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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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New Dh750m Sharjah-Dubai traffic solution plan: What motorists need to know

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For years, motorists travelling between Sharjah and Dubai have faced some of the UAE’s longest daily traffic delays. Now, a major infrastructure programme announced by Sharjah is aiming to change that.

His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, has unveiled a package of road projects worth Dh750 million that will introduce new routes into Dubai, expand key traffic corridors and create a direct underground link beneath one of Sharjah’s busiest intersections.

The flagship project is a tunnel that will pass underneath Al Taawun Roundabout, creating a dedicated route for vehicles heading towards Dubai through Al Nahda Bridge. The tunnel is expected to remove a significant volume of through-traffic from surface roads, helping ease congestion in an area that regularly experiences heavy peak-hour delays.

New corridor

Alongside the tunnel, Sharjah is building Noor Road, a new corridor that will connect Al Orooba Street directly with Dubai. Though the competition date is yet to be announced, Sheikh Dr Sultan said Noor Road is scheduled to open before the end of 2026 and is expected to provide motorists with an additional alternative to existing entry points between the two emirates.

The projects form part of a broader strategy to improve traffic across Sharjah’s eastern and central districts while strengthening links with Dubai. Road upgrades will focus on improving access between residential communities, commercial centres and major highways, creating a more efficient network for both daily commuters and businesses.

Transport challenges

Traffic between Sharjah and Dubai remains one of the UAE’s biggest transport challenges, with thousands of residents crossing emirate borders every day for work and education. Officials believe the new projects will help distribute traffic more evenly across the network, reduce pressure on existing bottlenecks and improve journey reliability.

Authorities say the investment is not solely about reducing congestion. The developments are also intended to support future urban growth and improve connectivity.

While construction timelines for some elements are still being finalised, Noor Road is expected to be operational by the end of next year, marking one of the first major milestones in the programme.

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Learning to drive in Dubai? RTA approves new training institutes across city

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Getting driving lessons in Dubai could soon become much more convenient for residents living in some of the city’s fast-growing neighbourhoods.

Dubai’s Roads and Transport Authority (RTA) has approved an expansion of areas where new driver training institutes and branches can be established, making it easier for residents to access driving lessons closer to home.

The initiative is designed to support Dubai’s continued urban growth while improving access to essential licensing and driver education services across the emirate.

New areas

The newly approved locations include:

  • Wadi Al Safa
  • Jebel Ali
  • Mushrif
  • Al Maktoum City
  • Madinat Hind

With these communities continuing to attract new residents, the move is expected to reduce travel times for learner drivers while improving access to training facilities.

Opportunity for investors

The expansion isn’t just good news for residents. It also opens the door for accredited driving institutes looking to grow their footprint and for new investors interested in entering Dubai’s driver training sector.

RTA has invited eligible operators and investors to apply for licences to establish new branches in line with the authority’s regulations and service standards.

Ahmed Mahboob, CEO of RTA’s Licensing Agency, said this decision will bring services closer to residents in emerging communities and support Dubai’s long-term development plans.

He noted that easier access to driver training services will help reduce the need for long commutes while contributing to safer roads and better mobility across the city.

He also highlighted RTA’s commitment to supporting investors through a streamlined application process that aligns with existing laws and policies.

Beyond convenience, the expansion is expected to strengthen driver education standards across Dubai by increasing access to quality training and promoting greater traffic awareness among motorists.

As Dubai continues to grow, the authority says expanding driver training infrastructure will play an important role in preparing safer and more confident drivers for the roads.

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UAE waives overstay fines: Stranded travellers to get 30-day visa grace period

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The UAE has introduced a 30-day grace period for individuals who were previously unable to leave the country due to exceptional regional circumstances, giving them time to regularise their status or depart without incurring penalties.

According to the Federal Authority for Identity, Citizenship, Customs and Port Security (ICP), the grace period runs from June 10 to July 9, 2026, and applies to people who had benefited from an earlier exemption on overstay fines.

The move comes as travel conditions across the region have largely stabilised, allowing affected individuals to make the necessary arrangements to either remain in the UAE legally or complete their departure procedures.

Authorities said the measure is designed to support compliance with immigration regulations while providing a practical window for people to update their residency, employment or visa status.

The ICP noted that its earlier decision to waive overstay fines was introduced as a humanitarian response to exceptional circumstances that disrupted travel plans for many residents and visitors.

With regional conditions improving, the authority said the reasons behind the temporary exemption no longer apply, making it possible for normal procedures to resume.

Individuals who wish to stay in the UAE can use the grace period to adjust their residency or employment status through the usual channels. Those planning to leave the country can do so without any additional preliminary requirements, provided they complete their departure during the specified period.

The authority also encouraged affected individuals to monitor official communication channels for the latest updates and guidance.

Earlier this year, the UAE exempted visa holders, exit permit holders and residents with cancelled visas from overstay fines after widespread travel disruptions, including flight suspensions and airspace closures, prevented many from leaving the country. The exemption was introduced to ease the financial burden on those impacted by circumstances beyond their control.

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