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Why British business leaders are flocking to Middle East

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British businesses are increasingly eyeing the Middle East as a top investment hotspot, with interest in the region multiplying in recent years, new research has revealed.

A study by Pagefield found that more than a third (36 per cent) of UK business leaders now view the region as a key investment hub for the next five years — a huge leap from just 18 per cent who had previously put money into Middle Eastern markets.

Meanwhile, Asia is also emerging as a top contender, with interest jumping from 22 per cent to 32 per cent, as UK firms seek to expand their global footprint.

UAE is a Prime Destination

Among the Gulf nations, the UAE has become a prime destination for high-networth individuals (HNIs) and ultra-high-net-worth individuals (UHNWIs) looking for better economic opportunities, a higher quality of life, and secure wealth management. This trend is especially evident in the growing number of wealthy individuals leaving the UK for the UAE, drawn by its tax-friendly policies and luxury lifestyle.

Europe Still Leads as US Faces Uncertainty

Despite the rising interest in new markets, Europe remains the UK’s top overseas investment priority, with 55 per cent of businesses still focused on the continent.

Investment in the United States, however, remains steady, with 42 per cent of firms currently investing there compared to 45 per cent looking to do so in the future. But looming uncertainty over new trade tariffs under President Donald Trump’s administration could put future deals at risk.

Experts Weigh In

Christopher Clark, Partner at Pagefield, said: “The data shows a clear shift in UK businesses’ global outlook. While Europe remains crucial, the soaring interest in the Middle East and Asia highlights a growing appetite for fresh, high-potential markets.”

Businesses are now looking beyond traditional hubs, seeking opportunities in regions with booming economies and strategic advantages.

Calls for Government Action

The report also reveals growing frustration among business leaders, with 83 per cent of UK firms urging the government to do more to support international expansion.

Among their top demands? Nearly a third (31 per cent) believe that Free Trade Agreements (FTAs) are the single most important tool to help British companies thrive abroad.

Despite economic and political challenges, UK businesses remain optimistic about investing abroad. Around 91 per cent of firms support Foreign Direct Investment (FDI), putting them ahead of US companies with bigger international investments over the past year. This shows strong confidence in global growth despite uncertain times.

(Source: Zawya, Forbes)

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

Announcements

DIFC unveils relief package to ease financial pressure for more than 8,000 companies

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The Dubai International Financial Centre (DIFC) has today announced a comprehensive suite of temporary economic support measures designed to fortify its business and retail community. Effective immediately, the package addresses short-term operational pressures, ensuring the DIFC ecosystem remains the most resilient financial hub in the MEASA region.

As the global economy navigates a shifting landscape, the DIFC Authority is taking a proactive stance to provide financial reassurance and administrative flexibility to its 8,800+ active firms.

Targeted financial & operational support

The relief measures are specifically designed to stabilise cash flows for both commercial tenants and retail operators. Key initiatives include:

  • Flexible Payment Solutions: Customised payment plans for retail and commercial sectors.
  • Licensing Ease: New instalment plans for license renewal fees to reduce upfront capital requirements.
  • Administrative Grace Periods: Extensions on payments related to the Registrar of Companies, Data Protection Department, and lease contract filings.
  • Workforce Support: Deferred timelines for registering employees into the DIFC Employee Workplace Savings (DEWS) scheme.

Regulatory flexibility

In tandem with the DIFC Authority, the Dubai Financial Services Authority (DFSA) is introducing regulatory relief to maintain market momentum. These measures will support existing regulated firms and streamline the authorisation process for new entities seeking to enter the Dubai market.

“At DIFC, we stand alongside our clients, partners, and employees with a clear commitment to provide support and reassurance when it is needed most,” said Arif Amiri, Chief Executive Officer of DIFC Authority.

The announcement comes as DIFC continues its Zabeel District expansion, which is set to house over 42,000 companies. By prioritising the human and financial health of its current partners, DIFC is reinforcing Dubai’s position as a top-four global financial centre that prioritises stability alongside innovation.

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Announcements

Dubai ad agency turns billboard into a self-funded tribute of gratitude and love for the UAE

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As global markets navigate a landscape of uncertainty, the UAE continues to stand as a beacon of stability and resilience. While business leaders across the region have applauded the nation’s defence mechanisms and leadership, one Dubai-based advertising firm is moving beyond words and into action.

NextWhat Advertising has unveiled a massive, self-funded tribute billboard at the Dubai World Trade Centre Roundabout. In a move that breaks industry norms, the agency has bypassed commercial revenue to dedicate one of the city’s most premium outdoor spots to a message of solidarity and love for the UAE leadership.

