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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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UAE launches free Fazaa discount membership for resident families: Who can apply and what you get

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Resident families in the UAE can now apply for a free Fazaa discount membership as part of the country’s “Year of the Family 2026” initiative.

The programme, launched by Fazaa in collaboration with the Ministry of Family, aims to support family stability, strengthen social cohesion, and improve the quality of life for residents living in the UAE.

Here’s what you need to know:

Who can apply?

Resident families in the UAE are eligible if:

  • They live in the UAE
  • They have at least one son or daughter

The membership will remain valid throughout the Year of the Family 2026 and will expire at the end of the year.

What benefits do families get?

Members will gain access to a wide network of discounts and services, including:

  • Discounts at more than 34,000 retail outlets in the UAE and internationally
  • Offers on over 28,000 food and consumer products through Fazaa stores
  • Travel and accommodation deals at more than 500,000 hotels worldwide through the Fazaa Places service
  • Up to 70% discounts on entertainment and activity tickets through the Fazaa mobile app
  • Exclusive offers on various products and services

How to register

Families can apply online through the official Fazaa website.

Once approved, applicants can activate their digital membership cards, which can then be used to access discounts and services.

A dedicated support team has also been assigned to help residents with registration and activation.

Why is the initiative being launched?

The programme is part of the UAE’s Year of the Family 2026, which focuses on strengthening the role of families in society and promoting values of cooperation, stability, and community well-being.

Officials say the initiative also recognises the contributions of resident families who live and work in the UAE and play a role in the country’s growth and development.


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Dubai’s new grievance committee for government employees: What it means

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Dubai has introduced a new system that allows government employees to formally challenge certain workplace decisions, following a decree issued by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

The new framework, established under Decree No. (5) of 2026, creates a Central Grievances Committee that will review complaints from Dubai government staff regarding administrative decisions affecting their jobs.

What is the new committee?

The Central Grievances Committee is a body created to review appeals from government employees who believe an administrative decision affecting them was unfair or improperly handled.

A separate Grievance Adjudication Committee will examine the appeals and issue final decisions.

Who will be on the committee?

The committee will include:

  • A chairman and deputy chairman
  • Members with legal and human resources expertise
  • Representatives from:
    • The General Secretariat of the Executive Council
    • The Supreme Legislative Committee
    • The Dubai Government Human Resources Department

Members will be appointed by the chairman of Dubai’s Executive Council.

What decisions can employees challenge?

Employees may submit grievances against final administrative decisions affecting:

  • Their employment or legal status
  • Job roles
  • Working conditions

On what grounds can a complaint be filed?

Appeals can be made if an employee believes a decision involved:

  • Misapplication of the law
  • Failure to follow required procedures
  • Abuse of authority
  • Excessive disciplinary action
  • Lack of proper justification

How long do employees have to file a grievance?

Employees must submit their complaint within 14 working days after receiving written notice of the decision. Late submissions may still be accepted if there is a valid reason.

When can a complaint be rejected?

The committee may reject grievances if:

  • The issue falls outside its jurisdiction
  • The complaint is filed after the deadline
  • The matter has already been decided by the courts
  • The employee has no legal interest in the case

Are the committee’s decisions final?

Decisions issued by the Grievance Adjudication Committee will be final and binding on government entities. However, employees still retain the right to challenge decisions through the courts.

What else does the decree change?

The new decree replaces Executive Council Resolution No. (41) of 2015, which previously governed the grievances process for Dubai government employees.

The law will take effect once it is published in the Official Gazette.

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Dubai announces free parking, extended metro, tram, and bus timings for Eid Al Fitr

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Dubai’s Roads and Transport Authority (RTA) has announced extended operating hours for metro, tram, and bus services during the Eid Al Fitr holiday, along with free public parking for the first three days of the celebration.

Dubai Metro’s Red and Green Lines will run from 5:00am to 1:00am the following day between March 18 and 21, while services on Sunday, March 22, will operate from 8:00am until 1:00am.

Dubai Tram services will operate from 6:00am to 1:00am from Wednesday to Saturday, and from 9:00am to 1:00am on Sunday.

Some changes will also apply to intercity bus services. Route E100, which usually runs between Al Ghubaiba Bus Station and Abu Dhabi, will be suspended from the afternoon of March 18 until March 22. Passengers travelling to Abu Dhabi during this period are advised to use Route E101 from Ibn Battuta Bus Station instead. Meanwhile, Route E102, operating between Al Jafiliya Bus Station and Musaffah, will continue running from March 19 to 22.

The RTA advised commuters to check the S’hail mobile app for updated schedules covering Dubai Bus and marine transport services, including water taxis, ferries, and abras.

Public parking across Dubai will be free from the first day of Eid until the end of the third day, although multi-storey parking facilities will remain chargeable. Normal parking fees will resume from the fourth day of Eid.

Several RTA service centres will also close during the holiday. Vehicle technical inspection centres and Customer Happiness Centres will be shut from March 19 to 22, while some smart customer centres and the Umm Ramool centre will remain open 24 hours. Services are expected to resume on Sunday, depending on the length of Ramadan.


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