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Saudi Arabia Showcases Strategic Tourism at IHIF Asia

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Saudi Arabia is rapidly establishing itself as a global leader in tourism, with the Kingdom’s remarkable achievements in 2023 setting a new benchmark for the industry. This progress was on full display at the IHIF Asia International Hospitality Investment Forum in Hong Kong, where the Saudi Ministry of Tourism highlighted the vast potential for international investors to capitalize on the Kingdom’s rapidly expanding and diverse tourism sector.

Saudi Arabia’s strategic location at the crossroads of three continents and its strong economic ties with Asia underscore its potential as a global tourism hub. In 2023, the Kingdom welcomed over 20.9 million tourists from Asia, who collectively spent $25.7 billion. This significant influx highlights the increasing confidence Asian markets have in Saudi Arabia’s tourism potential and the lucrative opportunities it presents for investors. The Kingdom’s appeal to Asian travelers is further evidenced by the substantial growth in tourism receipts, reflecting the strong demand for Saudi Arabia as a diverse and culturally rich destination.

To capitalize on this momentum, the Kingdom has introduced the Tourism Investment Enablers Program (TIEP), with the Hospitality Investment Enablers (HIE) initiative serving as a cornerstone. HIE is designed to significantly boost accommodation capacity in key tourism areas, driving private investments up to $ 11 billion and increasing the annual GDP by $4.3 billion by 2030. The initiative also aims to create 120,000 new jobs, supporting Saudi Arabia’s broader economic diversification goals. Key incentives include corporate tax exemptions, VAT reductions, and access to government-owned land under favorable terms, making it easier and more cost-effective for investors to enter the market.

A highlight of Saudi Arabia’s participation at IHIF Asia was the panel discussion titled “Invest, Enable, Prosper: Empowering Tourism Destinations.” This fireside chat, led by Mr. Tareq Al-Shaghrood, General Manager of Investment Planning & Attraction at the Saudi Ministry of Tourism, explored the Kingdom’s strategic approach to developing a world-class, diverse tourism ecosystem. “Saudi Arabia’s commitment to creating a wide array of tourism experiences—from cultural heritage and adventure tourism to luxury and eco-tourism—is underpinned by a robust framework of incentives and support for investors. Our vision is to enable and empower those who join us in this transformative journey, ensuring prosperity for all stakeholders,” Al-Shaghrood stated.

Saudi Arabia’s international tourism performance in 2023 was impressive, ranking 14th globally in international arrivals—an improvement of 11 positions since 2019. The Kingdom also ranked 12th globally in international tourism receipts, moving up 15 positions compared to 2019. According to the UN Tourism Barometer (May 2024), Saudi Arabia ranked first among the best-performing large tourism destinations in terms of the growth rate of international arrivals and tourism receipts compared to pre-pandemic levels.

As Saudi Arabia continues its ascent as a leading tourism destination, the Kingdom invites investors worldwide to seize the opportunity to be part of this extraordinary transformation. With its robust infrastructure, strategic location, and unwavering commitment to sustainable growth, Saudi Arabia offers unmatched prospects for those looking to invest in a rapidly evolving and highly rewarding market.

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Salary day scams on the rise, Abu Dhabi Police warn

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Abu Dhabi Police have warned residents to stay alert as online fraud and financial scams tend to increase during the salary payment period.

Authorities said fraudsters are taking advantage of payday by using fake advertisements, phishing links and fraudulent offers to steal money and personal information.

What to watch out for

According to police, scammers are posing as legitimate businesses and organisations to trick victims through:

  • Fake property rental and sale listings.
  • Bogus residency and visa services.
  • Fraudulent job and labour recruitment offers.
  • Fake insurance products.
  • False advertisements for vehicles allegedly seized by Abu Dhabi Customs.
  • Fake investment opportunities.
  • Counterfeit event tickets.
  • Websites impersonating government agencies and well-known organisations.
  • Requests to download remote access apps.
  • Demands for advance payments or deposits for goods, services, training courses or fake certificates.

How to stay safe

Abu Dhabi Police urged residents to:

  • Never share bank account details, passwords or one-time passwords (OTPs).
  • Avoid clicking on suspicious links or responding to unsolicited offers.
  • Verify sellers before transferring money or paying deposits.
  • Use only official websites and mobile apps for government services.

Residents who suspect they have been targeted by fraud are encouraged to report incidents through the Aman service.

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Buying medicines online? UAE issues urgent warning over unapproved drugs

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The Emirates Drug Establishment (EDE) has warned residents to be cautious of misleading online advertisements promoting unapproved medicines, saying fake health claims on websites and social media could put lives at risk.

The warning comes as the regulator announced action against 71 online sources found to be marketing or selling unauthorised peptide-based products, many of which were promoted as weight-loss treatments.

Beware of these misleading claims

According to EDE, illegal sellers are increasingly using professional-looking advertisements and social media campaigns to lure buyers with promises such as:

  • “Miracle cure for every illness”
  • “100% natural and completely safe”
  • “Limited stock available”
  • “Thousands of satisfied customers”

The authority warned that these claims are designed to persuade consumers to buy medicines from unlicensed sources.

“One click could cost you your health—or even your life,” EDE cautioned.

Buy medicines only from licensed stores

Residents are urged to purchase medicines only from licensed pharmacies and authorised healthcare providers and to ensure products are officially approved before use.

The regulator said medicines sold through unofficial online platforms may be counterfeit, substandard or unregistered, posing serious health risks.

Fake medicines a major concern

Citing World Health Organization (WHO) estimates, EDE said one in 10 medicines in some markets may be counterfeit or of poor quality.

It also warned that more than 90% of medicines sold through unauthorised online sources could be illegal or fail to meet regulatory standards.

Counterfeit medicines may contain harmful ingredients, incorrect dosages or expired substances, making them ineffective—or even dangerous.

Unapproved weight-loss drug

EDE also warned against the growing online promotion of peptide-based weight-loss injections that have not been approved in the UAE.

Among them is Retatrutide, an experimental drug that remains under clinical investigation and is not authorised for sale or medical use in the country.

Authorities monitoring online platforms

Fares Al Mazmi, Director of the Inspection and Control Department at EDE, said the authority is continuously monitoring websites and social media accounts promoting illegal medicines.

Working with other government agencies, EDE is blocking offending accounts, investigating violations and taking legal action against those responsible.

The regulator urged consumers to verify that medicines are officially registered before purchasing, stressing that buying from authorised sources remains the safest way to protect their health.

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Lost something in Dubai? Police now delivers it to your door

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Residents who have lost personal belongings in Dubai no longer need to visit a police service centre to collect recovered items.

Dubai Police has launched a new delivery service that allows customers to have lost-and-found items sent directly to their home or workplace anywhere in the UAE.

How the Service Works

The new initiative allows residents to request delivery of belongings recovered and verified by Dubai Police.

Customers can arrange the service by contacting the Dubai Police Call Centre on 901, after which the recovered item can be delivered to an address in any of the UAE’s seven emirates.

Making Police Services More Convenient

Dubai Police said the service is part of its ongoing efforts to make government services faster, smarter and more customer-friendly.

By removing the need for people to visit a service centre, the initiative aims to save time and simplify the process of reclaiming lost property.

The move also supports Dubai’s wider smart government strategy, which focuses on expanding digital services, improving customer satisfaction and making public services more accessible.

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