The billboard, strategically located in the parking area facing the flow of traffic from Emirates Towers toward Zabeel Road and facing the iconic Sheikh Zayed Road, carries a heartfelt message honouring the strength, wisdom, and commitment to unity that defines the UAE’s path forward.

Gratitude for leadership

While Corporate Social Responsibility (CSR) campaigns are common, they are almost exclusively funded by clients. NextWhat is pioneering a different path: the billboard owner acting as the benefactor.

“Typically, we see clients using CSR funds for these types of messages. Among outdoor media players, we are amongst the first few to have done this entirely on our own,” says Tanvir Shah, Founder and Managing Director of NextWhat Advertising. 

“We’ve spent our own money and used our own premium space, no sponsorship, no clients, to show our genuine gratitude for the safety and leadership the UAE provides.”

From Mumbai to the world stage

The man behind the move, Tanvir Shah, is a first-generation entrepreneur with a legacy of Thinking Big. A graduate of Mumbai’s prestigious Sydenham College and a veteran of The Times of India, Shah launched his first venture in 1992. Today, his footprint spans India, Sri Lanka, and the UAE.

Under Shah’s leadership, NextWhat has become synonymous with unmissable brand experiences. By dedicating their state-of-the-art digital and large-format sites to a national cause, the company is demonstrating that in the UAE, the bond between the private sector and the state is built on more than just commerce; it is built on shared resilience.

United we stand as a family

Today, as business leaders and residents alike confront uncertainty, they do so not as guests in a foreign land, but as a united family standing in defence of the home that has embraced them. This bond has been forged through years of shared milestones and a collective belief that, regardless of origin, hearts can beat as one for the Emirates.

“The UAE has given us extraordinary opportunities and unwavering support. Just as it welcomed us during times of prosperity, we stand with it now in moments of challenge. We are not merely expatriates or guests; we are family. Irrespective of nationality, we have consciously chosen this country as our home, and we hold it close to our hearts. Our loyalty has only grown stronger through the trust and confidence shown by the nation’s leadership. This land has embraced us with dignity, and the least we can do is stand by it. At the end of the day, we are one,” concluded Shah.

Click on the link to see a video of the ad: https://www.instagram.com/reels/DWqPp7EjKCU

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Business

Dubai’s surprise lifeline for SMEs: Rent cuts, fee waivers and big relief announced

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In a major boost for small businesses, Dubai South has rolled out a powerful new support package, offering financial relief and flexibility to help SMEs stay resilient in a shifting market.

The initiative, targeting companies based in the Business Park, introduces rent-free incentives tied to contract renewals, along with more flexible payment deferrals and even the waiver of minor administrative penalties. In a move likely to be welcomed by business owners, current rental rates will also be locked in for eligible renewals.

Real relief for growing businesses

The package is designed to ease operational pressure on SMEs, widely seen as the backbone of Dubai’s economy, while giving them room to grow and adapt.

Officials say the measures won’t be static either. Instead, they’ll be continuously reviewed and adjusted to keep pace with changing market conditions. 

In a major move last week, Dubai approved economic facilitation measures worth Dh1 billion, set to support businesses for the next three to six months starting April 1. The goal? Immediate relief in a fast-changing market.

Big players step in

Support isn’t just coming from the government.

  • du is focusing on keeping SMEs connected, ensuring uninterrupted digital access, which has become a lifeline for many businesses.
  • Retail giant Majid Al Futtaim, in collaboration with Dubai SME, has launched the Ma’an” programme to strengthen the wider business ecosystem.
  • Dubai’s Alserkal Avenue has introduced “Blank Space”, offering selected UAE-based collectives free warehouse space for four weeks, along with utilities and marketing support, a rare opportunity for creatives to experiment and grow without financial pressure.

From billion-dirham stimulus packages to free workspaces and digital support, Dubai is building a safety net, and a launchpad, for its SME sector.

The move aligns with Dubai’s broader push to maintain economic stability and strengthen its position as a global business hub. Supporting SMEs is a key part of that vision, as these businesses drive innovation, job creation, and long-term growth.

Timely support matters

Commenting on the initiative, Nabil Al Kindi said the goal is to provide “practical and timely support” while ensuring a stable environment for businesses to thrive.

With rising costs and global uncertainty impacting businesses everywhere, this package could be a game-changer for many SMEs, offering not just relief but a chance to plan with confidence.

For businesses in Dubai South, support is here, and it’s designed to keep you growing.

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