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Saudi Arabia Showcases Strategic Tourism at IHIF Asia

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Saudi Arabia is rapidly establishing itself as a global leader in tourism, with the Kingdom’s remarkable achievements in 2023 setting a new benchmark for the industry. This progress was on full display at the IHIF Asia International Hospitality Investment Forum in Hong Kong, where the Saudi Ministry of Tourism highlighted the vast potential for international investors to capitalize on the Kingdom’s rapidly expanding and diverse tourism sector.

Saudi Arabia’s strategic location at the crossroads of three continents and its strong economic ties with Asia underscore its potential as a global tourism hub. In 2023, the Kingdom welcomed over 20.9 million tourists from Asia, who collectively spent $25.7 billion. This significant influx highlights the increasing confidence Asian markets have in Saudi Arabia’s tourism potential and the lucrative opportunities it presents for investors. The Kingdom’s appeal to Asian travelers is further evidenced by the substantial growth in tourism receipts, reflecting the strong demand for Saudi Arabia as a diverse and culturally rich destination.

To capitalize on this momentum, the Kingdom has introduced the Tourism Investment Enablers Program (TIEP), with the Hospitality Investment Enablers (HIE) initiative serving as a cornerstone. HIE is designed to significantly boost accommodation capacity in key tourism areas, driving private investments up to $ 11 billion and increasing the annual GDP by $4.3 billion by 2030. The initiative also aims to create 120,000 new jobs, supporting Saudi Arabia’s broader economic diversification goals. Key incentives include corporate tax exemptions, VAT reductions, and access to government-owned land under favorable terms, making it easier and more cost-effective for investors to enter the market.

A highlight of Saudi Arabia’s participation at IHIF Asia was the panel discussion titled “Invest, Enable, Prosper: Empowering Tourism Destinations.” This fireside chat, led by Mr. Tareq Al-Shaghrood, General Manager of Investment Planning & Attraction at the Saudi Ministry of Tourism, explored the Kingdom’s strategic approach to developing a world-class, diverse tourism ecosystem. “Saudi Arabia’s commitment to creating a wide array of tourism experiences—from cultural heritage and adventure tourism to luxury and eco-tourism—is underpinned by a robust framework of incentives and support for investors. Our vision is to enable and empower those who join us in this transformative journey, ensuring prosperity for all stakeholders,” Al-Shaghrood stated.

Saudi Arabia’s international tourism performance in 2023 was impressive, ranking 14th globally in international arrivals—an improvement of 11 positions since 2019. The Kingdom also ranked 12th globally in international tourism receipts, moving up 15 positions compared to 2019. According to the UN Tourism Barometer (May 2024), Saudi Arabia ranked first among the best-performing large tourism destinations in terms of the growth rate of international arrivals and tourism receipts compared to pre-pandemic levels.

As Saudi Arabia continues its ascent as a leading tourism destination, the Kingdom invites investors worldwide to seize the opportunity to be part of this extraordinary transformation. With its robust infrastructure, strategic location, and unwavering commitment to sustainable growth, Saudi Arabia offers unmatched prospects for those looking to invest in a rapidly evolving and highly rewarding market.

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UAE warns drivers: Fines up to Dh2,000, 23 black points for risky driving during heavy rains

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Authorities across the UAE have issued a fresh warning to motorists, urging them to exercise extreme caution during ongoing unstable weather conditions. The reminder comes as part of efforts to enhance road safety and prevent accidents in high-risk areas such as valleys, flood zones, and near dams.

The UAE authorities emphasised that strict penalties are in place for violations during rainfall. Motorists found driving near valleys or flood-prone areas could face a fine of Dh1,000 along with 6 black points on their license.

More severe penalties apply to those who deliberately drive into flooded valleys, regardless of the water level or perceived danger. Offenders risk fines of up to Dh2,000, 23 black points, and a 60-day vehicle impoundment.

Additionally, authorities warned against obstructing emergency responders or traffic officials during adverse weather situations. Such actions could result in a Dh1,000 fine, 4 black points, and vehicle impoundment for up to 60 days.

Officials continue to urge drivers to prioritise safety, follow official advisories, and avoid unnecessary travel during severe weather conditions to prevent accidents and ensure smooth emergency response operations.


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Rains in UAE: Free public parking extended in Sharjah amid unstable weather

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In response to ongoing unstable weather conditions, Sharjah City Municipality has announced an extension of its public parking fee exemption across the emirate. The decision, effective from Monday, March 23, will remain in place until further notice, offering temporary relief to residents and visitors.

The waiver applies to all standard public parking zones, including those that typically require payment on weekdays and official holidays. These areas are identifiable by blue informational signage installed throughout the city.

However, authorities clarified that smart parking yards are excluded from the exemption and will continue to operate under regular paid parking rules.

Officials have urged the public to stay informed through official communication channels, including the municipality’s social media platforms and helpline services, as weather conditions continue to evolve.

The move reflects Sharjah’s ongoing efforts to support public safety and convenience during periods of disruption, ensuring smoother mobility across the city.


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Look: How Dubai’s RTA works round the clock to keep roads safe amid unstable weather

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Behind every safe journey in Dubai, a massive coordinated effort is underway. Safety during rainy conditions remains a top priority, says the Roads and Transport Authority (RTA).

The authority has been operating 24/7 on the ground during the recent spell of unstable weather, working to manage traffic flow, clear water accumulation and provide real-time alerts to motorists across the city.

RTA teams are closely monitoring conditions through a central command system in coordination with strategic partners, ensuring quick response times and minimal disruption on key roads.

Motorists have been urged to follow safety guidelines and drive cautiously during rainy conditions.

At the same time, Dubai Municipality has activated its full emergency response system, deploying more than 2,800 personnel, including engineers, supervisors and field workers, to tackle waterlogging and weather-related incidents.

The large-scale operation includes hundreds of pumps, tankers and heavy vehicles working continuously to drain flooded streets, particularly on major roads and previously affected areas. Ongoing maintenance of drainage networks is also being carried out to boost capacity and reduce water pooling.

Together, these efforts reflect a city-wide response aimed at ensuring residents remain safe and traffic continues to move smoothly despite challenging weather conditions.

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