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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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Parents, take note: Dubai Police warn about teens riding motorbikes after Iftar in residential areas

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As Ramadan evenings get busier, Dubai Police are warning parents about a rise in teenagers riding motorcycles and recreational bikes in residential areas, especially after Iftar.

Why this matters

Police say many teens are:

  • Riding without proper safety measures
  • Using service roads and neighbourhood streets
  • Putting themselves at risk of collisions with cars or pedestrians

Residential areas are often filled with families, children and elderly residents during Ramadan nights, making the danger even greater.

What parents should know

Authorities have already:

  • Impounded motorcycles
  • Summoned parents
  • Filed official police reports

This behaviour is considered a legal violation and can have serious consequences.

What you can do

  • Talk to your children about road safety and legal responsibilities
  • Ensure any bike use follows UAE traffic laws
  • Supervise younger teens, especially during busy evening hours

Residents can report unsafe riding via the 901 hotline (‘We Are All Police’ service) or through the Dubai Police app.

A quick conversation at home today could prevent a serious accident tomorrow.

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Foodilicious: A new Dubai-based TV series that brings Ramadan culinary traditions and cultural stories to screen

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A new Ramadan television series is bringing communities together across the GCC, not through debate or drama, but through the shared experience of Iftar.

Haier presents Foodilicious, produced by Rigel Global Media, which premiered in February and airs every Saturday at 7:30pm (GST) on Zee TV, with streaming available on demand.

The English-language lifestyle series blends Iftar traditions, chef-led dining, hospitality features and cultural storytelling, reflecting the diversity that defines Ramadan in Dubai and across the Middle East.

More than a food show

Unlike conventional cooking programmes, Foodilicious positions food as a narrative tool.

Founder and CEO Abhishek K. Mishraa said the editorial approach mirrors news storytelling,  rooted in real life, cultural context and human experience.

The show was developed alongside Creative Head Puneet Verma and storyteller Aryaman Singh, who brought a contemporary lens to Ramadan traditions to connect with younger audiences.

Their goal? To treat food as memory, devotion and belonging, not just spectacle.

Familiar face fronts the series

Hosting the show is Lokesh Dharmani, radio jockey at City 101.6 FM, whose warm, conversational style anchors the format.

Behind the scenes, Production Manager Mukesh Dubey and Line Producer Tanim Ayub lead operations, while digital strategy is managed by social media personality Altamash Iqbal.

Backed by global brand support

The series is presented by Haier Gulf Electronics LLC, signalling growing brand investment in culturally resonant Ramadan programming, a season known for some of the region’s highest TV viewership figures.

Ramadan in the UAE brings together Emiratis, expats and visitors from across the world. By showcasing Iftar tables, chefs, hospitality experiences and shared traditions, Foodilicious aims to reflect that diversity on screen.












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Huge relief for drivers: New Dubai bridge cuts travel time to 1 minute

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Commuters using one of Dubai’s busiest corridors just got a major upgrade.

The Roads and Transport Authority (RTA) has officially opened a new 1,000-metre bridge linking Sheikh Zayed Road to Sheikh Khalifa bin Zayed Street, slashing journey times from six minutes to just one minute.

And this is only part of a much bigger transformation.

What’s the new bridge?

  • It spans 1,000 metres
  • Has two lanes
  • Handles up to 3,000 vehicles per hour
  • Connects traffic from Sheikh Zayed Road towards Al Karama and Deira

It’s the third bridge completed under the wider World Trade Centre Roundabout Development Project.

Two earlier bridges opened in February 2026, improving traffic from 2nd December Street towards Sheikh Rashid Street and Al Majlis Street.

Why this intersection matters

The World Trade Centre Roundabout is one of Dubai’s most critical traffic nodes. It connects five major roads:

  • Sheikh Khalifa bin Zayed Street
  • Sheikh Rashid Street
  • 2nd December Street
  • Zabeel Palace Street
  • Al Majlis Street

It also serves key destinations like:

  • Dubai World Trade Centre
  • Dubai International Financial Centre

More than half a million residents and visitors rely on this corridor daily.

From 12 Minutes to 90 Seconds

When the full five-bridge project is completed:

  • Average delays will drop from 12 minutes to 90 seconds
  • That’s a 92% reduction
  • Free-flow traffic will operate in multiple directions
  • The existing roundabout will become a signalised junction

Two additional bridges, connecting traffic from Sheikh Rashid Street and Al Majlis Street towards 2nd December Street, are set to open in October.

Who benefits most?

  • Daily commuters heading to Deira and Karama
  • Residents in Zabeel, Al Satwa, Al Jafiliya and Al Mankhool
  • Businesses in DIFC
  • Event attendees at Dubai World Trade Centre

For drivers, the impact is immediate. For central Dubai’s traffic grid, the biggest gains are still coming later this year.

If you drive this stretch daily, you’ll likely feel the difference from your very next commute.

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