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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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Dubai issues new law on sharing accommodation, fines up to Dh1 million for violations

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Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has issued Law No. (4) of 2026 to regulate the management and occupancy of shared housing in Dubai.

The new law applies across Dubai’s private development zones and free zones and sets clear rules for property owners, authorised operators, and tenants involved in shared housing arrangements.

What the law aims to do

The legislation is designed to organise shared housing in the emirate and address issues such as overcrowding and informal accommodation. The law aims to:

  • Protect the rights of property owners and residents
  • Ensure safe and healthy living conditions
  • Prevent overcrowding and illegal housing practices
  • Address building and land-use violations
  • Promote fair rental practices
  • Support the stability and appearance of Dubai’s real estate market

Permit required for shared housing

Under the law, no individual or entity may allocate a property unit for shared housing without obtaining an official permit.

Permits will be issued and renewed according to rules set by Dubai Municipality, in coordination with Dubai Land Department and other authorities.

Properties must meet specific technical and safety requirements, including:

  • Maximum occupancy limits
  • Minimum space per resident
  • Adequate shared facilities
  • Compliance with building, health, fire, sanitation, security, and electrical standards

Permit validity and renewal

  • Permits are valid for one year and may be renewed for similar periods.
  • At the owner’s request, a two-year permit may be issued.
  • Renewal applications must be submitted at least 30 days before expiry.

Leasing rules

The law states that only the property owner or an authorised establishment can lease a shared housing unit.

Tenants or other parties are not allowed to sublease any part of the unit, ensuring better oversight and compliance with regulations.

Heavy fines for violations

Violating the law can result in fines ranging from Dh500 to Dh500,000.

If the same violation is repeated within one year, the penalty will be doubled, up to a maximum of AED1 million.

Authorities may also impose additional measures, including:

  • Suspension of activity for up to six months
  • Cancellation of the permit
  • Revocation of the commercial licence
  • Disconnection of public utilities
  • Eviction orders for non-compliant units

Oversight and implementation

Dubai Municipality will set detailed conditions for shared housing, including maximum occupancy levels, required space per resident, and necessary facilities. The authority will also determine which areas in Dubai are permitted for shared housing, based on urban planning, population density, infrastructure capacity, and neighbourhood characteristics.

The law applies to companies licensed to manage or lease properties on behalf of owners, including those operating in special development zones and free zones. However, collective labour accommodation is excluded from its scope.

When the law takes effect

The law will come into force 180 days after its publication in the Official Gazette, and any conflicting provisions in other legislation will be annulled.

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Abu Dhabi warns public about fraudulent SMS and iMessage phishing scams

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Abu Dhabi Customs has issued a warning to the public about fraudulent SMS and iMessage messages circulating that impersonate the authority and well-known shipping companies in an attempt to steal personal information.

According to the authority, scammers are sending messages that appear legitimate, often claiming there is a shipment issue, customs fee, or a request to update delivery details. These messages usually include malicious links designed to trick recipients into providing sensitive information such as personal data, banking details, or login credentials.

Abu Dhabi Customs urged the public not to interact with these messages or open any links, stressing that fraudsters sometimes use phone numbers or names that falsely suggest they are associated with official entities to gain people’s trust.

The authority advised customers to avoid sharing personal information with unknown parties and to rely only on official channels to access services, track shipments, or obtain customs-related information.

Abu Dhabi Customs also reaffirmed its commitment to maintaining high cybersecurity standards and protecting customer data, noting that it works with relevant authorities to monitor and address digital fraud attempts.

Members of the public are encouraged to report any suspicious messages impersonating Abu Dhabi Customs through official channels, helping authorities raise community awareness and reduce phishing attempts.

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Dubai: 24/7 truck movement permit extended until March 22

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Dubai’s Roads and Transport Authority (RTA), in coordination with Dubai Police, has extended the 24-hour truck movement permit across the emirate until the evening of Sunday, March 22.

The move allows trucks to use most roads in Dubai around the clock to support the logistics sector and ensure smooth supply chain operations across the city.

In a statement, the RTA said the decision aims to facilitate the movement of goods and maintain efficient delivery services, particularly during periods of increased logistical demand.

However, the authority clarified that the Airport Tunnel and Al Shindagha Tunnel are excluded from the decision. Traffic restrictions will remain in place in these locations to ensure road safety and maintain smooth traffic flow.

Officials said the temporary measure is intended to help transport operators maintain efficient distribution networks while minimising disruptions across the emirate’s road network.

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