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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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Flying during FIFA World Cup? This Dubai airline will show every match live 

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Football fans travelling with Emirates this summer won’t have to worry about missing any FIFA World Cup 2026 action. Dubai’s flagship airline Emirates, has announced that it will broadcast every match of the tournament live onboard its flights through Sport24, its dedicated live sports channel available on the award-winning ice entertainment system.

Passengers will be able to follow every moment of the world’s biggest football tournament while flying at 40,000 feet. The move ensures customers can stay connected to the action no matter where they are travelling, with live coverage available throughout the competition.

Emirates said the complete FIFA World Cup 2026 broadcast schedule is featured its ice magazine, allowing passengers to plan their journeys around key fixtures and follow their favourite teams during the tournament.

The live coverage will be available on most Emirates aircraft equipped with Sport24 and Sport24 Extra, although availability may vary depending on aircraft type and route. Selected FIFA World Cup matches will also be shown in Emirates Lounges across Dubai, giving travellers additional opportunities to catch the action before departure.

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Dubai’s RTA to build one of its largest pedestrian and cycling bridges in city

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Dubai is set to strengthen its position as a global leader in smart urban mobility by constructing one of the emirate’s largest pedestrian and cycling bridges.

Stretching 730 metres across Dubai–Al Ain Road, the landmark structure will connect the rapidly growing communities of Liwan and Dubai Silicon Oasis, offering residents a safer and more convenient way to travel. The project forms part of the Roads and Transport Authority’s wider plan to build 31 new pedestrian bridges and tunnels across the city by 2030, enhancing connectivity, road safety and sustainable transportation.

The Roads and Transport Authority (RTA) has approved a five-year plan that will introduce new pedestrian crossings at key locations across the emirate. The projects will be developed along major roads, including Sheikh Zayed Road, King Salman bin Abdulaziz Al Saud Street, Al Ittihad Road, and Omar bin Al Khattab Street, helping residents and visitors move more safely and efficiently throughout the city.

Enhancing safety and connectivity

The expansion aims to improve accessibility, strengthen links between residential communities and public transportation networks, and provide safer crossing options for pedestrians. Authorities selected project locations following detailed studies that assessed population growth, pedestrian movement patterns, public transport access, and proximity to commercial and tourist destinations.

Landmark bridge

One of the standout projects currently under development is a 730-metre pedestrian and cycling bridge that will cross Dubai–Al Ain Road. The structure will serve as a critical connection between Liwan and Dubai Silicon Oasis, two rapidly developing communities that continue to attract residents and businesses.

Once completed, the bridge will become one of the largest pedestrian and cycling crossings in Dubai, offering a safer and more convenient route for commuters, cyclists, and residents.

Advanced safety features

The upcoming bridges and tunnels will incorporate modern safety technologies, including firefighting systems, emergency alarms, remote monitoring capabilities, and dedicated cycling lanes. These enhancements are designed to improve user safety while supporting Dubai’s ambition to achieve zero traffic fatalities.

As the city continues to expand, the new pedestrian infrastructure projects are expected to play a key role in promoting sustainable mobility, reducing road risks, and strengthening Dubai’s reputation as a global leader in smart urban development.

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Kuwait launches 15-year residency visa: How it compares to UAE Golden Visa

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Kuwait has unveiled a new long-term residency programme that will allow eligible foreign investors and business leaders to live in the country for up to 15 years, marking one of the region’s latest efforts to attract international capital and strengthen economic growth.

The residency scheme is designed to provide greater stability for investors looking to establish, operate and expand businesses in Kuwait, while supporting the country’s broader plans to diversify its economy and enhance its competitiveness as an investment destination.

Who can apply?

Under the new framework, residency permits of up to 15 years will be available to:

  • Foreign investors meeting approved investment criteria
  • Immediate family members of eligible investors
  • Senior executives accredited by approved investment entities
  • Recognised business partners linked to qualifying investment projects

Authorities say the programme aims to encourage long-term commitments from investors while creating a more attractive business environment.

Investment requirements

To qualify, applicants must satisfy a number of conditions set by Kuwaiti authorities.

Eligible investors must own or be associated with investment entities licensed by the Kuwait Direct Investment Promotion Authority (KDIPA). Businesses must also maintain active operations within Kuwait and comply with national workforce requirements, including quotas related to the employment of Kuwaiti citizens.

The framework requires a minimum investment capital of KD1 million in approved business activities. In addition, licensed investment entities must maintain a total investment value of at least KD5 million.

Officials believe these requirements will help attract high-quality investments that contribute to economic development and job creation.

How it compares with UAE Golden Visa

One of the most prominent examples is the UAE’s Golden Visa programme, which was launched in 2019 and offers eligible individuals residency of up to 10 years.

The scheme is available to investors, entrepreneurs, skilled professionals, scientists, exceptional students, creatives and humanitarian contributors. It allows holders to live, work and study in the UAE without requiring a national sponsor, while also enabling them to sponsor family members.

The programme has become a key pillar of the UAE’s strategy to attract talent, innovation and long-term investment, helping cement its reputation as one of the region’s leading destinations for business and residency.

Kuwaiti authorities said the programme builds on existing investment legislation and forms part of ongoing efforts to modernise Kuwait’s business and regulatory environment.

Kuwait’s latest move reflects a growing trend across the Gulf, where governments are introducing long-term residency options to attract investors, entrepreneurs and highly skilled professionals.

Countries across the region have increasingly adopted residency programmes designed to encourage foreign investment, support economic diversification and attract global talent.

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