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How a Dubai Firm Built a 1,000+ Workforce in Just 20 Years

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In an era defined by digital transformation and workforce localisation, Data Direct Group – a leading – Dubai-based business process outsourcing company – has emerged as one of the UAE’s largest and most enduring private employers.

Founded in 2002 with a vision to offer reliable, locally grounded customer experience (CX) solutions, Data Direct Group recently surpassed 1,000 + employee milestone in the UAE alone. The company, today employs, more than 1500 people across four GCC countries, quietly redefining what sustainable private sector impact looks like – with a workforce that today represents 35+ nationalities.

“Our story is Dubai’s story — built on ambition, innovation, and a belief in people,” says Rajiv Dalmia, Founder and Chairman of Data Direct Group that marks 23 years of operations this month. “When we started over two decades ago, back in 2002, we had a clear focus: build a company that not only delivers operational excellence but also contributes meaningfully to the economy and society around us. That vision has stayed the same.”

Supporting on-shore employment and Emiratisation

In an industry often driven by offshore outsourcing, Data Direct Group has doubled down on creating meaningful, on-shore employment opportunities within the UAE. Its diverse portfolio includes call centre services, digital onboarding, and IT support — all delivered by a workforce physically present in the country and trained to global standards.

“Our journey reflects not only business resilience, but a deep-rooted commitment to on-shore job creation, inclusivity, and economic value generation,” said Dalmia explaining how this ‘localisation drive’ has allowed the company to support both government and private sector entities across the UAE while aligning with national initiatives such as Emiratisation.

“We’ve never believed in exporting jobs; we’ve always believed in exporting  knowledge and capabilities,” Dalmia notes. “That’s why we’ve invested heavily in building local talent — our growth is measured not just in numbers, but in lives uplifted and careers shaped.”

A true UAE-grown success story

With its roots deeply embedded in Dubai, Data Direct Group has become a textbook example of homegrown enterprise success. From early challenges to regional expansion, the company has retained its core commitment to service, speed, and scalability.

Today, it is trusted by leading names in banking, healthcare, government services, utilities, logistics, and telecom, delivering bespoke business solutions that enhance customer experience and drive digital agility.

“The UAE allowed us to dream big. The leadership here created an ecosystem where entrepreneurs like myself could build something real and long-lasting,” Dalmia says.

One of the UAE’s largest employers in its category

Employing more than 1,500 people in the region and growing, Data Direct Group has carved out a reputation not only for its size but also for its inclusive work environment. With more than 35 nationalities represented, the company mirrors the cosmopolitan fabric of the UAE itself.

“We don’t just talk diversity — we live it every day,” says Dalmia. “Whether it’s a young graduate from Sharjah or a systems analyst from India, we’ve built a space where people from all backgrounds, walks of life and academic qualifications can grow and lead.”

The company’s female participation has also grown steadily over the past decade, particularly in middle-management and client delivery roles — a focus area it aims to accelerate in the coming years.

Driving economic impact beyond numbers

Beyond employment figures, Data Direct Group plays a pivotal role in supporting the business infrastructure of the UAE and wider GCC. From managing millions of customer interactions to helping clients streamline operations, the company’s services are woven into the fabric of everyday business in the region.

This impact translates to cost-efficiencies, customer satisfaction, and scalable support for public services — key drivers of GDP contribution in UAE’s digital economy.

“Economic impact is not just about revenue — it’s about relevance,” Dalmia adds.

“The fact that we’ve been around for over two decades, evolving every step of the way, is proof that you can be relevant, resilient, and responsible — all at once.”

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UAE to see three days of rain, fog and cooler weather this week

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The United Arab Emirates is expected to experience rainfall, fog and a drop in temperatures over the coming days, according to the National Centre of Meteorology (NCM).

The weather authority said convective clouds are likely to develop from Tuesday afternoon, bringing showers to parts of the country, particularly eastern regions. Humid conditions are also expected to increase the likelihood of fog and mist in some coastal and inland areas.

