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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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UAE warns against sharing personal data on social media

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The Cybersecurity Council (CSC) has warned the public against publishing or sharing sensitive or personal information on social media platforms, stressing that such practices can expose individuals to fraud and privacy breaches.

The Council said that personal data shared online can be exploited to design targeted scams and may result in violations of privacy in cyberspace. It urged users to exercise caution when posting information, noting that responsible online behaviour plays a critical role in reducing cyberattacks and fraudulent activities targeting individuals, companies and institutions.

According to the CSC, approximately 40 per cent of social media users have experienced privacy violations as a result of oversharing personal details about their lives and families. It cautioned that irresponsible sharing significantly increases the risk of theft, cyber fraud and identity theft.

The Council emphasised that even seemingly minor details shared publicly can be used in fraudulent schemes. Users were advised not to disclose home or workplace addresses, personal phone numbers, travel plans, or private family photographs.

Highlighting the importance of individual responsibility, the CSC stressed the need to safeguard personal data and secure social media accounts and mobile devices used for personal and professional purposes. It urged users to keep software updated, limit access to cameras, microphones and location services, create strong passwords, enable multi-factor authentication and adopt safe online practices.

The Council further advised the public to verify secure methods of sharing information, avoid unsecured platforms, monitor accounts regularly and exercise caution when responding to incoming messages, particularly as fraudsters increasingly employ advanced technologies to obtain financial and personal data.

Concluding its advisory, the CSC said cybersecurity remains a major challenge in the digital landscape and that preventive measures, responsible conduct and ongoing awareness are essential to addressing risks arising from rapid technological advancement.

The warning comes as part of the “Cyber Pulse” awareness campaign, launched by the Council for the second consecutive year on social media platforms. The initiative supports the UAE’s broader efforts to strengthen trust in the national digital ecosystem, promote cybersecurity culture and enhance digital awareness among families and individuals.









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Sharjah Police warn motorists: Seconds of inattention can lead to fatal accidents

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Sharjah Police have warned that even a few seconds of inattention behind the wheel can turn a routine journey into a tragedy.

The authority said negligence and distracted driving, including mobile phone use and other in-car distractions, remain among the leading causes of serious traffic accidents in the emirate.

According to traffic reports, brief lapses in concentration, particularly on highways and congested roads, significantly increase the risk of collisions that may result in severe injuries or fatalities.

Major Saud Al Shaiba and Captain Humaid Al Hammadi, Director of the Traffic Awareness Branch at Sharjah Police, stressed that distracted driving is not a minor offence.

Under Article 32 of the UAE Traffic Law, distracted driving, whether due to mobile phone use or any other cause, carries a Dh800 fine and four traffic black points.

Sharjah Police continue to urge motorists to comply with traffic regulations, remain fully attentive, and prioritise the safety of themselves and others, particularly during Ramadan.

The warning comes as part of the “Safe Roads during Ramadan” campaign, which highlights the importance of responsible driving during the holy month and reminds motorists that any distraction while driving can have devastating consequences.









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Ramadan in UAE: Abu Dhabi Police issue advisory on mosque parking during prayer time

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Abu Dhabi Police have issued an advisory urging motorists to park only in designated areas near mosques during prayer times, particularly throughout Ramadan.

In a post on X accompanied by an awareness video, the authority stated that random parking near mosques during Taraweeh and other prayers is considered inappropriate behaviour that leads to congestion and disrupts traffic flow. Motorists were reminded to use designated parking facilities to ensure public safety and smooth movement of vehicles.

According to police, the most common violations recorded during peak prayer times include:

  • Double parking that prevents other vehicles from exiting
  • Parking on sidewalks, obstructing pedestrian movement
  • Blocking traffic lanes, especially near intersections and main roads
  • Remaining parked for extended periods after prayers results in congestion and delays

Abu Dhabi Police have called on the public to cooperate by adhering to traffic regulations to avoid fines and ensure safe, orderly access to mosques during Ramadan.









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