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Cameron Smith storms past Rory McIlroy to win The Open

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The 150th playing of The Open Championship called for a final round worthy of the annals of history. Cameron Smith rose to the occasion and wrote his own chapter at the Old Course.

Smith used a run of five consecutive birdies to card an 8-under-par 64, overtake Northern Ireland’s Rory McIlroy and win The Open by one stroke for his first major title Sunday at St. Andrews in Scotland.

The Australian posted a four-round score of 20-under 268, tying the major championship record for lowest score relative to par. Cameron Young, his playing partner, eagled the 18th hole to place second with a 65, while McIlroy finished two shots back.

Smith, who began the day four shots off the pace, won The Players Championship in March and had a close call at the Masters, where he stumbled in the final round and tied for third.

“I want to thank the team, all the hard work we’ve done,” said Smith, 28, as he accepted the Claret Jug. “The last couple years have really started to pay off, and this one definitely makes it worth it.”

McIlroy’s bogey-free 70 was only enough for third place at 18 under. He notched top-10 finishes at all four majors this year, but couldn’t cure his major title drought that dates to 2014.

“At the end of the day, it’s not life or death,” McIlroy said. “I’ll have other chances to win the Open Championship and other chances to win majors. It’s one that I feel like I let slip away, but there will be other opportunities.”

Smith made two birdies on the front nine before rattling off five straight at Nos. 10-14 to pass McIlroy and touch 19 under. He rolled in putts of 16, 11 and 18 feet at the 11th through 13th holes to tie McIlroy, then got up and down for birdie at the par-5 14th to grab the solo lead.

“I really wanted to stay patient on that back nine,” Smith said. “I think I was maybe three back at the turn. I knew I just had to be patient. I felt good all day, and those putts just started going in on that back nine and just got a lot of momentum going.”

Smith’s strength became McIlroy’s weakness on Sunday. The crowd favorite hit every green in regulation but two-putted all 18 holes, leaving several birdie opportunities behind him.

“I felt like I didn’t do much wrong today, but I didn’t do much right either,” McIlroy said. “It’s just one of those days where I played a really controlled round of golf. I did what I felt like I needed to just apart from capitalizing on the easier holes … If I had made the birdies there from good positions, it probably would have been a different story.”

Smith preserved his one-stroke lead with a par save at the par-4 17th, the “Road Hole.” His second shot missed short, and he had to putt around a pot bunker up onto the green to set up a 10-foot par putt.

Young, the PGA Tour rookie making his Open debut, drove the 18th green and drained a 17-foot eagle putt to increase the pressure on Smith. The Australian got up and down for a short birdie, and McIlroy couldn’t pull out a must-have eagle at No. 18.

“I feel like I can breathe,” Smith said. “These last four or five holes aren’t easy around here, especially with the wind up off the left. … Yeah, just really proud of how I kind of knuckled down today and managed to get it done.”

Smith also fired a 64 Friday to take the 36-hole lead, but a 73 on Saturday sent him tumbling four shots behind McIlroy and Norway’s Viktor Hovland.

Hovland went toe to toe with McIlroy Saturday, when they both shot rounds of 66 and took a four-shot co-lead. But on Sunday, Hovland didn’t make a birdie until No. 12 and posted a 2-over 74. He tied for fourth at 14 under with England’s Tommy Fleetwood (67).

Neither McIlroy nor Hovland made any big putts on the front nine, converting just one birdie between them. Hovland hit a poor approach shot at No. 4 and three-putted for bogey, making McIlroy the solo leader.

McIlroy capitalized on the next hole, a par 5, by reaching the green in two and landing a birdie while Hovland parred. McIlroy drove the green at the par-4 10th and two-putted for his second birdie to get to 18 under before Smith’s charge began.

Young posted five birdies and two bogeys before his electric eagle at the last. The 25-year-old notched his second top-three major finish this year after finishing a stroke out of the playoff at the PGA Championship in May.

“I think I said at the PGA, one of these times I’ll shoot 5 under on the back and that will be enough,” Young said. “And today I did. And it wasn’t. So I guess one of these times I’ll shoot 6 (under) on the back on Sunday and that will be enough.”

Brian Harman (66) and Dustin Johnson (69) finished at 13 under, tied for sixth. Bryson DeChambeau (66), Jordan Spieth (68) and Patrick Cantlay (68) were T8 at 12 under.

Mexico’s Abraham Ancer and Thailand’s Sadom Kaewkanjana fired 65s early in the day to reach 11 under; they finished in a tie for 11th with South Africa’s Dean Burmester (66) and England’s Tyrrell Hatton (68).

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Chief Storyteller – Abhishek Sengupta Storytelling has been at the heart of everything I’ve done for nearly two decades, whether it’s captivating audiences with breaking news, crafting compelling video narratives, or writing columns with just the right amount of sarcasm and spice. I’ve been an award-winning investigative journalist, content creator, media strategist, and accidental commentator on everything from falafels to foldable laptops. My career has taken me across 60 countries, four World Cups between two sports, and one unforgettable ‘journalistic’ saga. Along the way, I’ve produced over 1,000 minutes of multimedia content, interviewed corporate top bosses, grilled ministers, while helping UAE’s longest-running English daily Khaleej Times ride the digital wave. All along, I’ve only tried (and occasionally succeeded) in making audiences laugh, think, and occasionally say, “Wait, that was actually interesting” —proving that even in today’s world, storytelling isn’t just alive; it’s thriving, quirky, and kicking up a storm.

