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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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No buses for now as UAE students return to classrooms

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The UAE Ministry of Education has announced the temporary postponement of school bus services across the United Arab Emirates as students return to in-person learning.

The decision applies to all public and private nurseries, kindergartens, and schools. Officials said the move is aimed at allowing time to complete operational readiness in coordination with transport authorities and municipalities, ensuring services meet the highest safety standards.

The ministry confirmed that the situation will be reviewed weekly, with updates on the resumption of school transport to be shared through official channels.

The announcement comes shortly after authorities confirmed that in-person classes will resume from April 20, 2026, for students, teachers, and administrative staff across the country. Schools have already completed key preparations, including facility readiness, staff training, and updated safety procedures.

Private schools will also have the option to implement a hybrid learning model if required, depending on their readiness and in line with approved regulations. However, schools must ensure that teachers are not required to handle both in-person and remote classes at the same time, to maintain education quality and manage workloads.

Flexible attendance, transport fees waived

Schools will take a flexible approach to student attendance as transportation challenges continue during the current phase of reopening.

Authorities said schools will assess attendance on a case-by-case basis, considering individual family circumstances while ensuring the smooth functioning of the education system.

In public schools, no transport fees will be charged during this period. For private schools, any arrangements related to school transport fees will be handled by local education authorities in line with approved regulations.

Officials say all measures are aimed at supporting families while maintaining stability in the learning process.

Officials added that schools will remain ready to switch to alternative learning methods if needed, ensuring continuity of education under all circumstances.


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Dubai eyes new law targeting kids’ e-scooter misuse

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Authorities in Dubai are considering a new law that could hold parents legally responsible if their children misuse electric scooters, as part of efforts to improve road safety.

The proposal, currently being developed by Dubai Police in collaboration with the Roads and Transport Authority (RTA), aims to address growing concerns over unsafe riding and rising accidents involving minors.

Officials say electric scooters are no longer just recreational devices, with some being modified to reach dangerous speeds. Under the proposed law, parents could be held accountable if their children ride in restricted areas, break safety rules, or endanger themselves and others.

Authorities are also planning to introduce mandatory registration and number plates for all electric scooters. The move is expected to improve tracking, prevent misuse, and strengthen enforcement.

The proposal follows a rise in e-scooter-related incidents across the city. Recent figures show hundreds of accidents involving scooters and bicycles, including multiple fatalities and serious injuries, many of them involving children and teenagers.

Dubai Police have already stepped up enforcement, confiscating scooters and taking action against riders performing dangerous stunts in public areas.

Officials say the new measures aim to promote responsible behaviour, enhance accountability, and reduce risks linked to the growing use of micromobility devices.


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Education

No more fries and soda: UAE announces new school rules to promote healthy eating

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The UAE has introduced a new national guide aimed at improving the quality of food and beverages available in schools.

The National Guide for Food and Beverages in the School Environment is designed to help schools, suppliers, and service providers offer healthier and more nutritious options to students throughout the day.

Officials say the guide focuses on building healthy eating habits among students while ensuring they receive the energy needed for academic performance. It promotes balanced, age-appropriate meals that support physical growth, improve concentration, and boost overall learning outcomes.

The framework also sets clear standards for food safety, preparation, and storage, while defining responsibilities for schools, local authorities, and food suppliers. It applies to all educational institutions, including public and private schools, as well as centres for People of Determination.

Schools to keep watch

Under the new rules, schools must ensure full compliance with nutrition and hygiene standards, while suppliers are required to meet strict guidelines and maintain valid permits. Parents will also have access to canteen menus, and schools must track and address any food-related complaints.

The guide introduces a structured system for monitoring and enforcement, with local authorities responsible for inspections, compliance checks, and reporting.

A list of banned items has also been outlined to encourage healthier choices. These include sugary drinks, fried foods, chocolates, processed meats, and products containing nuts.

Authorities say the initiative marks a major step toward creating a healthier school environment and supporting long-term student well-being across the UAE.


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