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‘EXEED’ all limits: The powerhouse of cars is here



It is the new power that can break the monopoly of traditional premium car brands.

This is the heartfelt praise of Exeed brand, issued by dozens of well-known Russian media after many days of a comprehensive test ride and drive. Less than a year after its launch, Exeed has won the “Breakthrough of the Year” award in Russia in 2019 and won unanimous praise from users in respect of the product, service, and brand.

Exeed is a new entrant in the global high-end car market, but it inherits the century-old history of the European auto industry and integrates the latest smart technology in China, which gives it the strength to challenge the traditional high-end car brands. It is expected to be released in Kuwait very soon.

As a new high-end brand, Exeed impressed the world with its bold design, luxury interior, and intelligent human-car interaction at the Frankfurt Motor Show in 2017. Exeed stands shoulder to shoulder with traditional high-end automobile brands because of its inheritance of 100 years’ experience in the European automobile industry and the European automobile culture.

Munich, Germany, is the location of EXEED’s European R&D center. Nearly 100 global automotive R&D elites gather together to create a new automotive design philosophy in the interaction of technology, art and culture.

Exeed European R&D Center has a profound accumulation, which originated from the cooperation with Quantum LLC. The two sides continue to explore automotive forward-looking technologies with the determination and courage to revolutionize the automotive industry.

The strong alliance of the two sides has brought together over 100 designers and engineers from BMW, Jaguar Land Rover and other companies with first-class European standards and rich experience.

At the same time, it also attracted a number of automotive legends. Gert Hildebrand, former design director of BMW in Germany, was responsible for the design of many classic BMW models; Klaus Schmidt was served as the chief performance and chassis engineer of BMW in Germany, and in charge of the M series chassis development of BMW’s high-performance car, which accumulated rich experience and reputation in the industry; Peter Matkin is the former Jaguarchief project engineer at Land Rover, where he was responsible for the development of Range Rover, Land Rover Sport, and Jaguar XJ; Kevin Rice is the world-renowned design master and former chief stylist of BMW.

These European auto masters, with their profound experience accumulation, endows EXEED with pure European high-end fashion, and integrates the design concept of future cars.

Based on its strong core research and development capabilities, Exeed has also attracted many top European and American partners to join. Under harsh requirements of the new design concept and strict industry standard, Exeed achieves the perfect unity of handling and comfort in the chassis with Bentler, continuously upgrades the functions of electronic stability system of the body with Bosch, creates a very explosive and smooth power system with BorgWarner, and explores the new standard of vehicle occupant protection with Autoliv.

Thanks to the cooperation with Quantum, the technical layout of European R & D center, and the joining of top European and American partners, Exeed has accumulated abundant technology platform development and expansion capabilities. On the basis of absorbing the 100-year experience of European automobile industry, Exeed has continuously explored the limit boundary of automobile design and manufacturing.


Luxury cars showroom opens in Dubai for premium motorists



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A new car showroom dedicated to luxury supercars has opened near the Equiti metro station on the busy Sheikh Zayed Road, Dubai.

Set up by the accomplished automobile stalwart Sarabdeep Singh Bassi with his Man Friday Walid Al Balushi, the showroom opening witnessed a range of Lamborghinis, Ferraris, McLarens, Mercedes and Bentleys along with some top options in the Land Rover range as well for a rich sampling of the showroom’s USP. The inauguration ceremony was graced by UAE businessman and SJM Group chairman Sheikh Juma bin Maktoum bin Juma Al Maktoum as the chief guest.

Bassi is a veteran of Dubai’s automobile circuit with showrooms for used and mid-range cars in three emirates – Dubai, Sharjah and Abu Dhabi – since 2004 when he landed from the United States, where too he operated in the similar industry but around trucks and transport for a brief while.

According to Balushi, now is as good time as any to have a cars showroom for the upper echelons of the society. “Our Emirati folks are always a keen, regular market, but we also see a lot of Russians and people from the adjoining regions looking up high-end cars.”

An attendee poses in front of a grey McLaren and red Ferrari at the Oscar Cars showroom in Dubai. Photos Joy Dasgupta /

This showroom is the latest addition to their Advantage Motors brand which deals in mid-range levels of cars in the three emirates.

“Already the response is very good,” Bassi said on the sidelines of the inauguration ceremony amid much fanfare. “We have more expansion plans like opening other automotive businesses after this. Our customers are from all over UAE and from other countries as well like Russia, Middle East countries, China, All Over Africa, and others. We are also promoting electric vehicles sale which are environment friendly.”

The vast showroom on the Sheikh Zayed Road, diagnonally across the Mall of Emirates, is laid out over 7,000 square feet and separate parking, with the best of knowledgeable staff at hand to help buy and sell the cars, along with other services like buying premium number plates, etc.


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UAE sees upward surge in fuel prices for September




The UAE has announced its fuel prices for September, following its usual practice of monthly revisions. The new rates will apply from September 1 and are as follows:

-Super 98 petrol will cost Dh3.42 a litre, compared to Dh3.14 in August.

-Special 95 petrol will cost Dh3.31 per litre, compared to Dh3.02 last month.

-E-Plus 91 petrol will cost Dh3.23 a litre, compared to Dh2.95 a litre in August.

-Diesel will be charged at Dh3.40 a litre compared to Dh2.95 last month.

After a similar rise in July, petrol prices in the country increased during August. Over the past year, prices have displayed fluctuations, yet they remain notably lower than those of the same period last year.

Take a Quick Look: Fuel Prices Throughout the Year

Months/2023Special 95Super 98E-Plus 91

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August fuel prices are out in UAE



The UAE fuel price committee has announced that fuel prices will increase in August 2023. The new rates will apply from August 1 and are as follows:

Super 98 petrol: 3.14 AED per litre, up from 3.00 AED in July
Special 95 petrol: 3.02 AED per litre, up from 2.89 AED
E-Plus 91 petrol: 2.95 AED per litre, up from 2.81 AED
Diesel: 2.95 AED per litre, up from 2.76 AED

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