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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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Abu Dhabi traffic fine discount: Drivers have 60 days to save 35 per cent

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Motorists in Abu Dhabi are being urged to pay their traffic fines early, and save money while doing so.

Abu Dhabi Police has called on drivers to take advantage of discounts and flexible payment options available through the TAMM app as part of its “Pay Early, Gain Surely” initiative.

The move is designed to make traffic fine payments easier, reduce financial pressure on motorists, and encourage compliance with road safety laws.

Discount on fines

Under the initiative:

  • 35% discount is offered if the fine is paid within the first 60 days from the date of violation (excluding serious offences).
  • 25% discount applies if payment is made after 60 days but within one year of the violation date.

Officials said the initiative also aims to raise awareness about the benefits of early settlement, including avoiding potential increases in fine amounts over time.

Interest-free instalment option

Drivers can also choose to pay their traffic fines in instalments over 12 months through participating banks, without interest.

Authorities say this option helps reduce financial burdens while promoting responsible driving behaviour.

The Traffic and Patrols Directorate noted that the initiative supports broader strategic goals focused on improving service quality, increasing public satisfaction, and strengthening proactive digital services in Abu Dhabi.

Motorists can access and manage their fines directly through the TAMM platform, making the process fully digital and convenient.

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Sharjah rolls out more smart parking yards with more spaces across the city

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Sharjah Municipality has expanded its smart parking network across the emirate, introducing 10 smart parking yards with a total of 2,421 spaces. The move comes as part of the city’s wider smart city strategy and efforts to improve public services amid rapid urban growth and increasing tourism.

The municipality said the expansion is designed to make parking in Sharjah easier for residents and visitors, while improving traffic flow and overall service efficiency.

How Sharjah’s smart parking system works

Unlike regular paid public parking areas, these smart parking yards operate 24 hours a day, seven days a week, with no free parking periods.

The facilities are equipped with AI-powered cameras installed at entry and exit points. These cameras automatically read vehicle number plates, track parking duration, and calculate fees — removing the need for paper tickets or traditional meters.

Motorists don’t need to send SMS payments either.

Parking fees must be paid exclusively through the Sharjah Digital app. Drivers can choose hourly parking (from one to five hours) or opt for daily, weekly, monthly, or annual subscriptions. Subscriptions apply only to the selected smart parking yard.

Once a vehicle exits, the system calculates the total parking time and sends a notification via the app showing the amount due.

More parking spaces coming soon

The municipality confirmed that six additional smart parking yards are currently under development. These will add another 1,457 parking spaces across Sharjah, further expanding organised parking solutions in commercial, residential, and tourist-heavy areas.

Officials say the goal is to address growing demand for parking in Sharjah while maintaining a safer and more structured environment for motorists.

As Sharjah continues to develop, smart parking infrastructure is becoming a key part of the emirate’s digital transformation, making parking faster, automated, and fully app-based.

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Dubai residents will soon be able to book air taxis on Uber app

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Dubai residents may soon be able to book all-electric air taxis directly through the Uber app, as the city prepares to introduce a new urban air mobility service under Uber Air.

The upcoming feature will allow riders to enter their destination as usual. If eligible, an air taxi option will appear alongside standard ride choices. With a single tap, users will be able to book the entire journey, including premium car transfers to and from the vertiport, as well as the flight itself.

How air taxi works

The aircraft is designed to carry up to four passengers and will be operated by a certified commercial pilot.

Key features include:

  • Six tilting propellers enabling vertical take-off and landing (VTOL)
  • Transition into forward flight after lift-off
  • Top speeds of up to 200 miles per hour
  • Range of up to 100 miles on a single charge

The cabin offers comfortable seating and panoramic city views from large windows, positioning the experience as both practical and premium.

Built for urban environments

Designed specifically for city operations, the electric vertical take-off and landing (eVTOL) aircraft includes multiple layers of safety redundancy.

Its acoustic profile has been engineered to blend into typical urban soundscapes, addressing concerns about noise pollution, a key factor in urban air mobility adoption.

When first passenger flights will take off

Initial passenger flights are expected to begin later this year in Dubai, marking a major milestone in the emirate’s push toward multi-modal and future-forward transportation systems.

The initiative reflects Dubai’s broader ambition to integrate air mobility into everyday commuting, allowing riders to seamlessly transition between ground and air transport within a single booking experience.

If launched as planned, Dubai would become one of the first cities globally to offer commercial air taxi bookings through a mainstream ride-hailing platform.

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