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UAE authority urges drivers to give way to emergency vehicles or face fine

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The Abu Dhabi Civil Defence Authority (ADCDA) has launched a new road safety campaign, “Giving Way to Emergency Vehicles,” aimed at raising public awareness about the importance of allowing ambulances, fire trucks, and police cars swift access to accident scenes.

The initiative, developed under the guidance of the Joint Traffic Safety Committee, is a collaborative effort with the Abu Dhabi Police General Headquarters and the Department of Municipalities and Transport, represented by Abu Dhabi Mobility. It forms part of a wider government strategy to improve road safety and encourage greater public cooperation.

Reducing Emergency Response Times

Authorities emphasised that yielding to emergency vehicles is critical in life-threatening situations, where every second can make the difference between life and death. The Abu Dhabi Police stressed that unobstructed passage for emergency responders improves survival rates and ensures their safety while on duty.

The ADCDA reinforced this message, highlighting how quicker response times can significantly reduce damage in accidents and fires. Motorists are urged to pull over immediately upon hearing sirens or seeing flashing lights, ensuring a collective commitment to public safety.

Hefty Fine for Blocking Emergency Vehicles

Drivers in the UAE who fail to give way to emergency, ambulance, and police vehicles face a Dh3,000 fine, six traffic points, and 30 days of vehicle confiscation, authorities have warned.

The Abu Dhabi Civil Defense Authority (ADCDA) has launched the “Giving Way to Emergency Vehicles” campaign to raise awareness about the importance of yielding to emergency responders. The initiative, backed by the Abu Dhabi Police and Abu Dhabi Mobility, aims to reduce response times, save lives, and improve road safety.

Enhancing Public Awareness and Compliance

The campaign will educate drivers on traffic laws, responsible road behaviour, and the penalties for obstructing emergency vehicles. The Integrated Transport Centre (Abu Dhabi Mobility) noted that the initiative also aims to foster social responsibility and build trust in emergency services, ultimately enhancing road safety and overall quality of life.

A multi-platform approach will be used to reach the public, including media campaigns, digital awareness drives, field events, and educational lectures. These efforts will target both motorists and pedestrians, reinforcing the need for compliance with safety regulations.

All year initiative

This initiative, which will continue throughout the year, is part of a joint action plan to enhance the concept of a safe transportation system on the roads. It also aligns with the leadership’s vision to improve quality of life and make Abu Dhabi a safer and more secure community through the cooperation of drivers and all road users to ensure their safety and the safety of others.


(Source: www.adcda.gov.ae)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Education

UAE withdraws recognition of university qualifications over compliance violations

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The UAE Ministry of Higher Education and Scientific Research (MoHESR) has withdrawn recognition of all degrees and qualifications issued by Midocean University, which operates an office in Fujairah. The decision comes after a joint inspection with the Fujairah Free Zone Authority uncovered serious compliance issues.

Officials found that the university had been offering registration and academic programmes without proper accreditation. Some online programmes were run without a clear quality assurance system, and there were significant discrepancies between the student and course information submitted to authorities and what was actually happening on site.

After a thorough review, MoHESR confirmed that Midocean University does not meet the UAE’s national standards. The university’s status has now been updated to “not accredited” in the official records.

The ministry stressed that this move is aimed at protecting students and ensuring the credibility of higher education in the UAE. Students and parents are encouraged to check the accreditation status of any institution before enrolling, either via MoHESR’s website or by calling the Customer Happiness Centre at 800511.

MoHESR reiterated its commitment to strong oversight and cooperation with local and federal authorities to ensure a safe, transparent, and trustworthy learning environment for all students.

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Dubai’s new bus shelters are here, set to serve 192 million passengers a year

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Dubai is rolling out its next-generation bus shelters, designed to offer modern, comfortable, and user-friendly facilities for public transport passengers. The Roads and Transport Authority (RTA) announced that the overall project completion rate has reached 89 per cent, with the shelters set to serve a significant number of bus routes, some accommodating more than 10 routes each. Once fully operational, the network is expected to handle over 192 million passengers annually.

“We focused on combining modern, aesthetic design with a range of services that enhance public confidence in the bus network, support sustainability goals, and make mass transit a more attractive choice,” said Mattar Al Tayer, Director-General and Chairman of the RTA.

The new shelters are categorised into four models based on daily usage: Main stops (750+ passengers), secondary stops (250–750), basic stops (100–250), and drop-off/pick-up points (under 100). Key features include air-conditioned canopies in major areas, shaded outdoor spaces, advertising areas, and digital information screens displaying route maps, timetables, and real-time arrivals.

Accessibility has also been a priority. The shelters are designed according to the Dubai Code for People of Determination, with designated spaces for wheelchairs, supporting the emirate’s initiative to become a fully inclusive city.

With these upgrades, the RTA aims to enhance network efficiency, reduce travel times, and increase reliance on sustainable public transport across Dubai.

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Bisleri becomes official water partner for UAE national cricket teams

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Bisleri International, India’s leading packaged drinking water brand, has signed a three-year partnership with the Emirates Cricket Board (ECB) to become its Official Hydration Partner. The agreement was formalised at Dubai International Stadium and marks a major step in Bisleri’s expansion in the UAE while promoting hydration and wellness in sports.

Under the partnership, Bisleri branding will appear on the uniforms of the Men’s, Women’s, U19 Men’s, and U19 Women’s national teams. The branding will feature across bilateral series, Asian Cricket Council events, and ICC tournaments, increasing visibility for the brand across high-profile cricket platforms.

Subhan Ahmad, COO of ECB, said: “We are delighted to start this exciting three-year journey with Bisleri. The Emirates Cricket Board continues to formalise partnerships with leading international brands and looks forward to a mutually rewarding collaboration for both men’s and women’s teams.”

Ishan Chopra, Head of Commercial at ECB, added: “This partnership represents a strong alignment of values and ambitions, reinforcing our mission to empower UAE cricket talent at every level while representing the nation globally.”

Angelo George, CEO of Bisleri International, said: “Bisleri is synonymous with packaged drinking water and a market leader in India. This partnership with ECB brings together two strong institutions with a shared commitment to excellence and helps strengthen Bisleri’s international presence.”

Tushar Malhotra, Director of Sales and Marketing at Bisleri, added: “We are thrilled to champion hydration alongside the Emirates Cricket Board. This collaboration will be brought alive through an exciting, integrated marketing approach across India and the UAE.”

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