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Young Dubai businessman behind unique SDaaS for SMEs

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A Dubai-bred young serial entrepreneur is disrupting the local Software as a Service market with a unique AI-driven platform for the Middle East and North Africa (MENA) region, launched at the start of the year.

Called Zoftware, it is “Software Democratisation as a Service, where software products of the people (companies) are recommended by our people (the team), for the people (B2B clients) for any problems they face in their businesses,” says Aayushman Dalmia, 29.

Within the first quarter of operations, Zoftware already has arrangements with a growing list of over 6,000 companies – including the Microsoft and Zoho suites, Google, Adobe and others.

“You can find a packed suite of software just with a generic search, but do you require everything in that or can you customize it? Maybe not. Zoftware is free for the customers while we work with them to understand their needs and even do the work for them in customising solutions from the software companies. Consider us as the Zomato or Tripadvisor for the software industry.

“Avoiding wastage of resources by reducing the gap between the capability knowledge of any software’s offerings and solving the problems of the end users is core to Zoftware’s mission,” says Dalmia, who came up with the idea when he could not find such a solution while searching for his needs himself.

“Zoftware is about marrying software with the best of customer experience. We make it easy for customers to navigate the ocean of software to find the right tools for their business and purpose. We offer deep insights on software and match organisations to the right product, be it for accounting, customer relationship management (CRM), project management, IT, payroll and many more,” says Dalmia, confident his idea will revolutionise the convenience of running a business.

Aayushman Dalmia set up Zoftware after getting stuck with the wrong software as a choice for his family business. Supplied

Zoftware is a unique startup offering a choice of business tools in software with a personalised touch, using Open AI’s ChatGPT, for SME owners and companies. There are plans to take this to India, a huge market for SaaS providers and consumers.

“We have raised 500,000 dollars as a convertible note. And there are plans to raise another $1.5 million in the next round,” he says. “We are aiming for a revenue of $1.5 million by end of 2023.”

The rise of ChatGPT has only become an enabler for the Zoftware team. “Our technical analysts have been nimble to stay ahead on the transformation curve. We are in the process of setting up an AI bot with whom people can converse with, we understand what the customers want from the platform and give them the relevant output data while connecting with the vendors.

“If they want, we can also onboard it for them. With ChatGPT, it can give you out the names, but it cannot do comparisons and the prices that are out there. It cannot help you come to a decision, while we can help find the best value for the clients.

“According to studies, 75 percent of businesses fail in their software implementation. We want to make it to zero, because it is a waste of capital and resources such as time, effort and money. In the SME section, that is not something one can afford. We want to reduce the wastage cycle as much as possible. And we want to build the trust of our customers.”

Zoftware is Dalmia’s latest fruit of labour, coming from his own personal experiences when he saw a gap in the market. He set up Yalla Referral, a referral and benefits platform, is co-founder of an online diamond-purchasing platform Carat Finder and Director of Growth and Innovation at Data Direct Group.

“I remember, in 2018, when I wanted to implement CRM for my sales team, I ended up putting so much effort and money only to realise a year later that I had a complex setup which wasn’t needed at all. Several dollars went in waste apart from the time and effort. Many startups and SMEs may not be able to come out of the wrong direction taken.”

Business

Skip the flight, catch the ferry: Pakistan–Oman set to launch sea service

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Pakistan and Oman are moving closer to launching a direct ferry service between Gwadar and the Sultanate, as part of renewed efforts to strengthen maritime cooperation, enhance trade, and build regional connectivity.

The developments came during a high-level meeting on Thursday between Pakistan’s Federal Minister for Maritime Affairs, Muhammad Junaid Anwar Chaudhry, and the Ambassador of Oman to Pakistan, Fahad bin Sulaiman bin Khalaf Al Kharusi.

Maritime Trade in Focus

Both sides reaffirmed their deep-rooted diplomatic, economic, and cultural ties and discussed plans to accelerate cooperation in the maritime sector. Minister Chaudhry highlighted that Pakistan’s exports to Oman via sea ports reached $224 million in 2024, but stressed the potential to significantly increase this figure through joint initiatives.

Gwadar-Oman Ferry Could Unlock Billions

A major highlight of the meeting was the proposal to launch a direct ferry service from Gwadar to Oman, which Chaudhry said could unlock $10–15 billion annually for Pakistan through trade expansion, transit revenue, and investment inflows.

Potential New Ferry Routes

  • Based on current and past plans, potential ferry routes from Pakistan include:
    • Karachi to Gwadar
    • Gwadar to Muscat (Oman)
    • Karachi to Muscat (Oman)
    • Karachi to Chabahar (Iran)
    • Gwadar to Chabahar (Iran)
    • International excursion tours
    • Local city operation within Karachi 
    • Past Sea Routes that Were Proposed
  • There have been past discussions and reports about ferry services between Pakistan and other regions but they have yet to become a reality:
    • Dubai-Karachi Ferry Service: A luxury ferry service between Karachi and Dubai was approved in 2006, with Gulf Dream Cruise being the first operator. This service was planned to take two days and cost $549 for a round trip. However, the feasibility of a regular ferry service for fast passenger transfers was questioned due to the affordability of flights.
    • India-Dubai: The Indian government had granted permission for the launch of a cruise ferry service connecting Kerala and Dubai in 2023. The ferry service operating on the Beypur-Kochi-Dubai route, would prvide connectivity between Dubai and Kochi, within just three days and enable expats in the UAE to carry 10 times more luggage and travel at a lower cost than airlines. The ticket was expected to cost at around Dh450.
    • Iran Ferry Service: There was a plan to launch a ferry service between Karachi/Gwadar and Chabahar in Iran, primarily to facilitate pilgrims and offer a safer alternative to road travel.