Business

IT services spend in mena set to reach up to 28% of total it budgets as services-led transformation accelerates

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The Middle East and North Africa (MENA) is entering a decisive, services-led growth phase in its IT sector, as enterprises and governments accelerate large-scale digital transformation initiatives. Investments in cloud computing, artificial intelligence (AI), data centres, and cybersecurity are reshaping technology priorities, with implementation, integration, and managed services gaining prominence over traditional software-led models.

Industry analysis by Grand View Research (GVR) reveals that IT services currently account for around 21–22% of total IT spending across MENA, a share expected to rise to between 26 and 28% by the end of the decade. The region’s professional IT services market, valued at USD 33.9 billion (Dh124.5 billion) in 2024, is forecast to grow to nearly USD 58.3 billion (Dh214 billion) by 2030, registering a compound annual growth rate (CAGR) of approximately 9.5%.

Sourav Bhanja, Middle East Head of GVR, said: “Many B2B IT services firms in the region continue to underinvest in digital engagement. Professional platforms such as LinkedIn remain underutilised, while company websites often lack strong case studies, sector-specific storytelling, and clear positioning.”

Government-led digitalisation programmes, sovereign cloud deployments, smart city initiatives, and national data strategies, coupled with rising enterprise adoption across sectors such as banking and financial services, healthcare, energy, logistics, and public infrastructure, are driving this shift. As hyperscalers and global technology firms expand their regional footprint, demand for localised integration, migration, and managed services continues to accelerate.

Bhanja also emphasised the importance of leadership visibility in the region’s competitive IT market: “Technical capability alone is no longer enough. Firms that combine deep technical expertise with consistent marketing, strong leadership visibility, and clear communication of value are the ones most likely to succeed in the MENA market.”

The analysis highlights that with growing competition among IT services providers, market visibility and differentiation have emerged as critical growth drivers. Integrated, always-on digital marketing strategies are increasingly vital, as many B2B IT services firms underutilise channels such as LinkedIn, websites, thought leadership content, newsletters, blogs, infographics, and short-form video to engage decision-makers.

Market data also indicates a broader shift towards digital-first engagement. Digital advertising spend in the Middle East, estimated at USD 32 billion (Dh117 billion) in 2024, is projected to rise sharply to USD 81.4 billion (Dh298.9 billion) by 2030, growing at a CAGR of 16.7%. In contrast, the regional events and conferences market is expected to expand at a more modest 7.1% CAGR, reflecting changing enterprise marketing priorities.

Grand View Research concluded that IT services firms combining technical depth with strong market communication, data-driven marketing, and visible leadership will be best positioned to capture the next phase of growth across MENA.

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From top chefs to food tech, why Gulfood 2025 is a must-visit

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The 30th edition of Gulfood, the world’s largest annual F&B event, is underway at the Dubai World Trade Centre until February 21, 2025. Under the theme The Next Frontier in Food, this global gathering brings together industry pioneers, top chefs, and leading food brands for an unparalleled showcase of innovation, networking, and, of course, incredible flavours.
Here’s what you can experience at the festival:
A Feast for the senses
Over 150,000 new products from more than 190 countries on display.
Discover the latest trends in beverages, dairy, meat and poultry, pulses and grains, fats and oils, brands, and international cuisine.
Whether you’re an industry professional or a passionate foodie, expect to see cutting-edge developments that will shape the future of food.

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Unmissable highlights
Gulfood Top Table – The world’s biggest live culinary showcase featuring Michelin-starred chefs, tastings, and masterclasses.
YouthX Young Chef Challenge – Witness rising stars compete for culinary glory.
Gulfood Innovation Awards – Recognizing groundbreaking advancements in food and beverage.
Dubai World Cuisine – A celebration of homegrown talent as top chefs collaborate on unforgettable dining experiences.

After hours events
The excitement just doesn’t end when the exhibition doors close. Gulfood After Hours takes visitors on an exciting journey to explore Dubai’s buzzing culinary scene with exclusive restaurant offers and discounts — just flash your Gulfood ticket and you’re in for a treat. To secure a seat at these must-visit hotspots, it would be wise to book in advance.
Witness food trends
From manufacturers and chefs to restaurant owners and industry experts, This is where food trends will be set, deals will ne made, and the future of the F&B industry will get shaped. This is your chance to bd part of this extraordinary food revolution

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Announcements

Saudi Arabia to Host 2034 FIFA Men’s World Cup; 2030 edition to span three continents

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World soccer’s governing body, FIFA, has confirmed that Saudi Arabia will host the men’s FIFA World Cup in 2034, while the 2030 tournament will be held in Spain, Portugal, and Morocco, with special celebratory matches in three South American countries. The announcement was made on Wednesday by FIFA President Gianni Infantino following an extraordinary virtual Congress.

Both tournaments were awarded through uncontested bids and confirmed by acclamation. “We are bringing football to more countries, and the number of teams has not diluted the quality. It has actually enhanced opportunities,” said Infantino, highlighting the expanded global reach of the tournament.

The 2030 World Cup will be a landmark event, taking place across six nations and three continents. Morocco, Spain, and Portugal will serve as the primary hosts, while Uruguay, Argentina, and Paraguay will hold celebratory matches to mark the centenary of the inaugural World Cup, hosted by Uruguay in 1930.

While Argentina and Spain have previously hosted the tournament, Uruguay will host again for the first time in a century. Portugal, Paraguay, and Morocco will join the World Cup’s history as first-time host nations.

In 2034, Saudi Arabia will become the second Middle Eastern nation to host the FIFA World Cup, following Qatar’s 2022 edition. This milestone further cements the region’s growing influence in the world of football.

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