unsuspecting buyers.

How the scam works

According to Dubai Police, scammers typically:

  • Post fake advertisements using stolen or fabricated images
  • Offer special deals and unrealistically low prices
  • Ask buyers to make advance payments to reserve or deliver the animal

Once the money is transferred, the fraudsters disappear, leaving victims without the animal or any way to recover their funds.

Police urge residents to stay alert

Officials warned residents not to be misled by:

  • Prices that seem too good to be true
  • Exaggerated promotional offers
  • Unknown social media sellers

Instead, the public is being advised to:

  • Deal only with accredited and trusted sellers
  • Use official platforms and verified suppliers
  • Avoid transferring money to unverified accounts

How to report fraud

Dubai Police also urged residents to immediately report suspicious accounts or scam attempts through:

  • The official eCrime platform
  • The non-emergency hotline 901

Authorities stressed that community awareness and cooperation remain key to preventing cyber fraud during the Eid season.

With online scams becoming increasingly sophisticated, Dubai Police are reminding residents of one simple rule this Eid: If an offer looks unrealistically cheap, think twice before paying.

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