As global markets navigate a landscape of uncertainty, the UAE continues to stand as a beacon of stability and resilience. While business leaders across the region have applauded the nation’s defence mechanisms and leadership, one Dubai-based advertising firm is moving beyond words and into action.

NextWhat Advertising has unveiled a massive, self-funded tribute billboard at the Dubai World Trade Centre Roundabout. In a move that breaks industry norms, the agency has bypassed commercial revenue to dedicate one of the city’s most premium outdoor spots to a message of solidarity and love for the UAE leadership.

The billboard, strategically located in the parking area facing the flow of traffic from Emirates Towers toward Zabeel Road and facing the iconic Sheikh Zayed Road, carries a heartfelt message honouring the strength, wisdom, and commitment to unity that defines the UAE’s path forward.

Gratitude for leadership

While Corporate Social Responsibility (CSR) campaigns are common, they are almost exclusively funded by clients. NextWhat is pioneering a different path: the billboard owner acting as the benefactor.

“Typically, we see clients using CSR funds for these types of messages. Among outdoor media players, we are amongst the first few to have done this entirely on our own,” says Tanvir Shah, Founder and Managing Director of NextWhat Advertising. 

“We’ve spent our own money and used our own premium space, no sponsorship, no clients, to show our genuine gratitude for the safety and leadership the UAE provides.”

From Mumbai to the world stage

The man behind the move, Tanvir Shah, is a first-generation entrepreneur with a legacy of Thinking Big. A graduate of Mumbai’s prestigious Sydenham College and a veteran of The Times of India, Shah launched his first venture in 1992. Today, his footprint spans India, Sri Lanka, and the UAE.

Under Shah’s leadership, NextWhat has become synonymous with unmissable brand experiences. By dedicating their state-of-the-art digital and large-format sites to a national cause, the company is demonstrating that in the UAE, the bond between the private sector and the state is built on more than just commerce; it is built on shared resilience.

United we stand as a family

Today, as business leaders and residents alike confront uncertainty, they do so not as guests in a foreign land, but as a united family standing in defence of the home that has embraced them. This bond has been forged through years of shared milestones and a collective belief that, regardless of origin, hearts can beat as one for the Emirates.

“The UAE has given us extraordinary opportunities and unwavering support. Just as it welcomed us during times of prosperity, we stand with it now in moments of challenge. We are not merely expatriates or guests; we are family. Irrespective of nationality, we have consciously chosen this country as our home, and we hold it close to our hearts. Our loyalty has only grown stronger through the trust and confidence shown by the nation’s leadership. This land has embraced us with dignity, and the least we can do is stand by it. At the end of the day, we are one,” concluded Shah.

Click on the link to see a video of the ad: https://www.instagram.com/reels/DWqPp7EjKCU

Dubai authorities have announced a series of business support measures aimed at strengthening resilience, easing financial pressures, and sustaining economic growth across key sectors.

The initiatives are part of a wider Dh1 billion economic incentive package unveiled by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and UAE Deputy Prime Minister.

Relief for tourism and hospitality

To support hotels and tourism-related businesses, the government will allow:

• Deferral of 100% of sales fees on rooms and food & beverage
• Postponement of Tourism Dirham fees

These relief measures will be valid for three months starting April 1 and apply to:

• Hotels
• Hotel apartments
• Holiday homes

The goal is to enhance liquidity and reduce short-term financial strain on the hospitality sector.

Wider support for businesses

Additional measures have been introduced across the broader economy, including fee deferrals for three months on:

• Premium business names
• Licence amendments
• Newspaper announcements
• Local service fees
• Accommodation and waste management fees
• Service improvement charges

These apply to both new business licences and renewals, with further updates expected after the three months.

Additional reforms

The broader package also includes:

• Extended grace periods for customs data
• Streamlined processes for issuing and renewing residency permits

Officials from the Dubai Department of Economy and Tourism emphasised that the emirate’s economic success is built on proactive policymaking and strong collaboration with industry stakeholders.

Abu Dhabi has introduced a new set of regulations through the Department of Municipalities and Transport (DMT) to strengthen oversight of the property market and protect investor interests. Here’s a simple breakdown of what’s changing and why it matters.

What are these new decisions about?

The rules are part of updates to the emirate’s real estate law and aim to:

• Improve transparency
• Protect buyers’ money
• Reduce disputes
• Create a more investor-friendly market

They are being implemented with oversight from the Abu Dhabi Real Estate Centre.

Stricter rules for escrow accounts

Developers often use escrow accounts to fund construction.

What’s new?

• Withdrawals before 20% project completion are now tightly regulated
• Developers must provide bank guarantees and approved cost plans

Why it matters:
This ensures buyers’ money is not misused and projects stay financially secure.

Clearer rules for jointly owned properties

This applies to buildings, communities, and shared facilities.

What’s new?

• Defined roles for owners, developers, and property managers
• Standardised management of common areas

Why it matters:
Better maintenance, fewer disputes, and clearer accountability.

Owners’ committees get a unified framework

Owners’ committees help manage residential communities.

What’s new?

• Standard bylaws across Abu Dhabi
• Clear rules on how committees are formed and operate

Why it matters:
More organised community management and stronger owner participation.

Compensation and refunds made clearer

Covers situations where:

• Buyers default on payments
• Projects are cancelled and units resold

What’s new?

• Defined compensation percentages for developers
• Clear timelines and procedures for buyer refunds

Why it matters:
Creates a fair balance between developers and buyers while speeding up dispute resolution.

These changes aim to:

• Boost investor confidence
• Strengthen market transparency
• Align Abu Dhabi with global real estate standards

In short, the new framework is designed to make the property market safer, clearer, and more efficient for everyone involved, from first-time buyers to large-scale investors.