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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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Crime

Thinking of buying cheap car insurance on social media? Here’s what Dubai Police advise

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Drivers in the UAE are being warned about a growing online scam involving fake car insurance offers advertised through social media.

Dubai Police has urged motorists to be particularly cautious of insurance deals promoted at unusually low prices, warning that such offers could be designed to trick people into handing over money or sensitive personal information.

Fraudsters may use social media advertisements and fake accounts to make their offers appear genuine, creating the impression that drivers are dealing with a legitimate insurer or authorised insurance broker.

How the fake insurance scam works

The scam typically starts with an attractive insurance offer that appears significantly cheaper than normal market rates.

Drivers looking for a cheaper policy may be directed to communicate with the advertiser or make a payment before receiving legitimate documentation.

In some cases, scammers may also attempt to obtain sensitive information such as identification documents, vehicle registration details or banking information.

Dubai Police is urging motorists not to let a low price override basic checks.

Warning signs drivers should look out for

Several red flags indicate an insurance offer is fraudulent.

Extremely cheap premiums

A price that is dramatically below what other insurers are offering should immediately raise suspicion.

Scammers often use unusually low prices to create a sense of urgency and persuade potential victims to act before checking the provider.

Fake social media accounts

Fraudsters can use social media profiles, advertisements and sponsored posts to impersonate established insurance companies or authorised brokers.

A professional-looking profile or advertisement does not necessarily mean the seller is legitimate.

Requests for immediate payment

Drivers should be wary if an advertiser asks them to transfer money quickly or provide financial information before the policy and company have been independently verified.

How to check if a car insurance offer is genuine

Dubai Police recommends taking precautions before making any payment or sharing personal information.

Verify the insurance provider.

Deal only with officially licensed insurance companies or authorised brokers operating in the UAE.

Check the offer independently.

Instead of relying on links or contact details supplied through a social media advertisement, contact the insurance company through its official website or verified customer-service channels.

Protect your personal and financial information.

Do not provide identification documents, vehicle registration details, bank card information or other sensitive data until the provider has been confirmed as legitimate.

Don’t let a cheap deal become an expensive mistake

A heavily discounted insurance offer may look tempting, particularly when motorists are trying to reduce their annual vehicle expenses.

But if an offer appears too good to be true, drivers should pause and verify it before paying.

A few minutes spent checking an insurer’s credentials could help prevent financial loss and the misuse of personal information.

Dubai Police’s latest warning forms part of wider efforts to raise awareness of online fraud and encourage residents to be more cautious when dealing with unsolicited offers on social media.

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Business

UAE cracks down on fake and unsafe goods: Suppliers given 24-hour deadline to clear items

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Businesses caught dealing in counterfeit, adulterated, or spoiled goods in the UAE now have just 24 hours to clear them off the shelves or face swift state intervention, under tough new commercial fraud regulations that have officially taken effect.

The new rules, outlined in Cabinet Resolution No. 107 of 2026 (the Executive Regulations of Federal Decree-Law No. 42 of 2023), significantly ramp up consumer protections. They grant authorities sweeping powers to raid premises, seize stock at the violator’s expense, issue public alerts, and order rapid product destruction.

The 24-hour countdown

Once the Ministry of Economy and Tourism or local authorities flag a non-compliant item, the clock starts ticking immediately. Suppliers must halt sales on the spot and execute four mandatory steps within 24 hours:

  • Clear shelves and warehouses: Remove every affected batch from inventory.
  • Alert supply chains: Notify downstream retailers and distributors to pull the products within the same 24-hour window.
  • Recall active stock: Initiate steps to recover items already in circulation.
  • Provide proof: Submit verified evidence to authorities confirming total withdrawal.

Miss the deadline? Expect the bill

Suppliers dragging their feet won’t stall enforcement.

Under Article 8, if a business fails to clear offending stock within 24 hours, government authorities will step in and clear markets and warehouses themselves within the following 48 hours, billing the non-compliant supplier for the entire operation.

