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SurveySparrow expands footprint in MENA region with regional office and State-of-the-art Data Center

SurveySparrow, has announced further expansion of its operations in the Middle East and North Africa (MENA) region by opening a state-of-the-art data center in the UAE and a regional office in Dubai Silicon Oasis. This strategic move underscores SurveySparrow’s commitment to serving clients with unparalleled, localized service in the buoyant MENA market.

The cutting-edge data center highlights SurveySparrow’s dedication to data security. The company firmly believes in ensuring that customer data remains safe and secure, a top priority in today’s digital landscape.

Shihab Muhammed, Founder and CEO of SurveySparrow said, “We are thrilled to embark on this new journey in the MENA market. This region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to the MENA and GCC region, which has some of the best global brands such as Emirates, and Etisalat and prominent banks like Mashreq. With our expertise in crafting highly engaging feedback surveys and delivering better completion rates, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

Aldrin Kenneth, an industry veteran with over two decades of experience in the GCC region, has joined SurveySparrow as the Director of the Middle East and Africa division. His expertise is expected to accelerate the company’s growth trajectory in this promising market.

Aldrin Kenneth, Director of Middle East and Africa, SurveySparrow said, “I’m determined to establish SurveySparrow as a leader in innovative customer experience solutions and the voice of customer segment in the GCC market. SurveySparrow’s commitment to creating engaging and conversational surveys resonates with my belief in the power of personalized interactions. I’m excited to contribute my expertise to provide a distinctive insight into customer expectations and challenges.”

SurveySparrow’s expansion plans in the MENA region include offering multilingual surveys with Arabic support to enable brands to communicate effectively in specific customer languages. The company’s capabilities cater to various industries, such as retail, hospitality, healthcare, and automobiles, among others. Some of the notable clients include Dubai Tourism, Neom, Shurooq, Majid Al Futtaim (MAF), and Eros Group. As a prominent thought leader in experience management, SurveySparrow will host a premium event titled RefineCX where eminent CX leaders will engage and share their industry expertise and future outlook on October 17, 2023, at Hotel Taj, Business Bay, Dubai.

SurveySparrow’s unique approach to surveys, with the help of a conversational UI, has reimagined the feedback collection process. Shihab Muhammed had earlier stated that the shift toward personalized communication inspired the creation of conversational surveys. This approach adds a human touch, enhances engagement, and boosts response rates, ultimately ensuring that customers feel heard.

The platform’s mobile-first design and customizable domain names for branding purposes have played a significant role in achieving higher completion rates and more effective feedback collection. SurveySparrow has consistently delivered response rates exceeding 40%, far surpassing the industry average of 15%, and sometimes even reaching an impressive 80-90%.

The platform’s key features include AI-generated surveys, an extensive library of over 900 survey templates, white-labeling options, WhatsApp integration for distribution and feedback collection, ticket management for issue resolution, and reputation management for cross-platform brand reviews. These help brands enhance customer experiences across every touch point.

SurveySparrow’s journey has been supported by a significant seed funding round of $1.4 million from Prime Venture Partners, which has accelerated its product and technology development. Shihab’s personal investment has further fueled its growth, leading to innovative solutions in the realm of experience management.

The experience management software market is poised for significant growth, with a projected worth of 52.54 billion USD by 2030 and a remarkable CAGR of 16.6%. SurveySparrow is a pioneer in this market, offering innovative solutions tailored to meet evolving business needs.

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Explained: Dubai’s new law on administrative violations, fines and penalties

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Dubai has introduced a new legal framework governing administrative violations, penalties, and enforcement measures across government entities.

Issued by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Law No. (6) of 2026 aims to make enforcement fairer, more transparent, and consistent across the emirate.

Here’s a simple breakdown of what the law means.

What is the purpose of the law?
The law creates a unified framework for handling administrative violations and penalties across Dubai government entities. It is designed to ensure enforcement actions respect fairness, transparency, accountability, and legality while protecting public services and community interests.

How are violations classified?
Administrative violations must now be clearly defined by the competent authority and are classified into three categories:

  • Minor violations
  • Moderate violations
  • Serious violations

This classification helps authorities apply appropriate penalties based on the severity of the offence.

