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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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Inside the UAE-Oman Hafeet Rail project now 40% complete

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The UAE-Oman railway project, officially known as Hafeet Rail, has reached 40 % completion, marking a major milestone in one of the region’s most ambitious transport initiatives.

Once operational, the cross-border rail line will connect Abu Dhabi with Sohar in just 1 hour and 40 minutes, while journeys from Al Ain to Sohar will take only 47 minutes.

First modern cross-border train in the region

Announced in 2023, the project is a joint venture between Oman Rail, Etihad Rail, and Mubadala.

Spanning 303km, the railway will be the first modern cross-border train in the Arab world, carrying both passengers and cargo between the UAE and Oman.

Route and speed

The line will run from the UAE’s existing rail network in Al Wathba to Sohar’s port, passing through varied terrain including deserts, valleys, and mountains alongside Jebel Hafeet.

  • Train speed: up to 200 km/h
  • Route length (main section): approx. 238km
  • Travel time: significantly reduced between key cities

Major engineering works

The project includes:

  • 2,500m of tunnels through mountainous terrain
  • 21 overbridges and 39 underpasses
  • Viaducts and bridges to ensure smooth, uninterrupted rail flow

These features will help maintain efficient travel across challenging landscapes.

Freight services between nations

Beyond passenger travel, Hafeet Rail is expected to create an integrated logistics network, strengthening trade and economic ties between the UAE and Oman. Freight locomotives will be used to power cargo services across the network, helping to strengthen regional logistics, trade flows, and supply chain efficiency between the two Gulf countries.

The project is valued at around $3 billion and is expected to play a major role in enhancing connectivity and economic integration across the region.

While construction is progressing across multiple locations, no official completion date has yet been announced.

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New Dubai Metro Gold Line to expand network by 25%

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His Highness Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, has announced the launch of the Dubai Metro Gold Line, a major new infrastructure project set to expand the emirate’s transport network.

The 24-kilometre line, with an estimated cost of Dh 34 billion, will pass through 15 key strategic areas, serving around 1.5 million residents and connecting to 55 major real estate developments currently under construction.

Key route and connectivity

The new line will run from Al Ghubaiba in the north to Jumeirah Golf Estates, linking historic and emerging parts of the city.

  • Total stations: 18
  • Fully underground line
  • Intersections with existing Red and Green Metro Lines
  • Integration with Etihad Rail passenger stations in Meydan and Jumeirah Golf Estates

Boost to metro network

The Gold Line will increase the Dubai Metro’s overall length by 25%, significantly improving connectivity across the city.

The project is scheduled for completion on September 9, 2032.

Sheikh Mohammed said the project is part of Dubai’s ongoing ambition to become the world’s best city to live in, with continued investment in infrastructure and mobility.

The new line is expected to play a key role in reducing congestion, improving travel times, and supporting urban growth across Dubai.

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Drivers can now clear black points at Mushrif Mall pop-up

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Motorists in Abu Dhabi looking to clear those lingering traffic black points now have a convenient new option, thanks to an initiative by Abu Dhabi Police.

A dedicated pop-up service has been set up at Mushrif Mall, allowing drivers to review and reduce black points on their licences without the hassle of visiting a traffic department office.

When and where

The service is available:

  • April 20 to May 20
  • Daily from 4pm to 10pm
  • First-floor police platform at Mushrif Mall

What drivers can do

Visitors can:

  • Review their traffic records and black points
  • Learn how points are calculated
  • Get guidance on reducing points
  • Explore options like traffic awareness courses (which can remove up to 8 points annually)
  • Receive advice on licence reinstatement if suspended

Focus on safe driving

The initiative aims to make the black-points system more educational rather than punitive, encouraging better driving habits instead of simply penalising motorists.

Drivers nearing the 24-point threshold, which can lead to licence suspension, are especially encouraged to take advantage of the service.

By offering easy access to support and information, authorities hope to promote road safety, awareness, and responsible driving across Abu Dhabi.

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