Seizures, storage fees, and public name and shame

Authorities now hold expanded legal teeth to intervene early:

  • Impounding stock: Suspected goods can be seized, locked in designated storage facilities, and held during lab testing, with all warehousing fees charged directly to the offender.
  • Public consumer alerts: Regulators can publicly broadcast warnings naming the product type, description, and trademark to warn shoppers against dangerous goods.

Heavy penalties for violators

Ignorance is no longer an easy defence. Administrative penalties will hit anyone caught knowingly trading fraudulent goods, or anyone who should have reasonably known based on their industry expertise that the product posed a health and safety risk.

Regulators are paying particularly close attention to:

  • High-risk goods: Medicines, organic foods, and agricultural supplies.
  • Recycled hazards: Goods previously declared unfit for use that were reintroduced into the market.
  • Profiteering & tampering: Counterfeit items bought for alteration, repackaging, or unlawful resale.
  • Deceptive advertising: Products promoted with false claims regarding origin, ingredients, or quality standards.

Fast-track destruction: 15-day limit

Once a competent court or the Supreme Committee issues a formal ruling, authorities won’t let fake items linger in storage. Under Article 18, confiscated counterfeit and spoiled products must be destroyed within 15 working days, closing the door on unlawful resale.

For consumers, the revamped framework delivers stronger market surveillance and faster removal of hazardous goods. For traders, retailers, and distributors across the UAE, it sends a clear signal: compliance is non-negotiable, and slow reaction times will come with steep financial and legal costs.

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Education

Dubai launches first accredited Bachelor of Music degree for aspiring musicians

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For years, the UAE’s aspiring musicians, producers, and songwriters have had to look abroad to turn their creative spark into a formal qualification. That changes this year.

In a major boost to the country’s growing creative economy, SAE University College Dubai is set to launch the city’s first accredited, three-year Bachelor of Music programme this September, blending hands-on studio craft with rigorous academic and industry training. 

With admissions now open and scholarships worth up to Dh50,000 up for grabs, the move marks a pivotal moment for grassroots talent looking to make noise on the global stage.

What will the degree cover?

The full-time programme has been designed around the skills needed in today’s rapidly changing music industry.

Students will study a range of creative and technical subjects, including:

  • Songwriting and composition
  • Electronic music production
  • Studio recording and production
  • Live performance
  • Stagecraft
  • Creative musicianship
  • Music business
  • Entrepreneurship

Rather than focusing solely on classroom-based learning, the course will combine practical assignments with industry projects.

Students will also complete a major project before graduation, allowing them to develop a professional portfolio that can support their entry into the music industry.

Students will get access to professional studios

As part of the programme, students will have access to professional-standard recording facilities, music equipment and specialist software at SAE University College Dubai.

They will also work with academics and industry professionals throughout their studies.

The university has developed the programme alongside industry partners including Melody House, Muzikminds and Hungarian-American songwriter and music producer Miklos Malek.

What jobs can graduates pursue?

The degree is aimed at students who want to build careers across both the music business and the wider creative economy.

Potential career paths include:

  • Music producer
  • Songwriter or composer
  • Audio engineer
  • Performing artist
  • Artist development professional
  • Music supervisor
  • Entertainment professional
  • Content creator
  • Music entrepreneur

The programme also places significant emphasis on business and entrepreneurship, reflecting the growing need for musicians to understand both the creative and commercial sides of the industry.

Why Dubai is investing in music education

The launch comes as the UAE seeks to expand its creative industries and increase their contribution to the national economy.

Under the UAE National Strategy for Cultural and Creative Industries, the country has set a target for the sector to contribute 5 per cent of GDP by 2031.

The regional music market is also expanding. According to figures cited by SAE University College, recorded music revenues across the Middle East and North Africa grew by 15.2 per cent in 2025.

The new degree therefore arrives at a time when opportunities across music, entertainment, digital content and other creative fields are growing across the region.

Applications are open

Students interested in joining the new Bachelor of Music programme can apply for the September 2026 intake if they meet the university’s admission requirements.

Those unable to join in September will have further opportunities, with intakes scheduled for February and May 2027.

Scholarships of up to Dh50,000 are available to eligible applicants.

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