Maritime Training & Human Capital Development

Chaudhry also proposed offering specialised training and scholarships for Omani students at the Pakistan Marine Academy, which is being upgraded to university status. The goal: to foster long-term maritime collaboration and build shared human capital in marine sciences and navigation.

Strong Cultural Ties and Diaspora Links

Ambassador Al Kharusi welcomed the proposals and highlighted the strong cultural connections between the two nations. He noted that Urdu remains widely spoken and understood in Oman, reflecting historic social bonds, and praised the Pakistani community’s role in Oman’s development.

The ambassador also backed greater B2B (business-to-business) engagements to unlock new trade and investment opportunities between the two countries.

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Business

How Millennials and Gen Z are powering UAE’s mobile shopping boom

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Millennials and Gen Z are leading a retail revolution in the UAE, turning their smartphones into their go-to shopping destination. According to the newly released 2025 Global Digital Shopping Index – UAE edition, the country’s youngest consumers are driving the UAE to the top of the global mobile shopping leaderboard.

The report, commissioned by Visa Acceptance Solutions and conducted by PYMNTS Intelligence, surveyed 1,679 consumers and 329 merchants across the UAE. The findings reveal a dramatic rise in mobile-first shopping habits, with Millennials and Gen Z leading the charge.

Mobile is the New Mall

A whopping 67% of UAE consumers used their phones as part of their most recent retail purchase, a 23% increase since 2022. But it’s the younger generations setting the pace:

  • 73% of Millennials shopped using their phones during their last purchase
  • Gen Z isn’t far behind, proving that mobile shopping is second nature to digital natives

These generations are not just buying, they’re reshaping the entire shopping experience, demanding speed, security, and flexibility at every step.

Tech-Savvy, Security-First Shoppers

Younger UAE shoppers are also embracing biometric authentication, like fingerprint or facial recognition, more than ever. 32% of UAE consumers used biometrics in their latest online retail transaction, nearly double the global average of 17%.

What Young Shoppers Value

Millennials and Gen Z in the UAE expect more than just fast checkouts. Their top demands include:

  • Rewards programmes (75%)
  • Free shipping (73%)
  • Price matching (70%)
  • Cross-channel flexibility (53%)—blending in-store, mobile, and desktop shopping

They’re also more likely to shop online for home delivery, with 38% of UAE consumers choosing this convenience in their most recent purchase.

Setting a Global Standard

The UAE now has the highest rate of mobile-based online shopping globally (37%), outpacing Singapore, the UK, and Brazil. Industry experts attribute this to a strong digital ecosystem backed by collaborative efforts between the UAE government, retailers, and fintech partners.

“Millennials and Gen Z are shaping this future—and we’re proud to support it through innovations like Click to Pay,” said Salima Gutieva, Visa’s Vice President and Country Manager for the UAE.

Future of Retail: In Their Hands

The takeaway? Mobile-first isn’t coming, it’s already here, thanks to the tech-savvy preferences of the UAE’s younger generations. Whether it’s a tap, swipe, or biometric scan, Millennials and Gen Z are making mobile shopping the new normal in the Emirates.

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Real estate

Dubai real estate firm names Afghan cricket star Rashid Khan as brand ambassador

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Afghan cricket sensation Rashid Khan has been named the new brand ambassador for Dubai-based MH Developers, a leading real estate firm making major strides in the emirate’s booming property sector.

The announcement comes at a time when Dubai’s real estate market is hitting new highs, with the first half of 2025 showing a 15% year-on-year rise in property prices and a 20% increase in transaction volumes, driven by strong investor confidence, economic stability, and world-class infrastructure.

Cricket and Construction Come Together

Known for his record-breaking feats on the pitch, including being the fastest bowler to reach 100 wickets in T20 internationals, Rashid Khan brings his global appeal and winning mindset to the real estate arena.

“The UAE has always been a second home for Afghan cricket, offering support and opportunity during difficult times,” said Khan. 

“This collaboration with MH Developers is a natural fit for me, professionally and personally, as it reflects shared values of resilience, growth, and building a better future.”

A Strategic Move by MH Developers

Murtaza Hashmi, CEO of MH Developers, said the partnership with Khan is part of a broader strategy to connect with new audiences and tap into Dubai’s rising profile as a global hub for luxury living and smart investment.

“Dubai offers a secure, well-regulated environment that continues to attract buyers and investors from around the world,” said Hashmi. 

“Rashid Khan’s international reputation and unwavering pursuit of excellence align perfectly with our mission to deliver top-tier real estate solutions during this exciting time for the market.”

What’s Next for MH Developers?

With this partnership in place, MH Developers plans to roll out signature projects that blend sophisticated design with solid investment potential, tailored to the modern lifestyle demands of Dubai’s growing resident and investor base.

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