A fitness suit, touted to be revolutionary, has arrived in the UAE and is promising to take away the pain and sweat out of working out your muscles for a leaner you.
Easy Motion Skin, a company headquartered in Austria, is behind the sales of the blue-coloured outfit which has been designed by German scientist Dr Dirk Fritzche and is expanding operations in the country after establishing good testimonials with top athletes and even astronauts in Germany.
Bringing the product is Jan Ising, who has helped set-up events at places like the Burj Khalifa and Expo2020. “It can help lose weight, firm your skin and help get rid of cellulite and all this without causing back pain while also improving any disbalances caused by wrong habits from daily life,” says Ising.
The concept is nothing new, the company admits. “We are only reinventing the old way of Electromyography (EMG) in which the brain sends a signal to the muscles,” Ising explains. “In the late 70s, experiments were conducted on frogs with electrodes attached to their leg muscles to see how long they could leap. Until recently too, body suits with complex wires and gadgets attached have been in use but the movement is severely restricted and impractical.”
“Our suit is powered by a small, long-lasting battery and made up of washable, comfortable material with humidity not a factor and the high-quality electrodes are placed to target eight different muscle categories – without troubling yourself or risking back pain and potentially more injuries and damage then the good done by working out.
“However, once you get used to it – even 20-minute sessions twice a week is enough – you need mobility to work your muscles on a professional level; for which one usually recommends a trainer.”
Billing the suit as “the world’s smallest gym”, the development team led by Mr Ising is so confident that they are encouraging people to see the proof in the pudding themselves by trying it out. The suit comes in a Home Edition for individual users and a Studio Edition for those looking to share it or rent it among a larger benefactor base.
“We are looking at direct marketing where they can buy the suit from us online or collect it from our partner gyms or personal trainers,” Ising adds. “It is a sustainable system where the suit is used in conjunction with the experts who believe in the system.”
To complement the suit, the company has also collaborated with other products which work on a similar EMG concept. There is the ReLounge chair, an arching table with electrodes placed on the back region. There is another massage table, a flat one, which has a slow and steady, but similar relaxation effect on the back muscles especially.
“Our products are where science meets lifestyle. We are activating your muscles, improving mobility and increasing endurance.
“We can provide follow-up support for clinics and physios for: sin tightening for mothers, muscle building after surgeries, compensation of disbalances in body muscles, optimize training results, an immediate solution for cellulite issues – all with the push of a button.”
Jan Ising, left, guiding Yolanda in Dubai. The electrodes, sewn into the suit to target key areas, are visible. Sanita Lapinska / EMS
Though the suit is a fitness and lifestyle product in the UAE for starters, it is registered with medical authorities in Europe.
Their headquarters in Seefel, Austria, also known as the Dome, is being used as a training facility for top athletes. The company is working with the European Space Agency, SpaceX, the Centre for Space, Medicine & Extreme Environments in Berlin and the word of mouth is growing.
Another brand ambassador is Kai Kazmirek, a German decathlete, who had swelled to 120kg in weight during a complex injury lay-off. After using the suit, his recovery has fastened and what would have taken a year took only three months, Ising claims.
The suit was presented to a select audience at the expansive AB Fitness facility in Port Rashid, Dubai. Yolanda Banda, a marketing executive by profession and a fitness freak, got curious and decided to don the blue kit. “I did it only for 10 minutes but I can still feel my muscles twitching. It is a great feeling,” she said.
The home edition is priced roughly around 12,500 dirhams and can be ordered online from their website.
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of the Board of Trustees at Dubai Future Foundation, has approved the launch of a groundbreaking global initiative. This classification system clearly distinguishes the role of humans and machines in creating creative, scientific, academic, and intellectual content.
A Transparent Approach to the Future of Content Creation
In a statement, Sheikh Hamdan said: “Distinguishing between human creativity and artificial intelligence has become a real challenge in light of today’s rapid technological advances. This calls for a new approach to recognise the growing role of intelligent machines. That’s why we launched the world’s first Human–Machine Collaboration Icons, a classification system that brings transparency to how research documents, publications, and content are created.”
He urged researchers, publishers, writers, designers, and content creators worldwide to adopt this system responsibly and in a manner that benefits society.
As part of the initiative, all Dubai Government entities have been instructed to implement the classification system in their research and knowledge-driven activities.
About the Human–Machine Collaboration (HMC) Classification
Developed by the Dubai Future Foundation, the HMC classification system introduces a new standard for content transparency. It allows users to visually identify the extent of human vs. machine contribution in the creation of any piece of work, from research reports and academic papers to design and digital media.
The classification applies across multiple sectors, including research, publishing, content creation, and design, all of which are increasingly influenced by automation and AI.
