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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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What El Nino means for the UAE: Hotter summer, more humidity and rainfall in coming months

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The UAE could experience hotter-than-normal and wetter-than-normal weather in the coming months as El Niño conditions strengthen across the tropical Pacific Ocean, according to the National Centre of Meteorology (NCM).

In its latest seasonal outlook, the NCM said there is a 98 per cent probability of El Nino conditions continuing between July and November 2026, with temperatures and rainfall across the UAE expected to range from near-average to above-average levels.

The forecast is based on conditions in the Nino 3.4 region of the tropical Pacific Ocean, a key climate indicator used by meteorologists worldwide. The latest sea surface temperature anomaly in the region is 0.5°C above normal, officially placing it within El Nino territory.

What is El Nino?

El Nino is a natural climate pattern caused by unusually warm ocean temperatures in the central and eastern Pacific. Although it occurs thousands of kilometres away, it can influence weather systems across the globe, including the UAE and other countries in the region.

Historically, El Nino events have been associated with higher temperatures, increased humidity, heavier rainfall in some regions, and more extreme weather patterns worldwide.

What could it mean for the UAE?

While the UAE is not among the regions most severely impacted by El Nino, forecasters say residents could see:

  • Higher-than-normal temperatures
  • Increased humidity levels
  • Greater chances of rainfall compared to seasonal averages
  • More variable weather patterns during the second half of the year

The NCM stressed that climate conditions are continuously monitored and forecasts will be updated monthly based on the latest international weather models and observations.

For now, residents should prepare for a potentially hotter and more humid summer as the climate phenomenon strengthens.

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Pests, expired food, poor hygiene: Why 69 Abu Dhabi restaurants and food shops were closed

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Abu Dhabi authorities have closed 69 food establishments since last year after inspectors uncovered serious food safety violations, including pest infestations, expired products and poor hygiene standards.

The Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) said 55 businesses were shut down in 2025, while another 14 have been closed so far in 2026 after repeatedly failing to comply with food safety requirements.

Why were they closed?

Officials said the most common violations included:

  • Selling expired food products
  • Insects and pests in food preparation areas
  • Poor hygiene practices
  • Improper storage of perishable food
  • Failure to meet mandatory food safety requirements

Authorities stressed that closure is only used as a last resort after businesses fail to respond to warnings and corrective notices. The crackdown comes as consumers continue to report food safety concerns across the emirate.

What happens next?

Closed establishments are only allowed to reopen once inspectors confirm all violations have been addressed and food safety standards are fully met.

The authority said regular inspections and surprise visits will continue across restaurants, cafeterias, supermarkets and food outlets to help protect public health.

Officials also encouraged residents to report suspected violations and check food safety ratings displayed under the emirate’s Zadna Assessment programme before dining or shopping.

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How AI is cutting Dubai bus delays by 68% in real time

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Dubai’s Roads and Transport Authority (RTA) has introduced a new generation of AI-powered smart dashboards to manage the city’s bus network in real time, helping improve service reliability, predict disruptions and reduce emissions.

The technology has been deployed at the Bus Operations Control Centre and uses advanced data analytics and artificial intelligence to monitor and optimise bus services across Dubai.

Smarter bus operations

Developed by RTA’s Public Transport Agency in partnership with its Artificial Intelligence Centre, the system enables operators to identify issues before they affect passengers and make faster operational decisions.

The platform includes tools for:

  • Predicting potential trip cancellations
  • Monitoring early bus departures
  • Managing disruptions linked to metro services
  • Optimising bus turnaround and route operations

These applications are now fully integrated into the control centre’s daily operations.

Delays reduced by 68%

According to RTA, the AI-powered system has already delivered measurable improvements.

Early departures have been reduced by more than 68 per cent, while automated monitoring and response tools have helped improve service consistency and passenger experience.

The system can also trigger the rapid deployment of buses during metro service interruptions, reducing disruption for commuters.

Boosting sustainability goals

Beyond operational improvements, the technology is also helping support Dubai’s environmental targets.

By improving bus parking management and reducing unnecessary engine idling, the initiative has contributed to cutting more than 13,000 tonnes of carbon dioxide emissions.

RTA said the project represents a major shift towards proactive, data-driven public transport management and highlights Dubai’s growing use of artificial intelligence in everyday city operations.

The initiative forms part of wider efforts to strengthen public transport efficiency, enhance customer experience and reinforce Dubai’s position as a global leader in smart mobility and AI-powered urban services.

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