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UAE’s HR excellence in spotlight as merit-based Employee Happiness Awards begins nominations

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Employee Happiness Awards is set to shine a spotlight on ongoing transformations across the human resources (HR) landscape, especially in the context of employee experience and wellness. The brainchild of Plan3Media, a leading event management company known for championing a merit-based awards culture in the region, Employee Happiness Awards is open to nominations in 27 distinctive categories.

In the previous edition held in June 2023, the Employee Happiness Awards received several nominations, some of whom were selected as finalists and gave compelling presentations to an independent jury. The winners and participants were leading companies and HR individuals from industries as diverse as retail, real estate, healthcare, education, and finance. Abu Dhabi Police GHQ, Nakheel, ADNH Compass, Marriott International, Babyshop, Cigna Healthcare, Du, DAMAC Properties, Rove Hotels, Alef Education, Masafi, and Pinsent Masons were among the big winners. Inspired by the overwhelming response to that edition, Plan3Media has added more categories and planned an eventful agenda for the upcoming gala ceremony in Dubai.

CEO of Plan3Media, Jatin Deepchandani, attributed the success of Employee Happiness Awards to its relentless focus on upholding transparency and integrity through a merit-only approach. “As corporate awards increasingly became self-congratulatory exercises, we seized the opportunity to set ourselves apart by instilling a culture of meritocracy. Our relentless efforts to make the Employee Happiness Awards synonymous with HR excellence are now yielding tangible results, distinguishing our accolades from the rest.” In line with Jatin’s words, the Employee Happiness Awards is validated by a reputable global accreditation programme called Awards TrustMark.

Employee Happiness Awards has a rigorous and systematic nomination process. Nominees are expected to initially submit an online form with basic information, category selection, and a write-up about their competencies. Finalists are invited to make a 20-minute presentation to an independent jury, which will evaluate the performance against a few metrics before selecting deserving winners. Plan3Media has set a nomination limit of three categories per company. There are 22 well-defined categories for companies and 5 for individuals.

Over 200 CHROs, HR professionals, government officials, and startup founders are expected to participate in the black-tie gala awards ceremony, scheduled for Friday, June 7, 2024, where Gold and Silver winners will be announced in each category. Finalists and winners of the Employee Happiness Awards will receive a trophy showcasing their competencies in HR strategies and employee experience. Recognized companies will understandably excel at talent attraction and retention.

Nominations for Employee Happiness Awards – UAE, 2024, close on April 5, 2024.

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Final Rentals taps 13,000-car GCC fleet in new AUTORENT Alliance

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British car rental technology platform Final Rentals has announced a strategic partnership with AUTORENT, one of the Gulf region’s largest vehicle rental and leasing operators, as it accelerates expansion across the GCC.

The agreement gives Final Rentals access to AUTORENT’s fleet of more than 13,000 vehicles operating across the UAE, Saudi Arabia, Bahrain and Oman, significantly strengthening the company’s regional presence.

The move marks a homecoming of sorts for Final Rentals, which launched its first operations in the UAE in 2021 before growing into a global platform serving customers in more than 65 countries.

The company’s growth has been rapid. Annual bookings surged from just 1,900 in 2021 to more than 139,000 in 2025. Momentum has continued this year, with 148,065 bookings recorded in the first five months of 2026 alone, already surpassing its full-year 2024 performance.

“The UAE is where Final Rentals started,” said CEO Ammar Akhtar.

“Many of the lessons that shaped our technology and business model were learned here. Expanding our Gulf operations is both a strategic and symbolic step as we return with a much larger international network and greater scale.”

Founded in Wales in 2016, Final Rentals operates a digital marketplace that connects travellers with local vehicle rental providers across Europe, the Middle East, Africa and the Americas.

For AUTORENT, the partnership supports its digital transformation ambitions by enhancing online booking capabilities and improving customer access to its vehicle network across the region.

The announcement comes as economic ties between the UK and Gulf countries continue to strengthen, with discussions ongoing around a proposed UK-GCC free trade agreement aimed at boosting trade and investment.

Industry observers say the Gulf remains an attractive destination for international technology companies due to its rapidly growing digital economy, advanced infrastructure and strategic position linking Europe, Asia and Africa.

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Getting a UAE work permit could soon become faster and easier

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The UAE is preparing to make work permit applications even faster and simpler as the Ministry of Human Resources and Emiratisation (MoHRE) launches a new phase of labour market reforms.

As part of the initiative, MoHRE has opened a public consultation period until July 30, inviting employers, employees and members of the public to share feedback on existing work permit services and suggest improvements.

The ministry said the latest reforms will focus on simplifying procedures, reducing administrative requirements and expanding digital services to improve customer experience and speed up transaction processing.

Faster, simpler work permit services

According to MoHRE, the planned upgrades are designed to support the UAE’s wider Zero Government Bureaucracy Programme by making work permit services more efficient and user-friendly.

The ministry recently removed the requirement for supporting documents across several permit categories and reduced mandatory application fields by up to 97 per cent, significantly cutting processing times.

Officials say the next phase will build on those changes by redesigning permit procedures and increasing the use of digital channels.

13 types of work permits

MoHRE currently issues 13 different work permits tailored to various employment arrangements, including:

  • Recruitment permits for workers hired from outside the UAE
  • Transfer work permits
  • Family-sponsored resident work permits
  • Part-time work permits
  • Temporary and mission work permits
  • Freelance work permits
  • Golden Visa holder work permits
  • Student training and employment permits
  • Juvenile work permits for individuals aged 15 to 18
  • UAE and GCC national work permits

The ministry said the reforms are aimed at supporting private-sector growth, protecting workers’ rights and strengthening the UAE’s position as a competitive global labour market.

Public feedback open until July 30

Residents, employers and businesses can submit suggestions through MoHRE’s electronic consultation platform before July 30.

The ministry said public feedback will help shape future enhancements and support the development of faster, more flexible and fully digital government services aligned with the UAE’s long-term economic vision.

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Dubai launches new digital platform to simplify SME setup and reduce expenses

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Dubai has unveiled a new one-stop platform aimed at making it faster, simpler and more affordable for entrepreneurs to launch and grow businesses in the emirate.

Launched by the Dubai Department of Economy and Tourism (DET), SME in a Box brings together essential business services on a single platform, allowing founders to access licensing support, banking, digital payments, logistics, telecommunications and other operational tools without dealing with multiple providers separately.

The initiative is designed to remove many of the challenges entrepreneurs face during the business setup process, helping startups and small businesses reduce costs, save time and get operational more quickly.

According to DET, businesses using the platform could unlock more than Dh80,000 in potential value through partner discounts, fee waivers, subsidised onboarding and preferential service packages. Founders may also save up to 200 hours typically spent comparing providers, negotiating contracts and completing onboarding requirements.

The platform launches with 18 private-sector partners, including Emirates NBD, Commercial Bank of Dubai, du, Aramex, DHL and several fintech and business service providers.

Certain digital services, including payments, logistics and telecom solutions, can be activated within as little as 24 hours, while more complex services such as corporate banking and licensing continue to follow standard regulatory procedures with streamlined onboarding support.

Ahmad Al Room Almheiri, CEO of Dubai SME, said the platform was developed in response to entrepreneurs seeking greater clarity, speed and cost efficiency when setting up businesses.

The initiative supports the goals of the Dubai Economic Agenda (D33), which aims to further strengthen Dubai’s position as one of the world’s most attractive destinations for investment, entrepreneurship and business growth.

Future phases will introduce deeper digital integration and eventually connect SME in a Box with Dubai’s broader business ecosystem, creating a seamless journey from company formation to scaling and expansi

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