Life in Jumeirah Lakes Towers is set to get a major upgrade. DMCC, in partnership with Dubai-based developer Sweid & Sweid, has unveiled BAY360, a new mixed-use lifestyle destination that promises to make daily life in JLT easier, greener and more connected.
Planned as a community-first hub rather than a traditional retail development, BAY360 is all about convenience at your doorstep. Think morning grocery runs, casual coffee by the lake, wellness appointments, family-friendly spaces and evening padel matches, all within walking distance.
Set along Lake D, the development will retain most of the existing waterfront, ensuring the area’s open, lakeside feel remains intact. The design focuses on pedestrian-friendly spaces, encouraging residents to stroll, linger and socialise, while seamlessly blending into the existing neighbourhood.
At the heart of BAY360 will be a 22,000-square-foot Spinneys supermarket, offering a modern, premium grocery experience for JLT residents. Surrounding it will be a curated mix of cafés and restaurants, including lake-facing dining spots with outdoor terraces, ideal for relaxed breakfasts, sunset dinners or casual meet-ups.
The lifestyle offering goes beyond food. BAY360 will also include medical facilities, wellness and lifestyle retail, rooftop padel courts, and outdoor family spaces, all designed to support day-to-day living rather than just weekend visits. An underground car park with around 300 spaces will help keep the area accessible without cluttering the streets.
The project also forms part of a wider refresh of the JLT public realm. DMCC and Sweid & Sweid will upgrade the areas around Lake D, introducing more greenery, seating and walkways, and creating a clearer pedestrian route connecting the metro station to JLT Park. The goal is simple: make moving around JLT smoother, safer and more enjoyable.
With completion expected by the end of 2027, BAY360 aims to become a natural extension of daily life in JLT, a place where errands, exercise, dining and downtime all come together in one thoughtfully designed space.
For residents, it’s less about a new development and more about a better way to live in one of Dubai’s most established neighbourhoods.