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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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UAE petrol prices rise again: New fuel rates for October revealed

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Filling up in the UAE is about to get more expensive, with petrol and diesel prices rising across all categories from October 1.

UAE motorists are set to feel another pinch at the pump this month after the UAE Fuel Price Committee announced higher petrol and diesel rates for October 2026.

The increase means drivers will pay more per litre across every petrol category, while diesel prices have also moved higher.

Fuel prices for October

The new rates will take effect from Thursday, October 1. Here’s what motorists will pay:

Super 98: Dh4.40 per litre
Special 95: Dh4.28 per litre
E-Plus 91: Dh4.21 per litre
Diesel: Dh4.80 per litre

That means Super 98 rises by 60 fils per litre, while Special 95 and E-Plus 91 increase by 59 and 60 fils respectively. Diesel is up by 50 fils per litre.

How much more will a full tank cost?

For motorists, the increase could quickly add up over the course of a month.

For example, filling a 50-litre tank with Super 98 will cost Dh220 in October, compared with Dh190 in September, a difference of Dh30 per fill-up.

A 50-litre tank of Special 95 will cost Dh214, compared with Dh184.50 previously.

For E-Plus 91, the same tank will cost Dh210.50, up from Dh180.50.

Diesel drivers filling 50 litres will pay Dh240, compared with Dh215 in September.

Why are fuel prices changing?

The UAE Fuel Price Committee reviews retail fuel rates at the end of each month, with prices linked to movements in global energy markets.

UAE fuel prices have experienced notable fluctuations this year. Rates fell in July after several consecutive monthly increases, before moving higher again in August and September.

The latest increase comes amid continued volatility in global and regional energy markets.

What does this increase mean for household budgets?

For people who drive every day, higher fuel prices can have an effect beyond the cost of a single trip to the petrol station.

Commuters, families and businesses that rely heavily on road travel may see their monthly transport expenses rise, particularly if they fill up frequently.

Even a relatively small increase per litre can become more noticeable when multiplied across several refuelling trips over the month.

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Football community mourns ex-Chelsea star’s son after tragic desert hike

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Tributes have poured in after the son of former Chelsea star Eddie Newton was found dead alongside his friend following a hike in the UAE, where temperatures soared to 50C.

Cassius Newton, 34, and his friend Aran Martinson, 33, were found by rescuers on July 18 after setting out on a hike in the mountainous Wadi Naqab region.

The pair, from Dorset and Essex respectively, both lived and worked in the UAE. Their bodies were discovered between 3km and 4km from their vehicle.

According to a report, Chelmsford area coroner Michelle Brown said their provisional causes of death included cardiac and respiratory arrest.

Cassius, a non-league footballer, was the son of former Chelsea midfielder and coach Eddie Newton, who spent more than a decade with the club.

His wife was in the UK when she became concerned after Cassius failed to contact her following the hike and reported him missing.

The two men had been living at a luxury resort in Ras Al Khaimah.

Tributes after desert tragedy

Tributes poured in after the deaths.

Aran’s wife described him as “incredibly driven, hardworking and ambitious”, saying he had recently begun a new chapter in his career and was excited about the future.

Blackfield & Langley Football Club paid tribute to their former player, saying: “It is with heavy hearts that we share the sad news of the passing of former player Cassius Newton; our thoughts and deepest sympathies are with his family and friends during this difficult time.”

National League club Eastleigh, where Cassius had previously played, said it was “deeply saddened” by his death.

Chelsea connection

Cassius’ father Eddie Newton played for Chelsea from 1990 to 2001 and famously scored in the club’s 1997 FA Cup final victory.

The former midfielder also represented Cardiff City, Birmingham City, Oxford United and Barnet.

After retiring as a player, Newton moved into coaching, working as assistant manager at MK Dons and West Brom before returning to Chelsea.

He later served as assistant manager under Roberto Di Matteo and Rafael Benítez.

(With inputs from BBC, The Sun)

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Dubai drivers warned of delays due to Oud Metha Road bridge diversion this weekend

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Dubai motorists face a temporary traffic diversion this weekend as road improvement works get underway on a key route.

Dubai’s Roads and Transport Authority (RTA) has announced a temporary diversion on the slow lane of the bridge connecting Oud Metha Road towards Abu Dhabi and Port Rashid.

The traffic change will begin at 11pm on Friday and remain in effect until 6am on Sunday, allowing development work to be completed in the area.

Drivers urged to allow extra time

Motorists travelling along the affected route are being advised to plan their journeys ahead of time and allow additional time for their trips.

Drivers should also pay close attention to road signs and traffic directions while the diversion is in place to avoid delays and ensure they reach their destinations smoothly.

New tunnel opens to ease congestion

The latest traffic diversion comes as Dubai continues to expand and upgrade its road network.

Earlier, the RTA opened a 260-metre single-lane tunnel linking Dubai–Al Ain Road with Oud Metha Service Road. The tunnel can handle as many as 1,200 vehicles per hour and is designed to improve traffic movement and reduce congestion.

The new link forms part of the broader Oud Metha Road and Al Asayel Street Development Project, a major infrastructure programme aimed at improving connectivity across the area.

According to an RTA update issued in late July, the project had reached 90 per cent completion at that stage.

Once completed, the improvements are expected to increase the traffic-handling capacity of Oud Metha Road by 50 per cent, helping create smoother journeys for motorists and improving connections to major destinations across Dubai.

For drivers using the Oud Metha area this weekend, however, the message is simple: check your route, leave early and follow the temporary traffic signs.

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