Dubai is gearing up for one of its most ambitious retail projects yet, and it’s absolutely massive. Emaar’s upcoming Dubai Square Mall at Dubai Creek Harbour is set to be three times the size of Downtown Dubai, cementing its place as one of the region’s biggest shopping and entertainment giants.
Backed by a Dh180 billion investment, the project is expected to open in three years and is already being called a game-changer for Dubai’s retail future.
Emaar announced the Dubai Square project earlier this year, positioning it as a next-generation destination where residential, retail, dining, entertainment and lifestyle experiences all come together under one address. At the heart of it is the Dubai Square Mall, a tech-forward, eco-friendly retail hub designed to feel more like a futuristic city than a conventional shopping centre.
A mall designed for the future
Emaar founder Mohamed Alabbar revealed that the mall will go big on sustainability and technology. With Dubai’s EV ownership rapidly rising, the new mall will feature dedicated electric vehicle facilities, ensuring a smooth, modern and planet-friendly experience for visitors.
One of the mall’s standout features?
It will operate as a drive-through mall, aligning with Dubai’s push for smart, green and ultra-convenient infrastructure.
Future tech
Dubai Square Mall will use Artificial Intelligence to enhance the shopping journey, from personalised recommendations to seamless navigation and smarter retail services. Think of it as a mall that gets to know what you like before you even walk in. The mall will also integrate dedicated EV facilities and smart-drive design features.
Immersive design, inside and out
The mall’s architecture leans heavily into light, openness and immersive visuals. Expect:
- Striking skylights
- High-tech LED installations
- Glazed roofing and expansive glass windows
- Vast landscapes and greenery woven throughout
The result? A bright, airy, modern space that blends indoor and outdoor vibes, very much in line with Dubai’s evolving design language.
Emaar is already the name behind Dubai’s most iconic retail destinations, and Dubai Square Mall is set to add a whole new chapter to that lineup, bigger, smarter and more forward-thinking than anything the developer has done before.