Monday’s weather is forecast to remain largely fair, although clouds may form over eastern areas. Humidity levels are expected to rise overnight and into Tuesday morning, especially across western coastal and inland regions, creating favourable conditions for fog and mist.

On Tuesday, skies are expected to be fair to partly cloudy, with cloud build-up during the afternoon leading to scattered rainfall in some areas. Similar conditions are forecast for Wednesday, with rain-bearing clouds likely to develop once again over eastern parts of the country.

The NCM said temperatures are expected to fall on Thursday, particularly across western areas of the UAE. Fresh north-westerly winds may also lead to blowing dust in exposed locations.

Sea conditions in the Arabian Gulf are forecast to become moderate to rough at times, especially in western waters. Winds are expected to range between 10kph and 25kph, with gusts reaching up to 40kph in some areas.

Residents are advised to monitor official weather updates as conditions develop throughout the week.

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UAE bans under-15s from social media: Everything parents need to know

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The UAE has introduced one of its strongest measures yet to protect children online, setting a minimum age of 15 for social media use.The new rules mean that children under 15 will no longer be allowed to create or use personal social media accounts, even if they have their parents’ permission.

For many families, the announcement raises practical questions. Which apps are affected? Can parents make exceptions? How will age checks work? And what changes for teenagers aged 15 and 16?

Here’s a breakdown of what the new regulations mean for parents.

Which platforms are affected?

The rules apply broadly to almost any platform that functions as a social media service. This includes platforms that allow users to create profiles, share content, interact with others, join communities, or receive content recommendations through algorithms. Whether a service is free or paid does not matter. If it is available in the UAE or targets users in the country, it falls within the scope of the new regulations.

What is banned for children under 15?

The most significant change is the introduction of a minimum age of 15 for social media use. Children below this age will no longer be allowed to create, use or operate personal social media accounts.

The restriction goes beyond simply opening an account. Children under 15 will also be prohibited from accessing the full range of social media features, including posting content, commenting on posts, sharing material, participating in public groups or channels and engaging in wider social interactions through personal profiles.

In effect, the UAE has drawn a clear line by establishing 15 as the age at which children can begin accessing social media platforms.

Can parents give permission?

No. One of the most notable aspects of the new regulations is that parental consent cannot be used to bypass the age restriction.

The resolution explicitly states that permission from a parent or caregiver does not constitute a valid exemption from the rules. This means that even if a parent is comfortable with their child using social media before the age of 15, the platform is still required to prevent access.

The measure is designed to create a uniform national standard rather than leaving the decision entirely to individual families.

What happens when a child turns 15?

Turning 15 does not mean teenagers gain unrestricted access to social media. Instead, the regulations introduce a more controlled environment for young users aged between 15 and 16.

Teenagers in this age group will be allowed to have accounts, but platforms will be required to apply enhanced safety measures. These protections are expected to include stronger privacy settings, age-appropriate content filtering, restrictions on interactions with unknown users and tools that help manage the amount of time spent online.

The aim is to recognise that older teenagers are increasingly participating in the digital world while ensuring that they remain protected from some of the risks associated with social media use. The regulations describe this as part of a gradual transition towards healthier and more balanced digital habits.

What role will parents play?

While parents cannot override the age limit, they will still play a central role in supervising their children’s online activity.

For teenagers aged 15 and 16, caregivers will be able to use parental control tools provided by social media platforms to manage account settings and monitor usage. However, any changes made through these tools must remain within the limits established by the regulations.

The rules also place specific responsibilities on parents and caregivers. They are expected not to assist children in circumventing age-verification systems or accessing platforms in violation of the regulations. At the same time, they are encouraged to actively supervise their children’s digital activities, discuss online risks and promote safe and responsible internet use.

The message from regulators is clear: protecting children online is not solely the responsibility of technology companies but a shared responsibility involving families as well.

How will age verification work?

A key challenge for governments around the world has been ensuring that children cannot simply enter a false date of birth when signing up for social media accounts. The UAE’s new framework seeks to address that issue directly.

