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Strategico hosts insightful panel on AI’s transformative power at Global Media Congress 2024

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Global experts explore AI’s potential to revolutionise predictive media and bolster the UAE’s leadership in artificial intelligence

– Dr Mohamed Al Kuwaiti, UAE’s Head of Cybersecurity: “Big data analysis provides us with both foresight and insight, enabling us to stay ahead of potential threats”

– Mahmoud Jassim, Regional Director for Public and Government Sector at Dell Technologies: “In today’s fast-paced world, especially in media, the need for rapid responses is greater than ever”

– Anderson Jackson, Chief AI Officer at G42: “We have committed to advancing AI responsibly, and we are already implementing those plans”

Strategico, a leading UAE consultancy renowned for curating thought leadership initiatives, hosted a dynamic panel discussion at the Global Media Congress 2024 on the transformative potential of artificial intelligence in predictive media. 

According to global forecasts, the AI market is projected to reach $407 billion (AED 1.49 trillion) by 2027, with significant contributions from predictive analytics across sectors. This transformative potential took center stage on Day 2 of the annual event in the Capital during a thought-provoking session “Predictive Media: How Can Artificial Intelligence Forecast Events and Shape Media?” delving into the future of AI as a critical driver of innovation across media, public services, and disaster response.

The event aligned closely with the UAE’s Vision 2071, further cementing the nation’s position as a global leader in AI and innovation. Panelists praised the UAE’s forward-thinking approach to integrating AI into vital sectors, underscoring its commitment to safety, progress, and global collaboration.

Dr Mohamed Al Kuwaiti, the UAE’s Head of Cybersecurity, began the discussion by emphasizing the role of big data in national security. He said: “Big data analysis provides us with both foresight and insight, enabling us to stay ahead of potential threats. The UAE is a frequent target for cyberattacks, and our mission is to prevent them before they occur. Prevention is always better than cure. Through our Cyber Operations Centre, we gather data from critical sectors such as education, healthcare, and energy, using advanced AI models like LLM to predict vulnerabilities. Our focus is not only on safeguarding vital infrastructure from ransomware but also on supporting small and medium businesses with tailored AI-driven solutions.”

Mahmoud Jassim, Regional Director for Public and Government Sector at Dell Technologies, highlighted the immense value of data and the importance of its secure and structured use. “Big data plays a crucial role in driving efficiency and accuracy. Our approach involves two key steps: consolidating data from various sources while ensuring no leakage, and then transforming it into structured, actionable information. In today’s fast-paced world, especially in media, the need for rapid responses is greater than ever,” he stated, emphasising the growing role of AI-powered systems in enabling swift decision-making.

Adding a perspective on global standards and ethical AI, Anderson Jackson, Chief AI Officer at G42, discussed the company’s dedication to responsible AI implementation. He said: “We have committed to advancing AI responsibly, and we are already implementing [these commitments]. Our primary focus areas are energy and healthcare, where AI can have a transformative impact. This is not just about innovation but also about taking responsibility seriously as we further research and develop solutions tailored to these critical sectors.”

Jackson also shared insights into AI’s role in natural disaster prediction, saying: “Predictive AI has the potential to save lives during emergencies by providing more accurate forecasting. From hurricanes in the United States to severe weather events in Spain, we are now able to analyse vast amounts of data to anticipate such disasters with greater precision. While we are still in the research and implementation stages, we are developing advanced models to improve prediction capabilities. Our ultimate goal is to deploy these tools to mitigate the impact of devastating events and enhance preparedness globally.”

The panel concluded with the speakers commending the UAE’s visionary leadership in adopting cutting-edge AI technologies and fostering an environment of innovation and safety. Strategico’s hosting of this event reflects its commitment to driving meaningful conversations that shape industries and economies.

About Strategico

Strategico is a premier UAE-based strategic communication and digital marketing consultancy, specialising in media engagement and thought leadership initiatives. Committed to innovation and excellence, Strategico provides bespoke solutions that empower businesses, government entities, and organisations to thrive in an ever-evolving global landscape. 

For more information, visit www.strategico.ae.

As a trainee reporter and creative lead, I focus on curating engaging content and managing the social media presence for the company. I aim to connect audiences with relevant, impactful news through multiple digital platforms.

Health

Free annual check-ups coming for Filipino workers under new health initiative

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Overseas Filipino Workers (OFWs) in the UAE and other parts of the world will soon receive free annual medical check-ups while working abroad, thanks to a new government-backed effort aimed at protecting their health and well-being.

The Department of Migrant Workers (DMW) announced yesterday that the initiative will be funded through its AKSYON Fund, a support mechanism designed to assist OFWs in urgent need. The plan was confirmed by Migrant Workers Secretary Hans Leo Cacdac during a Senate inquiry earlier that day, where concerns over irregular and costly medical exams were raised.

