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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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Dubai’s bus shelters are now summer-ready

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As temperatures continue to soar across the UAE, the Roads and Transport Authority (RTA) has launched a citywide campaign to ensure Dubai’s air-conditioned bus shelters are fully prepared for the peak summer months, when extreme heat combined with humidity can make outdoor conditions especially uncomfortable for commuters.

The inspection drive covers 895 bus shelters across 621 locations throughout Dubai, focusing on cooling systems, maintenance and overall passenger comfort.

Summer readiness checks underway

According to the RTA, the campaign includes:

  • Field inspections
  • Preventive maintenance
  • Technical system checks
  • Immediate repairs where needed

Officials said the goal is to maintain reliable and comfortable public transport facilities during the peak summer months. The authority is committed to ensuring all public transport facilities remain fully operational and accessible for commuters.

Focus on passenger comfort

The shelters are designed to withstand Dubai’s climate, featuring:

  • Air-conditioning systems
  • Heat- and wind-resistant structures
  • Seating and waiting areas
  • Digital bus information screens

They also include accessibility features aligned with Dubai’s Universal Design Code, including dedicated spaces for People of Determination.

Public awareness campaign launched

Alongside the inspections, the RTA has also launched awareness campaigns encouraging residents to help maintain the shelters and keep facilities clean.

Passengers can report maintenance issues or suggestions via the RTA app’s Madinati service, with specialised teams assigned to address complaints and technical observations.

Officials said the shelters are designed with sustainability in mind and continue to play an important role in improving public transport infrastructure and commuter experience across the city.

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Sharjah Police share simple ways to prevent home and car thefts

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Sharjah Police has launched a new awareness campaign aimed at reducing home burglaries and vehicle theft across the emirate.

The initiative, titled Your Belongings Are Your Responsibility, is being carried out in partnership with Sharjah Electricity, Water and Gas Authority as part of broader efforts to strengthen public safety and encourage community vigilance.

Focus on prevention and awareness

Authorities say the campaign is designed to remind residents that simple precautionary measures can significantly reduce theft risks.

The awareness drive encourages people to:

  • Properly secure homes and doors
  • Lock vehicles at all times
  • Avoid leaving valuables visible inside cars
  • Stay alert and report suspicious activity

Multilingual awareness messages

As part of the rollout, safety messages will be shared through multiple communication channels to ensure they reach a wide audience across Sharjah.

The campaign will also include:

  • Multilingual awareness brochures
  • Outreach targeting workers’ accommodations
  • Digital safety content across social media platforms

Sharjah Police stressed that public cooperation remains essential in preventing crime and protecting communities.

Authorities added that vigilance, awareness and responsible behaviour all play a key role in reducing theft incidents and improving overall security across the emirate.

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New survey shows strong quality of life in Dubai

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Life in Dubai continues to rank highly among residents, with 95% saying the city is their preferred place to live, according to the latest survey by the Community Development Authority.

The findings from the 2024–2025 Social Survey paint a picture of a city where happiness, safety and social connection remain key strengths, with overall life satisfaction reaching 8.72 out of 10.

A city that people are proud to call home

The survey shows that 96.4% of residents feel proud to live in Dubai, while the overall happiness score stands at 8.6, reflecting strong confidence in the quality of life across the emirate.

For expats, who make up a large share of the population, these figures highlight Dubai’s continued appeal as a place to live, work and build a future.

Family and community at the core

Strong family ties remain a defining feature, with the Family Bond Index exceeding 95%, while 84% of residents say they have someone to rely on in times of need.

Community engagement is also growing, with volunteering rates rising to over 13%, signalling a shift towards a more connected and socially active population.

Inclusive and connected living

The survey points to broad inclusivity across society:

  • Over 90% of People of Determination feel integrated
  • Similar levels report access to education and essential services
  • Nearly 99% of residents have internet access at home

Happiness among senior citizens also remains high, at nearly 87%, reflecting support across different age groups.

Shaping future policies

Officials say the results support the goals of the Dubai Social Agenda 2033 and the UAE’s Year of the Family, with a focus on strengthening social cohesion and wellbeing.

According to Hessa bint Essa Buhumaid, the survey serves as a key tool to guide policy, helping authorities respond to evolving community needs.

For those living in Dubai, the findings reinforce the emirate’s position as a city focused not just on growth, but on quality of life, stability and community wellbeing.

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