Under the regulations, platforms must implement effective and reliable age-verification systems. These may include digital identity checks, artificial intelligence-powered verification tools, biometric technologies or other mechanisms approved by the Child Digital Safety Council.

Importantly, self-declared ages will no longer be accepted as sufficient proof. Platforms will be expected to demonstrate that their systems can accurately determine whether a user meets the required age threshold.

At the same time, the regulations require companies to handle personal information responsibly. Data collected for verification purposes must be limited to what is necessary, stored securely and retained only for as long as required. Users must also be informed about how verification systems operate.

What new responsibilities will social media companies face?

The regulations place significant obligations on social media platforms, reflecting the UAE’s view that technology companies should play a more active role in protecting children online.

Platforms will be required to identify and remove accounts operated by children under 15, introduce measures to prevent users from bypassing safety systems and regularly assess risks to children’s digital wellbeing. They must also provide parental control tools and educational resources that help families navigate the online environment safely.

The rules further restrict how children’s data can be used. Platforms will not be permitted to target children with personalised advertising based on behavioural tracking, nor can they use information gathered from children’s online activities for commercial purposes.

The overall approach positions social media companies as active partners in child protection rather than simply providers of digital services.

When will the changes take effect?

The regulations will not be implemented overnight. Social media companies have been given a transition period of up to 12 months to introduce the necessary technical systems and compliance measures.

This period is intended to ensure that platforms have enough time to build age-verification mechanisms, introduce enhanced protections for teenagers and align their services with the new requirements.

Who will enforce the rules?

Responsibility for oversight will be shared between the National Media Authority and the Telecommunications and Digital Government Regulatory Authority. Both organisations have been granted powers to monitor compliance and take action where necessary.

Platforms that fail to comply could face a range of measures, including warnings, administrative penalties and, in serious cases, partial or full blocking of their services within the UAE.

Alongside these regulators, the Child Digital Safety Council will play an important role in assessing emerging risks, developing safety policies and ensuring that the framework continues to evolve as technology changes.

Why is the UAE introducing these measures?

The new social media rules form part of a broader effort to strengthen child protection in the digital age.They build on existing legislation, including Wadeema’s Law, which protects children from neglect, abuse and exploitation, and follow the establishment of the Child Digital Safety Council as part of the UAE’s wider family-focused initiatives.

Officials say the objective is not simply to restrict children’s access to technology but to ensure that young people can engage with the digital world in a safer, healthier and more age-appropriate way.

What does this mean for families?

For many parents, the new rules may provide welcome clarity. Families have long faced pressure from children who want to join social media because friends and classmates are already online. A nationally enforced minimum age may make those conversations easier by creating a clear and consistent standard.

At the same time, questions remain about how effectively the rules can be enforced in practice. Children around the world have historically found ways to bypass age restrictions by providing inaccurate information when signing up for accounts. Whether the new verification systems can close those loopholes will be closely watched.

What is clear, however, is that the UAE is signalling a major shift in its approach to children’s online safety. By placing greater responsibility on technology companies while giving parents clearer guidance and stronger tools, the country is seeking to reshape how young people engage with social media in the years ahead.

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DWC expansion remains on track; first phase set to complete in 2032

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Work on the expansion of Al Maktoum International Airport is progressing on schedule, with Phase 1 expected to commence operations in 2032, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai, , has announced.

In a post on social media platform X, Sheikh Hamdan said the project has recorded more than 10 million work hours over the past 15 months, reflecting steady progress across key construction phases.

He noted that contracts worth AED 13 billion are currently under execution, while additional contracts valued at AED 55 billion are expected to be awarded in the coming months as part of the expansion programme.

Once completed, the airport is designed to handle more than 250 million passengers annually, reinforcing Dubai’s long-term strategy to strengthen aviation capacity and support economic growth.

“Under the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Dubai’s major projects continue to advance with steady progress and confidence,” Sheikh Hamdan added.

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