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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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Sending Eid greetings while driving could cost drivers in UAE Dh800

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With roads across the UAE expected to become significantly busier during the Eid Al Adha holidays, Abu Dhabi Police has called on motorists to avoid using mobile phones while driving, particularly for sending or checking Eid greeting messages.

Officials warned that even a few seconds of distraction behind the wheel can dramatically increase the risk of traffic accidents, especially during the festive period when many families travel for prayers, social visits and celebrations.

Drivers were urged to remain fully attentive while on the road and avoid interacting with messaging applications or social media platforms during their journeys. Authorities advised residents to share Eid greetings either before leaving home or after safely parking their vehicles.

Police stressed that taking one’s eyes off the road, even briefly, can reduce reaction times and make it harder for drivers to respond effectively in sudden emergency situations.

Violators face fine and black points

Under UAE traffic regulations, motorists caught driving inattentively can face fines of Dh800 along with four black points on their licence. Violations include using mobile phones while driving as well as other distracting activities such as eating, applying makeup or adjusting in-car devices while the vehicle is in motion.

Strict rules in Dubai

Authorities in Dubai also highlighted stricter traffic enforcement measures. Dubai Police has been authorised to impound vehicles for up to 30 days for dangerous driving offences, including mobile phone use, tailgating and sudden lane swerving.

The vehicle impoundment penalties are applied alongside existing federal fines and black point violations, as authorities continue efforts to improve road safety and reduce preventable accidents across the country.

Police have urged all road users to drive responsibly during Eid and cooperate with traffic laws to help ensure a safer holiday period for residents and visitors alike.

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Dubai emergency teams on high alert during Eid holidays

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As visitor movement and public gatherings increase in Dubai during Eid Al Adha, the Dubai Corporation for Ambulance Services has introduced an extensive citywide emergency readiness strategy to ensure rapid medical assistance throughout the holiday period.

The authority confirmed that emergency response operations have been intensified across Dubai, with specialised rescue teams and ambulance units deployed in crowded public areas, tourist attractions, and residential communities to maintain uninterrupted healthcare support around the clock.

Under the expanded plan, ambulance crews will operate from strategically selected locations, including beaches, shopping malls, parks, event venues and transport hubs, where large numbers of residents and tourists are expected to gather during the celebrations.

Trained emergency workers mobilised

Officials stated that nearly 1,000 trained emergency workers and field coordinators have been mobilised as part of the operation. The deployment network covers approximately 160 emergency response locations spread across the emirate.

The response system is supported by a diverse fleet of emergency vehicles and rescue equipment, including rapid intervention units, ambulances, bicycles designed for congested areas, marine rescue boats and helicopter ambulance services coordinated jointly with Dubai Police.

Additional emergency teams will also remain stationed near prayer areas, densely populated neighbourhoods and major leisure destinations to improve response times during peak holiday activity.

Dedicated teams at airport

To handle the anticipated increase in passenger traffic, dedicated ambulance teams have also been positioned throughout terminals at Dubai International Airport, where emergency medical services will remain available for travellers throughout the Eid period.

Authorities have meanwhile appealed to motorists to cooperate with rescue teams by immediately clearing the way for ambulances and emergency vehicles, emphasising that quick response times are often crucial in preventing complications and saving lives.

The enhanced operational measures form part of Dubai’s broader public safety preparations for Eid Al Adha, as government agencies across the emirate continue coordinating efforts to manage the busy holiday season efficiently and safely.

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Norway Chess 2026: Magnus Carlsen survives tough battle as Firouzja extends lead in Round 2

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Round 2 of Norway Chess 2026 produced another day of tense battles and high-level drama in Oslo, with Alireza Firouzja continuing his sensational start to the tournament.

    Firouzja claimed the only classical victory of the round after defeating Indian star Praggnanandhaa Rameshbabu in a complex strategic encounter. The French grandmaster steadily increased the pressure from the middlegame onward and converted his positional advantage with calm and precise play, securing his second consecutive classical win and strengthening his lead in the standings.

    One of the most anticipated clashes of the day saw World No 1 Magnus Carlsen face German No 1 Vincent Keymer in a gripping battle that eventually ended in a draw.

    Carlsen appeared to control the game for long stretches and entered the endgame with a slight edge, but Keymer defended resiliently under pressure and managed to hold the position. The Norwegian star later bounced back in the Armageddon tiebreak, winning the faster-format decider to collect the additional points.

    Meanwhile, reigning World Champion Gukesh Dommaraju and Wesley So fought out another deeply strategic classical draw after a long positional struggle. Wesley So eventually prevailed in Armageddon to secure the extra points from the round.

    After two rounds, Firouzja stands alone at the top of the Norway Chess standings following back-to-back classical victories.

    Women’s round

    In the women’s event, tournament leader Bibisara Assaubayeva maintained her impressive momentum after defeating Zhu Jiner in Armageddon. Their classical encounter ended level after a tense battle before Assaubayeva took control in the rapid tiebreak.

    An all-Indian matchup between Divya Deshmukh and Humpy Koneru also required Armageddon after a balanced classical game, with Divya emerging victorious in the decider.

    In the final women’s pairing, Anna Muzychuk defeated reigning Women’s World Champion Ju Wenjun in Armageddon to claim the additional points.

    With Firouzja extending his lead and Assaubayeva continuing her strong form, Norway Chess 2026 is already shaping into one of the most competitive editions in recent years.

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