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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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Dubai revises toll rates for Sunday’s Ride 2025: Here’s What drivers should know

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If you’re hitting the roads this weekend, here’s an important update: Salik has revised toll rates for Sunday, November 2, to help manage traffic during the Dubai Ride 2025 event.

The annual cycling event, part of the month-long Dubai Fitness Challenge, kicks off at 6.15am on Sheikh Zayed Road, where thousands of cyclists will pedal past some of the city’s most iconic landmarks in the spirit of community fitness.

To keep traffic flowing smoothly, Salik has announced temporary toll adjustments across its gates:

  • Peak hours (6am–10am): Dh6
  • Evening peak (4pm–8pm): Dh4 instead of the usual Dh6
  • Low-peak hours (10am–4pm, 8pm–1am): Dh4

In a statement shared on X, Salik said the initiative supports Dubai’s efforts to “enhance the smart mobility experience” while ensuring smoother traffic movement during major public events.

Meanwhile, the Dubai Roads and Transport Authority (RTA) has confirmed road closures from 3.30am to 10.30am on November 2, primarily around Sheikh Zayed Road, Downtown Dubai, and surrounding routes.

Dubai Ride offers two cycling routes this year, a 4-km family-friendly loop through Downtown Dubai and an exhilarating 12-km route passing landmarks like the Museum of the Future, Dubai Water Canal, and Burj Khalifa.

The sixth edition of the event is one of the highlights of Dubai Fitness Challenge 2025, encouraging residents to embrace a more active, healthier lifestyle, whether on two wheels or four.

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New lane rules for delivery bikes, trucks and buses take effect in Dubai and Sharjah from November 1

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Starting November 1, delivery riders, heavy vehicle drivers, and bus operators in Dubai and Sharjah will face a new set of traffic rules designed to make UAE roads safer and more organised.

The updated regulations come in response to the rising number of accidents involving delivery motorcycles, as online food and e-commerce deliveries surge across the Emirates.

In Dubai, the Roads and Transport Authority (RTA), in partnership with Dubai Police, will now ban delivery riders from using the fastest lanes on main roads.

  • On roads with five or more lanes, riders are barred from the two leftmost lanes.
  • On three- or four-lane roads, they cannot use the fast lane.
    Violators risk fines of up to Dh700 and suspension of their delivery permits for repeated offences.

To support enforcement, new signboards have been installed across the city, and inspections will be carried out jointly by the RTA, Dubai Police, and delivery companies using digital surveillance.

Meanwhile, Sharjah Police will roll out a new lane management system, requiring heavy vehicles and buses to stick to the far-right lane, while motorcycles must use designated middle or right lanes, depending on the road type.

Advanced smart radars, cameras, and 24-hour patrols will monitor compliance, with fines reaching up to Dh1,500 and 12 black points for heavy vehicles that stray from their lanes.

Officials say the initiative is part of a five-year traffic safety strategy focused on stricter enforcement, smarter road systems, and public awareness, all aimed at reducing fatalities and ensuring smoother, safer commutes across the UAE.

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Saudi Arabia shortens Umrah visa validity: Here’s what pilgrims need to know

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Saudi Arabia’s Ministry of Hajj and Umrah has announced an important update for Umrah pilgrims: the validity of the Umrah entry visa has been reduced from three months to one month from the date of issuance.

According to reports, the change will take effect next week. However, once a pilgrim enters the Kingdom, their stay validity remains three months, so the overall pilgrimage duration isn’t affected.

The move comes as part of efforts to streamline visa management and improve entry coordination during what is expected to be one of the busiest Umrah seasons yet.

Under the new rules, the Umrah visa will automatically be cancelled 30 days after issuance if it isn’t used to enter Saudi Arabia within that timeframe. Officials say this ensures smoother logistics as millions of pilgrims plan their journeys to Makkah and Madinah in the coming months.

Ahmed Bajaeifer, adviser to the National Committee for Umrah and Visit, told Al Arabiya the decision supports preparations for an anticipated surge in visitors, particularly during the cooler months when pilgrim numbers traditionally spike.

This season has already been a record-breaking one. According to the reports, over four million Umrah visas have been issued since June 2025, with more than 15 million pilgrims performing Umrah in the first half of the year alone.

In related updates, the Ministry recently confirmed that all visa types, including tourist, family visit, and work visas, now allow pilgrims to perform Umrah, as part of Saudi Vision 2030’s goal to make religious travel more accessible.

Pilgrims can also use the Nusuk Umrah platform to book packages, obtain permits, and plan their visits digitally.

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