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Saudi Arabia Showcases Strategic Tourism at IHIF Asia

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Saudi Arabia is rapidly establishing itself as a global leader in tourism, with the Kingdom’s remarkable achievements in 2023 setting a new benchmark for the industry. This progress was on full display at the IHIF Asia International Hospitality Investment Forum in Hong Kong, where the Saudi Ministry of Tourism highlighted the vast potential for international investors to capitalize on the Kingdom’s rapidly expanding and diverse tourism sector.

Saudi Arabia’s strategic location at the crossroads of three continents and its strong economic ties with Asia underscore its potential as a global tourism hub. In 2023, the Kingdom welcomed over 20.9 million tourists from Asia, who collectively spent $25.7 billion. This significant influx highlights the increasing confidence Asian markets have in Saudi Arabia’s tourism potential and the lucrative opportunities it presents for investors. The Kingdom’s appeal to Asian travelers is further evidenced by the substantial growth in tourism receipts, reflecting the strong demand for Saudi Arabia as a diverse and culturally rich destination.

To capitalize on this momentum, the Kingdom has introduced the Tourism Investment Enablers Program (TIEP), with the Hospitality Investment Enablers (HIE) initiative serving as a cornerstone. HIE is designed to significantly boost accommodation capacity in key tourism areas, driving private investments up to $ 11 billion and increasing the annual GDP by $4.3 billion by 2030. The initiative also aims to create 120,000 new jobs, supporting Saudi Arabia’s broader economic diversification goals. Key incentives include corporate tax exemptions, VAT reductions, and access to government-owned land under favorable terms, making it easier and more cost-effective for investors to enter the market.

A highlight of Saudi Arabia’s participation at IHIF Asia was the panel discussion titled “Invest, Enable, Prosper: Empowering Tourism Destinations.” This fireside chat, led by Mr. Tareq Al-Shaghrood, General Manager of Investment Planning & Attraction at the Saudi Ministry of Tourism, explored the Kingdom’s strategic approach to developing a world-class, diverse tourism ecosystem. “Saudi Arabia’s commitment to creating a wide array of tourism experiences—from cultural heritage and adventure tourism to luxury and eco-tourism—is underpinned by a robust framework of incentives and support for investors. Our vision is to enable and empower those who join us in this transformative journey, ensuring prosperity for all stakeholders,” Al-Shaghrood stated.

Saudi Arabia’s international tourism performance in 2023 was impressive, ranking 14th globally in international arrivals—an improvement of 11 positions since 2019. The Kingdom also ranked 12th globally in international tourism receipts, moving up 15 positions compared to 2019. According to the UN Tourism Barometer (May 2024), Saudi Arabia ranked first among the best-performing large tourism destinations in terms of the growth rate of international arrivals and tourism receipts compared to pre-pandemic levels.

As Saudi Arabia continues its ascent as a leading tourism destination, the Kingdom invites investors worldwide to seize the opportunity to be part of this extraordinary transformation. With its robust infrastructure, strategic location, and unwavering commitment to sustainable growth, Saudi Arabia offers unmatched prospects for those looking to invest in a rapidly evolving and highly rewarding market.

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Health alert: UAE issues warning after drug authority withdraws supplements over safety concerns

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Residents across the UAE have been urged to immediately stop using several health supplements and a laboratory product after the Emirates Drug Establishment (EDE) ordered their withdrawal from the market.

In four urgent circulars, the regulator announced the recall and ban of three food supplements and one medical product, citing safety concerns including unapproved ingredients, contamination risks and quality defects. The authority warned consumers not to purchase the named products, particularly through online sales platforms.

Businesses have also been instructed not to advertise, distribute, store or sell the affected items in pharmacies, medical warehouses, health shops or via e-commerce channels in the UAE.

Products that residents are advised to avoid

In its first alert, the EDE warned against an unauthorised supplement marketed as “Super Immune+”, stating that it contains unapproved ingredients, including dimethylaminoethanol (DMAE), molybdenum amino acid chelate, and boron citrate. The product was neither registered nor legally imported into the UAE.

