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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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UAE: Parents can now attest school certificates in just 3 minutes

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The UAE has introduced a major digital upgrade for parents and students, with the Ministry of Foreign Affairs and Sharjah Private Education Authority launching a new system that allows academic certificates to be issued and attested online in just minutes.

    Activated through the Dalil platform, the service combines certificate issuance and attestation into one streamlined digital process, removing the need for families to navigate multiple platforms or complete separate applications.

    Officials said the move is part of the UAE’s wider Zero Government Bureaucracy Programme, designed to simplify services, reduce paperwork and create a better, more user-friendly digital experience.

    Previously, parents often needed to complete up to three separate procedures involving schools, the Ministry of Foreign Affairs and UAE missions abroad. Under the new integrated system, the entire process can now reportedly be completed in around three minutes instead of taking up to six working days.

    The platform allows users to issue academic certificates through SPEA while simultaneously obtaining attestations from MoA and the relevant UAE mission in the destination country through one unified digital window.

    Officials described the initiative as another step towards building a fully connected digital government ecosystem focused on convenience, efficiency, and smarter public services.

    The new service is expected to particularly benefit families applying for university admissions, overseas transfers, and official educational documentation both inside and outside the UAE.

    Why is certificate attestation needed?

    School certificate attestation is the official process of verifying and certifying the authenticity of a student’s educational documents. This ensures that academic records and other important certificates are legally recognised by authorities in the UAE.

    The process is often required for several key purposes, including school admissions, university applications, student visa procedures and confirming the validity of educational qualifications for use inside the country.

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    Forgot driving licence at home? UAE says digital copies are enough

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    Drivers across the UAE no longer need to carry printed driving licences or vehicle registration cards while on the road, after the Federal Traffic Council confirmed that officially issued digital versions are now recognised as complete legal alternatives.

    According to the Ministry of Interior’s Federal Traffic Council, motorists can use electronic driving licences and vehicle registration cards through official smart applications, including the MOIUAE app and local authority platforms such as TAMM in Abu Dhabi.

    The move is part of the UAE’s wider push towards digital transformation and paperless government services, allowing residents to access official traffic documents instantly through their smartphones.

    Authorities said traffic officers can easily verify licence validity and vehicle ownership details electronically through integrated smart systems, reducing the need for physical document checks.

    The UAE already allows residents to access a wide range of official documents digitally through platforms such as UAE PASS, while many drivers now choose electronic-only delivery for renewed licences and vehicle registrations.

    However, authorities stressed that drivers must still ensure the digital documents are accessible through official government-approved applications when requested during inspections.

    Under current traffic laws, failing to carry a driving licence or vehicle registration card can result in fines of Dh400 for each violation.

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    New roads, schools and flood systems coming to Abu Dhabi

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    Abu Dhabi Investment Office and Abu Dhabi Projects and Infrastructure Centre have announced a massive new wave of infrastructure projects worth Dh55 billion across Abu Dhabi.

    The projects, scheduled across 2026 and 2027, will introduce new roads, schools, healthcare centres, flood control systems and community facilities as the capital continues its rapid expansion.

    Dh35 billion allocated to roads and transport

    The biggest share of the investment is going into transport infrastructure, with around Dh35 billion earmarked for 11 major road developments.

    Plans include:

    • More than 300km of new roads
    • Upgrades to tunnels and intersections
    • Expanded traffic networks across the emirate
    • Improved connectivity to key residential and commercial areas

    For residents navigating heavy traffic around areas such as Yas Island and central Abu Dhabi, the upgrades are expected to ease congestion and improve travel times.

    New schools, healthcare and sports facilities planned

    The remaining Dh9 billion will focus on social infrastructure projects aimed at improving daily life for residents.

    The plans include:

    • New schools and universities
    • Specialised healthcare centres
    • Sports and recreational facilities
    • Community-focused infrastructure developments

    Officials said several earlier public-private partnership projects in Abu Dhabi, including Zayed City Schools and the emirate’s LED road lighting programme, have already received regional industry recognition.

    Flood control and drainage systems upgrade

    Another Dh11 billion will be invested into water infrastructure projects, including:

    • Stormwater drainage systems
    • Flood prevention networks
    • Water storage facilities
    • New dams and flood control infrastructure

    The move comes after severe weather and flooding events across the UAE over the past year pushed drainage and climate resilience higher up the national agenda.

    The latest announcement signals Abu Dhabi’s continued push to modernise infrastructure, support population growth and strengthen quality of life across the emirate.

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