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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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UAE sends strong message: No food shortages, prices under watch amid massive market crackdown

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Amid global uncertainty, the UAE is making one thing crystal clear: there is no shortage of food, and authorities are stepping up efforts to keep it that way.

During a recent market inspection, Abdulla Bin Touq Al Marri reassured residents that food supplies across the country remain stable, with warehouses fully stocked and daily imports flowing without disruption.

Speaking after a visit to a key market in Al Ain, the minister emphasised that safeguarding food availability and protecting consumers are top national priorities. The visit is part of a wider push to monitor prices, ensure fair trade practices, and maintain stability in the market.

Strict monitoring

Officials confirmed that supply chains are operating efficiently, backed by strong strategic reserves and advanced logistics systems. Behind the scenes, authorities are working continuously to redirect supplies when needed and prevent any disruptions.

At the same time, enforcement has ramped up. Since the start of the current period, the Ministry of Economy and Tourism has carried out over 12,000 inspection campaigns, uncovering violations such as unjustified price hikes and issuing hundreds of warnings to businesses.

Warning against panic buying

Authorities also issued a clear message to the public: buy responsibly. Excessive purchasing and stockpiling can lead to waste and unnecessary price pressure, even when supplies are stable.

Strengthening local food production

The UAE is also boosting its domestic food production. During a separate visit to Grand Mills, officials reviewed flour production and strategic stock levels, highlighting the growing role of local industries in securing the nation’s food future.

With advanced infrastructure, flexible supply chains, and strict market oversight, the UAE is positioning itself as one of the most resilient food systems in the region.

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UAE’s mega highway plan: A new public transport system could change your daily commute forever

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The UAE is gearing up for a massive transformation in how people move across the country, and it could redefine your daily commute.

In response to rapid population growth and rising traffic pressure, the government has unveiled an ambitious infrastructure plan that includes a game-changing addition: a new national highway designed to ease congestion and supercharge connectivity.

Announced by Suhail Al Mazrouei, Minister of Energy and Infrastructure, during the UAE Infrastructure and Housing Council meeting, the project signals a bold new phase in the nation’s mobility strategy, one that aims to make travel faster, smoother, and far more efficient.

Game-changer for Dubai–Sharjah–Ajman commutes

One of the biggest highlights is a new public transport system connecting Dubai, Sharjah, and Ajman, one of the busiest commuter corridors in the country.

The plan includes 10 major routes powered by Bus Rapid Transit (BRT), a high-capacity system that runs on dedicated lanes, offering metro-like speed but with greater flexibility. With direct links to metro stations and key city hubs, the network aims to cut travel time and reduce reliance on private cars.

Officials say the move could significantly ease daily congestion while improving connectivity across densely populated areas.

Fourth federal corridor takes shape

Alongside public transport upgrades, progress is underway on the Fourth Federal Corridor, a major new highway set to stretch 68km with up to 8 lanes in each direction.

Designed to boost capacity and improve traffic flow, the corridor will feature 10 major intersections and four flyovers, strengthening links between emirates and supporting smoother movement of goods and people.

Once complete, it will join the UAE’s key highways: E11 (Al Ittihad Road), E311 (Sheikh Mohammed bin Zayed Road), and E611 (Emirates Road).

Crack down on rising car numbers

Beyond infrastructure, authorities are also looking at ways to curb the rapid rise in vehicle ownership.

According to Al Mazrouei, car growth in Dubai has surged past 8%, far exceeding the global average of around 2%. This has prompted discussions around stricter ownership policies, alongside expanding road networks and integrating smarter transport systems.

If these plans move forward as expected, daily commutes between emirates could soon look very different, faster, more connected, and far less stressful.

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Dubai Police alert: Fake insurance scams are exploding, don’t pay until you read this

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A new warning from Dubai Police is putting residents on high alert as fraudulent insurance schemes surge across the emirate, many of them spreading rapidly through social media.

As part of its ongoing BewareofFraud campaign, authorities revealed that unlicensed companies are luring victims with “too-good-to-be-true” deals, often advertising heavily discounted vehicle and health insurance packages designed to trick unsuspecting buyers.

These fake operators typically promise quick, hassle-free policies at prices far below market rates—pushing some residents to make payments without checking whether the company is legitimate. By the time doubts arise, the money is often gone.

Officials stressed that all legitimate insurers in the UAE are tightly regulated and must follow strict procedures to protect customers. Any offer that seems unusually cheap or rushed should raise immediate red flags.

Despite ongoing monitoring and legal action against fraudsters, Dubai Police made it clear: awareness is your strongest defence. Residents are strongly urged to verify licences, double-check documentation, and avoid engaging with suspicious online ads.

Anyone who encounters potential scams is encouraged to report them immediately via the eCrime platform or by calling 901, the dedicated non-emergency helpline.

With scams becoming more sophisticated, one simple rule could save you: if it feels too good to be true, it probably is.

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