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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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UAE warns residents: Sharing rumours or fake news could lead to jail and Dh200,000 fine

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Authorities in the UAE have warned residents against sharing rumours, false information, or misleading content online, stressing that such actions are illegal and can result in serious penalties.

Dubai Police reminded residents that posting or forwarding content that contradicts official announcements or spreads misinformation is strictly prohibited. The authority added that sharing misleading posts that could cause public panic or threaten safety, security, or public health is considered a criminal offence.

Violators may face imprisonment for at least two years and fines starting at Dh200,000, according to authorities.

Residents must verify information

The National Emergency Crisis and Disaster Management Authority (NCEMA) has also urged residents to be cautious when sharing information online, especially during sensitive situations.

Officials noted that information spreads quickly during times of tension and not all circulating news may be accurate. Residents are advised to verify the source of any information before sharing it and rely only on updates from official government channels.

Sharing photos and videos of accident sites

UAE Attorney General Hamid Saif Al Shamsi warned residents against photographing or sharing images and videos of accident scenes or damage caused by falling debris.

Such content can create unnecessary panic and may give a misleading impression of the country’s safety conditions.

Al Shamsi stressed that public safety institutions across the UAE continue to operate effectively and daily life remains stable nationwide.

What does the UAE law say?

Spreading rumours or unverified information is a criminal offence under Federal Decree-Law No. 34 of 2021 on Combating Rumours and Cybercrime.

Under Article 52 of the law, anyone who publishes or republishes false or misleading information that contradicts official announcements or harms public security can face:

  • Up to two years in prison
  • Fines of up to Dh200,000

Authorities reminded residents that even reposting or forwarding false information can lead to legal consequences, and urged the public to act responsibly when using social media.

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No more medical centre visits: UAE introduces home medical test for visa renewal

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Expats living in the UAE can now complete their medical fitness test for residency visa renewal from home, thanks to a new service launched by Emirates Health Services (EHS).

The new initiative, called “Residency Renewal from Home,” allows residents to complete the mandatory medical screening without visiting medical fitness centres.

Instead, a specialised medical team visits the applicant’s home at a scheduled time to conduct the required tests.

How to book home appointment

Under the new service, once a resident books an appointment, a medical team from Wiqayati preventive health centres visits their home to carry out the medical examination.

The tests are conducted following approved health procedures and strict safety standards to ensure accurate results.

After the screening is completed, residents will receive their medical fitness results through SMS or email. They can then continue their residency visa renewal process online through official government channels.

Who can use this service?

The home medical screening service is currently available only for residency visa renewal.

It is especially helpful for residents who:

  • Prefer completing government procedures from home
  • Have mobility challenges
  • Have busy schedules and limited time to visit medical centres

By allowing medical tests to be done at home, authorities aim to make the residency renewal process faster and easier, improve customer experience and reduce crowding at medical fitness centres

The initiative also supports the UAE’s vision of smart healthcare services and a better quality of life for residents.









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Dubai announces Eid Al Fitr holidays for public sector

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Dubai authorities have announced the Eid Al Fitr holidays for public sector employees in the emirate, ahead of the nationwide break marking the end of the holy month of Ramadan.

In a statement, Dubai Government’s Human Resources Department said government employees will receive a four-day holiday from Thursday, March 19, to Sunday, March 22. Official working hours will resume on Monday, March 23.

The UAE will sight the crescent moon of the Hijri month of Shawwal on Wednesday, March 18, after Maghrib prayers to determine the start of Eid Al Fitr, as the Islamic calendar follows the lunar cycle.

Earlier, the UAE’s Federal Authority for Government Human Resources and the Ministry of Human Resources and Emiratisation announced the Eid Al Fitr holiday schedule for federal government entities and the private sector.

For federal government employees, the holiday will run from Thursday, March 19, 2026, until Sunday, March 22, 2026, with work resuming on Monday, March 23.

Private sector employees will observe the holiday from Thursday, March 19, until Saturday, March 21. Employees who normally work on Sundays are expected to return to work on Sunday, March 22.

Authorities also noted that if Ramadan lasts 30 days, the private sector holiday will be extended to Sunday, March 22, aligning it with the public sector break.

Meanwhile, the UAE-based International Astronomy Centre has predicted that sighting the Shawwal crescent moon on March 18 will be impossible. This would mean Ramadan will complete 30 days, placing the first day of Eid Al Fitr on Friday, March 20 in the UAE and several other countries.

According to the centre, the crescent will not be visible because the moon will set before the sun and the conjunction will occur after sunset, making observation impossible on March 18.











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