Connect with us

News

Published

on

Spread the love

SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

Continue Reading
Advertisement

News

Dubai’s Al Freej Fridge campaign returns to distribute 2mn cold drinks and ice creams to workers

Published

on

Spread the love

A bottle of cold water or an ice cream may seem like a small gesture, but during Dubai’s summer heat, it can make a meaningful difference.

That’s the idea behind the third edition of the Al Freej Fridge campaign, launched on July 3 at Al Khawaneej Majlis. The community initiative aims to distribute two million bottles of cold water, juices and frozen treats to workers across Dubai throughout the summer.

Supported by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and organised in partnership with Suqia UAE and the UAE Food Bank, the campaign brings together volunteers, government entities and community organisations to recognise the contributions of workers who spend long hours outdoors.

Bigger campaign, more volunteers

Organisers say this year’s campaign will expand volunteer participation to around 200 volunteers while encouraging more government entities, companies and residents to get involved.

Portable fridges will also be introduced, allowing volunteers to stock refreshments and distribute them directly to workers across different parts of Dubai.

For workers, the cold water, juice and ice cream are welcome relief during the hot summer days.

This campaign will continue until September 3, reaching workers across construction sites, industrial areas and other outdoor workplaces throughout Dubai.

Continue Reading

News

Dubai RTA announces traffic improvements at 28 locations: Here’s where and what to expect

Published

on

Spread the love

Dubai’s Roads and Transport Authority (RTA) is rolling out a series of traffic improvement projects at 28 locations across the emirate between July and September 2026 to ease congestion, improve road safety and reduce travel times.

The works are being carried out during the summer holidays to minimise disruption while traffic volumes are lower.

What’s changing?

The programme covers:

  • 4 locations near schools.
  • 3 locations in development areas.
  • 21 locations across major roads and residential communities.

The upgrades aim to improve traffic flow, strengthen connections between residential and commercial areas, and support Dubai’s growing population.

Emirates Road expansion

One of the biggest projects is the expansion of Emirates Road, where two new lanes are being added along a 5km stretch from Sharjah towards Al Amardi Street.

According to the RTA, the project is expected to reduce peak-hour journey times by 25% on one of the busiest roads connecting Dubai with neighbouring emirates.

Other key road improvements

The RTA will also introduce traffic upgrades at several busy locations, including:

  • The intersection of Trade Centre Street and Marasi Drive in Business Bay.
  • Latifa bint Hamdan Street near Al Quoz Industrial Area.
  • Ras Al Khor Road towards Al Khail Road.
  • The intersection of Al Khawaneej Street and Al Amardi Street.
  • The right turn from Ras Al Khor Road to Dubai–Al Ain Road, which will be expanded from one lane to two.
  • Algeria Street in Al Mizhar 4, where an additional lane will improve access near labour accommodation.

These upgrades are expected to reduce queues and improve traffic flow in high-demand areas.

School zone upgrades

Ahead of the new academic year, the RTA is also improving access around schools by adding parking spaces and enhancing traffic movement at:

  • Zayed Educational Complex in Al Mizhar 2.
  • Horizon International School in Umm Al Sheif.

The improvements are designed to reduce congestion during school drop-off and pick-up times while improving safety for students and parents.

How were the locations selected?

The RTA said the projects were chosen after analysing:

  • Historical traffic data.
  • Field surveys.
  • Intelligent transport system data.
  • Traffic camera monitoring.
  • Feedback and suggestions from the public.

The authority says the “Quick Wins” programme is designed to deliver practical improvements that reduce congestion, shorten journey times and enhance the overall driving experience across Dubai.

Continue Reading

News

Dubai Police warn parents about dangerous ‘slime in microwave’ social media trend

Published

on

Spread the love

Dubai Police have urged parents to stop children from copying a viral social media trend that involves heating slime in a microwave, warning it could cause serious burns and other injuries.

The warning comes as schools break for the summer holidays, when children are likely to spend more time online.

Why is the trend dangerous?

According to Dubai Police, placing slime in a microwave can trigger chemical reactions that cause it to:

  • Expand rapidly.
  • Release extremely hot vapours.
  • Explode or splatter when removed.
  • Cause burns to the face, hands and body.
  • Damage microwave ovens or even start small fires.

Officials said many children may imitate the videos without understanding the risks involved.

What advice has Dubai Police given parents?

Dubai Police is urging parents to:

  • Monitor the content their children watch on social media.
  • Explain the dangers of copying viral online challenges.
  • Never allow children to use microwaves or other electrical appliances without adult supervision.
  • Encourage safe and educational activities during the summer holidays.

Learn more about online safety

Parents are also encouraged to use Dubai Police’s eCrime Hub, which provides safety advice in Arabic and English on cybercrime, online risks and harmful social media trends.

Why the warning matters

Dubai Police said raising awareness about online challenges is essential to preventing avoidable accidents. The force is encouraging families to promote safe behaviour at home and help children make responsible choices online throughout the summer break.

Continue Reading

Popular

© Copyright 2025 HEADLINE. All rights reserved

https://headline.ae/