The Five Main HMC Icons
The system features five core icons to represent levels of human–machine collaboration:
All Human – Fully created by a human, no machine involvement
Human-led – Created by a human with machine assistance for accuracy or improvement
Machine Assisted – Collaborative creation between human and machine
Machine-led – Machine-driven content with human verification
All Machine – Fully generated by machines, without human input
In addition, nine functional icons highlight specific stages where collaboration took place, including ideation, data collection, analysis, interpretation, writing, visuals, and translation.
While the icons don’t quantify the exact level of machine contribution, they offer a transparent, standardised way to disclose collaboration, empowering creators and consumers alike.
A Global Call to Action
The HMC classification is designed to be adaptable across industries and compatible with all types of media, including text, image, and video content.
To learn more about how to use the HMC icons and download the full system, visit: www.dubaifuture.ae/hmc
From complimentary coffee in Dubai and London cafes to touching AI-generated video tributes, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, was honoured across generations and platforms as he marked his 76th birthday on Tuesday, July 15. The day saw a blend of heartfelt gestures, both online and in real life, from local businesses surprising customers with free coffee to family members sharing nostalgic, tech-powered tributes that celebrated his remarkable journey as a leader, father, and visionary.
Marking the occasion, Saddle Cafe, an Emirati brand with branches in Dubai and London, surprised customers by picking up the tab for their drinks. Customers were delighted to find their receipts stamped with the message: “Your coffee is on the house in celebration of the birthday of His Highness Sheikh Mohammed Bin Rashid Al Maktoum.”
The gesture quickly gained attention on social media, where users praised it as a reflection of the UAE’s values of generosity, community, and leadership.
“This is what the UAE is all about,” wrote one X (formerly Twitter) user. “A beautiful tribute for a beloved leader.”
#MohammedBinRashid trends across social platforms
The birthday of Sheikh Mohammed saw an outpouring of love online. Social media platforms were filled with rare photographs, leadership quotes, and prayers wishing the leader good health and a long life.
Many referred to him as a “dream maker” and “nation builder,” praising his vision, resilience, and lasting impact on the UAE and the wider Arab world.
“May Allah bless our leader, the man who turned Dubai into a global icon,” read one tribute.
A family tribute powered by AI
In a modern twist to traditional celebrations, Sheikh Mohammed’s children and grandchildren honoured him with AI-generated video tributes, creatively blending technology with emotion.
The widely shared videos chronicled Sheikh Mohammed’s journey from childhood and military service to public life and leadership, offering a deeply personal look at his legacy.
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, posted a moving video showing AI-rendered moments with his father, from his boyhood to their more recent appearances together. The video struck an emotional chord with thousands across the UAE and beyond.
Created using advanced AI tools, the videos conveyed messages of pride, gratitude, and admiration for a leader who has inspired generations.
A legacy of leadership
According to the UAE Government Portal, Sheikh Mohammed was born in 1949. He began his public service career in 1968 as Head of Dubai Police and Public Security, became the UAE’s first Minister of Defence in 1971, and served as Crown Prince of Dubai from 1995 to 2006. He has been Ruler of Dubai, Vice President and Prime Minister of the UAE since January 2006.
From free coffee cups to cutting-edge tech tributes, this year’s celebration of Sheikh Mohammed’s birthday reflected not only his profound influence on the UAE’s past and present but also the deep affection and admiration he continues to inspire across generations and borders.
Dubai’s Roads and Transport Authority (RTA), in collaboration with multiple government agencies, has carried out more than 1,000 inspections targeting delivery motorcycle riders across the city, as part of an ongoing campaign to boost road safety and enforce regulatory compliance in the fast-growing delivery sector.
The joint effort included participation from Dubai Police, the Ministry of Human Resources and Emiratisation, Dubai Municipality, and the Dubai Health Authority.
The inspections focused on high-traffic areas such as Downtown Dubai, Jumeirah, and Motor City, according to Ahmed Mahboob, CEO of the RTA’s Licensing Agency.
Key violations detected:
Riders not wearing protective gear
Lack of certified training
Reckless driving
Operating vehicles without proper documentation
As a result, 19 motorcycles were impounded, and multiple warnings were issued.
To support education and compliance, the RTA also distributed QR codes linking riders to safety videos and training resources in multiple languages.
“It’s essential for delivery companies and riders to strictly follow all safety and licensing rules,” said Mahboob. “This is not just about regulations, it’s about protecting lives and improving service quality across the emirate.”
Why it matters
With the rise in food delivery and e-commerce, delivery motorcycles have become a common sight on Dubai’s roads, and ensuring rider safety directly impacts everyone who shares the road.
The RTA confirmed that it will continue to run regular joint inspection and awareness campaigns to maintain a safe and sustainable delivery environment.