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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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Italia T10 eyes GCC as new Italian franchise cricket league builds global ambitions

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Italy is about to get its own city-based franchise cricket league, and organisers are looking to the Middle East to help take it global.

Italia T10 Cricket will make its debut in Rome from November 7 to 15, 2026, with six city-based teams set to compete in the fast-paced 10-over format.

And while the league is being built around Italian cricket, its ambitions stretch well beyond Italy.

With three of the six franchises already secured, organisers are now turning their attention to the Middle East, hoping to build links with the region’s growing cricket community and attract stakeholders from across the GCC.

The league has been officially endorsed by the Italian Cricket Federation, with the organisers describing the competition as Italy’s first city-based franchise T10 league.

Why is Italy turning to the Middle East?

Cricket may not be one of Italy’s traditional mainstream sports, but the game has been steadily expanding across Europe, and the Middle East has become a major hub for international and franchise cricket.

The UAE, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain all have established cricket communities, creating a sizeable pool of players, fans and potential investors.

Aamir Akhtar, chairman of Apex T10 Ltd, said the response to the league’s announcement had been “phenomenal” and that the organisers were keen to bring the Middle East into the project.

For Akhtar, the connection is also personal. The former Nepal international played at the ICC Under-19 Cricket World Cup in 2000 before representing Nepal at senior level.

He now wants to use franchise cricket to create more opportunities in emerging cricket markets.

What exactly is Italia T10?

The clue is in the name.

Each match will feature 10 overs per side, with games expected to last around 90 minutes.

That makes T10 one of cricket’s shortest and most explosive formats — designed to pack plenty of action into a compact viewing window.

The inaugural tournament will be played entirely in Rome, with six franchises competing across nine days.

The league also says its matches will be streamed live in more than 30 countries, giving the new competition an international audience from its very first season.

Could the Middle East become part of the league?

That’s one of the bigger questions surrounding the project.

Organisers say they see the Middle East as more than simply a commercial market. They want to build a cricketing bridge between Europe and the GCC, potentially bringing regional stakeholders, players and cricket communities into the Italia T10 ecosystem.

Nadeem Shahid, CEO of Apex T10 Ltd, said the league has an Italian foundation but an international outlook.

The company behind Italia T10 was founded by Shahid and Akhtar with the aim of developing cricket in associate territories through professionally run franchise competitions.

Why now?

The timing could hardly be more interesting for global cricket.

The sport is preparing to return to the Olympic Games at Los Angeles 2028, putting renewed focus on expanding cricket beyond its traditional strongholds.

Italia T10 hopes to play a small part in that expansion by raising the profile of cricket in Italy, creating more opportunities for local players and clubs and connecting Italian cricket with the international game.

With half of its franchises still to be secured and the first season only months away, the next phase will be worth watching.

Italy has the league. Rome has the stage. Now organisers want the Middle East to become part of the story.

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Autumn arrives in the UAE: When will temperatures start to drop?

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UAE residents, there’s light at the end of the summer tunnel. Meteorological autumn officially arrived on September 1, marking the start of the three-month period when temperatures are expected to gradually ease across the country.

But don’t expect winter-like weather just yet. September can still be hot, the difference is that the intense summer heat should slowly begin to lose its grip.

According to Ibrahim Al Jarwan, Chairman of the Board of Directors of the Emirates Astronomical Society and a member of the Arab Union for Astronomy and Space Sciences, meteorological autumn runs from September 1 to November 30 in the Northern Hemisphere.

So, when does autumn actually begin?

Here’s where it gets slightly confusing. September 1 marks the beginning of meteorological autumn, which is based on calendar months and typical temperature patterns used for climate reporting.

Astronomical autumn arrives later. In the UAE, the autumnal equinox will take place on September 23, at around 4.05am (UAE time).

That’s when the Sun crosses the celestial equator from north to south, officially marking the astronomical start of autumn in the Northern Hemisphere.

When will the UAE start feeling cooler?

The good news is that September should bring a noticeable change.

After months when daytime temperatures frequently reached 42°C or higher, most September days are expected to see highs below 39°C, while overnight temperatures should dip below 27°C.

The cooling trend becomes more noticeable in October, when daytime temperatures are expected to fall below 35°C on most days and nighttime lows could drop below 22°C.

By November, things should feel considerably more comfortable, with daytime temperatures generally below 30°C and nights dropping 18°C below on most days.

By the end of meteorological autumn, temperatures could fall to around 26°C or lower during the day and 15°C at night across much of the UAE.

So while residents shouldn’t pack away the air conditioner just yet, the country’s long, scorching summer is gradually giving way to cooler months.

And for anyone counting down to outdoor season, September is the first hint that better weather is on the way.

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UAE drivers warned: Failing to stop for school bus carries a Dh1,000 fine and 10 points

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Abu Dhabi Police has reminded motorists to come to a complete stop when a school bus extends its side-mounted ‘Stop’ arm, warning that drivers who ignore the rule face a Dh1,000 fine and 10 traffic balck points.

Motorists must also keep a distance of at least 5 metres from the school bus while children are getting on or off.

Police said drivers must not attempt to overtake or pass a school bus when its stop arm is extended, as children may be crossing the road.

The five-metre safety rule is designed to give pupils enough room to cross safely while ensuring they remain visible to approaching motorists and the school bus driver.

Extra caution needed around schools

The reminder comes as schools reopen and thousands of school buses return to roads across Abu Dhabi, leading to heavier traffic around residential communities, school campuses and pick-up and drop-off points.

Police urged drivers to be particularly careful during the busy morning and afternoon school runs, when traffic around schools and buses increases significantly.

Motorists have been advised to slow down, stay alert and follow all traffic rules when approaching school buses.

Dh1,000 fine and 10 black points

Ignoring a school bus stop sign is a serious traffic violation, Abu Dhabi Police said.

Drivers who fail to stop when the bus extends its stop arm can be fined Dh1,000 and receive 10 traffic points.

Police stressed that keeping children safe on the road is a shared responsibility, calling on motorists to remain patient and avoid risky manoeuvres around school buses.

With thousands of children travelling to and from school every day, even a few seconds of caution can make a crucial difference.

The message from police is simple: when a school bus displays its Stop arm, stop, keep your distance and wait until it is safe to move again.

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