What penalties can authorities impose?
Government entities may apply several administrative measures depending on the violation, including:

  • Warnings to correct the issue
  • Temporary closure of a business (up to six months)
  • Permanent closure of an establishment
  • Cancellation or modification of licences or permits
  • Suspension of projects, activities, or transactions

How will fairness be ensured?
The law requires penalties to be proportionate to the violation and consider factors such as:

  • Whether the violation was intentional or accidental
  • Repeated violations
  • Damage caused
  • Whether the offender took steps to fix the issue early

What are the procedures before penalties are announced?
Authorities must follow strict procedures before publishing violations:

  • Approval from the Director General of the government entity
  • Coordination with the Government of Dubai Media Office for public announcements

When does the law take effect?
The law comes into force immediately after publication in the Official Gazette. Any conflicting provisions in previous laws will be cancelled.
Officials say the law will help standardise enforcement practices across Dubai, prevent misuse of authority, and increase compliance with regulations, ultimately improving governance and protecting public interests.

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Abu Dhabi expands driverless taxi services on Yas Island

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Abu Dhabi has expanded its driverless taxi services on Yas Island with the addition of a new operator, Autogo, marking another step forward in the emirate’s autonomous mobility plans.

The expansion is being implemented in collaboration with Apollo Go, a subsidiary of China’s technology company Baidu, while Autogo, a subsidiary of K2, will serve as the local operator joining the growing ecosystem of autonomous transport providers.

The move follows the successful completion of testing and operational trials on Yas Island, allowing the service to transition into commercial operations for Level 4 autonomous taxis, which are capable of operating without human intervention in most conditions.

Residents and visitors can access the service through the AutoGo smart application, available on both Android and Apple app stores.

According to Waleed Alblooshi, Vice President of Strategy at K2, the rides will be offered free of charge at this stage, allowing the public to experience autonomous mobility as a practical transportation option before the service moves to full commercial operations.

Driverless taxi services are also expected to expand in the future to Al Reem Island, Al Maryah Island, and Al Saadiyat Island, as part of Abu Dhabi’s broader strategy to introduce smart mobility solutions across the emirate.

The initiative forms part of Abu Dhabi’s long-term vision to expand autonomous mobility services, diversify operators, and strengthen the overall readiness of the transport ecosystem.


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Dubai announces new law for outsourcing government services

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    In his capacity as the Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, has issued Law No. (5) of 2026 regulating the outsourcing of government services in Dubai.

    The new law aims to enhance the efficiency and quality of government services while making them more accessible to customers. It also seeks to strengthen collaboration between the public and private sectors, support Dubai’s strategic goals, and create more private-sector job opportunities for UAE nationals.

    What the new law says

    Under the law, outsourcing allows a contracted company to provide some or all government services on behalf of a government entity, based on agreed terms and conditions. The regulation aligns with global best practices to ensure transparency, efficiency, and improved service delivery.

    The law outlines the role of the Department of Finance in overseeing government service outsourcing, including setting the rules, procedures, and compliance requirements for such arrangements. Contractors must be licensed private for-profit or non-profit organisations authorised to operate in Dubai.

    Who is allowed to engage contractors?

    Government entities are allowed to engage multiple contractors for the same service, ensuring fair competition. Exclusive contracts are only permitted if a contractor is the sole bidder.

    The legislation also defines the contents and duration of outsourcing contracts, rules for termination, and protections for contractor assets. It includes provisions on violations and penalties, and allows contractors to assist in collecting fines related to service users who breach applicable regulations.

    However, contractors whose employees are granted judicial enforcement authority are prohibited from imposing fines or administrative penalties beyond those specified in the government entity’s regulations.

    Who will monitor performance?

    Government entities must also monitor and evaluate contractor performance regularly, using performance indicators aligned with their strategic objectives.

    In addition, contractors are required to employ at least one UAE national for every non-national employee, with salaries and incentives determined according to applicable regulations and contract terms.

    The law states that Law No. (12) of 2020 on Contracts and Warehouse Management in the Dubai Government will apply to contractor selection procedures and any matters not addressed in outsourcing contracts.

    Government entities and contractors have three years to align their operations with the provisions of the new law, which comes into force upon publication in the Official Gazette.


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