A second circular ordered the withdrawal of WoundVite”, sold under the brand ZEN NUTRIENTS, after authorities identified the presence of a novel food ingredient not authorised under European regulations. The supplement had not undergone regulatory assessment in the UAE.

In a third notice, the EDE referenced a safety update issued by the U.S. Food and Drug Administration (FDA), coordinating with disease control authorities, regarding the recall of certain batches of “Rosabella Moringa Capsule” due to potential Salmonella contamination.

Separately, specific batches of the laboratory product “Isotonac-4” were recalled following a reported quality defect. The manufacturer and supplier have been instructed to implement an immediate withdrawal.

Public advisory

The EDE urged residents to verify the registration status of supplements and medical products before purchase and to avoid buying unverified health products from unofficial online sellers.

Consumers who have purchased any of the named items are advised to discontinue use immediately and consult a healthcare professional if they experience any adverse effects.

Authorities continue to monitor the market to ensure consumer safety and prevent the circulation of unauthorised health products.

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Etihad Rail unveils passenger train details, family cabins and faster Abu Dhabi–Dubai travel

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Etihad Rail has revealed new details of its highly anticipated passenger services launching in 2026, introducing exclusive family seating, strong onboard Wi-Fi for business travellers, and significantly reduced journey times across the UAE.

Azza AlSuwaidi, Deputy CEO of Etihad Rail Mobility, said the seating design will allow families to spend quality time together,a feature aligned with 2026 being the UAE’s Year of the Family.

Faster travel

The passenger rail network will connect 11 cities and regions, stretching from Al Sila in the west to Fujairah in the east, passing through:

  • Ruwais
  • Al Mirfa
  • Abu Dhabi
  • Dubai
  • Sharjah
  • Al Dhaid
  • Fujairah

Travellers can expect major time savings, including:

  • 57 minutes from Abu Dhabi to Dubai
  • 105 minutes from Abu Dhabi to Fujairah

A separate high-speed rail service is also planned, connecting Abu Dhabi and Dubai in just 30 minutes, with trains reaching speeds of up to 350 km/h.

Designed for families and daily commuters

Etihad Rail says the new passenger experience is built around comfort, reliability and flexibility.

Key features include:

  • Dedicated family seating areas
  • Strong Wi-Fi connectivity for remote work and business travel
  • Luggage storage for weekend trips and staycations
  • A consistent and reliable timetable for daily commuters

“For commuters, reliability is everything. Etihad Rail will offer a journey people can plan around, one that gives them useful and usable time back,” AlSuwaidi said.

The project is expected to reshape commuting patterns, boost tourism and business travel, and support the country’s long-term economic vision.

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Dubai e-scooter fine: Dh200 penalty for riding on jogging and sports tracks, warns police

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E-scooter riders in Dubai face a Dh200 fine for using jogging and sports tracks, according to a renewed safety warning from Dubai Police. Authorities stressed that sports and pedestrian-only tracks are strictly prohibited for motorised micromobility devices.

The reminder forms part of ongoing road safety campaigns aimed at reducing accidents and ensuring safe shared spaces across the emirate.

Fines for riding on sports and pedestrian tracks

Under Dubai’s e-scooter regulations, riding on jogging paths or pedestrian walkways carries a Dh200 penalty. Officials also warned that reckless riding or operating in unauthorised areas may result in confiscation of the e-scooter.

Dubai Police urged riders to follow lane discipline and remain within approved tracks.

Where e-scooters are allowed

Dubai has expanded its micromobility infrastructure, with dedicated cycling and e-scooter lanes across areas such as:

  • Hatta
  • Dubai Marina
  • Jumeirah

Riders must use designated paths marked for e-scooters or shared cycling lanes only.

E-scooter rules you must know

Regulations set by the Roads and Transport Authority (RTA), in coordination with Dubai Police, include:

  • Minimum age of 16 years
  • Mandatory helmet
  • Valid UAE driving licence or free RTA e-scooter permit
  • Strict use of approved tracks only

Authorities reiterated that the fines aim to promote responsible riding and strengthen road safety across Dubai.

Residents can report violations through the Dubai Police app’s Police Eye feature or by calling 901.

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