“We will fund follow-through medical check-ups for our OFWs through the AKSYON Fund to ensure their health and welfare while they are abroad and before they return home,” Cacdac told the committee.

The AKSYON Fund (short for Agarang Kalinga at Saklolo para sa mga OFWs na Nangangailangan) will cover routine health monitoring not only during an OFW’s deployment but also ahead of their repatriation.

A Response to Medical Irregularities

The move came after Senator Raffy Tulfo raised red flags about questionable practices in pre-employment medical exams, including reports of overcharging and lack of transparency by some clinics.

Tulfo specifically mentioned SuperCare Medical Services, Inc. (SMSI), a maritime clinic reportedly billing OFWs between Dh79 (PHP1,200) to Dh86 (PHP1,300 ) for initial and repeat tests without sufficient explanation. He urged the DMW to formalise a partnership with the Department of Health (DOH) through a memorandum of agreement (MOA), ensuring that all clinics conducting OFW medical clearances are properly regulated.

“Medical clinics must coordinate with and be accredited by the DOH to prevent exploitation and ensure proper care,” Tulfo said.

Ensuring Accountability

In response, Secretary Cacdac clarified that private recruitment agencies (PRAs) are currently responsible for pre-employment medical exams. However, the DMW maintains the authority to investigate and take action against any agency involved in malpractice.

A Healthier Future for OFWs

This initiative is a significant step forward in safeguarding the health of Filipino workers abroad, especially amid rising living costs and the often-overlooked burden of out-of-pocket medical expenses.

(Source: PNA)

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Crime

UAE: Up to Dh2 million for social media violations under new media rules

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Individuals promoting content or advertising on social media in the UAE will soon need to follow stricter rules under a new comprehensive regulatory system introduced by the UAE Media Council.

The new framework, announced this week, is designed to build public trust, protect viewers, especially children and adolescents, and raise the quality of online media content. It also outlines heavy penalties for violations, with fines reaching up to Dh1 million for first-time offences and up to Dh2 million for repeat breaches. In serious cases, violators could face temporary or permanent shutdowns, along with permit revocations.

“The new system transforms the way the media sector is regulated and developed,” said Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council. 

“It combines updated legislation, comprehensive services, and forward-looking policies to support sustainable growth.”

Fee exemptions and local support

To encourage creativity and responsible content creation, the council announced a three-year exemption from permit fees for individuals and influencers who promote content online. This is part of a broader move to support Emirati talent and creative industries, with similar exemptions offered to local media services, producers, and writers whose work promotes national identity.

The initiative builds on last year’s Media Regulation Law and its Executive Regulation, and aims to stimulate growth in the sector while maintaining strong ethical and professional standards.

New age-rating and licensing systems

A key feature of the new regulations includes a media age-rating system, ensuring that content shared online is appropriate for different age groups, especially young viewers.

The council is also developing a new licensing policy for digital news platforms, with a focus on enhancing credibility and journalistic standards. The goal is to create a balanced legal environment that supports responsible reporting while safeguarding freedom of expression.

The updated system also outlines resolutions related to media service fees, violations, and administrative penalties, offering clearer guidelines for all stakeholders in the media landscape.

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News

Save 35% on Abu Dhabi traffic fines with ‘Pay Early, Gain Surely’ campaign

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Motorists in Abu Dhabi can now save up to 35% on traffic fines, thanks to the ongoing ‘Pay Early, Gain Surely’ initiative by Abu Dhabi Police.

Under the scheme:

  • A 35% discount is available if fines are paid within 60 days of the violation.
  • A 25% discount applies if payment is made after 60 days but within one year.
  • Serious traffic offences, such as reckless driving or dangerous overtaking, are not eligible for any discount.

Interest-free instalments 

Beyond discounts, motorists also have the option to pay fines in interest-free instalments over 12 months through select partner banks. To access this, users must apply for the plan within two weeks of making a payment.

Up until now, several motorists have benefited from the “Pay Early, Gain Surely” initiative.

The campaign is part of wider efforts by the Traffic and Security Patrols Directorate, in collaboration with the Community Police Department, to improve road safety, promote timely fine settlement, and enhance public awareness. 

Awareness drive

Workshops, community events, and social media videos form part of the awareness drive, alongside informative brochures distributed on the roads.

Officials say the goal is not only to make fine payments easier but also to promote positivity and reduce financial strain on motorists through flexible, user-friendly services.

Fines can be paid through digital platforms such as the Tamm Smart App, making it easier for residents to stay up to date and avoid penalties for delayed payment.

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