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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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Dubai Ruler calls on citizens and residents to raise UAE flag in nationwide show of unity and resilience

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In a powerful message of national unity, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has called on everyone across the nation to raise the UAE flag over homes, buildings, and institutions.

The call underscores a renewed emphasis on national identity, collective responsibility and social cohesion, reinforcing the flag’s role as a unifying symbol across the country.

Sheikh Mohammed said the UAE had navigated recent challenges with strong unity, emerging more cohesive and aligned across all segments of society, including citizens and residents, as well as public and private sectors.

“The UAE faced recent challenges united and has come through them stronger and more cohesive. Everyone stood behind one flag,” he said.

“The UAE flag reflects our strength and what we have built as a country. I invite everyone to raise it across homes and workplaces.”

He added: “We take pride in our country, our President, our Armed Forces, our economy, and all citizens and residents who move this country forward every day.”

Sheikh Mohammed further urged that the flag be raised across every home and building, describing it as a reflection of unity and a shared sense of belonging.

The initiative highlights the importance of national identity and shared values, while recognising the contributions of individuals and institutions across the country, including frontline teams and those supporting the UAE’s continued development.

It also reinforces that raising the flag is a collective expression of solidarity, reflecting cohesion across society and a shared sense of belonging.

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Dubai’s new shop and park cashback initiative to help motorists offset parking fees by supporting local businesses 

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As the city navigates a complex month of regional shifts and unsettled weather, Parkin Company, Dubai’s largest provider of paid public parking, has launched a timely initiative to revitalise local commerce. The new Spot for Shops programme, unveiled on Thursday, allows motorists to offset their parking fees by supporting neighbourhood shops across the city.

Turning parking into local support
Under the new scheme, customers making qualifying purchases at participating small businesses can have their parking fees credited back to their Parkin wallet. The validation process is handled seamlessly via the Parkin app using the customer’s mobile number.

“Small businesses play a vital role in Dubai’s economic landscape,” said Osama AlSafi, Chief Operating Officer at Parkin. “By connecting parking with everyday retail experiences, we are making it easier for customers to access neighbourhood destinations while supporting the city’s growth.”

The first wave of ‘Hidden Gems’
The pilot phase, set to go live in early May 2026, includes 15 initial outlets. High-profile neighbourhood staples such as the legendary Ravi Restaurant, Beirut Blendz, Cycle 2 Cycle, and Naif Bakery are among the first to join the programme. This move is expected to significantly boost footfall for community retailers at a time when residents are staying closer to home due to intermittent rainfall and regional travel caution.

Navigating a shifting landscape
The launch comes as the Dubai entertainment and music industry continues to pivot toward localised experiences. With international event schedules being recalibrated due to the ongoing regional crisis, the “Spot for Shops” initiative aligns with a broader city-wide trend: a return to community-centric living.

How to claim your parking cashback:

  1. Park: Use any paid Parkin space near a participating business.
  2. Pay: Complete your initial parking fee via the app or SMS as usual.
  3. Shop: Visit a participating outlet (look for the Spot for Shops signage).
  4. Validate: The merchant validates your parking via your mobile number.
  5. Earn: The cashback value is credited instantly to your Parkin wallet.

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Dubai mosques to get EV charging stations in new sustainability move

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Your local mosque parking lot is get about to become a green hub. Dubai’s Islamic Affairs and Charitable Activities Department (IACAD) has signed a major deal to bring electric vehicle (EV) charging stations to mosque parking spaces across the city.

The 8-year agreement was signed (April 8), with the Emarat EV Charging Stations Company (UAEV). This move turns mosque parking areas into convenient spots for residents to power up their cars during prayer times or visits.

This isn’t just about a few plugs; it’s a full-scale smart infrastructure project:

  • Advanced Tech: Installation of modern, high-speed charging units.
  • Smart App: A dedicated digital application will show you exactly where the nearest available mosque charger is in real-time.
  • Easy Payments: Secure, integrated smart payment systems for a seamless experience.
  • Continuous Care: UAEV will handle all maintenance and performance monitoring.

This initiative follows just days after the announcement of 600 new supercharging spaces being installed at public parks and beaches.

  • Community Hubs: Mosques will now serve as multi-functional spaces that support sustainable mobility.
  • Environmental Goals: The project supports the UAE’s mission to have 50% of vehicles on the road be battery-electric by 2050.

Finding a charger in Dubai is getting much easier. By integrating clean energy into community spaces like mosques, Dubai is making eco-friendly living a natural part of daily life.

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