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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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Abu Dhabi schools ban falafel, fries and diet soda: Full list of foods parents can’t pack

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Parents in Abu Dhabi will need to rethink lunchboxes from the 2025/26 academic year after the Department of Education and Knowledge (ADEK) introduced strict new food rules for schools.

Under the new policy, a wide range of foods and drinks are banned on school grounds, including items brought from home.

What foods are banned

The ADEK “red list” includes:

  • Deep-fried foods such as falafel, samosas, fried chicken and fries
  • Sweets including cakes, doughnuts, candy and chocolate with less than 50% cocoa
  • Ice cream and high-sugar desserts
  • Soft drinks — including diet and zero-calorie sodas
  • Energy drinks, sports drinks, iced coffees and sweetened teas
  • Processed meats such as hot dogs, mortadella, salami, pepperoni, and smoked turkey
  • High-calorie sauces like ketchup, mayonnaise and ranch
  • Pickled vegetables
  • Foods containing artificial dyes, MSG, high fructose corn syrup and artificial sweeteners
  • All nuts, sesame seeds and soy products due to allergy concerns

Even zero-sugar sodas have been prohibited due to concerns over sweeteners and a lack of nutritional value.

Why these foods are banned

ADEK says the changes aim to improve students’ health, concentration and overall well-being. Schools were warned that certain foods can contribute to:

  • Hyperactivity
  • Poor concentration
  • Sleep disruption
  • Weight management issues
  • Long-term health risks linked to high sodium and saturated fats

What foods are allowed

Some favourites can stay, with healthier tweaks.

  • Oven-baked or air-fried versions of falafel and similar dishes are permitted
  • Water, sparkling water and unsweetened fruit-infused water are encouraged
  • Unflavoured milk and unsweetened yoghurt are allowed
  • Lean grilled meats and fish are preferred over processed meats
  • Fresh vegetables instead of pickled options
  • Low-sugar, portion-controlled whole-grain baked goods

When do the new rules start

Schools have been instructed to comply starting from the Autumn term of the 2025/26 academic year.

The authority emphasised that schools play a key role in promoting healthy eating habits, and parents will now be expected to align with the new guidelines when preparing packed lunches.










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Ramadan 2026: UAE freezes prices of 9 essential grocery items

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UAE residents can expect stable grocery bills this Ramadan, as the Ministry of Economy has confirmed that prices of nine essential food items will not increase during the holy month.

In preparation for the holy month, the Ministry will continue its nationwide campaign to monitor and prevent unjustified price hikes, with daily inspections taking place across retail outlets.

What items are protected?

The price freeze applies to nine basic commodities that are staples in most households:

  • Cooking oil
  • Eggs
  • Dairy products
  • Rice
  • Sugar
  • Poultry
  • Legumes
  • Bread
  • Wheat

These essential items are widely consumed during Ramadan, when grocery spending traditionally increases due to family gatherings and Iftar meals.

Strict monitoring in place

Speaking at a media briefing, Abdullah bin Touq Al Marri, UAE Minister of Economy and Tourism, said the Ministry will closely analyse food prices on a daily basis and intervene if any unjustified increases are detected.

The move builds on last year’s pricing policy, which requires retailers to maintain a minimum six-month gap between price increases on essential goods. Retailers must also obtain prior approval before raising prices.

To strengthen oversight, the Ministry launched a digital platform that monitors the prices of these nine key commodities. Over the past year, 377 complaints were received through the system, with around 30 per cent successfully resolved.

How residents can report price hikes

Residents who notice sudden or unjustified increases in food prices can:

  • Call the toll-free number: 800 1222
  • Submit complaints via the Ministry’s digital platforms

The Minister encouraged consumers to shop responsibly, keep receipts, and compare bills to ensure they are being charged correctly.

With Ramadan approaching, the Ministry says the focus remains on protecting consumers, ensuring fair pricing, and maintaining market stability during one of the busiest shopping periods of the year.

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Ramadan  in UAE: Which jobs are not entitled to reduced working hours 

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In the UAE, private sector employees typically receive a two-hour reduction in daily working hours during Ramadan, regardless of religion.

However, there are important exceptions.

Roles That May Not Receive Reduced Hours

Employees in roles where business continuity is essential may operate on normal schedules, including:

  • Shift-based operations
  • Security personnel
  • Healthcare workers
  • Hospitality staff (hotels, restaurants, tourism)
  • Other critical service roles

In these cases, employers can implement alternative working arrangements, but they must still comply with:

  • Maximum legal working hour limits
  • Overtime compensation rules

What About Free Zones Like DIFC and ADGM?

Some free zones follow separate labour laws.

For example:

DIFC

  • Only Muslim employees are entitled to reduced working hours (maximum six hours per day during Ramadan).
  • Reduced hours do not apply to non-Muslim employees under DIFC law.

ADGM operates under its own employment regulations as well, which may differ from mainland UAE law.

What Happens If You Work Overtime?

Since regular working hours are reduced by two hours per day, any work beyond the reduced hours is generally considered overtime.

Employers can request overtime, but:

  • Extra hours must not exceed two hours per day
  • Overtime must be compensated as per UAE Labour Law

How Is Overtime Calculated?

If you work beyond normal hours:

  • You are entitled to your normal hourly pay (based on basic salary) plus 25%
  • If overtime falls between 10pm and 4am, compensation increases to 50% extra
  • This late-night rule does not apply to shift workers

If you work on your official rest day:

  • You are entitled to either:
    • A substitute rest day, OR
    • Normal pay plus 50%

While most private-sector workers benefit from reduced Ramadan hours, those in essential, shift-based, or continuous operations roles may not see shorter days. Still, they must be properly compensated if they work beyond legal limits.

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